世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い

ゲーム内広告の世界市場 2023-2027


Global In-Game Advertising Market 2023-2027

ゲーム内広告の世界市場 2023-2027 Technavioはゲーム内広告市場を監視しており、2023年から2027年の間に5億1826万ドルの成長が見込まれ、予測期間中にCAGR13.25%で加速すると予測しています。当レポートでは、... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
TechNavio
テクナビオ
2022年11月7日 US$2,500
シングルユーザーライセンス
ライセンス・価格情報
注文方法はこちら
120 英語

日本語のページは自動翻訳を利用し作成しています。


 

サマリー

ゲーム内広告の世界市場 2023-2027
Technavioはゲーム内広告市場を監視しており、2023年から2027年の間に5億1826万ドルの成長が見込まれ、予測期間中にCAGR13.25%で加速すると予測しています。当レポートでは、ゲーム内広告市場の全体分析、市場規模・予測、トレンド、成長促進要因、課題、さらに約25社のベンダーを網羅したベンダー分析を行っています。
現在の世界市場のシナリオ、最新のトレンドとドライバー、市場全体の環境に関する最新の分析を提供しています。市場は、ゲーマー数の増加、広告主とゲーム会社間のパートナーシップの拡大、モバイルゲームの人気の高まり、ダイナミックなゲーム内広告の人気の高まりによって牽引されています。
Technavioのゲーム内広告市場は、以下のように区分されています。
タイプ別
- 静的広告
- ダイナミック広告
- アドバゲーム
プラットフォーム別
- モバイル
- コンピューティング
- 家庭用ゲーム機
地域別
- 北米
- APAC
- 欧州
- 中近東・アフリカ
- 南米
本調査では、今後数年間のゲーム内広告市場の成長を促進する主要な理由の1つとして、ゲーム内広告に神経言語プログラミング(NLP)を取り入れることを挙げています。また、プログラマティックなゲーム内広告の出現とネイティブ広告への注目の高まりは、市場での大きな需要につながるでしょう。
Technavioは、複数のソースからのデータを調査、合成、要約し、主要なパラメータを分析することで、市場の詳細な姿を提示します。ゲーム内広告市場に関する当レポートの対象領域は以下の通りです。
- ゲーム内広告市場のサイジング
- ゲーム内広告市場の予測
- ゲーム内広告市場の産業分析
Technavioの強力なベンダー分析は、お客様が市場での地位を向上できるように設計されており、これに沿って本レポートでは、Activision Blizzard Media Ltd., AdInMo Ltd., Alphabet Inc, Anzu Virtual Reality Ltd., Bidstack Ltd., Flurry Inc, HotPlay, InMobi Pte.Ltd.、ironSource Ltd.、Motive Interactive Inc.、Playwire LLC、RapidFire Inc.、Wam Group Ltd.、WPP Plc.など。また、ゲーム内広告市場の分析レポートには、今後の動向や市場成長に影響を与える課題に関する情報も含まれています。これは、企業が今後訪れるすべての成長機会を戦略的に活用できるようにするためです。
本調査は、業界の主要参加者からのインプットを含む一次情報および二次情報の客観的な組み合わせを使用して実施されました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/in-game-advertising-market-industry-analysis をご覧ください。
Technavio社は、利益、価格、競争、プロモーションなどの主要なパラメータを分析し、複数の情報源からのデータを調査、合成、総括することで、市場の詳細な姿を提示します。業界の主要な影響力を持つ人物を特定することで、様々な市場の様相を提示しています。提示されるデータは、包括的で信頼性が高く、広範な一次および二次調査の結果である。Technavioの市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、定性的および定量的調査を用いた詳細なベンダー選定方法および分析を提供します。

ページTOPに戻る


目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market by Geography
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global in-game advertising market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on Global in-game advertising market 2017 - 2021 ($ million)
o 4.2 Platform Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ million)
o 4.3 Type Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ million)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Platform
o 6.1 Market segments
o Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
o 6.2 Comparison by Platform
o Exhibit 32: Chart on Comparison by Platform
o Exhibit 33: Data Table on Comparison by Platform
o 6.3 Mobile - Market size and forecast 2022-2027
o Exhibit 34: Chart on Mobile - Market size and forecast 2022-2027 ($ million)
o Exhibit 35: Data Table on Mobile - Market size and forecast 2022-2027 ($ million)
o Exhibit 36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
o 6.4 Computing - Market size and forecast 2022-2027
o Exhibit 38: Chart on Computing - Market size and forecast 2022-2027 ($ million)
o Exhibit 39: Data Table on Computing - Market size and forecast 2022-2027 ($ million)
o Exhibit 40: Chart on Computing - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Computing - Year-over-year growth 2022-2027 (%)
o 6.5 Console - Market size and forecast 2022-2027
o Exhibit 42: Chart on Console - Market size and forecast 2022-2027 ($ million)
o Exhibit 43: Data Table on Console - Market size and forecast 2022-2027 ($ million)
o Exhibit 44: Chart on Console - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Console - Year-over-year growth 2022-2027 (%)
o 6.6 Market opportunity by Platform
o Exhibit 46: Market opportunity by Platform ($ million)
• 7 Market Segmentation by Type
o 7.1 Market segments
o Exhibit 47: Chart on Type - Market share 2022-2027 (%)
o Exhibit 48: Data Table on Type - Market share 2022-2027 (%)
o 7.2 Comparison by Type
o Exhibit 49: Chart on Comparison by Type
o Exhibit 50: Data Table on Comparison by Type
o 7.3 Static ads - Market size and forecast 2022-2027
o Exhibit 51: Chart on Static ads - Market size and forecast 2022-2027 ($ million)
o Exhibit 52: Data Table on Static ads - Market size and forecast 2022-2027 ($ million)
o Exhibit 53: Chart on Static ads - Year-over-year growth 2022-2027 (%)
o Exhibit 54: Data Table on Static ads - Year-over-year growth 2022-2027 (%)
o 7.4 Dynamic ads - Market size and forecast 2022-2027
o Exhibit 55: Chart on Dynamic ads - Market size and forecast 2022-2027 ($ million)
o Exhibit 56: Data Table on Dynamic ads - Market size and forecast 2022-2027 ($ million)
o Exhibit 57: Chart on Dynamic ads - Year-over-year growth 2022-2027 (%)
o Exhibit 58: Data Table on Dynamic ads - Year-over-year growth 2022-2027 (%)
o 7.5 Advergaming - Market size and forecast 2022-2027
o Exhibit 59: Chart on Advergaming - Market size and forecast 2022-2027 ($ million)
o Exhibit 60: Data Table on Advergaming - Market size and forecast 2022-2027 ($ million)
o Exhibit 61: Chart on Advergaming - Year-over-year growth 2022-2027 (%)
o Exhibit 62: Data Table on Advergaming - Year-over-year growth 2022-2027 (%)
o 7.6 Market opportunity by Type
o Exhibit 63: Market opportunity by Type ($ million)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 65: Chart on Market share by geography 2022-2027 (%)
o Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 67: Chart on Geographic comparison
o Exhibit 68: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
o Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
o Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 APAC - Market size and forecast 2022-2027
o Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
o Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
o Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.5 Europe - Market size and forecast 2022-2027
o Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
o Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
o Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.6 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
o Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
o Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.7 South America - Market size and forecast 2022-2027
o Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
o Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
o Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
o Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
o Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 China - Market size and forecast 2022-2027
o Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
o Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
o Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.10 Japan - Market size and forecast 2022-2027
o Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
o Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
o Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.11 Germany - Market size and forecast 2022-2027
o Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
o Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
o Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.12 UK - Market size and forecast 2022-2027
o Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
o Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
o Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity by geography
o Exhibit 109: Market opportunity by geography ($ million)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 110: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 112: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 113: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 114: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 115: Matrix on vendor position and classification
o 12.3 Activision Blizzard Media Ltd.
o Exhibit 116: Activision Blizzard Media Ltd. - Overview
o Exhibit 117: Activision Blizzard Media Ltd. - Product / Service
o Exhibit 118: Activision Blizzard Media Ltd. - Key offerings
o 12.4 AdInMo Ltd.
o Exhibit 119: AdInMo Ltd. - Overview
o Exhibit 120: AdInMo Ltd. - Product / Service
o Exhibit 121: AdInMo Ltd. - Key offerings
o 12.5 Alphabet Inc.
o Exhibit 122: Alphabet Inc. - Overview
o Exhibit 123: Alphabet Inc. - Business segments
o Exhibit 124: Alphabet Inc. - Key news
o Exhibit 125: Alphabet Inc. - Key offerings
o Exhibit 126: Alphabet Inc. - Segment focus
o 12.6 Anzu Virtual Reality Ltd.
o Exhibit 127: Anzu Virtual Reality Ltd. - Overview
o Exhibit 128: Anzu Virtual Reality Ltd. - Product / Service
o Exhibit 129: Anzu Virtual Reality Ltd. - Key offerings
o 12.7 Bidstack Ltd.
o Exhibit 130: Bidstack Ltd. - Overview
o Exhibit 131: Bidstack Ltd. - Product / Service
o Exhibit 132: Bidstack Ltd. - Key offerings
o 12.8 Flurry Inc
o Exhibit 133: Flurry Inc - Overview
o Exhibit 134: Flurry Inc - Product / Service
o Exhibit 135: Flurry Inc - Key offerings
o 12.9 HotPlay
o Exhibit 136: HotPlay - Overview
o Exhibit 137: HotPlay - Product / Service
o Exhibit 138: HotPlay - Key offerings
o 12.10 InMobi Pte. Ltd.
o Exhibit 139: InMobi Pte. Ltd. - Overview
o Exhibit 140: InMobi Pte. Ltd. - Product / Service
o Exhibit 141: InMobi Pte. Ltd. - Key offerings
o 12.11 ironSource Ltd.
o Exhibit 142: ironSource Ltd. - Overview
o Exhibit 143: ironSource Ltd. - Product / Service
o Exhibit 144: ironSource Ltd. - Key offerings
o 12.12 Motive Interactive Inc.
o Exhibit 145: Motive Interactive Inc. - Overview
o Exhibit 146: Motive Interactive Inc. - Product / Service
o Exhibit 147: Motive Interactive Inc. - Key offerings
o 12.13 Playwire LLC
o Exhibit 148: Playwire LLC - Overview
o Exhibit 149: Playwire LLC - Product / Service
o Exhibit 150: Playwire LLC - Key offerings
o 12.14 RapidFire Inc.
o Exhibit 151: RapidFire Inc. - Overview
o Exhibit 152: RapidFire Inc. - Product / Service
o Exhibit 153: RapidFire Inc. - Key offerings
o 12.15 Wam Group Ltd.
o Exhibit 154: Wam Group Ltd. - Overview
o Exhibit 155: Wam Group Ltd. - Product / Service
o Exhibit 156: Wam Group Ltd. - Key offerings
o 12.16 WPP Plc
o Exhibit 157: WPP Plc - Overview
o Exhibit 158: WPP Plc - Business segments
o Exhibit 159: WPP Plc - Key offerings
o Exhibit 160: WPP Plc - Segment focus
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 161: Inclusions checklist
o Exhibit 162: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 163: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 164: Research methodology
o Exhibit 165: Validation techniques employed for market sizing
o Exhibit 166: Information sources
o 13.5 List of abbreviations
o Exhibit 167: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on Global in-game advertising market 2017 - 2021 ($ million)
Exhibits19: Historic Market Size - Platform Segment 2017 - 2021 ($ million)
Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
Exhibits23: Five forces analysis - Comparison between2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Platform - Market share 2022-2027 (%)
Exhibits31: Data Table on Platform - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Platform
Exhibits33: Data Table on Comparison by Platform
Exhibits34: Chart on Mobile - Market size and forecast 2022-2027 ($ million)
Exhibits35: Data Table on Mobile - Market size and forecast 2022-2027 ($ million)
Exhibits36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Computing - Market size and forecast 2022-2027 ($ million)
Exhibits39: Data Table on Computing - Market size and forecast 2022-2027 ($ million)
Exhibits40: Chart on Computing - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Computing - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Console - Market size and forecast 2022-2027 ($ million)
Exhibits43: Data Table on Console - Market size and forecast 2022-2027 ($ million)
Exhibits44: Chart on Console - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Console - Year-over-year growth 2022-2027 (%)
Exhibits46: Market opportunity by Platform ($ million)
Exhibits47: Chart on Type - Market share 2022-2027 (%)
Exhibits48: Data Table on Type - Market share 2022-2027 (%)
Exhibits49: Chart on Comparison by Type
Exhibits50: Data Table on Comparison by Type
Exhibits51: Chart on Static ads - Market size and forecast 2022-2027 ($ million)
Exhibits52: Data Table on Static ads - Market size and forecast 2022-2027 ($ million)
Exhibits53: Chart on Static ads - Year-over-year growth 2022-2027 (%)
Exhibits54: Data Table on Static ads - Year-over-year growth 2022-2027 (%)
Exhibits55: Chart on Dynamic ads - Market size and forecast 2022-2027 ($ million)
Exhibits56: Data Table on Dynamic ads - Market size and forecast 2022-2027 ($ million)
Exhibits57: Chart on Dynamic ads - Year-over-year growth 2022-2027 (%)
Exhibits58: Data Table on Dynamic ads - Year-over-year growth 2022-2027 (%)
Exhibits59: Chart on Advergaming - Market size and forecast 2022-2027 ($ million)
Exhibits60: Data Table on Advergaming - Market size and forecast 2022-2027 ($ million)
Exhibits61: Chart on Advergaming - Year-over-year growth 2022-2027 (%)
Exhibits62: Data Table on Advergaming - Year-over-year growth 2022-2027 (%)
Exhibits63: Market opportunity by Type ($ million)
Exhibits64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits65: Chart on Market share by geography 2022-2027 (%)
Exhibits66: Data Table on Market share by geography 2022-2027 (%)
Exhibits67: Chart on Geographic comparison
Exhibits68: Data Table on Geographic comparison
Exhibits69: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibits70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibits71: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits72: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits75: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits79: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits85: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibits86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibits87: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits88: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits89: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibits90: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibits91: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits92: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits93: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibits94: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibits95: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits96: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits99: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits103: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits105: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibits106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibits107: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits108: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits109: Market opportunity by geography ($ million)
Exhibits110: Impact of drivers and challenges in 2022 and 2027
Exhibits111: Overview on Criticality of inputs and Factors of differentiation
Exhibits112: Overview on factors of disruption
Exhibits113: Impact of key risks on business
Exhibits114: Vendors covered
Exhibits115: Matrix on vendor position and classification
Exhibits116: Activision Blizzard Media Ltd. - Overview
Exhibits117: Activision Blizzard Media Ltd. - Product / Service
Exhibits118: Activision Blizzard Media Ltd. - Key offerings
Exhibits119: AdInMo Ltd. - Overview
Exhibits120: AdInMo Ltd. - Product / Service
Exhibits121: AdInMo Ltd. - Key offerings
Exhibits122: Alphabet Inc. - Overview
Exhibits123: Alphabet Inc. - Business segments
Exhibits124: Alphabet Inc. - Key news
Exhibits125: Alphabet Inc. - Key offerings
Exhibits126: Alphabet Inc. - Segment focus
Exhibits127: Anzu Virtual Reality Ltd. - Overview
Exhibits128: Anzu Virtual Reality Ltd. - Product / Service
Exhibits129: Anzu Virtual Reality Ltd. - Key offerings
Exhibits130: Bidstack Ltd. - Overview
Exhibits131: Bidstack Ltd. - Product / Service
Exhibits132: Bidstack Ltd. - Key offerings
Exhibits133: Flurry Inc - Overview
Exhibits134: Flurry Inc - Product / Service
Exhibits135: Flurry Inc - Key offerings
Exhibits136: HotPlay - Overview
Exhibits137: HotPlay - Product / Service
Exhibits138: HotPlay - Key offerings
Exhibits139: InMobi Pte. Ltd. - Overview
Exhibits140: InMobi Pte. Ltd. - Product / Service
Exhibits141: InMobi Pte. Ltd. - Key offerings
Exhibits142: ironSource Ltd. - Overview
Exhibits143: ironSource Ltd. - Product / Service
Exhibits144: ironSource Ltd. - Key offerings
Exhibits145: Motive Interactive Inc. - Overview
Exhibits146: Motive Interactive Inc. - Product / Service
Exhibits147: Motive Interactive Inc. - Key offerings
Exhibits148: Playwire LLC - Overview
Exhibits149: Playwire LLC - Product / Service
Exhibits150: Playwire LLC - Key offerings
Exhibits151: RapidFire Inc. - Overview
Exhibits152: RapidFire Inc. - Product / Service
Exhibits153: RapidFire Inc. - Key offerings
Exhibits154: Wam Group Ltd. - Overview
Exhibits155: Wam Group Ltd. - Product / Service
Exhibits156: Wam Group Ltd. - Key offerings
Exhibits157: WPP Plc - Overview
Exhibits158: WPP Plc - Business segments
Exhibits159: WPP Plc - Key offerings
Exhibits160: WPP Plc - Segment focus
Exhibits161: Inclusions checklist
Exhibits162: Exclusions checklist
Exhibits163: Currency conversion rates for US$
Exhibits164: Research methodology
Exhibits165: Validation techniques employed for market sizing
Exhibits166: Information sources
Exhibits167: List of abbreviations

 

ページTOPに戻る


 

Summary

Global In-Game Advertising Market 2023-2027
Technavio has been monitoring the in-game advertising market and it is poised to grow by $5182.68 mn during 2023-2027, accelerating at a CAGR of 13.25% during the forecast period. Our report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by an increase in the number of gamers and growing partnerships between advertisers and video game companies, an increase in the popularity of mobile gaming, and the growing popularity of dynamic in-game advertising.
Technavio's in-game advertising market is segmented as below:
By Type
• Static ads
• Dynamic ads
• Advergaming
By Platform
• Mobile
• Computing
• Console
By Geography
• North America
• APAC
• Europe
• Middle East and Africa
• South America
This study identifies the incorporation of neuro-linguistic programming (NLP) with in-game advertising as one of the prime reasons driving the in-game advertising market growth during the next few years. Also, the emergence of programmatic in-game advertisements and increasing focus on native advertising will lead to sizable demand in the market.
Technavio presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources by analyzing key parameters. Our report on the in-game advertising market covers the following areas:
• In-game advertising market sizing
• In-game advertising market forecast
• In-game advertising market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-game advertising market vendors that include Activision Blizzard Media Ltd., AdInMo Ltd., Alphabet Inc., Anzu Virtual Reality Ltd., Bidstack Ltd., Flurry Inc, HotPlay, InMobi Pte. Ltd., ironSource Ltd., Motive Interactive Inc., Playwire LLC, RapidFire Inc., Wam Group Ltd., and WPP Plc. Also, the in-game advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/in-game-advertising-market-industry-analysis
Technavio presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources by analyzing key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.



ページTOPに戻る


Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market by Geography
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global in-game advertising market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on Global in-game advertising market 2017 - 2021 ($ million)
o 4.2 Platform Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ million)
o 4.3 Type Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ million)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Platform
o 6.1 Market segments
o Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
o 6.2 Comparison by Platform
o Exhibit 32: Chart on Comparison by Platform
o Exhibit 33: Data Table on Comparison by Platform
o 6.3 Mobile - Market size and forecast 2022-2027
o Exhibit 34: Chart on Mobile - Market size and forecast 2022-2027 ($ million)
o Exhibit 35: Data Table on Mobile - Market size and forecast 2022-2027 ($ million)
o Exhibit 36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
o 6.4 Computing - Market size and forecast 2022-2027
o Exhibit 38: Chart on Computing - Market size and forecast 2022-2027 ($ million)
o Exhibit 39: Data Table on Computing - Market size and forecast 2022-2027 ($ million)
o Exhibit 40: Chart on Computing - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Computing - Year-over-year growth 2022-2027 (%)
o 6.5 Console - Market size and forecast 2022-2027
o Exhibit 42: Chart on Console - Market size and forecast 2022-2027 ($ million)
o Exhibit 43: Data Table on Console - Market size and forecast 2022-2027 ($ million)
o Exhibit 44: Chart on Console - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Console - Year-over-year growth 2022-2027 (%)
o 6.6 Market opportunity by Platform
o Exhibit 46: Market opportunity by Platform ($ million)
• 7 Market Segmentation by Type
o 7.1 Market segments
o Exhibit 47: Chart on Type - Market share 2022-2027 (%)
o Exhibit 48: Data Table on Type - Market share 2022-2027 (%)
o 7.2 Comparison by Type
o Exhibit 49: Chart on Comparison by Type
o Exhibit 50: Data Table on Comparison by Type
o 7.3 Static ads - Market size and forecast 2022-2027
o Exhibit 51: Chart on Static ads - Market size and forecast 2022-2027 ($ million)
o Exhibit 52: Data Table on Static ads - Market size and forecast 2022-2027 ($ million)
o Exhibit 53: Chart on Static ads - Year-over-year growth 2022-2027 (%)
o Exhibit 54: Data Table on Static ads - Year-over-year growth 2022-2027 (%)
o 7.4 Dynamic ads - Market size and forecast 2022-2027
o Exhibit 55: Chart on Dynamic ads - Market size and forecast 2022-2027 ($ million)
o Exhibit 56: Data Table on Dynamic ads - Market size and forecast 2022-2027 ($ million)
o Exhibit 57: Chart on Dynamic ads - Year-over-year growth 2022-2027 (%)
o Exhibit 58: Data Table on Dynamic ads - Year-over-year growth 2022-2027 (%)
o 7.5 Advergaming - Market size and forecast 2022-2027
o Exhibit 59: Chart on Advergaming - Market size and forecast 2022-2027 ($ million)
o Exhibit 60: Data Table on Advergaming - Market size and forecast 2022-2027 ($ million)
o Exhibit 61: Chart on Advergaming - Year-over-year growth 2022-2027 (%)
o Exhibit 62: Data Table on Advergaming - Year-over-year growth 2022-2027 (%)
o 7.6 Market opportunity by Type
o Exhibit 63: Market opportunity by Type ($ million)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 65: Chart on Market share by geography 2022-2027 (%)
o Exhibit 66: Data Table on Market share by geography 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 67: Chart on Geographic comparison
o Exhibit 68: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
o Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
o Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 APAC - Market size and forecast 2022-2027
o Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
o Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
o Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.5 Europe - Market size and forecast 2022-2027
o Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
o Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
o Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.6 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
o Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
o Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.7 South America - Market size and forecast 2022-2027
o Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
o Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
o Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
o Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
o Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 China - Market size and forecast 2022-2027
o Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
o Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
o Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.10 Japan - Market size and forecast 2022-2027
o Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
o Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
o Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.11 Germany - Market size and forecast 2022-2027
o Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
o Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
o Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.12 UK - Market size and forecast 2022-2027
o Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
o Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
o Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity by geography
o Exhibit 109: Market opportunity by geography ($ million)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 110: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 111: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 112: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 113: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 114: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 115: Matrix on vendor position and classification
o 12.3 Activision Blizzard Media Ltd.
o Exhibit 116: Activision Blizzard Media Ltd. - Overview
o Exhibit 117: Activision Blizzard Media Ltd. - Product / Service
o Exhibit 118: Activision Blizzard Media Ltd. - Key offerings
o 12.4 AdInMo Ltd.
o Exhibit 119: AdInMo Ltd. - Overview
o Exhibit 120: AdInMo Ltd. - Product / Service
o Exhibit 121: AdInMo Ltd. - Key offerings
o 12.5 Alphabet Inc.
o Exhibit 122: Alphabet Inc. - Overview
o Exhibit 123: Alphabet Inc. - Business segments
o Exhibit 124: Alphabet Inc. - Key news
o Exhibit 125: Alphabet Inc. - Key offerings
o Exhibit 126: Alphabet Inc. - Segment focus
o 12.6 Anzu Virtual Reality Ltd.
o Exhibit 127: Anzu Virtual Reality Ltd. - Overview
o Exhibit 128: Anzu Virtual Reality Ltd. - Product / Service
o Exhibit 129: Anzu Virtual Reality Ltd. - Key offerings
o 12.7 Bidstack Ltd.
o Exhibit 130: Bidstack Ltd. - Overview
o Exhibit 131: Bidstack Ltd. - Product / Service
o Exhibit 132: Bidstack Ltd. - Key offerings
o 12.8 Flurry Inc
o Exhibit 133: Flurry Inc - Overview
o Exhibit 134: Flurry Inc - Product / Service
o Exhibit 135: Flurry Inc - Key offerings
o 12.9 HotPlay
o Exhibit 136: HotPlay - Overview
o Exhibit 137: HotPlay - Product / Service
o Exhibit 138: HotPlay - Key offerings
o 12.10 InMobi Pte. Ltd.
o Exhibit 139: InMobi Pte. Ltd. - Overview
o Exhibit 140: InMobi Pte. Ltd. - Product / Service
o Exhibit 141: InMobi Pte. Ltd. - Key offerings
o 12.11 ironSource Ltd.
o Exhibit 142: ironSource Ltd. - Overview
o Exhibit 143: ironSource Ltd. - Product / Service
o Exhibit 144: ironSource Ltd. - Key offerings
o 12.12 Motive Interactive Inc.
o Exhibit 145: Motive Interactive Inc. - Overview
o Exhibit 146: Motive Interactive Inc. - Product / Service
o Exhibit 147: Motive Interactive Inc. - Key offerings
o 12.13 Playwire LLC
o Exhibit 148: Playwire LLC - Overview
o Exhibit 149: Playwire LLC - Product / Service
o Exhibit 150: Playwire LLC - Key offerings
o 12.14 RapidFire Inc.
o Exhibit 151: RapidFire Inc. - Overview
o Exhibit 152: RapidFire Inc. - Product / Service
o Exhibit 153: RapidFire Inc. - Key offerings
o 12.15 Wam Group Ltd.
o Exhibit 154: Wam Group Ltd. - Overview
o Exhibit 155: Wam Group Ltd. - Product / Service
o Exhibit 156: Wam Group Ltd. - Key offerings
o 12.16 WPP Plc
o Exhibit 157: WPP Plc - Overview
o Exhibit 158: WPP Plc - Business segments
o Exhibit 159: WPP Plc - Key offerings
o Exhibit 160: WPP Plc - Segment focus
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 161: Inclusions checklist
o Exhibit 162: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 163: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 164: Research methodology
o Exhibit 165: Validation techniques employed for market sizing
o Exhibit 166: Information sources
o 13.5 List of abbreviations
o Exhibit 167: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on Global in-game advertising market 2017 - 2021 ($ million)
Exhibits19: Historic Market Size - Platform Segment 2017 - 2021 ($ million)
Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ million)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
Exhibits23: Five forces analysis - Comparison between2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Platform - Market share 2022-2027 (%)
Exhibits31: Data Table on Platform - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Platform
Exhibits33: Data Table on Comparison by Platform
Exhibits34: Chart on Mobile - Market size and forecast 2022-2027 ($ million)
Exhibits35: Data Table on Mobile - Market size and forecast 2022-2027 ($ million)
Exhibits36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Computing - Market size and forecast 2022-2027 ($ million)
Exhibits39: Data Table on Computing - Market size and forecast 2022-2027 ($ million)
Exhibits40: Chart on Computing - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Computing - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Console - Market size and forecast 2022-2027 ($ million)
Exhibits43: Data Table on Console - Market size and forecast 2022-2027 ($ million)
Exhibits44: Chart on Console - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Console - Year-over-year growth 2022-2027 (%)
Exhibits46: Market opportunity by Platform ($ million)
Exhibits47: Chart on Type - Market share 2022-2027 (%)
Exhibits48: Data Table on Type - Market share 2022-2027 (%)
Exhibits49: Chart on Comparison by Type
Exhibits50: Data Table on Comparison by Type
Exhibits51: Chart on Static ads - Market size and forecast 2022-2027 ($ million)
Exhibits52: Data Table on Static ads - Market size and forecast 2022-2027 ($ million)
Exhibits53: Chart on Static ads - Year-over-year growth 2022-2027 (%)
Exhibits54: Data Table on Static ads - Year-over-year growth 2022-2027 (%)
Exhibits55: Chart on Dynamic ads - Market size and forecast 2022-2027 ($ million)
Exhibits56: Data Table on Dynamic ads - Market size and forecast 2022-2027 ($ million)
Exhibits57: Chart on Dynamic ads - Year-over-year growth 2022-2027 (%)
Exhibits58: Data Table on Dynamic ads - Year-over-year growth 2022-2027 (%)
Exhibits59: Chart on Advergaming - Market size and forecast 2022-2027 ($ million)
Exhibits60: Data Table on Advergaming - Market size and forecast 2022-2027 ($ million)
Exhibits61: Chart on Advergaming - Year-over-year growth 2022-2027 (%)
Exhibits62: Data Table on Advergaming - Year-over-year growth 2022-2027 (%)
Exhibits63: Market opportunity by Type ($ million)
Exhibits64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits65: Chart on Market share by geography 2022-2027 (%)
Exhibits66: Data Table on Market share by geography 2022-2027 (%)
Exhibits67: Chart on Geographic comparison
Exhibits68: Data Table on Geographic comparison
Exhibits69: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibits70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibits71: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits72: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits75: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits79: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits85: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibits86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibits87: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits88: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits89: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibits90: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibits91: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits92: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits93: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibits94: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibits95: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits96: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits99: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits103: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits105: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibits106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibits107: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits108: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits109: Market opportunity by geography ($ million)
Exhibits110: Impact of drivers and challenges in 2022 and 2027
Exhibits111: Overview on Criticality of inputs and Factors of differentiation
Exhibits112: Overview on factors of disruption
Exhibits113: Impact of key risks on business
Exhibits114: Vendors covered
Exhibits115: Matrix on vendor position and classification
Exhibits116: Activision Blizzard Media Ltd. - Overview
Exhibits117: Activision Blizzard Media Ltd. - Product / Service
Exhibits118: Activision Blizzard Media Ltd. - Key offerings
Exhibits119: AdInMo Ltd. - Overview
Exhibits120: AdInMo Ltd. - Product / Service
Exhibits121: AdInMo Ltd. - Key offerings
Exhibits122: Alphabet Inc. - Overview
Exhibits123: Alphabet Inc. - Business segments
Exhibits124: Alphabet Inc. - Key news
Exhibits125: Alphabet Inc. - Key offerings
Exhibits126: Alphabet Inc. - Segment focus
Exhibits127: Anzu Virtual Reality Ltd. - Overview
Exhibits128: Anzu Virtual Reality Ltd. - Product / Service
Exhibits129: Anzu Virtual Reality Ltd. - Key offerings
Exhibits130: Bidstack Ltd. - Overview
Exhibits131: Bidstack Ltd. - Product / Service
Exhibits132: Bidstack Ltd. - Key offerings
Exhibits133: Flurry Inc - Overview
Exhibits134: Flurry Inc - Product / Service
Exhibits135: Flurry Inc - Key offerings
Exhibits136: HotPlay - Overview
Exhibits137: HotPlay - Product / Service
Exhibits138: HotPlay - Key offerings
Exhibits139: InMobi Pte. Ltd. - Overview
Exhibits140: InMobi Pte. Ltd. - Product / Service
Exhibits141: InMobi Pte. Ltd. - Key offerings
Exhibits142: ironSource Ltd. - Overview
Exhibits143: ironSource Ltd. - Product / Service
Exhibits144: ironSource Ltd. - Key offerings
Exhibits145: Motive Interactive Inc. - Overview
Exhibits146: Motive Interactive Inc. - Product / Service
Exhibits147: Motive Interactive Inc. - Key offerings
Exhibits148: Playwire LLC - Overview
Exhibits149: Playwire LLC - Product / Service
Exhibits150: Playwire LLC - Key offerings
Exhibits151: RapidFire Inc. - Overview
Exhibits152: RapidFire Inc. - Product / Service
Exhibits153: RapidFire Inc. - Key offerings
Exhibits154: Wam Group Ltd. - Overview
Exhibits155: Wam Group Ltd. - Product / Service
Exhibits156: Wam Group Ltd. - Key offerings
Exhibits157: WPP Plc - Overview
Exhibits158: WPP Plc - Business segments
Exhibits159: WPP Plc - Key offerings
Exhibits160: WPP Plc - Segment focus
Exhibits161: Inclusions checklist
Exhibits162: Exclusions checklist
Exhibits163: Currency conversion rates for US$
Exhibits164: Research methodology
Exhibits165: Validation techniques employed for market sizing
Exhibits166: Information sources
Exhibits167: List of abbreviations

 

ページTOPに戻る

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

webからのご注文・お問合せはこちらのフォームから承ります

本レポートと同分野の最新刊レポート

  • 本レポートと同分野の最新刊レポートはありません。

TechNavio社の分野での最新刊レポート

  • 最新刊レポートはありません。

本レポートと同じKEY WORD(advertising)の最新刊レポート

  • 本レポートと同じKEY WORDの最新刊レポートはありません。

よくあるご質問


TechNavio社はどのような調査会社ですか?


テクナビオ(TechNavio)は英国ロンドンに本社をおく幅広い市場を調査対象とする調査会社インフィニティリサーチ社(Infiniti Research)の調査レポート出版部門です。データリソースはT... もっと見る


調査レポートの納品までの日数はどの程度ですか?


在庫のあるものは速納となりますが、平均的には 3-4日と見て下さい。
但し、一部の調査レポートでは、発注を受けた段階で内容更新をして納品をする場合もあります。
発注をする前のお問合せをお願いします。


注文の手続きはどのようになっていますか?


1)お客様からの御問い合わせをいただきます。
2)見積書やサンプルの提示をいたします。
3)お客様指定、もしくは弊社の発注書をメール添付にて発送してください。
4)データリソース社からレポート発行元の調査会社へ納品手配します。
5) 調査会社からお客様へ納品されます。最近は、pdfにてのメール納品が大半です。


お支払方法の方法はどのようになっていますか?


納品と同時にデータリソース社よりお客様へ請求書(必要に応じて納品書も)を発送いたします。
お客様よりデータリソース社へ(通常は円払い)の御振り込みをお願いします。
請求書は、納品日の日付で発行しますので、翌月最終営業日までの当社指定口座への振込みをお願いします。振込み手数料は御社負担にてお願いします。
お客様の御支払い条件が60日以上の場合は御相談ください。
尚、初めてのお取引先や個人の場合、前払いをお願いすることもあります。ご了承のほど、お願いします。


データリソース社はどのような会社ですか?


当社は、世界各国の主要調査会社・レポート出版社と提携し、世界各国の市場調査レポートや技術動向レポートなどを日本国内の企業・公官庁及び教育研究機関に提供しております。
世界各国の「市場・技術・法規制などの」実情を調査・収集される時には、データリソース社にご相談ください。
お客様の御要望にあったデータや情報を抽出する為のレポート紹介や調査のアドバイスも致します。



詳細検索

このレポートへのお問合せ

03-3582-2531

電話お問合せもお気軽に

 

2024/11/22 10:26

155.52 円

163.34 円

198.56 円

ページTOPに戻る