ゲーム内広告の世界市場 2023-2027Global In-Game Advertising Market 2023-2027 ゲーム内広告の世界市場 2023-2027 Technavioはゲーム内広告市場を監視しており、2023年から2027年の間に5億1826万ドルの成長が見込まれ、予測期間中にCAGR13.25%で加速すると予測しています。当レポートでは、... もっと見る
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サマリーゲーム内広告の世界市場 2023-2027Technavioはゲーム内広告市場を監視しており、2023年から2027年の間に5億1826万ドルの成長が見込まれ、予測期間中にCAGR13.25%で加速すると予測しています。当レポートでは、ゲーム内広告市場の全体分析、市場規模・予測、トレンド、成長促進要因、課題、さらに約25社のベンダーを網羅したベンダー分析を行っています。 現在の世界市場のシナリオ、最新のトレンドとドライバー、市場全体の環境に関する最新の分析を提供しています。市場は、ゲーマー数の増加、広告主とゲーム会社間のパートナーシップの拡大、モバイルゲームの人気の高まり、ダイナミックなゲーム内広告の人気の高まりによって牽引されています。 Technavioのゲーム内広告市場は、以下のように区分されています。 タイプ別 - 静的広告 - ダイナミック広告 - アドバゲーム プラットフォーム別 - モバイル - コンピューティング - 家庭用ゲーム機 地域別 - 北米 - APAC - 欧州 - 中近東・アフリカ - 南米 本調査では、今後数年間のゲーム内広告市場の成長を促進する主要な理由の1つとして、ゲーム内広告に神経言語プログラミング(NLP)を取り入れることを挙げています。また、プログラマティックなゲーム内広告の出現とネイティブ広告への注目の高まりは、市場での大きな需要につながるでしょう。 Technavioは、複数のソースからのデータを調査、合成、要約し、主要なパラメータを分析することで、市場の詳細な姿を提示します。ゲーム内広告市場に関する当レポートの対象領域は以下の通りです。 - ゲーム内広告市場のサイジング - ゲーム内広告市場の予測 - ゲーム内広告市場の産業分析 Technavioの強力なベンダー分析は、お客様が市場での地位を向上できるように設計されており、これに沿って本レポートでは、Activision Blizzard Media Ltd., AdInMo Ltd., Alphabet Inc, Anzu Virtual Reality Ltd., Bidstack Ltd., Flurry Inc, HotPlay, InMobi Pte.Ltd.、ironSource Ltd.、Motive Interactive Inc.、Playwire LLC、RapidFire Inc.、Wam Group Ltd.、WPP Plc.など。また、ゲーム内広告市場の分析レポートには、今後の動向や市場成長に影響を与える課題に関する情報も含まれています。これは、企業が今後訪れるすべての成長機会を戦略的に活用できるようにするためです。 本調査は、業界の主要参加者からのインプットを含む一次情報および二次情報の客観的な組み合わせを使用して実施されました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/in-game-advertising-market-industry-analysis をご覧ください。 Technavio社は、利益、価格、競争、プロモーションなどの主要なパラメータを分析し、複数の情報源からのデータを調査、合成、総括することで、市場の詳細な姿を提示します。業界の主要な影響力を持つ人物を特定することで、様々な市場の様相を提示しています。提示されるデータは、包括的で信頼性が高く、広範な一次および二次調査の結果である。Technavioの市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、定性的および定量的調査を用いた詳細なベンダー選定方法および分析を提供します。 目次• 1 Executive Summaryo 1.1 Market overview o Exhibit 01: Executive Summary - Chart on Market Overview o Exhibit 02: Executive Summary - Data Table on Market Overview o Exhibit 03: Executive Summary - Chart on Global Market Characteristics o Exhibit 04: Executive Summary - Chart on Market by Geography o Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type o Exhibit 07: Executive Summary - Chart on Incremental Growth o Exhibit 08: Executive Summary - Data Table on Incremental Growth o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning • 2 Market Landscape o 2.1 Market ecosystem o Exhibit 10: Parent market o Exhibit 11: Market Characteristics • 3 Market Sizing o 3.1 Market definition o Exhibit 12: Offerings of vendors included in the market definition o 3.2 Market segment analysis o Exhibit 13: Market segments o 3.3 Market size 2022 o 3.4 Market outlook: Forecast for 2022-2027 o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million) o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million) o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%) o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%) • 4 Historic Market Size o 4.1 Global in-game advertising market 2017 - 2021 o Exhibit 18: Historic Market Size - Data Table on Global in-game advertising market 2017 - 2021 ($ million) o 4.2 Platform Segment Analysis 2017 - 2021 o Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ million) o 4.3 Type Segment Analysis 2017 - 2021 o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ million) o 4.4 Geography Segment Analysis 2017 - 2021 o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million) o 4.5 Country Segment Analysis 2017 - 2021 o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million) • 5 Five Forces Analysis o 5.1 Five forces summary o Exhibit 23: Five forces analysis - Comparison between2022 and 2027 o 5.2 Bargaining power of buyers o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027 o 5.3 Bargaining power of suppliers o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027 o 5.4 Threat of new entrants o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027 o 5.5 Threat of substitutes o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027 o 5.6 Threat of rivalry o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027 o 5.7 Market condition o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027 • 6 Market Segmentation by Platform o 6.1 Market segments o Exhibit 30: Chart on Platform - Market share 2022-2027 (%) o Exhibit 31: Data Table on Platform - Market share 2022-2027 (%) o 6.2 Comparison by Platform o Exhibit 32: Chart on Comparison by Platform o Exhibit 33: Data Table on Comparison by Platform o 6.3 Mobile - Market size and forecast 2022-2027 o Exhibit 34: Chart on Mobile - Market size and forecast 2022-2027 ($ million) o Exhibit 35: Data Table on Mobile - Market size and forecast 2022-2027 ($ million) o Exhibit 36: Chart on Mobile - Year-over-year growth 2022-2027 (%) o Exhibit 37: Data Table on Mobile - Year-over-year growth 2022-2027 (%) o 6.4 Computing - Market size and forecast 2022-2027 o Exhibit 38: Chart on Computing - Market size and forecast 2022-2027 ($ million) o Exhibit 39: Data Table on Computing - Market size and forecast 2022-2027 ($ million) o Exhibit 40: Chart on Computing - Year-over-year growth 2022-2027 (%) o Exhibit 41: Data Table on Computing - Year-over-year growth 2022-2027 (%) o 6.5 Console - Market size and forecast 2022-2027 o Exhibit 42: Chart on Console - Market size and forecast 2022-2027 ($ million) o Exhibit 43: Data Table on Console - Market size and forecast 2022-2027 ($ million) o Exhibit 44: Chart on Console - Year-over-year growth 2022-2027 (%) o Exhibit 45: Data Table on Console - Year-over-year growth 2022-2027 (%) o 6.6 Market opportunity by Platform o Exhibit 46: Market opportunity by Platform ($ million) • 7 Market Segmentation by Type o 7.1 Market segments o Exhibit 47: Chart on Type - Market share 2022-2027 (%) o Exhibit 48: Data Table on Type - Market share 2022-2027 (%) o 7.2 Comparison by Type o Exhibit 49: Chart on Comparison by Type o Exhibit 50: Data Table on Comparison by Type o 7.3 Static ads - Market size and forecast 2022-2027 o Exhibit 51: Chart on Static ads - Market size and forecast 2022-2027 ($ million) o Exhibit 52: Data Table on Static ads - Market size and forecast 2022-2027 ($ million) o Exhibit 53: Chart on Static ads - Year-over-year growth 2022-2027 (%) o Exhibit 54: Data Table on Static ads - Year-over-year growth 2022-2027 (%) o 7.4 Dynamic ads - Market size and forecast 2022-2027 o Exhibit 55: Chart on Dynamic ads - Market size and forecast 2022-2027 ($ million) o Exhibit 56: Data Table on Dynamic ads - Market size and forecast 2022-2027 ($ million) o Exhibit 57: Chart on Dynamic ads - Year-over-year growth 2022-2027 (%) o Exhibit 58: Data Table on Dynamic ads - Year-over-year growth 2022-2027 (%) o 7.5 Advergaming - Market size and forecast 2022-2027 o Exhibit 59: Chart on Advergaming - Market size and forecast 2022-2027 ($ million) o Exhibit 60: Data Table on Advergaming - Market size and forecast 2022-2027 ($ million) o Exhibit 61: Chart on Advergaming - Year-over-year growth 2022-2027 (%) o Exhibit 62: Data Table on Advergaming - Year-over-year growth 2022-2027 (%) o 7.6 Market opportunity by Type o Exhibit 63: Market opportunity by Type ($ million) • 8 Customer Landscape o 8.1 Customer landscape overview o Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • 9 Geographic Landscape o 9.1 Geographic segmentation o Exhibit 65: Chart on Market share by geography 2022-2027 (%) o Exhibit 66: Data Table on Market share by geography 2022-2027 (%) o 9.2 Geographic comparison o Exhibit 67: Chart on Geographic comparison o Exhibit 68: Data Table on Geographic comparison o 9.3 North America - Market size and forecast 2022-2027 o Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million) o Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million) o Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%) o Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%) o 9.4 APAC - Market size and forecast 2022-2027 o Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million) o Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million) o Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%) o Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%) o 9.5 Europe - Market size and forecast 2022-2027 o Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million) o Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million) o Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%) o Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%) o 9.6 Middle East and Africa - Market size and forecast 2022-2027 o Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million) o Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million) o Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%) o Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%) o 9.7 South America - Market size and forecast 2022-2027 o Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million) o Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million) o Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%) o Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%) o 9.8 US - Market size and forecast 2022-2027 o Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million) o Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million) o Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%) o Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%) o 9.9 China - Market size and forecast 2022-2027 o Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million) o Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million) o Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%) o Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%) o 9.10 Japan - Market size and forecast 2022-2027 o Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million) o Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million) o Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%) o Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%) o 9.11 Germany - Market size and forecast 2022-2027 o Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million) o Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million) o Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%) o Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%) o 9.12 UK - Market size and forecast 2022-2027 o Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million) o Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million) o Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%) o Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%) o 9.13 Market opportunity by geography o Exhibit 109: Market opportunity by geography ($ million) • 10 Drivers, Challenges, and Trends o 10.1 Market drivers o 10.2 Market challenges o 10.3 Impact of drivers and challenges o Exhibit 110: Impact of drivers and challenges in 2022 and 2027 o 10.4 Market trends • 11 Vendor Landscape o 11.1 Overview o 11.2 Vendor landscape o Exhibit 111: Overview on Criticality of inputs and Factors of differentiation o 11.3 Landscape disruption o Exhibit 112: Overview on factors of disruption o 11.4 Industry risks o Exhibit 113: Impact of key risks on business • 12 Vendor Analysis o 12.1 Vendors covered o Exhibit 114: Vendors covered o 12.2 Market positioning of vendors o Exhibit 115: Matrix on vendor position and classification o 12.3 Activision Blizzard Media Ltd. o Exhibit 116: Activision Blizzard Media Ltd. - Overview o Exhibit 117: Activision Blizzard Media Ltd. - Product / Service o Exhibit 118: Activision Blizzard Media Ltd. - Key offerings o 12.4 AdInMo Ltd. o Exhibit 119: AdInMo Ltd. - Overview o Exhibit 120: AdInMo Ltd. - Product / Service o Exhibit 121: AdInMo Ltd. - Key offerings o 12.5 Alphabet Inc. o Exhibit 122: Alphabet Inc. - Overview o Exhibit 123: Alphabet Inc. - Business segments o Exhibit 124: Alphabet Inc. - Key news o Exhibit 125: Alphabet Inc. - Key offerings o Exhibit 126: Alphabet Inc. - Segment focus o 12.6 Anzu Virtual Reality Ltd. o Exhibit 127: Anzu Virtual Reality Ltd. - Overview o Exhibit 128: Anzu Virtual Reality Ltd. - Product / Service o Exhibit 129: Anzu Virtual Reality Ltd. - Key offerings o 12.7 Bidstack Ltd. o Exhibit 130: Bidstack Ltd. - Overview o Exhibit 131: Bidstack Ltd. - Product / Service o Exhibit 132: Bidstack Ltd. - Key offerings o 12.8 Flurry Inc o Exhibit 133: Flurry Inc - Overview o Exhibit 134: Flurry Inc - Product / Service o Exhibit 135: Flurry Inc - Key offerings o 12.9 HotPlay o Exhibit 136: HotPlay - Overview o Exhibit 137: HotPlay - Product / Service o Exhibit 138: HotPlay - Key offerings o 12.10 InMobi Pte. Ltd. o Exhibit 139: InMobi Pte. Ltd. - Overview o Exhibit 140: InMobi Pte. Ltd. - Product / Service o Exhibit 141: InMobi Pte. Ltd. - Key offerings o 12.11 ironSource Ltd. o Exhibit 142: ironSource Ltd. - Overview o Exhibit 143: ironSource Ltd. - Product / Service o Exhibit 144: ironSource Ltd. - Key offerings o 12.12 Motive Interactive Inc. o Exhibit 145: Motive Interactive Inc. - Overview o Exhibit 146: Motive Interactive Inc. - Product / Service o Exhibit 147: Motive Interactive Inc. - Key offerings o 12.13 Playwire LLC o Exhibit 148: Playwire LLC - Overview o Exhibit 149: Playwire LLC - Product / Service o Exhibit 150: Playwire LLC - Key offerings o 12.14 RapidFire Inc. o Exhibit 151: RapidFire Inc. - Overview o Exhibit 152: RapidFire Inc. - Product / Service o Exhibit 153: RapidFire Inc. - Key offerings o 12.15 Wam Group Ltd. o Exhibit 154: Wam Group Ltd. - Overview o Exhibit 155: Wam Group Ltd. - Product / Service o Exhibit 156: Wam Group Ltd. - Key offerings o 12.16 WPP Plc o Exhibit 157: WPP Plc - Overview o Exhibit 158: WPP Plc - Business segments o Exhibit 159: WPP Plc - Key offerings o Exhibit 160: WPP Plc - Segment focus • 13 Appendix o 13.1 Scope of the report o 13.2 Inclusions and exclusions checklist o Exhibit 161: Inclusions checklist o Exhibit 162: Exclusions checklist o 13.3 Currency conversion rates for US$ o Exhibit 163: Currency conversion rates for US$ o 13.4 Research methodology o Exhibit 164: Research methodology o Exhibit 165: Validation techniques employed for market sizing o Exhibit 166: Information sources o 13.5 List of abbreviations o Exhibit 167: List of abbreviations Exhibits: Exhibits1: Executive Summary - Chart on Market Overview Exhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market by Geography Exhibits5: Executive Summary - Chart on Market Segmentation by Platform Exhibits6: Executive Summary - Chart on Market Segmentation by Type Exhibits7: Executive Summary - Chart on Incremental Growth Exhibits8: Executive Summary - Data Table on Incremental Growth Exhibits9: Executive Summary - Chart on Vendor Market Positioning Exhibits10: Parent market Exhibits11: Market Characteristics Exhibits12: Offerings of vendors included in the market definition Exhibits13: Market segments Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ million) Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ million) Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%) Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%) Exhibits18: Historic Market Size - Data Table on Global in-game advertising market 2017 - 2021 ($ million) Exhibits19: Historic Market Size - Platform Segment 2017 - 2021 ($ million) Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ million) Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ million) Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ million) Exhibits23: Five forces analysis - Comparison between2022 and 2027 Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027 Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027 Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027 Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027 Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027 Exhibits29: Chart on Market condition - Five forces 2022 and 2027 Exhibits30: Chart on Platform - Market share 2022-2027 (%) Exhibits31: Data Table on Platform - Market share 2022-2027 (%) Exhibits32: Chart on Comparison by Platform Exhibits33: Data Table on Comparison by Platform Exhibits34: Chart on Mobile - Market size and forecast 2022-2027 ($ million) Exhibits35: Data Table on Mobile - Market size and forecast 2022-2027 ($ million) Exhibits36: Chart on Mobile - Year-over-year growth 2022-2027 (%) Exhibits37: Data Table on Mobile - Year-over-year growth 2022-2027 (%) Exhibits38: Chart on Computing - Market size and forecast 2022-2027 ($ million) Exhibits39: Data Table on Computing - Market size and forecast 2022-2027 ($ million) Exhibits40: Chart on Computing - Year-over-year growth 2022-2027 (%) Exhibits41: Data Table on Computing - Year-over-year growth 2022-2027 (%) Exhibits42: Chart on Console - Market size and forecast 2022-2027 ($ million) Exhibits43: Data Table on Console - Market size and forecast 2022-2027 ($ million) Exhibits44: Chart on Console - Year-over-year growth 2022-2027 (%) Exhibits45: Data Table on Console - Year-over-year growth 2022-2027 (%) Exhibits46: Market opportunity by Platform ($ million) Exhibits47: Chart on Type - Market share 2022-2027 (%) Exhibits48: Data Table on Type - Market share 2022-2027 (%) Exhibits49: Chart on Comparison by Type Exhibits50: Data Table on Comparison by Type Exhibits51: Chart on Static ads - Market size and forecast 2022-2027 ($ million) Exhibits52: Data Table on Static ads - Market size and forecast 2022-2027 ($ million) Exhibits53: Chart on Static ads - Year-over-year growth 2022-2027 (%) Exhibits54: Data Table on Static ads - Year-over-year growth 2022-2027 (%) Exhibits55: Chart on Dynamic ads - Market size and forecast 2022-2027 ($ million) Exhibits56: Data Table on Dynamic ads - Market size and forecast 2022-2027 ($ million) Exhibits57: Chart on Dynamic ads - Year-over-year growth 2022-2027 (%) Exhibits58: Data Table on Dynamic ads - Year-over-year growth 2022-2027 (%) Exhibits59: Chart on Advergaming - Market size and forecast 2022-2027 ($ million) Exhibits60: Data Table on Advergaming - Market size and forecast 2022-2027 ($ million) Exhibits61: Chart on Advergaming - Year-over-year growth 2022-2027 (%) Exhibits62: Data Table on Advergaming - Year-over-year growth 2022-2027 (%) Exhibits63: Market opportunity by Type ($ million) Exhibits64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits65: Chart on Market share by geography 2022-2027 (%) Exhibits66: Data Table on Market share by geography 2022-2027 (%) Exhibits67: Chart on Geographic comparison Exhibits68: Data Table on Geographic comparison Exhibits69: Chart on North America - Market size and forecast 2022-2027 ($ million) Exhibits70: Data Table on North America - Market size and forecast 2022-2027 ($ million) Exhibits71: Chart on North America - Year-over-year growth 2022-2027 (%) Exhibits72: Data Table on North America - Year-over-year growth 2022-2027 (%) Exhibits73: Chart on APAC - Market size and forecast 2022-2027 ($ million) Exhibits74: Data Table on APAC - Market size and forecast 2022-2027 ($ million) Exhibits75: Chart on APAC - Year-over-year growth 2022-2027 (%) Exhibits76: Data Table on APAC - Year-over-year growth 2022-2027 (%) Exhibits77: Chart on Europe - Market size and forecast 2022-2027 ($ million) Exhibits78: Data Table on Europe - Market size and forecast 2022-2027 ($ million) Exhibits79: Chart on Europe - Year-over-year growth 2022-2027 (%) Exhibits80: Data Table on Europe - Year-over-year growth 2022-2027 (%) Exhibits81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million) Exhibits82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million) Exhibits83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%) Exhibits84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%) Exhibits85: Chart on South America - Market size and forecast 2022-2027 ($ million) Exhibits86: Data Table on South America - Market size and forecast 2022-2027 ($ million) Exhibits87: Chart on South America - Year-over-year growth 2022-2027 (%) Exhibits88: Data Table on South America - Year-over-year growth 2022-2027 (%) Exhibits89: Chart on US - Market size and forecast 2022-2027 ($ million) Exhibits90: Data Table on US - Market size and forecast 2022-2027 ($ million) Exhibits91: Chart on US - Year-over-year growth 2022-2027 (%) Exhibits92: Data Table on US - Year-over-year growth 2022-2027 (%) Exhibits93: Chart on China - Market size and forecast 2022-2027 ($ million) Exhibits94: Data Table on China - Market size and forecast 2022-2027 ($ million) Exhibits95: Chart on China - Year-over-year growth 2022-2027 (%) Exhibits96: Data Table on China - Year-over-year growth 2022-2027 (%) Exhibits97: Chart on Japan - Market size and forecast 2022-2027 ($ million) Exhibits98: Data Table on Japan - Market size and forecast 2022-2027 ($ million) Exhibits99: Chart on Japan - Year-over-year growth 2022-2027 (%) Exhibits100: Data Table on Japan - Year-over-year growth 2022-2027 (%) Exhibits101: Chart on Germany - Market size and forecast 2022-2027 ($ million) Exhibits102: Data Table on Germany - Market size and forecast 2022-2027 ($ million) Exhibits103: Chart on Germany - Year-over-year growth 2022-2027 (%) Exhibits104: Data Table on Germany - Year-over-year growth 2022-2027 (%) Exhibits105: Chart on UK - Market size and forecast 2022-2027 ($ million) Exhibits106: Data Table on UK - Market size and forecast 2022-2027 ($ million) Exhibits107: Chart on UK - Year-over-year growth 2022-2027 (%) Exhibits108: Data Table on UK - Year-over-year growth 2022-2027 (%) Exhibits109: Market opportunity by geography ($ million) Exhibits110: Impact of drivers and challenges in 2022 and 2027 Exhibits111: Overview on Criticality of inputs and Factors of differentiation Exhibits112: Overview on factors of disruption Exhibits113: Impact of key risks on business Exhibits114: Vendors covered Exhibits115: Matrix on vendor position and classification Exhibits116: Activision Blizzard Media Ltd. - Overview Exhibits117: Activision Blizzard Media Ltd. - Product / Service Exhibits118: Activision Blizzard Media Ltd. - Key offerings Exhibits119: AdInMo Ltd. - Overview Exhibits120: AdInMo Ltd. - Product / Service Exhibits121: AdInMo Ltd. - Key offerings Exhibits122: Alphabet Inc. - Overview Exhibits123: Alphabet Inc. - Business segments Exhibits124: Alphabet Inc. - Key news Exhibits125: Alphabet Inc. - Key offerings Exhibits126: Alphabet Inc. - Segment focus Exhibits127: Anzu Virtual Reality Ltd. - Overview Exhibits128: Anzu Virtual Reality Ltd. - Product / Service Exhibits129: Anzu Virtual Reality Ltd. - Key offerings Exhibits130: Bidstack Ltd. - Overview Exhibits131: Bidstack Ltd. - Product / Service Exhibits132: Bidstack Ltd. - Key offerings Exhibits133: Flurry Inc - Overview Exhibits134: Flurry Inc - Product / Service Exhibits135: Flurry Inc - Key offerings Exhibits136: HotPlay - Overview Exhibits137: HotPlay - Product / Service Exhibits138: HotPlay - Key offerings Exhibits139: InMobi Pte. Ltd. - Overview Exhibits140: InMobi Pte. Ltd. - Product / Service Exhibits141: InMobi Pte. Ltd. - Key offerings Exhibits142: ironSource Ltd. - Overview Exhibits143: ironSource Ltd. - Product / Service Exhibits144: ironSource Ltd. - Key offerings Exhibits145: Motive Interactive Inc. - Overview Exhibits146: Motive Interactive Inc. - Product / Service Exhibits147: Motive Interactive Inc. - Key offerings Exhibits148: Playwire LLC - Overview Exhibits149: Playwire LLC - Product / Service Exhibits150: Playwire LLC - Key offerings Exhibits151: RapidFire Inc. - Overview Exhibits152: RapidFire Inc. - Product / Service Exhibits153: RapidFire Inc. - Key offerings Exhibits154: Wam Group Ltd. - Overview Exhibits155: Wam Group Ltd. - Product / Service Exhibits156: Wam Group Ltd. - Key offerings Exhibits157: WPP Plc - Overview Exhibits158: WPP Plc - Business segments Exhibits159: WPP Plc - Key offerings Exhibits160: WPP Plc - Segment focus Exhibits161: Inclusions checklist Exhibits162: Exclusions checklist Exhibits163: Currency conversion rates for US$ Exhibits164: Research methodology Exhibits165: Validation techniques employed for market sizing Exhibits166: Information sources Exhibits167: List of abbreviations
SummaryGlobal In-Game Advertising Market 2023-2027 Table of Contents• 1 Executive Summaryo 1.1 Market overview o Exhibit 01: Executive Summary - Chart on Market Overview o Exhibit 02: Executive Summary - Data Table on Market Overview o Exhibit 03: Executive Summary - Chart on Global Market Characteristics o Exhibit 04: Executive Summary - Chart on Market by Geography o Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type o Exhibit 07: Executive Summary - Chart on Incremental Growth o Exhibit 08: Executive Summary - Data Table on Incremental Growth o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning • 2 Market Landscape o 2.1 Market ecosystem o Exhibit 10: Parent market o Exhibit 11: Market Characteristics • 3 Market Sizing o 3.1 Market definition o Exhibit 12: Offerings of vendors included in the market definition o 3.2 Market segment analysis o Exhibit 13: Market segments o 3.3 Market size 2022 o 3.4 Market outlook: Forecast for 2022-2027 o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million) o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million) o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%) o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%) • 4 Historic Market Size o 4.1 Global in-game advertising market 2017 - 2021 o Exhibit 18: Historic Market Size - Data Table on Global in-game advertising market 2017 - 2021 ($ million) o 4.2 Platform Segment Analysis 2017 - 2021 o Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ million) o 4.3 Type Segment Analysis 2017 - 2021 o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ million) o 4.4 Geography Segment Analysis 2017 - 2021 o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million) o 4.5 Country Segment Analysis 2017 - 2021 o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million) • 5 Five Forces Analysis o 5.1 Five forces summary o Exhibit 23: Five forces analysis - Comparison between2022 and 2027 o 5.2 Bargaining power of buyers o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027 o 5.3 Bargaining power of suppliers o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027 o 5.4 Threat of new entrants o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027 o 5.5 Threat of substitutes o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027 o 5.6 Threat of rivalry o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027 o 5.7 Market condition o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027 • 6 Market Segmentation by Platform o 6.1 Market segments o Exhibit 30: Chart on Platform - Market share 2022-2027 (%) o Exhibit 31: Data Table on Platform - Market share 2022-2027 (%) o 6.2 Comparison by Platform o Exhibit 32: Chart on Comparison by Platform o Exhibit 33: Data Table on Comparison by Platform o 6.3 Mobile - Market size and forecast 2022-2027 o Exhibit 34: Chart on Mobile - Market size and forecast 2022-2027 ($ million) o Exhibit 35: Data Table on Mobile - Market size and forecast 2022-2027 ($ million) o Exhibit 36: Chart on Mobile - Year-over-year growth 2022-2027 (%) o Exhibit 37: Data Table on Mobile - Year-over-year growth 2022-2027 (%) o 6.4 Computing - Market size and forecast 2022-2027 o Exhibit 38: Chart on Computing - Market size and forecast 2022-2027 ($ million) o Exhibit 39: Data Table on Computing - Market size and forecast 2022-2027 ($ million) o Exhibit 40: Chart on Computing - Year-over-year growth 2022-2027 (%) o Exhibit 41: Data Table on Computing - Year-over-year growth 2022-2027 (%) o 6.5 Console - Market size and forecast 2022-2027 o Exhibit 42: Chart on Console - Market size and forecast 2022-2027 ($ million) o Exhibit 43: Data Table on Console - Market size and forecast 2022-2027 ($ million) o Exhibit 44: Chart on Console - Year-over-year growth 2022-2027 (%) o Exhibit 45: Data Table on Console - Year-over-year growth 2022-2027 (%) o 6.6 Market opportunity by Platform o Exhibit 46: Market opportunity by Platform ($ million) • 7 Market Segmentation by Type o 7.1 Market segments o Exhibit 47: Chart on Type - Market share 2022-2027 (%) o Exhibit 48: Data Table on Type - Market share 2022-2027 (%) o 7.2 Comparison by Type o Exhibit 49: Chart on Comparison by Type o Exhibit 50: Data Table on Comparison by Type o 7.3 Static ads - Market size and forecast 2022-2027 o Exhibit 51: Chart on Static ads - Market size and forecast 2022-2027 ($ million) o Exhibit 52: Data Table on Static ads - Market size and forecast 2022-2027 ($ million) o Exhibit 53: Chart on Static ads - Year-over-year growth 2022-2027 (%) o Exhibit 54: Data Table on Static ads - Year-over-year growth 2022-2027 (%) o 7.4 Dynamic ads - Market size and forecast 2022-2027 o Exhibit 55: Chart on Dynamic ads - Market size and forecast 2022-2027 ($ million) o Exhibit 56: Data Table on Dynamic ads - Market size and forecast 2022-2027 ($ million) o Exhibit 57: Chart on Dynamic ads - Year-over-year growth 2022-2027 (%) o Exhibit 58: Data Table on Dynamic ads - Year-over-year growth 2022-2027 (%) o 7.5 Advergaming - Market size and forecast 2022-2027 o Exhibit 59: Chart on Advergaming - Market size and forecast 2022-2027 ($ million) o Exhibit 60: Data Table on Advergaming - Market size and forecast 2022-2027 ($ million) o Exhibit 61: Chart on Advergaming - Year-over-year growth 2022-2027 (%) o Exhibit 62: Data Table on Advergaming - Year-over-year growth 2022-2027 (%) o 7.6 Market opportunity by Type o Exhibit 63: Market opportunity by Type ($ million) • 8 Customer Landscape o 8.1 Customer landscape overview o Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • 9 Geographic Landscape o 9.1 Geographic segmentation o Exhibit 65: Chart on Market share by geography 2022-2027 (%) o Exhibit 66: Data Table on Market share by geography 2022-2027 (%) o 9.2 Geographic comparison o Exhibit 67: Chart on Geographic comparison o Exhibit 68: Data Table on Geographic comparison o 9.3 North America - Market size and forecast 2022-2027 o Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million) o Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million) o Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%) o Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%) o 9.4 APAC - Market size and forecast 2022-2027 o Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million) o Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million) o Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%) o Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%) o 9.5 Europe - Market size and forecast 2022-2027 o Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million) o Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million) o Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%) o Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%) o 9.6 Middle East and Africa - Market size and forecast 2022-2027 o Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million) o Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million) o Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%) o Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%) o 9.7 South America - Market size and forecast 2022-2027 o Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million) o Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million) o Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%) o Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%) o 9.8 US - Market size and forecast 2022-2027 o Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million) o Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million) o Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%) o Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%) o 9.9 China - Market size and forecast 2022-2027 o Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million) o Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million) o Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%) o Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%) o 9.10 Japan - Market size and forecast 2022-2027 o Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million) o Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million) o Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%) o Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%) o 9.11 Germany - Market size and forecast 2022-2027 o Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million) o Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million) o Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%) o Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%) o 9.12 UK - Market size and forecast 2022-2027 o Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million) o Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million) o Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%) o Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%) o 9.13 Market opportunity by geography o Exhibit 109: Market opportunity by geography ($ million) • 10 Drivers, Challenges, and Trends o 10.1 Market drivers o 10.2 Market challenges o 10.3 Impact of drivers and challenges o Exhibit 110: Impact of drivers and challenges in 2022 and 2027 o 10.4 Market trends • 11 Vendor Landscape o 11.1 Overview o 11.2 Vendor landscape o Exhibit 111: Overview on Criticality of inputs and Factors of differentiation o 11.3 Landscape disruption o Exhibit 112: Overview on factors of disruption o 11.4 Industry risks o Exhibit 113: Impact of key risks on business • 12 Vendor Analysis o 12.1 Vendors covered o Exhibit 114: Vendors covered o 12.2 Market positioning of vendors o Exhibit 115: Matrix on vendor position and classification o 12.3 Activision Blizzard Media Ltd. o Exhibit 116: Activision Blizzard Media Ltd. - Overview o Exhibit 117: Activision Blizzard Media Ltd. - Product / Service o Exhibit 118: Activision Blizzard Media Ltd. - Key offerings o 12.4 AdInMo Ltd. o Exhibit 119: AdInMo Ltd. - Overview o Exhibit 120: AdInMo Ltd. - Product / Service o Exhibit 121: AdInMo Ltd. - Key offerings o 12.5 Alphabet Inc. o Exhibit 122: Alphabet Inc. - Overview o Exhibit 123: Alphabet Inc. - Business segments o Exhibit 124: Alphabet Inc. - Key news o Exhibit 125: Alphabet Inc. - Key offerings o Exhibit 126: Alphabet Inc. - Segment focus o 12.6 Anzu Virtual Reality Ltd. o Exhibit 127: Anzu Virtual Reality Ltd. - Overview o Exhibit 128: Anzu Virtual Reality Ltd. - Product / Service o Exhibit 129: Anzu Virtual Reality Ltd. - Key offerings o 12.7 Bidstack Ltd. o Exhibit 130: Bidstack Ltd. - Overview o Exhibit 131: Bidstack Ltd. - Product / Service o Exhibit 132: Bidstack Ltd. - Key offerings o 12.8 Flurry Inc o Exhibit 133: Flurry Inc - Overview o Exhibit 134: Flurry Inc - Product / Service o Exhibit 135: Flurry Inc - Key offerings o 12.9 HotPlay o Exhibit 136: HotPlay - Overview o Exhibit 137: HotPlay - Product / Service o Exhibit 138: HotPlay - Key offerings o 12.10 InMobi Pte. Ltd. o Exhibit 139: InMobi Pte. Ltd. - Overview o Exhibit 140: InMobi Pte. Ltd. - Product / Service o Exhibit 141: InMobi Pte. Ltd. - Key offerings o 12.11 ironSource Ltd. o Exhibit 142: ironSource Ltd. - Overview o Exhibit 143: ironSource Ltd. - Product / Service o Exhibit 144: ironSource Ltd. - Key offerings o 12.12 Motive Interactive Inc. o Exhibit 145: Motive Interactive Inc. - Overview o Exhibit 146: Motive Interactive Inc. - Product / Service o Exhibit 147: Motive Interactive Inc. - Key offerings o 12.13 Playwire LLC o Exhibit 148: Playwire LLC - Overview o Exhibit 149: Playwire LLC - Product / Service o Exhibit 150: Playwire LLC - Key offerings o 12.14 RapidFire Inc. o Exhibit 151: RapidFire Inc. - Overview o Exhibit 152: RapidFire Inc. - Product / Service o Exhibit 153: RapidFire Inc. - Key offerings o 12.15 Wam Group Ltd. o Exhibit 154: Wam Group Ltd. - Overview o Exhibit 155: Wam Group Ltd. - Product / Service o Exhibit 156: Wam Group Ltd. - Key offerings o 12.16 WPP Plc o Exhibit 157: WPP Plc - Overview o Exhibit 158: WPP Plc - Business segments o Exhibit 159: WPP Plc - Key offerings o Exhibit 160: WPP Plc - Segment focus • 13 Appendix o 13.1 Scope of the report o 13.2 Inclusions and exclusions checklist o Exhibit 161: Inclusions checklist o Exhibit 162: Exclusions checklist o 13.3 Currency conversion rates for US$ o Exhibit 163: Currency conversion rates for US$ o 13.4 Research methodology o Exhibit 164: Research methodology o Exhibit 165: Validation techniques employed for market sizing o Exhibit 166: Information sources o 13.5 List of abbreviations o Exhibit 167: List of abbreviations Exhibits: Exhibits1: Executive Summary - Chart on Market Overview Exhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market by Geography Exhibits5: Executive Summary - Chart on Market Segmentation by Platform Exhibits6: Executive Summary - Chart on Market Segmentation by Type Exhibits7: Executive Summary - Chart on Incremental Growth Exhibits8: Executive Summary - Data Table on Incremental Growth Exhibits9: Executive Summary - Chart on Vendor Market Positioning Exhibits10: Parent market Exhibits11: Market Characteristics Exhibits12: Offerings of vendors included in the market definition Exhibits13: Market segments Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ million) Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ million) Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%) Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%) Exhibits18: Historic Market Size - Data Table on Global in-game advertising market 2017 - 2021 ($ million) Exhibits19: Historic Market Size - Platform Segment 2017 - 2021 ($ million) Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ million) Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ million) Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ million) Exhibits23: Five forces analysis - Comparison between2022 and 2027 Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027 Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027 Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027 Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027 Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027 Exhibits29: Chart on Market condition - Five forces 2022 and 2027 Exhibits30: Chart on Platform - Market share 2022-2027 (%) Exhibits31: Data Table on Platform - Market share 2022-2027 (%) Exhibits32: Chart on Comparison by Platform Exhibits33: Data Table on Comparison by Platform Exhibits34: Chart on Mobile - Market size and forecast 2022-2027 ($ million) Exhibits35: Data Table on Mobile - Market size and forecast 2022-2027 ($ million) Exhibits36: Chart on Mobile - Year-over-year growth 2022-2027 (%) Exhibits37: Data Table on Mobile - Year-over-year growth 2022-2027 (%) Exhibits38: Chart on Computing - Market size and forecast 2022-2027 ($ million) Exhibits39: Data Table on Computing - Market size and forecast 2022-2027 ($ million) Exhibits40: Chart on Computing - Year-over-year growth 2022-2027 (%) Exhibits41: Data Table on Computing - Year-over-year growth 2022-2027 (%) Exhibits42: Chart on Console - Market size and forecast 2022-2027 ($ million) Exhibits43: Data Table on Console - Market size and forecast 2022-2027 ($ million) Exhibits44: Chart on Console - Year-over-year growth 2022-2027 (%) Exhibits45: Data Table on Console - Year-over-year growth 2022-2027 (%) Exhibits46: Market opportunity by Platform ($ million) Exhibits47: Chart on Type - Market share 2022-2027 (%) Exhibits48: Data Table on Type - Market share 2022-2027 (%) Exhibits49: Chart on Comparison by Type Exhibits50: Data Table on Comparison by Type Exhibits51: Chart on Static ads - Market size and forecast 2022-2027 ($ million) Exhibits52: Data Table on Static ads - Market size and forecast 2022-2027 ($ million) Exhibits53: Chart on Static ads - Year-over-year growth 2022-2027 (%) Exhibits54: Data Table on Static ads - Year-over-year growth 2022-2027 (%) Exhibits55: Chart on Dynamic ads - Market size and forecast 2022-2027 ($ million) Exhibits56: Data Table on Dynamic ads - Market size and forecast 2022-2027 ($ million) Exhibits57: Chart on Dynamic ads - Year-over-year growth 2022-2027 (%) Exhibits58: Data Table on Dynamic ads - Year-over-year growth 2022-2027 (%) Exhibits59: Chart on Advergaming - Market size and forecast 2022-2027 ($ million) Exhibits60: Data Table on Advergaming - Market size and forecast 2022-2027 ($ million) Exhibits61: Chart on Advergaming - Year-over-year growth 2022-2027 (%) Exhibits62: Data Table on Advergaming - Year-over-year growth 2022-2027 (%) Exhibits63: Market opportunity by Type ($ million) Exhibits64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits65: Chart on Market share by geography 2022-2027 (%) Exhibits66: Data Table on Market share by geography 2022-2027 (%) Exhibits67: Chart on Geographic comparison Exhibits68: Data Table on Geographic comparison Exhibits69: Chart on North America - Market size and forecast 2022-2027 ($ million) Exhibits70: Data Table on North America - Market size and forecast 2022-2027 ($ million) Exhibits71: Chart on North America - Year-over-year growth 2022-2027 (%) Exhibits72: Data Table on North America - Year-over-year growth 2022-2027 (%) Exhibits73: Chart on APAC - Market size and forecast 2022-2027 ($ million) Exhibits74: Data Table on APAC - Market size and forecast 2022-2027 ($ million) Exhibits75: Chart on APAC - Year-over-year growth 2022-2027 (%) Exhibits76: Data Table on APAC - Year-over-year growth 2022-2027 (%) Exhibits77: Chart on Europe - Market size and forecast 2022-2027 ($ million) Exhibits78: Data Table on Europe - Market size and forecast 2022-2027 ($ million) Exhibits79: Chart on Europe - Year-over-year growth 2022-2027 (%) Exhibits80: Data Table on Europe - Year-over-year growth 2022-2027 (%) Exhibits81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million) Exhibits82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million) Exhibits83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%) Exhibits84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%) Exhibits85: Chart on South America - Market size and forecast 2022-2027 ($ million) Exhibits86: Data Table on South America - Market size and forecast 2022-2027 ($ million) Exhibits87: Chart on South America - Year-over-year growth 2022-2027 (%) Exhibits88: Data Table on South America - Year-over-year growth 2022-2027 (%) Exhibits89: Chart on US - Market size and forecast 2022-2027 ($ million) Exhibits90: Data Table on US - Market size and forecast 2022-2027 ($ million) Exhibits91: Chart on US - Year-over-year growth 2022-2027 (%) Exhibits92: Data Table on US - Year-over-year growth 2022-2027 (%) Exhibits93: Chart on China - Market size and forecast 2022-2027 ($ million) Exhibits94: Data Table on China - Market size and forecast 2022-2027 ($ million) Exhibits95: Chart on China - Year-over-year growth 2022-2027 (%) Exhibits96: Data Table on China - Year-over-year growth 2022-2027 (%) Exhibits97: Chart on Japan - Market size and forecast 2022-2027 ($ million) Exhibits98: Data Table on Japan - Market size and forecast 2022-2027 ($ million) Exhibits99: Chart on Japan - Year-over-year growth 2022-2027 (%) Exhibits100: Data Table on Japan - Year-over-year growth 2022-2027 (%) Exhibits101: Chart on Germany - Market size and forecast 2022-2027 ($ million) Exhibits102: Data Table on Germany - Market size and forecast 2022-2027 ($ million) Exhibits103: Chart on Germany - Year-over-year growth 2022-2027 (%) Exhibits104: Data Table on Germany - Year-over-year growth 2022-2027 (%) Exhibits105: Chart on UK - Market size and forecast 2022-2027 ($ million) Exhibits106: Data Table on UK - Market size and forecast 2022-2027 ($ million) Exhibits107: Chart on UK - Year-over-year growth 2022-2027 (%) Exhibits108: Data Table on UK - Year-over-year growth 2022-2027 (%) Exhibits109: Market opportunity by geography ($ million) Exhibits110: Impact of drivers and challenges in 2022 and 2027 Exhibits111: Overview on Criticality of inputs and Factors of differentiation Exhibits112: Overview on factors of disruption Exhibits113: Impact of key risks on business Exhibits114: Vendors covered Exhibits115: Matrix on vendor position and classification Exhibits116: Activision Blizzard Media Ltd. - Overview Exhibits117: Activision Blizzard Media Ltd. - Product / Service Exhibits118: Activision Blizzard Media Ltd. - Key offerings Exhibits119: AdInMo Ltd. - Overview Exhibits120: AdInMo Ltd. - Product / Service Exhibits121: AdInMo Ltd. - Key offerings Exhibits122: Alphabet Inc. - Overview Exhibits123: Alphabet Inc. - Business segments Exhibits124: Alphabet Inc. - Key news Exhibits125: Alphabet Inc. - Key offerings Exhibits126: Alphabet Inc. - Segment focus Exhibits127: Anzu Virtual Reality Ltd. - Overview Exhibits128: Anzu Virtual Reality Ltd. - Product / Service Exhibits129: Anzu Virtual Reality Ltd. - Key offerings Exhibits130: Bidstack Ltd. - Overview Exhibits131: Bidstack Ltd. - Product / Service Exhibits132: Bidstack Ltd. - Key offerings Exhibits133: Flurry Inc - Overview Exhibits134: Flurry Inc - Product / Service Exhibits135: Flurry Inc - Key offerings Exhibits136: HotPlay - Overview Exhibits137: HotPlay - Product / Service Exhibits138: HotPlay - Key offerings Exhibits139: InMobi Pte. Ltd. - Overview Exhibits140: InMobi Pte. Ltd. - Product / Service Exhibits141: InMobi Pte. Ltd. - Key offerings Exhibits142: ironSource Ltd. - Overview Exhibits143: ironSource Ltd. - Product / Service Exhibits144: ironSource Ltd. - Key offerings Exhibits145: Motive Interactive Inc. - Overview Exhibits146: Motive Interactive Inc. - Product / Service Exhibits147: Motive Interactive Inc. - Key offerings Exhibits148: Playwire LLC - Overview Exhibits149: Playwire LLC - Product / Service Exhibits150: Playwire LLC - Key offerings Exhibits151: RapidFire Inc. - Overview Exhibits152: RapidFire Inc. - Product / Service Exhibits153: RapidFire Inc. - Key offerings Exhibits154: Wam Group Ltd. - Overview Exhibits155: Wam Group Ltd. - Product / Service Exhibits156: Wam Group Ltd. - Key offerings Exhibits157: WPP Plc - Overview Exhibits158: WPP Plc - Business segments Exhibits159: WPP Plc - Key offerings Exhibits160: WPP Plc - Segment focus Exhibits161: Inclusions checklist Exhibits162: Exclusions checklist Exhibits163: Currency conversion rates for US$ Exhibits164: Research methodology Exhibits165: Validation techniques employed for market sizing Exhibits166: Information sources Exhibits167: List of abbreviations
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