オーディエンス・アナリティクスの世界市場 2022-2026Global Audience Analytics Market 2022-2026 オーディエンスアナリティクスの世界市場 2022-2026 年 Technavioはオーディエンス分析市場を監視しており、2022-2026年の間に3.86bnドルの成長が見込まれ、予測期間中にCAGR 11.15%で加速しています。当レポー... もっと見る
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サマリーオーディエンスアナリティクスの世界市場 2022-2026 年Technavioはオーディエンス分析市場を監視しており、2022-2026年の間に3.86bnドルの成長が見込まれ、予測期間中にCAGR 11.15%で加速しています。当レポートでは、視聴者分析市場の全体分析、市場規模と予測、動向、成長促進要因、課題、さらに約25社のベンダーを網羅したベンダー分析を行っています。 現在の世界市場のシナリオ、最新動向とドライバー、市場全体の環境について最新の分析を提供しています。市場は、モバイルコンピューティングデバイスの普及率の上昇、デジタルプラットフォームにおけるユーザーエンゲージメントの増加、競合情報への注目の高まりによって牽引されています。 視聴者分析市場の分析には、アプリケーションセグメントと地理的展望が含まれます。 Technavioのオーディエンス分析市場は、以下のように区分されています。 アプリケーション別 - セールスおよびマーケティング管理 - 顧客体験エンゲージメント - 競争力のあるインテリジェンス 地域別状況 - 北米 - 欧州 - アジア太平洋地域 - 中東・アフリカ - 南米 本調査では、今後数年間のオーディエンスアナリティクス市場の成長を促進する主要な理由の1つとして、最近の動向を挙げています。また、世界の視聴者分析市場におけるAI分析の利用の増加や、ベンダー間の戦略的提携の増加は、同市場における大規模な需要につながるとみています。 Technavioは、主要パラメータの分析による複数のソースからのデータの調査、合成、総括の方法によって、市場の詳細な姿を提示します。視聴者分析市場に関する当レポートの対象領域は以下の通りです。 - オーディエンスアナリティクス市場のサイジング - オーディエンス分析市場の予測 - 視聴者分析市場の産業分析 Technavioの強力なベンダー分析は、お客様が市場での地位を向上できるように設計されており、これに沿って本レポートでは、3DiVi Inc、Adobe Inc、Akamai Technologies Inc、Alfi Inc、AlmondNet Inc、Alphabet Inc.を含む複数の主要オーディエンス分析市場ベンダーについて詳細に分析しています。Bosch Rexroth AG、Brandchats、Brandwatch、CabinetM Inc、Comscore Inc、Emplifi Inc、FiscOwl LLC、Flytxt、International Business Machines Corp、Lotame Solutions Inc、Oracle Corp、Ormax Media Pvt Ltd、Quividi、SAS Institute Inc、Sightcorp BV、StoryFit、Telmar Group IncおよびVerimatrix Inc.など。また、オーディエンス分析市場分析レポートには、今後の動向や市場成長に影響を与える課題に関する情報も含まれています。これは、企業が今後訪れるすべての成長機会を戦略的に活用するのに役立つものです。 本調査は、業界の主要参加者からのインプットを含む、一次情報と二次情報の客観的な組み合わせを使用して実施されました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/audience-analytics-market-industry-analysis をご覧ください。 Technavioは、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数のソースからのデータの研究、合成、総括の方法により、市場の詳細な姿を提示します。また、業界の主要なインフルエンサーを特定することにより、市場の様々な側面を提示しています。提示されるデータは、包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。Technavioの市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、定性的および定量的調査を用いた詳細なベンダー選定方法および分析を提供します。 目次• 1 Executive Summaryo 1.1 Market overview o Exhibit 01: Executive Summary - Chart on Market Overview o Exhibit 02: Executive Summary - Data Table on Market Overview o Exhibit 03: Executive Summary - Chart on Global Market Characteristics o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application o Exhibit 06: Executive Summary - Chart on Incremental Growth o Exhibit 07: Executive Summary - Data Table on Incremental Growth o Exhibit 08: Executive Summary - Chart on Vendor Market Positioning • 2 Market Landscape o 2.1 Market ecosystem o Exhibit 09: Parent market o Exhibit 10: Market Characteristics • 3 Market Sizing o 3.1 Market definition o Exhibit 11: Offerings of vendors included in the market definition o 3.2 Market segment analysis o Exhibit 12: Market segments o 3.3 Market size 2021 o 3.4 Market outlook: Forecast for 2021-2026 o Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%) o Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) • 4 Five Forces Analysis o 4.1 Five forces summary o Exhibit 17: Five forces analysis - Comparison between 2021 and 2026 o 4.2 Bargaining power of buyers o Exhibit 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 o 4.3 Bargaining power of suppliers o Exhibit 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 o 4.4 Threat of new entrants o Exhibit 20: Threat of new entrants - Impact of key factors in 2021 and 2026 o 4.5 Threat of substitutes o Exhibit 21: Threat of substitutes - Impact of key factors in 2021 and 2026 o 4.6 Threat of rivalry o Exhibit 22: Threat of rivalry - Impact of key factors in 2021 and 2026 o 4.7 Market condition o Exhibit 23: Chart on Market condition - Five forces 2021 and 2026 • 5 Market Segmentation by Application o 5.1 Market segments o Exhibit 24: Chart on Application - Market share 2021-2026 (%) o Exhibit 25: Data Table on Application - Market share 2021-2026 (%) o 5.2 Comparison by Application o Exhibit 26: Chart on Comparison by Application o Exhibit 27: Data Table on Comparison by Application o 5.3 Sales and marketing management - Market size and forecast 2021-2026 o Exhibit 28: Chart on Sales and marketing management - Market size and forecast 2021-2026 ($ million) o Exhibit 29: Data Table on Sales and marketing management - Market size and forecast 2021-2026 ($ million) o Exhibit 30: Chart on Sales and marketing management - Year-over-year growth 2021-2026 (%) o Exhibit 31: Data Table on Sales and marketing management - Year-over-year growth 2021-2026 (%) o 5.4 Customer experience engagement - Market size and forecast 2021-2026 o Exhibit 32: Chart on Customer experience engagement - Market size and forecast 2021-2026 ($ million) o Exhibit 33: Data Table on Customer experience engagement - Market size and forecast 2021-2026 ($ million) o Exhibit 34: Chart on Customer experience engagement - Year-over-year growth 2021-2026 (%) o Exhibit 35: Data Table on Customer experience engagement - Year-over-year growth 2021-2026 (%) o 5.5 Competitive intelligence - Market size and forecast 2021-2026 o Exhibit 36: Chart on Competitive intelligence - Market size and forecast 2021-2026 ($ million) o Exhibit 37: Data Table on Competitive intelligence - Market size and forecast 2021-2026 ($ million) o Exhibit 38: Chart on Competitive intelligence - Year-over-year growth 2021-2026 (%) o Exhibit 39: Data Table on Competitive intelligence - Year-over-year growth 2021-2026 (%) o 5.6 Market opportunity by Application o Exhibit 40: Market opportunity by Application ($ million) • 6 Customer Landscape o 6.1 Customer landscape overview o Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • 7 Geographic Landscape o 7.1 Geographic segmentation o Exhibit 42: Chart on Market share By Geographical Landscape 2021-2026 (%) o Exhibit 43: Data Table on Market share By Geographical Landscape 2021-2026 (%) o 7.2 Geographic comparison o Exhibit 44: Chart on Geographic comparison o Exhibit 45: Data Table on Geographic comparison o 7.3 North America - Market size and forecast 2021-2026 o Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%) o Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%) o 7.4 Europe - Market size and forecast 2021-2026 o Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%) o Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%) o 7.5 APAC - Market size and forecast 2021-2026 o Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%) o Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%) o 7.6 Middle East and Africa - Market size and forecast 2021-2026 o Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) o Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) o 7.7 South America - Market size and forecast 2021-2026 o Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%) o Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%) o 7.8 US - Market size and forecast 2021-2026 o Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million) o Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million) o Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%) o Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%) o 7.9 Germany - Market size and forecast 2021-2026 o Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%) o Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%) o 7.10 China - Market size and forecast 2021-2026 o Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million) o Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million) o Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%) o Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%) o 7.11 UK - Market size and forecast 2021-2026 o Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%) o Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%) o 7.12 India - Market size and forecast 2021-2026 o Exhibit 82: Chart on India - Market size and forecast 2021-2026 ($ million) o Exhibit 83: Data Table on India - Market size and forecast 2021-2026 ($ million) o Exhibit 84: Chart on India - Year-over-year growth 2021-2026 (%) o Exhibit 85: Data Table on India - Year-over-year growth 2021-2026 (%) o 7.13 Market opportunity By Geographical Landscape o Exhibit 86: Market opportunity By Geographical Landscape ($ million) • 8 Drivers, Challenges, and Trends o 8.1 Market drivers o 8.2 Market challenges o 8.3 Impact of drivers and challenges o Exhibit 87: Impact of drivers and challenges in 2021 and 2026 o 8.4 Market trends • 9 Vendor Landscape o 9.1 Overview o 9.2 Vendor landscape o Exhibit 88: Overview on Criticality of inputs and Factors of differentiation o 9.3 Landscape disruption o Exhibit 89: Overview on factors of disruption o 9.4 Industry risks o Exhibit 90: Impact of key risks on business • 10 Vendor Analysis o 10.1 Vendors covered o Exhibit 91: Vendors covered o 10.2 Market positioning of vendors o Exhibit 92: Matrix on vendor position and classification o 10.3 Adobe Inc. o Exhibit 93: Adobe Inc. - Overview o Exhibit 94: Adobe Inc. - Business segments o Exhibit 95: Adobe Inc. - Key news o Exhibit 96: Adobe Inc. - Key offerings o Exhibit 97: Adobe Inc. - Segment focus o 10.4 Akamai Technologies Inc. o Exhibit 98: Akamai Technologies Inc. - Overview o Exhibit 99: Akamai Technologies Inc. - Business segments o Exhibit 100: Akamai Technologies Inc. - Key offerings o Exhibit 101: Akamai Technologies Inc. - Segment focus o 10.5 Alphabet Inc. o Exhibit 102: Alphabet Inc. - Overview o Exhibit 103: Alphabet Inc. - Business segments o Exhibit 104: Alphabet Inc. - Key news o Exhibit 105: Alphabet Inc. - Key offerings o Exhibit 106: Alphabet Inc. - Segment focus o 10.6 Bosch Rexroth AG o Exhibit 107: Bosch Rexroth AG - Overview o Exhibit 108: Bosch Rexroth AG - Product / Service o Exhibit 109: Bosch Rexroth AG - Key offerings o 10.7 CabinetM Inc o Exhibit 110: CabinetM Inc - Overview o Exhibit 111: CabinetM Inc - Product / Service o Exhibit 112: CabinetM Inc - Key offerings o 10.8 Comscore Inc. o Exhibit 113: Comscore Inc. - Overview o Exhibit 114: Comscore Inc. - Product / Service o Exhibit 115: Comscore Inc. - Key offerings o 10.9 Emplifi Inc o Exhibit 116: Emplifi Inc - Overview o Exhibit 117: Emplifi Inc - Product / Service o Exhibit 118: Emplifi Inc - Key offerings o 10.10 International Business Machines Corp. o Exhibit 119: International Business Machines Corp. - Overview o Exhibit 120: International Business Machines Corp. - Business segments o Exhibit 121: International Business Machines Corp. - Key offerings o Exhibit 122: International Business Machines Corp. - Segment focus o 10.11 Oracle Corp. o Exhibit 123: Oracle Corp. - Overview o Exhibit 124: Oracle Corp. - Business segments o Exhibit 125: Oracle Corp. - Key news o Exhibit 126: Oracle Corp. - Key offerings o Exhibit 127: Oracle Corp. - Segment focus o 10.12 SAS Institute Inc. o Exhibit 128: SAS Institute Inc. - Overview o Exhibit 129: SAS Institute Inc. - Product / Service o Exhibit 130: SAS Institute Inc. - Key news o Exhibit 131: SAS Institute Inc. - Key offerings • 11 Appendix o 11.1 Scope of the report o 11.2 Inclusions and exclusions checklist o Exhibit 132: Inclusions checklist o Exhibit 133: Exclusions checklist o 11.3 Currency conversion rates for US$ o Exhibit 134: Currency conversion rates for US$ o 11.4 Research methodology o Exhibit 135: Research methodology o Exhibit 136: Validation techniques employed for market sizing o Exhibit 137: Information sources o 11.5 List of abbreviations o Exhibit 138: List of abbreviations Exhibits: Exhibits1: Executive Summary - Chart on Market Overview Exhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market By Geographical Landscape Exhibits5: Executive Summary - Chart on Market Segmentation by Application Exhibits6: Executive Summary - Chart on Incremental Growth Exhibits7: Executive Summary - Data Table on Incremental Growth Exhibits8: Executive Summary - Chart on Vendor Market Positioning Exhibits9: Parent market Exhibits10: Market Characteristics Exhibits11: Offerings of vendors included in the market definition Exhibits12: Market segments Exhibits13: Chart on Global - Market size and forecast 2021-2026 ($ million) Exhibits14: Data Table on Global - Market size and forecast 2021-2026 ($ million) Exhibits15: Chart on Global Market: Year-over-year growth 2021-2026 (%) Exhibits16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) Exhibits17: Five forces analysis - Comparison between 2021 and 2026 Exhibits18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 Exhibits19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 Exhibits20: Threat of new entrants - Impact of key factors in 2021 and 2026 Exhibits21: Threat of substitutes - Impact of key factors in 2021 and 2026 Exhibits22: Threat of rivalry - Impact of key factors in 2021 and 2026 Exhibits23: Chart on Market condition - Five forces 2021 and 2026 Exhibits24: Chart on Application - Market share 2021-2026 (%) Exhibits25: Data Table on Application - Market share 2021-2026 (%) Exhibits26: Chart on Comparison by Application Exhibits27: Data Table on Comparison by Application Exhibits28: Chart on Sales and marketing management - Market size and forecast 2021-2026 ($ million) Exhibits29: Data Table on Sales and marketing management - Market size and forecast 2021-2026 ($ million) Exhibits30: Chart on Sales and marketing management - Year-over-year growth 2021-2026 (%) Exhibits31: Data Table on Sales and marketing management - Year-over-year growth 2021-2026 (%) Exhibits32: Chart on Customer experience engagement - Market size and forecast 2021-2026 ($ million) Exhibits33: Data Table on Customer experience engagement - Market size and forecast 2021-2026 ($ million) Exhibits34: Chart on Customer experience engagement - Year-over-year growth 2021-2026 (%) Exhibits35: Data Table on Customer experience engagement - Year-over-year growth 2021-2026 (%) Exhibits36: Chart on Competitive intelligence - Market size and forecast 2021-2026 ($ million) Exhibits37: Data Table on Competitive intelligence - Market size and forecast 2021-2026 ($ million) Exhibits38: Chart on Competitive intelligence - Year-over-year growth 2021-2026 (%) Exhibits39: Data Table on Competitive intelligence - Year-over-year growth 2021-2026 (%) Exhibits40: Market opportunity by Application ($ million) Exhibits41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits42: Chart on Market share By Geographical Landscape 2021-2026 (%) Exhibits43: Data Table on Market share By Geographical Landscape 2021-2026 (%) Exhibits44: Chart on Geographic comparison Exhibits45: Data Table on Geographic comparison Exhibits46: Chart on North America - Market size and forecast 2021-2026 ($ million) Exhibits47: Data Table on North America - Market size and forecast 2021-2026 ($ million) Exhibits48: Chart on North America - Year-over-year growth 2021-2026 (%) Exhibits49: Data Table on North America - Year-over-year growth 2021-2026 (%) Exhibits50: Chart on Europe - Market size and forecast 2021-2026 ($ million) Exhibits51: Data Table on Europe - Market size and forecast 2021-2026 ($ million) Exhibits52: Chart on Europe - Year-over-year growth 2021-2026 (%) Exhibits53: Data Table on Europe - Year-over-year growth 2021-2026 (%) Exhibits54: Chart on APAC - Market size and forecast 2021-2026 ($ million) Exhibits55: Data Table on APAC - Market size and forecast 2021-2026 ($ million) Exhibits56: Chart on APAC - Year-over-year growth 2021-2026 (%) Exhibits57: Data Table on APAC - Year-over-year growth 2021-2026 (%) Exhibits58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits62: Chart on South America - Market size and forecast 2021-2026 ($ million) Exhibits63: Data Table on South America - Market size and forecast 2021-2026 ($ million) Exhibits64: Chart on South America - Year-over-year growth 2021-2026 (%) Exhibits65: Data Table on South America - Year-over-year growth 2021-2026 (%) Exhibits66: Chart on US - Market size and forecast 2021-2026 ($ million) Exhibits67: Data Table on US - Market size and forecast 2021-2026 ($ million) Exhibits68: Chart on US - Year-over-year growth 2021-2026 (%) Exhibits69: Data Table on US - Year-over-year growth 2021-2026 (%) Exhibits70: Chart on Germany - Market size and forecast 2021-2026 ($ million) Exhibits71: Data Table on Germany - Market size and forecast 2021-2026 ($ million) Exhibits72: Chart on Germany - Year-over-year growth 2021-2026 (%) Exhibits73: Data Table on Germany - Year-over-year growth 2021-2026 (%) Exhibits74: Chart on China - Market size and forecast 2021-2026 ($ million) Exhibits75: Data Table on China - Market size and forecast 2021-2026 ($ million) Exhibits76: Chart on China - Year-over-year growth 2021-2026 (%) Exhibits77: Data Table on China - Year-over-year growth 2021-2026 (%) Exhibits78: Chart on UK - Market size and forecast 2021-2026 ($ million) Exhibits79: Data Table on UK - Market size and forecast 2021-2026 ($ million) Exhibits80: Chart on UK - Year-over-year growth 2021-2026 (%) Exhibits81: Data Table on UK - Year-over-year growth 2021-2026 (%) Exhibits82: Chart on India - Market size and forecast 2021-2026 ($ million) Exhibits83: Data Table on India - Market size and forecast 2021-2026 ($ million) Exhibits84: Chart on India - Year-over-year growth 2021-2026 (%) Exhibits85: Data Table on India - Year-over-year growth 2021-2026 (%) Exhibits86: Market opportunity By Geographical Landscape ($ million) Exhibits87: Impact of drivers and challenges in 2021 and 2026 Exhibits88: Overview on Criticality of inputs and Factors of differentiation Exhibits89: Overview on factors of disruption Exhibits90: Impact of key risks on business Exhibits91: Vendors covered Exhibits92: Matrix on vendor position and classification Exhibits93: Adobe Inc. - Overview Exhibits94: Adobe Inc. - Business segments Exhibits95: Adobe Inc. - Key news Exhibits96: Adobe Inc. - Key offerings Exhibits97: Adobe Inc. - Segment focus Exhibits98: Akamai Technologies Inc. - Overview Exhibits99: Akamai Technologies Inc. - Business segments Exhibits100: Akamai Technologies Inc. - Key offerings Exhibits101: Akamai Technologies Inc. - Segment focus Exhibits102: Alphabet Inc. - Overview Exhibits103: Alphabet Inc. - Business segments Exhibits104: Alphabet Inc. - Key news Exhibits105: Alphabet Inc. - Key offerings Exhibits106: Alphabet Inc. - Segment focus Exhibits107: Bosch Rexroth AG - Overview Exhibits108: Bosch Rexroth AG - Product / Service Exhibits109: Bosch Rexroth AG - Key offerings Exhibits110: CabinetM Inc - Overview Exhibits111: CabinetM Inc - Product / Service Exhibits112: CabinetM Inc - Key offerings Exhibits113: Comscore Inc. - Overview Exhibits114: Comscore Inc. - Product / Service Exhibits115: Comscore Inc. - Key offerings Exhibits116: Emplifi Inc - Overview Exhibits117: Emplifi Inc - Product / Service Exhibits118: Emplifi Inc - Key offerings Exhibits119: International Business Machines Corp. - Overview Exhibits120: International Business Machines Corp. - Business segments Exhibits121: International Business Machines Corp. - Key offerings Exhibits122: International Business Machines Corp. - Segment focus Exhibits123: Oracle Corp. - Overview Exhibits124: Oracle Corp. - Business segments Exhibits125: Oracle Corp. - Key news Exhibits126: Oracle Corp. - Key offerings Exhibits127: Oracle Corp. - Segment focus Exhibits128: SAS Institute Inc. - Overview Exhibits129: SAS Institute Inc. - Product / Service Exhibits130: SAS Institute Inc. - Key news Exhibits131: SAS Institute Inc. - Key offerings Exhibits132: Inclusions checklist Exhibits133: Exclusions checklist Exhibits134: Currency conversion rates for US$ Exhibits135: Research methodology Exhibits136: Validation techniques employed for market sizing Exhibits137: Information sources Exhibits138: List of abbreviations
SummaryGlobal Audience Analytics Market 2022-2026 Table of Contents• 1 Executive Summaryo 1.1 Market overview o Exhibit 01: Executive Summary - Chart on Market Overview o Exhibit 02: Executive Summary - Data Table on Market Overview o Exhibit 03: Executive Summary - Chart on Global Market Characteristics o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application o Exhibit 06: Executive Summary - Chart on Incremental Growth o Exhibit 07: Executive Summary - Data Table on Incremental Growth o Exhibit 08: Executive Summary - Chart on Vendor Market Positioning • 2 Market Landscape o 2.1 Market ecosystem o Exhibit 09: Parent market o Exhibit 10: Market Characteristics • 3 Market Sizing o 3.1 Market definition o Exhibit 11: Offerings of vendors included in the market definition o 3.2 Market segment analysis o Exhibit 12: Market segments o 3.3 Market size 2021 o 3.4 Market outlook: Forecast for 2021-2026 o Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million) o Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%) o Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) • 4 Five Forces Analysis o 4.1 Five forces summary o Exhibit 17: Five forces analysis - Comparison between 2021 and 2026 o 4.2 Bargaining power of buyers o Exhibit 18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 o 4.3 Bargaining power of suppliers o Exhibit 19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 o 4.4 Threat of new entrants o Exhibit 20: Threat of new entrants - Impact of key factors in 2021 and 2026 o 4.5 Threat of substitutes o Exhibit 21: Threat of substitutes - Impact of key factors in 2021 and 2026 o 4.6 Threat of rivalry o Exhibit 22: Threat of rivalry - Impact of key factors in 2021 and 2026 o 4.7 Market condition o Exhibit 23: Chart on Market condition - Five forces 2021 and 2026 • 5 Market Segmentation by Application o 5.1 Market segments o Exhibit 24: Chart on Application - Market share 2021-2026 (%) o Exhibit 25: Data Table on Application - Market share 2021-2026 (%) o 5.2 Comparison by Application o Exhibit 26: Chart on Comparison by Application o Exhibit 27: Data Table on Comparison by Application o 5.3 Sales and marketing management - Market size and forecast 2021-2026 o Exhibit 28: Chart on Sales and marketing management - Market size and forecast 2021-2026 ($ million) o Exhibit 29: Data Table on Sales and marketing management - Market size and forecast 2021-2026 ($ million) o Exhibit 30: Chart on Sales and marketing management - Year-over-year growth 2021-2026 (%) o Exhibit 31: Data Table on Sales and marketing management - Year-over-year growth 2021-2026 (%) o 5.4 Customer experience engagement - Market size and forecast 2021-2026 o Exhibit 32: Chart on Customer experience engagement - Market size and forecast 2021-2026 ($ million) o Exhibit 33: Data Table on Customer experience engagement - Market size and forecast 2021-2026 ($ million) o Exhibit 34: Chart on Customer experience engagement - Year-over-year growth 2021-2026 (%) o Exhibit 35: Data Table on Customer experience engagement - Year-over-year growth 2021-2026 (%) o 5.5 Competitive intelligence - Market size and forecast 2021-2026 o Exhibit 36: Chart on Competitive intelligence - Market size and forecast 2021-2026 ($ million) o Exhibit 37: Data Table on Competitive intelligence - Market size and forecast 2021-2026 ($ million) o Exhibit 38: Chart on Competitive intelligence - Year-over-year growth 2021-2026 (%) o Exhibit 39: Data Table on Competitive intelligence - Year-over-year growth 2021-2026 (%) o 5.6 Market opportunity by Application o Exhibit 40: Market opportunity by Application ($ million) • 6 Customer Landscape o 6.1 Customer landscape overview o Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • 7 Geographic Landscape o 7.1 Geographic segmentation o Exhibit 42: Chart on Market share By Geographical Landscape 2021-2026 (%) o Exhibit 43: Data Table on Market share By Geographical Landscape 2021-2026 (%) o 7.2 Geographic comparison o Exhibit 44: Chart on Geographic comparison o Exhibit 45: Data Table on Geographic comparison o 7.3 North America - Market size and forecast 2021-2026 o Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million) o Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%) o Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%) o 7.4 Europe - Market size and forecast 2021-2026 o Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million) o Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%) o Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%) o 7.5 APAC - Market size and forecast 2021-2026 o Exhibit 54: Chart on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 55: Data Table on APAC - Market size and forecast 2021-2026 ($ million) o Exhibit 56: Chart on APAC - Year-over-year growth 2021-2026 (%) o Exhibit 57: Data Table on APAC - Year-over-year growth 2021-2026 (%) o 7.6 Middle East and Africa - Market size and forecast 2021-2026 o Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) o Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) o Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) o 7.7 South America - Market size and forecast 2021-2026 o Exhibit 62: Chart on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 63: Data Table on South America - Market size and forecast 2021-2026 ($ million) o Exhibit 64: Chart on South America - Year-over-year growth 2021-2026 (%) o Exhibit 65: Data Table on South America - Year-over-year growth 2021-2026 (%) o 7.8 US - Market size and forecast 2021-2026 o Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ million) o Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ million) o Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%) o Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%) o 7.9 Germany - Market size and forecast 2021-2026 o Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million) o Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%) o Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%) o 7.10 China - Market size and forecast 2021-2026 o Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million) o Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million) o Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%) o Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%) o 7.11 UK - Market size and forecast 2021-2026 o Exhibit 78: Chart on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 79: Data Table on UK - Market size and forecast 2021-2026 ($ million) o Exhibit 80: Chart on UK - Year-over-year growth 2021-2026 (%) o Exhibit 81: Data Table on UK - Year-over-year growth 2021-2026 (%) o 7.12 India - Market size and forecast 2021-2026 o Exhibit 82: Chart on India - Market size and forecast 2021-2026 ($ million) o Exhibit 83: Data Table on India - Market size and forecast 2021-2026 ($ million) o Exhibit 84: Chart on India - Year-over-year growth 2021-2026 (%) o Exhibit 85: Data Table on India - Year-over-year growth 2021-2026 (%) o 7.13 Market opportunity By Geographical Landscape o Exhibit 86: Market opportunity By Geographical Landscape ($ million) • 8 Drivers, Challenges, and Trends o 8.1 Market drivers o 8.2 Market challenges o 8.3 Impact of drivers and challenges o Exhibit 87: Impact of drivers and challenges in 2021 and 2026 o 8.4 Market trends • 9 Vendor Landscape o 9.1 Overview o 9.2 Vendor landscape o Exhibit 88: Overview on Criticality of inputs and Factors of differentiation o 9.3 Landscape disruption o Exhibit 89: Overview on factors of disruption o 9.4 Industry risks o Exhibit 90: Impact of key risks on business • 10 Vendor Analysis o 10.1 Vendors covered o Exhibit 91: Vendors covered o 10.2 Market positioning of vendors o Exhibit 92: Matrix on vendor position and classification o 10.3 Adobe Inc. o Exhibit 93: Adobe Inc. - Overview o Exhibit 94: Adobe Inc. - Business segments o Exhibit 95: Adobe Inc. - Key news o Exhibit 96: Adobe Inc. - Key offerings o Exhibit 97: Adobe Inc. - Segment focus o 10.4 Akamai Technologies Inc. o Exhibit 98: Akamai Technologies Inc. - Overview o Exhibit 99: Akamai Technologies Inc. - Business segments o Exhibit 100: Akamai Technologies Inc. - Key offerings o Exhibit 101: Akamai Technologies Inc. - Segment focus o 10.5 Alphabet Inc. o Exhibit 102: Alphabet Inc. - Overview o Exhibit 103: Alphabet Inc. - Business segments o Exhibit 104: Alphabet Inc. - Key news o Exhibit 105: Alphabet Inc. - Key offerings o Exhibit 106: Alphabet Inc. - Segment focus o 10.6 Bosch Rexroth AG o Exhibit 107: Bosch Rexroth AG - Overview o Exhibit 108: Bosch Rexroth AG - Product / Service o Exhibit 109: Bosch Rexroth AG - Key offerings o 10.7 CabinetM Inc o Exhibit 110: CabinetM Inc - Overview o Exhibit 111: CabinetM Inc - Product / Service o Exhibit 112: CabinetM Inc - Key offerings o 10.8 Comscore Inc. o Exhibit 113: Comscore Inc. - Overview o Exhibit 114: Comscore Inc. - Product / Service o Exhibit 115: Comscore Inc. - Key offerings o 10.9 Emplifi Inc o Exhibit 116: Emplifi Inc - Overview o Exhibit 117: Emplifi Inc - Product / Service o Exhibit 118: Emplifi Inc - Key offerings o 10.10 International Business Machines Corp. o Exhibit 119: International Business Machines Corp. - Overview o Exhibit 120: International Business Machines Corp. - Business segments o Exhibit 121: International Business Machines Corp. - Key offerings o Exhibit 122: International Business Machines Corp. - Segment focus o 10.11 Oracle Corp. o Exhibit 123: Oracle Corp. - Overview o Exhibit 124: Oracle Corp. - Business segments o Exhibit 125: Oracle Corp. - Key news o Exhibit 126: Oracle Corp. - Key offerings o Exhibit 127: Oracle Corp. - Segment focus o 10.12 SAS Institute Inc. o Exhibit 128: SAS Institute Inc. - Overview o Exhibit 129: SAS Institute Inc. - Product / Service o Exhibit 130: SAS Institute Inc. - Key news o Exhibit 131: SAS Institute Inc. - Key offerings • 11 Appendix o 11.1 Scope of the report o 11.2 Inclusions and exclusions checklist o Exhibit 132: Inclusions checklist o Exhibit 133: Exclusions checklist o 11.3 Currency conversion rates for US$ o Exhibit 134: Currency conversion rates for US$ o 11.4 Research methodology o Exhibit 135: Research methodology o Exhibit 136: Validation techniques employed for market sizing o Exhibit 137: Information sources o 11.5 List of abbreviations o Exhibit 138: List of abbreviations Exhibits: Exhibits1: Executive Summary - Chart on Market Overview Exhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market By Geographical Landscape Exhibits5: Executive Summary - Chart on Market Segmentation by Application Exhibits6: Executive Summary - Chart on Incremental Growth Exhibits7: Executive Summary - Data Table on Incremental Growth Exhibits8: Executive Summary - Chart on Vendor Market Positioning Exhibits9: Parent market Exhibits10: Market Characteristics Exhibits11: Offerings of vendors included in the market definition Exhibits12: Market segments Exhibits13: Chart on Global - Market size and forecast 2021-2026 ($ million) Exhibits14: Data Table on Global - Market size and forecast 2021-2026 ($ million) Exhibits15: Chart on Global Market: Year-over-year growth 2021-2026 (%) Exhibits16: Data Table on Global Market: Year-over-year growth 2021-2026 (%) Exhibits17: Five forces analysis - Comparison between 2021 and 2026 Exhibits18: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026 Exhibits19: Bargaining power of suppliers - Impact of key factors in 2021 and 2026 Exhibits20: Threat of new entrants - Impact of key factors in 2021 and 2026 Exhibits21: Threat of substitutes - Impact of key factors in 2021 and 2026 Exhibits22: Threat of rivalry - Impact of key factors in 2021 and 2026 Exhibits23: Chart on Market condition - Five forces 2021 and 2026 Exhibits24: Chart on Application - Market share 2021-2026 (%) Exhibits25: Data Table on Application - Market share 2021-2026 (%) Exhibits26: Chart on Comparison by Application Exhibits27: Data Table on Comparison by Application Exhibits28: Chart on Sales and marketing management - Market size and forecast 2021-2026 ($ million) Exhibits29: Data Table on Sales and marketing management - Market size and forecast 2021-2026 ($ million) Exhibits30: Chart on Sales and marketing management - Year-over-year growth 2021-2026 (%) Exhibits31: Data Table on Sales and marketing management - Year-over-year growth 2021-2026 (%) Exhibits32: Chart on Customer experience engagement - Market size and forecast 2021-2026 ($ million) Exhibits33: Data Table on Customer experience engagement - Market size and forecast 2021-2026 ($ million) Exhibits34: Chart on Customer experience engagement - Year-over-year growth 2021-2026 (%) Exhibits35: Data Table on Customer experience engagement - Year-over-year growth 2021-2026 (%) Exhibits36: Chart on Competitive intelligence - Market size and forecast 2021-2026 ($ million) Exhibits37: Data Table on Competitive intelligence - Market size and forecast 2021-2026 ($ million) Exhibits38: Chart on Competitive intelligence - Year-over-year growth 2021-2026 (%) Exhibits39: Data Table on Competitive intelligence - Year-over-year growth 2021-2026 (%) Exhibits40: Market opportunity by Application ($ million) Exhibits41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits42: Chart on Market share By Geographical Landscape 2021-2026 (%) Exhibits43: Data Table on Market share By Geographical Landscape 2021-2026 (%) Exhibits44: Chart on Geographic comparison Exhibits45: Data Table on Geographic comparison Exhibits46: Chart on North America - Market size and forecast 2021-2026 ($ million) Exhibits47: Data Table on North America - Market size and forecast 2021-2026 ($ million) Exhibits48: Chart on North America - Year-over-year growth 2021-2026 (%) Exhibits49: Data Table on North America - Year-over-year growth 2021-2026 (%) Exhibits50: Chart on Europe - Market size and forecast 2021-2026 ($ million) Exhibits51: Data Table on Europe - Market size and forecast 2021-2026 ($ million) Exhibits52: Chart on Europe - Year-over-year growth 2021-2026 (%) Exhibits53: Data Table on Europe - Year-over-year growth 2021-2026 (%) Exhibits54: Chart on APAC - Market size and forecast 2021-2026 ($ million) Exhibits55: Data Table on APAC - Market size and forecast 2021-2026 ($ million) Exhibits56: Chart on APAC - Year-over-year growth 2021-2026 (%) Exhibits57: Data Table on APAC - Year-over-year growth 2021-2026 (%) Exhibits58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million) Exhibits60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%) Exhibits62: Chart on South America - Market size and forecast 2021-2026 ($ million) Exhibits63: Data Table on South America - Market size and forecast 2021-2026 ($ million) Exhibits64: Chart on South America - Year-over-year growth 2021-2026 (%) Exhibits65: Data Table on South America - Year-over-year growth 2021-2026 (%) Exhibits66: Chart on US - Market size and forecast 2021-2026 ($ million) Exhibits67: Data Table on US - Market size and forecast 2021-2026 ($ million) Exhibits68: Chart on US - Year-over-year growth 2021-2026 (%) Exhibits69: Data Table on US - Year-over-year growth 2021-2026 (%) Exhibits70: Chart on Germany - Market size and forecast 2021-2026 ($ million) Exhibits71: Data Table on Germany - Market size and forecast 2021-2026 ($ million) Exhibits72: Chart on Germany - Year-over-year growth 2021-2026 (%) Exhibits73: Data Table on Germany - Year-over-year growth 2021-2026 (%) Exhibits74: Chart on China - Market size and forecast 2021-2026 ($ million) Exhibits75: Data Table on China - Market size and forecast 2021-2026 ($ million) Exhibits76: Chart on China - Year-over-year growth 2021-2026 (%) Exhibits77: Data Table on China - Year-over-year growth 2021-2026 (%) Exhibits78: Chart on UK - Market size and forecast 2021-2026 ($ million) Exhibits79: Data Table on UK - Market size and forecast 2021-2026 ($ million) Exhibits80: Chart on UK - Year-over-year growth 2021-2026 (%) Exhibits81: Data Table on UK - Year-over-year growth 2021-2026 (%) Exhibits82: Chart on India - Market size and forecast 2021-2026 ($ million) Exhibits83: Data Table on India - Market size and forecast 2021-2026 ($ million) Exhibits84: Chart on India - Year-over-year growth 2021-2026 (%) Exhibits85: Data Table on India - Year-over-year growth 2021-2026 (%) Exhibits86: Market opportunity By Geographical Landscape ($ million) Exhibits87: Impact of drivers and challenges in 2021 and 2026 Exhibits88: Overview on Criticality of inputs and Factors of differentiation Exhibits89: Overview on factors of disruption Exhibits90: Impact of key risks on business Exhibits91: Vendors covered Exhibits92: Matrix on vendor position and classification Exhibits93: Adobe Inc. - Overview Exhibits94: Adobe Inc. - Business segments Exhibits95: Adobe Inc. - Key news Exhibits96: Adobe Inc. - Key offerings Exhibits97: Adobe Inc. - Segment focus Exhibits98: Akamai Technologies Inc. - Overview Exhibits99: Akamai Technologies Inc. - Business segments Exhibits100: Akamai Technologies Inc. - Key offerings Exhibits101: Akamai Technologies Inc. - Segment focus Exhibits102: Alphabet Inc. - Overview Exhibits103: Alphabet Inc. - Business segments Exhibits104: Alphabet Inc. - Key news Exhibits105: Alphabet Inc. - Key offerings Exhibits106: Alphabet Inc. - Segment focus Exhibits107: Bosch Rexroth AG - Overview Exhibits108: Bosch Rexroth AG - Product / Service Exhibits109: Bosch Rexroth AG - Key offerings Exhibits110: CabinetM Inc - Overview Exhibits111: CabinetM Inc - Product / Service Exhibits112: CabinetM Inc - Key offerings Exhibits113: Comscore Inc. - Overview Exhibits114: Comscore Inc. - Product / Service Exhibits115: Comscore Inc. - Key offerings Exhibits116: Emplifi Inc - Overview Exhibits117: Emplifi Inc - Product / Service Exhibits118: Emplifi Inc - Key offerings Exhibits119: International Business Machines Corp. - Overview Exhibits120: International Business Machines Corp. - Business segments Exhibits121: International Business Machines Corp. - Key offerings Exhibits122: International Business Machines Corp. - Segment focus Exhibits123: Oracle Corp. - Overview Exhibits124: Oracle Corp. - Business segments Exhibits125: Oracle Corp. - Key news Exhibits126: Oracle Corp. - Key offerings Exhibits127: Oracle Corp. - Segment focus Exhibits128: SAS Institute Inc. - Overview Exhibits129: SAS Institute Inc. - Product / Service Exhibits130: SAS Institute Inc. - Key news Exhibits131: SAS Institute Inc. - Key offerings Exhibits132: Inclusions checklist Exhibits133: Exclusions checklist Exhibits134: Currency conversion rates for US$ Exhibits135: Research methodology Exhibits136: Validation techniques employed for market sizing Exhibits137: Information sources Exhibits138: List of abbreviations
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