Summary

The global Virtual Idol and VTubers market is projected to grow from US$ 1,416.38 million in 2024 to US$ 3,852.42 million by 2030, at a Compound Annual Growth Rate (CAGR) of 18.15% during the forecast period.
The North America market for Virtual Idol and VTubers is estimated to increase from $ 194.52 million in 2024 to reach $ 538.80 million by 2030, at a CAGR of 18.51% during the forecast period of 2025 through 2030.
The China market for Virtual Idol and VTubers is estimated to increase from $ 330.40 million in 2024 to reach $ 938.93 million by 2030, at a CAGR of 19.01% during the forecast period of 2025 through 2030.
The Europe market for Virtual Idol and VTubers is estimated to increase from $ 129.43 million in 2024 to reach $ 349.22 million by 2030, at a CAGR of 17.99% during the forecast period of 2025 through 2030.
The global key companies of Virtual Idol and VTubers include AnyColor (Nijisanji), Cover (Hololive), Bilibili, 774, inc, Re:AcT (Mikai), Yuehua Entertainment, iQIYI, ALTERLY (WHIM Management), and VShojo, etc. In 2023, the global top five players had a share approximately 56.78% in terms of revenue.

Report Includes
This report presents an overview of global market for Virtual Idol and VTubers market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.
This report researches the key producers of Virtual Idol and VTubers, also provides the revenue of main regions and countries. Highlights of the upcoming market potential for Virtual Idol and VTubers, and key regions/countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Virtual Idol and VTubers revenue, market share and industry ranking of main companies, data from 2019 to 2024. Identification of the major stakeholders in the global Virtual Idol and VTubers market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.
This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Virtual Idol and VTubers revenue, projected growth trends, production technology, application and end-user industry.
Descriptive company profiles of the major global players, including AnyColor (Nijisanji), Cover (Hololive), Bilibili, 774, inc, Re:AcT (Mikai), Yuehua Entertainment, iQIYI, ALTERLY (WHIM Management), and VShojo, etc.

Market Segmentation
By Company
AnyColor (Nijisanji)
Cover (Hololive)
Bilibili
774, inc
Re:AcT (Mikai)
Yuehua Entertainment
iQIYI
ALTERLY (WHIM Management)
VShojo
Neo-Porte
NoriPro
Phase-Connect
V&U
Brave Group
.LIVE (Appland)
Aogiri High School (viviON)
MAHA5
NEOBAKA
Locus X
TME
iFLYTEK Music

Segment by Type
2D Vtuber
3D Vtuber

Segment by Application
Livestreaming & Performance
Digital Contents & Derivative
Others

By Region
North America
United States
Canada

Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia

Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe

Latin America
Mexico
Brazil
Rest of Latin America

Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Revenue of Virtual Idol and VTubers in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. This section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Virtual Idol and VTubers companies鈥 competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: North America (US & Canada) by Type, by Application and by country, revenue for each segment.
Chapter 7: Europe by Type, by Application and by country, revenue for each segment.
Chapter 8: China by Type, and by Application, revenue for each segment.
Chapter 9: Asia (excluding China) by Type, by Application and by region, revenue for each segment.
Chapter 10: Middle East and Africa by Type, by Application and by country, revenue for each segment.
Chapter 11: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Virtual Idol and VTubers revenue, gross margin, and recent development, etc.
Chapter 12: Analyst's Viewpoints/Conclusions

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Table of Contents

1 Report Overview 1
1.1 Study Scope 1
1.2 Market Analysis by Type 1
1.2.1 Global Virtual Idol and VTubers Market Size Growth Rate by Type: 2019 VS 2023 VS 2030 1
1.2.2 2D Vtuber 3
1.2.3 3D Vtuber 4
1.3 Market by Application 5
1.3.1 Global Virtual Idol and VTubers Market Share by Application: 2019 VS 2023 VS 2030 6
1.3.2 Livestreaming & Performance 7
1.3.3 Digital Contents & Derivative 8
1.3.4 Others 9
1.4 Assumptions and Limitations 10
1.5 Study Objectives 11
1.6 Years Considered 11
2 Global Growth Trends 12
2.1 Global Virtual Idol and VTubers Market Perspective (2019-2030) 12
2.2 Global Virtual Idol and VTubers Growth Trends by Region 14
2.2.1 Global Virtual Idol and VTubers Market Size by Region: 2019 VS 2023 VS 2030 15
2.2.2 Virtual Idol and VTubers Historic Market Size by Region (2019-2024) 16
2.2.3 Virtual Idol and VTubers Forecasted Market Size by Region (2025-2030) 17
2.3 Virtual Idol and VTubers Market Dynamics 18
2.3.1 Virtual Idol and VTubers Industry Trends 18
2.3.2 Virtual Idol and VTubers Market Drivers 20
2.3.3 Virtual Idol and VTubers Market Challenges and Restraints 21
3 Competition Landscape by Key Players 23
3.1 Global Revenue Virtual Idol and VTubers by Players 23
3.1.1 Global Virtual Idol and VTubers Revenue by Players (2019-2024) 23
3.1.2 Global Virtual Idol and VTubers Revenue Market Share by Players (2019-2024) 24
3.2 Global Virtual Idol and VTubers Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 25
3.3 Global Key Players of Virtual Idol and VTubers, Ranking by Revenue, 2022 VS 2023 VS 2024 27
3.4 Global Virtual Idol and VTubers Market Concentration Ratio 29
3.4.1 Global Virtual Idol and VTubers Market Concentration Ratio (CR5) 29
3.4.2 Global Top 3 and Top 5 Companies by Virtual Idol and VTubers Revenue in 2023 30
3.5 Top 20 most popular VTubers as of January, 2024 30
3.6 Top 8 Japan-based VTuber agencys 31
3.7 Global Key Players of Virtual Idol and VTubers Head office and Area Served 32
3.8 Global Key Players of Virtual Idol and VTubers, Product 33
3.9 Establish Date of Global Key Virtual Idol and VTubers Players 34
3.10 Mergers & Acquisitions, Expansion Plans 35
4 Virtual Idol and VTubers Breakdown Data by Type 38
4.1 Global Virtual Idol and VTubers Historic Market Size by Type (2019-2024) 38
4.2 Global Virtual Idol and VTubers Forecasted Market Size by Type (2025-2030) 39
5 Virtual Idol and VTubers Breakdown Data by Application 40
5.1 Global Virtual Idol and VTubers Historic Market Size by Application (2019-2024) 40
5.2 Global Virtual Idol and VTubers Forecasted Market Size by Application (2025-2030) 41
6 North America 42
6.1 North America Virtual Idol and VTubers Market Size (2019-2030) 42
6.2 North America Virtual Idol and VTubers Market Size by Type 42
6.2.1 North America Virtual Idol and VTubers Market Size by Type (2019-2024) 42
6.2.2 North America Virtual Idol and VTubers Market Size by Type (2025-2030) 43
6.2.3 North America Virtual Idol and VTubers Market Share by Type (2019-2030) 44
6.3 North America Virtual Idol and VTubers Market Size by Application 44
6.3.1 North America Virtual Idol and VTubers Market Size by Application (2019-2024) 44
6.3.2 North America Virtual Idol and VTubers Market Size by Application (2025-2030) 45
6.3.3 North America Virtual Idol and VTubers Market Share by Application (2019-2030) 46
6.4 North America Virtual Idol and VTubers Market Size by Country 46
6.4.1 North America Virtual Idol and VTubers Market Size by Country: 2019 VS 2023 VS 2030 46
6.4.2 North America Virtual Idol and VTubers Market Size by Country (2019-2024) 47
6.4.3 North America Virtual Idol and VTubers Market Share by Country (2025-2030) 47
6.4.4 United States 48
6.4.5 Canada 49
7 Europe 50
7.1 Europe Virtual Idol and VTubers Market Size (2019-2030) 50
7.2 Europe Virtual Idol and VTubers Market Size by Type 50
7.2.1 Europe Virtual Idol and VTubers Market Size by Type (2019-2024) 50
7.2.2 Europe Virtual Idol and VTubers Market Size by Type (2025-2030) 51
7.2.3 Europe Virtual Idol and VTubers Market Share by Type (2019-2030) 51
7.3 Europe Virtual Idol and VTubers Market Size by Application 52
7.3.1 Europe Virtual Idol and VTubers Market Size by Application (2019-2024) 52
7.3.2 Europe Virtual Idol and VTubers Market Size by Application (2025-2030) 52
7.3.3 Europe Virtual Idol and VTubers Market Share by Application (2019-2030) 53
7.4 Europe Virtual Idol and VTubers Market Size by Country 53
7.4.1 Europe Virtual Idol and VTubers Market Size by Country: 2019 VS 2023 VS 2030 53
7.4.2 Europe Virtual Idol and VTubers Market Size by Country (2019-2024) 54
7.4.3 Europe Virtual Idol and VTubers Market Size by Country (2025-2030) 54
7.4.4 Germany 56
7.4.5 France 56
7.4.6 U.K. 57
7.4.7 Italy 58
7.4.8 Russia 58
7.4.9 Nordic Countries 59
8 China 60
8.1 China Virtual Idol and VTubers Market Size (2019-2030) 60
8.2 China Virtual Idol and VTubers Market Size by Type 60
8.2.1 China Virtual Idol and VTubers Market Size by Type (2019-2024) 60
8.2.2 China Virtual Idol and VTubers Market Size by Type (2025-2030) 61
8.2.3 China Virtual Idol and VTubers Market Share by Type (2019-2030) 61
8.3 China Virtual Idol and VTubers Market Size by Application 62
8.3.1 China Virtual Idol and VTubers Market Size by Application (2019-2024) 62
8.3.2 China Virtual Idol and VTubers Market Size by Application (2025-2030) 62
8.3.3 China Virtual Idol and VTubers Market Share by Application (2019-2030) 63
9 Asia (excluding China) 64
9.1 Asia Virtual Idol and VTubers Market Size (2019-2030) 64
9.2 Asia Virtual Idol and VTubers Market Size by Type 64
9.2.1 Asia Virtual Idol and VTubers Market Size by Type (2019-2024) 64
9.2.2 Asia Virtual Idol and VTubers Market Size by Type (2025-2030) 65
9.2.3 Asia Virtual Idol and VTubers Market Share by Type (2019-2030) 65
9.3 Asia Virtual Idol and VTubers Market Size by Application 66
9.3.1 Asia Virtual Idol and VTubers Market Size by Application (2019-2024) 66
9.3.2 Asia Virtual Idol and VTubers Market Size by Application (2025-2030) 66
9.3.3 Asia Virtual Idol and VTubers Market Share by Application (2019-2030) 67
9.4 Asia Virtual Idol and VTubers Market Size by Region 67
9.4.1 Asia Virtual Idol and VTubers Market Size by Region: 2019 VS 2023 VS 2030 67
9.4.2 Asia Virtual Idol and VTubers Market Size by Region (2019-2024) 68
9.4.3 Asia Virtual Idol and VTubers Market Size by Region (2025-2030) 68
9.4.4 Japan 70
9.4.5 South Korea 70
9.4.6 Southeast Asia 71
9.4.7 India 72
9.4.8 Australia 72
10 Latin America 74
10.1 Latin America Virtual Idol and VTubers Market Size (2019-2030) 74
10.2 Latin America Virtual Idol and VTubers Market Size by Type 74
10.2.1 Latin America Virtual Idol and VTubers Market Size by Type (2019-2024) 74
10.2.2 Latin America Virtual Idol and VTubers Market Size by Type (2025-2030) 75
10.2.3 Latin America Virtual Idol and VTubers Market Share by Type (2019-2030) 75
10.3 Latin America Virtual Idol and VTubers Market Size by Application 76
10.3.1 Latin America Virtual Idol and VTubers Market Size by Application (2019-2024) 76
10.3.2 Latin America Virtual Idol and VTubers Market Size by Application (2025-2030) 76
10.3.3 Latin America Virtual Idol and VTubers Market Share by Application (2019-2030) 77
10.4 Latin America Virtual Idol and VTubers Market Size by Country 77
10.4.1 Latin America Virtual Idol and VTubers Market Size by Country: 2019 VS 2023 VS 2030 77
10.4.2 Latin America Virtual Idol and VTubers Market Size by Country (2019-2024) 78
10.4.3 Latin America Virtual Idol and VTubers Market Size by Country (2025-2030) 78
10.4.4 Brazil 79
10.4.5 Mexico 80
11 Middle East and Africa 81
11.1 Middle East and Africa Virtual Idol and VTubers Market Size (2019-2030) 81
11.2 Middle East and Africa Virtual Idol and VTubers Market Size by Type 81
11.2.1 Middle East and Africa Virtual Idol and VTubers Market Size by Type (2019-2024) 81
11.2.2 Middle East and Africa Virtual Idol and VTubers Market Size by Type (2025-2030) 82
11.2.3 Middle East and Africa Virtual Idol and VTubers Market Share by Type (2019-2030) 82
11.3 Middle East and Africa Virtual Idol and VTubers Market Size by Application 83
11.3.1 Middle East and Africa Virtual Idol and VTubers Market Size by Application (2019-2024) 83
11.3.2 Middle East and Africa Virtual Idol and VTubers Market Size by Application (2025-2030) 83
11.3.3 Middle East and Africa Virtual Idol and VTubers Market Share by Application (2019-2030) 84
11.4 Middle East and Africa Virtual Idol and VTubers Market Size by Country 84
11.4.1 Middle East and Africa Virtual Idol and VTubers Market Size by Country: 2019 VS 2023 VS 2030 84
11.4.2 Middle East and Africa Virtual Idol and VTubers Market Size by Country (2019-2024) 85
11.4.3 Middle East and Africa Virtual Idol and VTubers Market Size by Country (2025-2030) 85
11.4.4 Turkey 86
11.4.5 Saudi Arabia 87
11.4.6 UAE 87
12 Key Players Profiles 88
12.1 AnyColor (Nijisanji) 88
12.1.1 AnyColor (Nijisanji) Company Details 88
12.1.2 AnyColor (Nijisanji) Business Overview 88
12.1.3 AnyColor (Nijisanji) Virtual Idol and VTubers Introduction 89
12.1.4 AnyColor (Nijisanji) Revenue in Virtual Idol and VTubers Business (2019-2024) 96
12.1.5 AnyColor (Nijisanji) Recent Development 96
12.2 Cover (Hololive) 97
12.2.1 Cover (Hololive) Company Details 98
12.2.2 Cover (Hololive) Business Overview 98
12.2.3 Cover (Hololive) Virtual Idol and VTubers Introduction 99
12.2.4 Cover (Hololive) Revenue in Virtual Idol and VTubers Business (2019-2024) 103
12.2.5 Cover (Hololive) Recent Development 104
12.3 Bilibili 105
12.3.1 Bilibili Company Details 105
12.3.2 Bilibili Business Overview 106
12.3.3 Bilibili Virtual Idol and VTubers Introduction 107
12.3.4 Bilibili Revenue in Virtual Idol and VTubers Business (2019-2024) 108
12.3.5 Bilibili Recent Development 109
12.4 774, inc 110
12.4.1 774, inc Company Details 110
12.4.2 774, inc Business Overview 111
12.4.3 774, inc Virtual Idol and VTubers Introduction 111
12.4.4 774, inc Revenue in Virtual Idol and VTubers Business (2019-2024) 113
12.5 Re:AcT (Mikai) 114
12.5.1 Re:AcT (Mikai) Company Details 114
12.5.2 Re:AcT (Mikai) Business Overview 115
12.5.3 Re:AcT (Mikai) Virtual Idol and VTubers Introduction 115
12.5.4 Re:AcT (Mikai) Revenue in Virtual Idol and VTubers Business (2019-2024) 117
12.6 Yuehua Entertainment 118
12.6.1 Yuehua Entertainment Company Details 118
12.6.2 Yuehua Entertainment Business Overview 118
12.6.3 Yuehua Entertainment Virtual Idol and VTubers Introduction 119
12.6.4 Yuehua Entertainment Revenue in Virtual Idol and VTubers Business (2019-2024) 121
12.6.5 Yuehua Entertainment Recent Development 121
12.7 iQIYI 122
12.7.1 iQIYI Company Details 123
12.7.2 iQIYI Business Overview 123
12.7.3 iQIYI Virtual Idol and VTubers Introduction 124
12.7.4 iQIYI Revenue in Virtual Idol and VTubers Business (2019-2024) 124
12.7.5 iQIYI Recent Development 125
12.8 ALTERLY (WHIM Management) 125
12.8.1 ALTERLY (WHIM Management) Company Details 126
12.8.2 ALTERLY (WHIM Management) Business Overview 126
12.8.3 ALTERLY (WHIM Management) Virtual Idol and VTubers Introduction 127
12.8.4 ALTERLY (WHIM Management) Revenue in Virtual Idol and VTubers Business (2019-2024) 127
12.8.5 ALTERLY (WHIM Management) Recent Development 128
12.9 Vshojo 128
12.9.1 VShojo Company Details 129
12.9.2 VShojo Business Overview 129
12.9.3 VShojo Virtual Idol and VTubers Introduction 130
12.9.4 VShojo Revenue in Virtual Idol and VTubers Business (2019-2024) 132
12.9.5 VShojo Recent Development 133
12.10 Neo-Porte 133
12.10.1 Neo-Porte Company Details 133
12.10.2 Neo-Porte Business Overview 134
12.10.3 Neo-Porte Virtual Idol and VTubers Introduction 134
12.10.4 Neo-Porte Revenue in Virtual Idol and VTubers Business (2019-2024) 137
12.11 NoriPro 137
12.11.1 NoriPro Company Details 138
12.11.2 NoriPro Business Overview 138
12.11.3 NoriPro Virtual Idol and VTubers Introduction 138
12.11.4 NoriPro Revenue in Virtual Idol and VTubers Business (2019-2024) 140
12.12 Phase-Connect 140
12.12.1 Phase-Connect Company Details 141
12.12.2 Phase-Connect Business Overview 141
12.12.3 Phase-Connect Virtual Idol and VTubers Introduction 141
12.12.4 Phase-Connect Revenue in Virtual Idol and VTubers Business (2019-2024) 143
12.13 V&U 144
12.13.1 V&U Company Details 144
12.13.2 V&U Business Overview 144
12.13.3 V&U Virtual Idol and VTubers Introduction 145
12.13.4 V&U Revenue in Virtual Idol and VTubers Business (2019-2024) 146
12.14 Brave Group 147
12.14.1 Brave Group Company Details 147
12.14.2 Brave Group Business Overview 147
12.14.3 Brave Group Virtual Idol and VTubers Introduction 148
12.14.4 Brave Group Revenue in Virtual Idol and VTubers Business (2019-2024) 154
12.14.5 Brave Group Recent Development 154
12.15 .LIVE (Appland) 156
12.15.1 .LIVE (Appland) Company Details 156
12.15.2 .LIVE (Appland) Business Overview 156
12.15.3 .LIVE (Appland) Virtual Idol and VTubers Introduction 157
12.15.4 LIVE (Appland) Revenue in Virtual Idol and VTubers Business (2019-2024) 158
12.15.5 .LIVE (Appland) Recent Development 159
12.16 Aogiri High School (viviON) 160
12.16.1 Aogiri High School (viviON) Company Details 160
12.16.2 Aogiri High School (viviON) Business Overview 160
12.16.3 Aogiri High School (viviON) Virtual Idol and VTubers Introduction 161
12.16.4 Aogiri High School (viviON) Revenue in Virtual Idol and VTubers Business (2019-2024) 162
12.16.5 Aogiri High School (viviON) Recent Development 162
12.17 MAHA5 163
12.17.1 MAHA5 Company Details 163
12.17.2 MAHA5 Business Overview 163
12.17.3 MAHA5 Virtual Idol and VTubers Introduction 164
12.17.4 MAHA5 Revenue in Virtual Idol and VTubers Business (2019-2024) 166
12.18 NEOBAKA 167
12.18.1 NEOBAKA Company Details 167
12.18.2 NEOBAKA Business Overview 168
12.18.3 NEOBAKA Virtual Idol and VTubers Introduction 169
12.18.4 NEOBAKA Revenue in Virtual Idol and VTubers Business (2019-2024) 170
12.19 Locus X 170
12.19.1 Locus X Company Details 171
12.19.2 Locus X Business Overview 171
12.19.3 Locus X Virtual Idol and VTubers Introduction 172
12.19.4 Locus X Revenue in Virtual Idol and VTubers Business (2019-2024) 173
12.19.5 Locus X Recent Development 174
12.20 TME 175
12.20.1 TME Company Details 175
12.20.2 TME Business Overview 176
12.20.3 TME Virtual Idol and VTubers Introduction 176
12.20.4 TME Revenue in Virtual Idol and VTubers Business (2019-2024) 178
12.20.5 TME Recent Development 178
12.21 iFLYTEK Music 179
12.21.1 iFLYTEK Music Company Details 179
12.21.2 iFLYTEK Music Business Overview 179
12.21.3 iFLYTEK Music Virtual Idol and VTubers Introduction 180
12.21.4 iFLYTEK Music Revenue in Virtual Idol and VTubers Business (2019-2024) 181
13 Analyst's Viewpoints/Conclusions 183
14 Appendix 185
14.1 Research Methodology 185
14.1.1 Methodology/Research Approach 185
14.1.2 Data Source 188
14.2 Author Details 191
14.3 Disclaimer 192