Summary

The Indian electric rickshaw market was valued at USD 1,045 million in 2020, and it is expected to reach USD 1,854 million by 2026, registering a CAGR of about 33% during the forecast period (2021 - 2026).

The COVID-19 pandemic has impacted the growth of the Indian electric rickshaw market in early 2020, as the lockdowns and curfew-like situations in infection hotspots have reduced the demand for public transportation substantially. Moreover, the COVID-19 impact reduced the demand for shared mobility services, discouraging mobility service providers from purchasing new e-rickshaws.

However, the market is expected to grow at a steady pace, as the Indian government is currently focusing on promoting electric vehicles in public transportation and fleets, emphasizing two-wheelers and three-wheelers, taxis, and buses. Lower cost of transport, lower cost of rickshaws, and their maneuverability across congested urban roads are some advantages of rickshaws, driving their demand across the world.

Moreover, stringent emission norms, rising fuel prices, incentives over e-rickshaws, and an increased range of e-rickshaws are shifting consumer preference toward e-rickshaws. Furthermore, the expected ban on fuel-powered vehicles is likely to propel the demand for e-rickshaws.

Uttar Pradesh is expected to be the largest e-rickshaw market in India, followed by Delhi during the forecast period due to the growing demand for these rickshaws in Tier-1 cities, Tier-2 cities, and the rural-urban periphery. Besides, other states, such as Bihar, West Bengal, and Assam, are witnessing a significant demand for these rickshaws.

Key Market Trends

Passenger Carrier Segment Likely to Have Fastest Growth

The passenger carrier segment is expected to hold the larger share in the Indian electric rickshaw market in the future, based on end user. Due to the increasing urban population driving the demand for cost-effective first- and last-mile transportation, the number of passenger carrier e-rickshaws is burgeoning on the country's roads.

Factors, such as the growing end-user affordability, cost advantage over auto-rickshaws, better daily earnings than cycle rickshaws, and increasing investments by manufacturers for the design and development of more efficient and affordable rickshaws, are expected to benefit and boost the market during the forecast period.

A Three-wheeler sharing service is seen as a viable economic and quick solution for daily commuters. Electric rickshaws cause zero tailpipe emissions and are widely used for first/last-mile connectivity in cities across the country. These three-wheeled electric-powered vehicles also help bridge public transport service gaps for commuters. Thus, electric rickshaws can be viewed as the best low-cost shared mode of public transport for last-mile connectivity in the country.

North India to Capture Major Market Share

In North India, Delhi had covered the largest market. E-rickshaw sales have been increasing in the country, owing to the provision of subsidy on the purchase of e-rickshaws to tackle the alarming air pollution in the country. In the years to come, the increasing demand for these eco-friendly automobiles in Varanasi, Lucknow, Noida, and Kanpur is likely to make Uttar Pradesh the largest revenue contributor to the industry.

The country has recently drafted a policy on the Transport Department, which states that 25% of all new vehicles registrations to be electric by 2023 through subsidy for such rickshaws, autos, and two-wheelers, among others. Governments to promote faster localization nationwide, around 5 lakh e-rickshaws of ex-factory price up to INR 5 lakh are set to get an incentive of INR 50,000 each in phase II of the Faster Adoption and Manufacturing of Electric Vehicles in India (FAME-II).

As a proactive policy toward sustainable mobility in urban areas, the government is likely to support the electrification of auto-rickshaws, as there is a perceptible public acceptance for them evident from the unregulated and phenomenal growth of e-rickshaws in many North Indian cities. Uttar Pradesh is expected to be the largest electric rickshaw market in India, followed by Delhi during the forecast period, primarily due to the growing demand for these rickshaws in Tier-1 cities, Tier-2 cities, and the rural-urban fringe. Besides, other states, such as Bihar, West Bengal, and Assam, are witnessing a significant demand for these rickshaws.

Competitive Landscape

The Indian electric rickshaw market is primarily dominated by a large number of small, unorganized local players, which accounted for a major share in the market. However, established players in the market are introducing their new model's, product launches to gain a competitive edge over other players. For instance,

- In December 2019, Piaggio Ape launched an electric rickshaw, Ape E-City, for the Indian market. The electric rickshaw is powered using swappable battery technology by the company with its focus to expand its product portfolio.
- In July 2019, Treasure Vase Ventures Pvt. Ltd, the parent of SmartE, one of India’s largest electric mobility service providers, raised 100 crore in series B funding from Japan's Mitsui and Co.

Some of the major players in the market are Lohia Auto Industries, Kinetic Green Energy and Power Solutions Ltd, Hero Electric Vehicles Pvt. Ltd, Terra Motors Corporation, and ATUL Auto Ltd, among others.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

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Table of Contents

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Buyers/Consumers
4.3.2 Bargaining Power of Suppliers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By End User
5.1.1 Passenger Carrier
5.1.2 Load Carrier
5.2 By Battery Type
5.2.1 Li-ion Battery
5.2.2 Lead Acid Battery

6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Lohia Auto
6.2.2 Saera Electric Auto Pvt. Ltd
6.2.3 Terra Motors India Pvt. Ltd
6.2.4 Adapt Motors Pvt. Ltd (AMPL)
6.2.5 Kinetic Green Energy & Power Solutions Ltd
6.2.6 Atul Auto Limited
6.2.7 Mahindra Electric Mobility Limited

7 MARKET OPPORTUNITIES AND FUTURE TRENDS