Summary

The bicycle market was valued USD at USD 60,707.02 million in 2020, and it is projected to witness a CAGR of 4.20 % during the forecast period (2021 - 2026).

There is a significant growth in the demand for bicycles due to COVID-19, as now consumers try to avoid public transportation due to fear of contracting the virus. Moreover, with growing health-conscious consumers, bicycles are now seen as an increasingly dependable and healthy mobility option. For example, the Dutch e-bike brand VanMoof has seen a significant increase in sales simultaneous to the COVID-19 outbreak in Europe and, latterly, the United States.​

As per the UK Bicycle Association, between April and June 2020, bicycle sales increased by 63% year-on-year. Sales were strongest for bikes under GBP 1,000, although GBP 1,000+ e-bikes also did well (from a low base) with a sales increase of 150%.​

Bicycle sales have been booming across much of the world during the coronavirus crisis, with many local and national governments either starting or accelerating plans for catering to cyclists.​

The COVID-19 pandemic is giving retailers a boost as consumers avoid public transport because of the risk of infection. For example, the bicycle maker Stevens in Hamburg, Germany, confirms that manufacturers are currently experiencing a complete sellout of their products.

An increasing number of cycling events and favorable government and employer initiatives are expected to drive the market studied. Furthermore, various governing bodies in the European, Asia-Pacific, and African countries, particularly in South Africa, promote road racing, touring and leisure cycling, track racing, off-road racing events, and mountain cycling events. ​

Apart from the European region, in countries, like China and Japan, e-bikes have grown in prominence. Some of the major reasons considered for adopting and driving e-bikes around the world are their health benefits, avoidance of traffic congestion, environmental benefits, and the increase in demand for e-bikes as sports equipment. ​

Key Market Trends

Increasing Number of Cycling Events

An increasing application base of bicycles in trekking and recreational activities, coupled with a rising number of cycling events, is expected to propel the demand for bicycles in both general and sports bicycles. The increasing influence of celebrity endorsement and increasing media coverage for such events are expected to further fuel market growth.​ Furthermore, various governing bodies in European countries, such as Cycling Ireland, promote road racing, touring and leisure cycling, track racing, and off-road racing events. For instance, according to the Irish Sports Council, investments made by Sport Ireland toward Cycling Ireland increased from EUR 292.5 thousand in 2015 to EUR 440 thousand in 2019, which encouraged the involvement of consumers in various cycling activities in Ireland.​ Moreover, international sports events, such as cycling championships, also encourage the involvement of consumers in cycling, in turn, driving the market growth.

Increasing Demand for Bicycles from Asia-Pacific

Asia-Pacific is the largest and also the fastest-growing region in the global bicycle market. China, Japan, Australia, India, and South Korea are some of the top contributing countries in the region. Moreover, these countries have started hosting numerous cycling tournaments, which, in turn, may increase the popularity and demand for sports bicycles. For instance, the Asian Cycling Championships is an annual continental cycling championship for road bicycle racing and track cycling since 1963, exclusively for Asian cyclists selected by the national governing body. In addition, there’s a rise in women’s participation rate and government initiatives that are likely to boost the demand for bicycles in the region. Owing to such increased demand, bicycle companies in the market are launching innovative bicycles and accessories, which will lead to significant market growth during the forecast period.

Competitive Landscape

The bicycle market is a highly competitive market and comprises many international and regional players. The market is dominated by key players, like Accell Group, Trek Bicycle Corporation, and Giant Manufacturing Co. Ltd. Giant Manufacturing Co. Ltd led the global market. The major companies in this market are venturing into the manufacturing of e-bicycles, thereby increasing their presence in the global arena. The companies are also leveraging on the enhanced online distribution channel. For instance:​ In 2019, Accell Group introduced a three-track omni-distribution model, in line with consumers’ focus on e-bikes. The new distribution model includes launching a centrally operated e-commerce platform that may replace individual brand websites in Europe, setting up experience centers to test e-bikes, and rolling out mobile bicycle service.​ Moreover, companies are diversifying their bicycle portfolios by launching bicycles, which are being targeted specifically toward women riders and kids, thus, making them more consumer-centric.

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Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Road Bicycle
5.1.2 Hybrid Bicycle
5.1.3 All Terrain Bicycle
5.1.4 E-bicycle
5.1.5 Other Types
5.2 By Distribution Channel
5.2.1 Offline Retail Stores
5.2.2 Online Retail Stores
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 United Arab Emirates
5.3.5.2 South Africa
5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Accell Group
6.4.2 Trek Bicycle Corporation
6.4.3 Dorel Industries Inc.
6.4.4 Pon Holdings BV
6.4.5 Giant Manufacturing Co. Ltd
6.4.6 Bulls
6.4.7 Pedego Inc.
6.4.8 Benno Bikes LLC
6.4.9 Ribble Cycles
6.4.10 Riese and Muller GmbH

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET