Summary

The breakfast cereals market is projected to register a CAGR of 4.78% during the forecast period 2021-2026.

The situation of the COVID-19 pandemic had prompted a shift from eating out to cooking at home as consumers seek healthier, safe, and convenient food options. With this trend expected to continue post-pandemic, manufacturers operating in this business are rolling out private label products that consumers find themselves in a convenient environment to shop and cook, with the added safety of pre-packaged ingredients. The pandemic has changed the way consumers plan their meals. New offerings give people the flexibility to shop conveniently and create healthy meals in a similar fashion to scratch cooking. On the other hand, the consciousness has increased among consumers and brands with the help of retailers vying on maintaining the highest safety standard with quality and sustainability as a major concern.

With the growing demand from conscious consumers for supermarkets to provide a wider variety of food products to cater to specific preferences, such as natural ingredients to organic and free-from products, brands operating in this segment are continuing to expand their offering to include more innovative products that promote sustainable and healthy eating.

COVID-19 has also resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand. Also, the demand for innovative breakfast products is growing in the country among the urban population since such meals are a quick and convenient source of nutrition and energy.

The growth of the market is mainly witnessed due to the changing food habits and influence of western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Also, consumers' preference toward nutritious and healthy food on a regular basis is driving the market. Also, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.

Geographically, the North American market, led by the United States, holds the majority of the global breakfast cereal market demand, followed by Europe. Asia-Pacific is predicted to grow at an accelerating rate over the forecast period due to the increased preference of China and India for hot cereals containing rice or wheat as major ingredients. However, the market is stagnated due to the consumers' equal inclination toward traditional breakfast foods, which is therefore restraining the growth of the market.

Key Market Trends

Increasing Demand for Ready-to-eat Breakfast Cereals

Ready-to-eat breakfast cereals dominate the whole market owing to the convenience solution it offers to the consumers. The market is mostly driven by consumers having busy lifestyles, as these are the processed grain formulations suitable for consumption without further cooking. Whole grain-based ready-to-eat cereals are leading the market due to the value-addition of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients to boost breakfast cereals' sales. Also, the manufacturers are also utilizing traditionally grown cereal grains such as quinoa to create innovation in breakfast cereal products. For instance, Quinoa Crack offers a quinoa-based gluten-free, super snacking solution.

Asia-Pacific is the Fastest Growing Region

In the Asia-Pacific region, China dominates the market, contributing the maximum market share, followed by Japan and Australia. This is due to the change in breakfast cereals consumption pattern and inclination towards healthier products. Also, the increased adoption of the western lifestyle has paired the driving factors of the market sales. Product development of low carb, high fiber, multigrain, and fortified breakfast cereals that appeal to health-conscious consumers triggered the market growth. For instance, in November 2018, Kellogs launched a new cereal, “HI! Happy Inside,” that consists of fibers, prebiotics, and probiotics and is specially designed to support digestive wellness. The expanding retail distribution channel is another factor expanding sales in rural and relatively small cities.

Competitive Landscape

The breakfast cereals market is competitive in nature, having a large number of domestic and global players competing for market share. Some of the major key players in the market include The Kellogg Company, Attune Foods, General Mills, Dr. Oetker, Bob's Red Mill Natural Foods, and others. The key market players are significantly investing in the research and development activities in the breakfast cereals market to introduce new and innovative variants to meet the emerging consumer demand for healthy and clean label foods products.

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Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Ready-to-cook Cereals
5.1.2 Ready-to-eat Cereals
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retailers
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Spain
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Attune Foods LLC
6.4.2 General Mills Inc
6.4.3 Dr. Oetker
6.4.4 Bob's Red Mill Natural Foods
6.4.5 Back to Nature's Food Company LLC
6.4.6 Carman's Fine Foods
6.4.7 Food for Life Baking Co. Inc.
6.4.8 Freedom Foods Group
6.4.9 Post Foods
6.4.10 The Kellogg Company
6.4.11 Migros
6.4.12 Nestle SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET