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拡張現実市場（COVID-19インパクト分析付き）：デバイスタイプ（ヘッドマウントディスプレイ、ヘッドアップディスプレイ）、オファリング（ハードウェア、ソフトウェア）、アプリケーション（コンシューマー、コマーシャル、ヘルスケア）、技術、地域別 - 2026年までの世界予測Augmented Reality Market with COVID-19 Impact Analysis, by Device Type (Head-mounted Display, Head-up Display), Offering (Hardware, Software), Application (Consumer, Commercial, Healthcare), Technology, and Geography - Global Forecast to 2026 オーグメンテッド・リアリティ市場は、2020年に147億米ドル、2026年には884億米ドルに達すると予測され、2021年から2026年にかけて31.5%のCAGRで成長すると予想されています。拡張現実市場の成長を促進する主な要... もっと見る
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サマリーオーグメンテッド・リアリティ市場は、2020年に147億米ドル、2026年には884億米ドルに達すると予測され、2021年から2026年にかけて31.5%のCAGRで成長すると予想されています。拡張現実市場の成長を促進する主な要因としては、ヘルスケア分野におけるARデバイスおよびアプリケーションの需要急増、COVID-19による小売および電子商取引分野でのAR需要の増加、AR市場への投資の増加、世界の自動車産業におけるARデバイスおよび技術の需要増加、などが挙げられます。最近のCOVID-19のパンデミックは、世界のAR市場に影響を与えると予想されます。COVID-19の影響で、世界的にロックダウンが行われ、労働力や原材料の入手が制限されているため、主要プレイヤーの製造ユニットは大きな支障をきたしています。予定されていた多くの製品の発売や関連開発が、パンデミックのために延期されています。しかし、COVID-19の影響は、予測期間中に減少すると予想されます。 オーグメンテッドリアリティ市場では、予測期間中、ハードウェア分野が最大のシェアを占める 提供方法に基づいて、拡張現実市場はハードウェアとソフトウェアに分類されています。世界的にAR（拡張現実）ハードウェアの導入が進んでいることから、AR市場のハードウェア分野はソフトウェア分野よりも高い成長率を示すと予測されます。 予測期間中、消費者向けアプリケーションが拡張現実市場の最大のシェアを占める オーグメンテッド・リアリティ市場は、アプリケーション別に、民生用、商業用、航空宇宙・防衛用、ヘルスケア用、企業（製造業）用、自動車用、エネルギー用、その他に分類されています。2021年から2026年までのオーグメンテッドリアリティ市場では、民生用アプリケーションセグメントが最大の規模を占めると予測されています。消費者向けセグメントは、AR技術を使って現実世界に3Dビジュアルオブジェクトを作成するゲームやエンターテイメントアプリケーションで構成されています。ゲームやスポーツ、エンターテイメントの分野では、AR技術の民生用アプリケーションへの利用が促進されています。HMDの需要は、民生用アプリケーションで高い。スポーツ（スキー運転や格闘ゲームなど）では、スマートグラスとして使用されています。 予測期間中、APACがAR（拡張現実）市場で最大のシェアを占める 中国と日本における企業（製造業）部門の繁栄が、APACにおける拡張現実感市場の成長を促進すると予測されます。また、この地域のゲーム業界も大きな成長を遂げており、APACにおける拡張現実技術の需要拡大に貢献しています。また、AR（拡張現実）の商用アプリケーションへの投資が増加していることも、APACの市場成長に寄与すると考えられます。さらに、日本では医療や自動車の分野が盛んであることも、この地域のAR技術の需要を押し上げる要因になると考えられます。 新型コロナウイルスは、世界経済に大きな影響を与えています。日本、中国、韓国、インド、オーストラリアを含むAPACの経済は、世界のさまざまな製造・組立工場の拠点となっており、世界経済に大きく貢献しています。世界の製造業のハブとして知られる中国は、ウイルスの蔓延により深刻な経済危機に直面し、すべての経済活動が数週間にわたって停止しました。また、インド、オーストラリア、韓国、日本などの国々でも、さまざまな分野で経済活動の低下が見られました。 主要参加企業の内訳 - 企業タイプ別。ティア1＝25％、ティア2＝35％、ティア3＝40 - 呼称別Cレベル経営者＝35％、ディレクター＝25％、その他＝40 - 地域別北米＝14％、欧州＝43％、APAC＝29％、RoW＝14％。 オーグメンテッド・リアリティ市場に参入している主要企業としては、Google, Inc.(米国)、PTC Inc.(米国)、セイコーエプソン(日本)、マイクロソフト(米国)、レノボ(香港)、サムスン電子(韓国)、アップル(米国)などがあります。 リサーチカバレッジ 本レポートでは、AR（拡張現実）市場を、技術、提供方法、デバイスタイプ、アプリケーション、地域別に分類しています。また、市場に関連する推進要因、抑制要因、機会、および課題についても述べています。また、北米、欧州、アジア太平洋、欧州連合（RoW）の4つの主要地域における市場を詳細に分析しています。バリューチェーン分析は、オーグメンテッドリアリティのエコシステムにおける主要企業とその競合分析とともに、レポートに含まれています。 このレポートを購入する主なメリット - 本レポートでは、技術、提供物、デバイスタイプ、アプリケーション、地域に基づく拡張現実市場の統計と、それぞれの市場規模を掲載しています。 - バリューチェーン分析と主要な業界動向が記載されています。 - オーグメンテッド・リアリティ市場の主要な推進要因、抑制要因、機会、および課題については、本レポートで詳細に説明しています。 - 本レポートは、ステークホルダーが競合他社をより深く理解し、市場での地位を高めるためのより多くの洞察を得るのに役立つでしょう。競合環境のセクションでは、競合他社のエコシステムや、製品の発売/開発、契約/協力/合意/買収など、市場の主要企業が採用した最近の開発戦略を紹介しています。
SummaryThe augmented reality market was valued at USD 14.7 billion in 2020 and is projected to reach USD 88.4 billion by 2026; it is expected to grow at a CAGR of 31.5% from 2021 to 2026. The key factors driving the growth of the augmented reality market include surging demand for AR devices and applications in healthcare, growing demand for AR in retail and e-commerce sectors due to COVID-19, rising investments in the AR market, increasing demand for AR devices and technology in the global automotive industry, and others. Table of Contents
1 INTRODUCTION 30
1.1 STUDY OBJECTIVES 30
1.2 DEFINITION AND SCOPE 30
1.2.1 INCLUSIONS AND EXCLUSIONS 31
1.3 STUDY SCOPE 31
1.3.1 MARKETS COVERED 31
FIGURE 1 AUGMENTED REALITY MARKET SEGMENTATION 31
1.3.2 YEARS CONSIDERED 32
1.4 CURRENCY 32
1.5 PACKAGE SIZE 32
1.6 LIMITATIONS 32
1.7 MARKET STAKEHOLDERS 33
1.8 SUMMARY OF CHANGES 33
2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
FIGURE 2 RESEARCH DESIGN 34
2.1.1 SECONDARY DATA 35
2.1.1.1 Secondary sources 35
2.1.1.2 List of key secondary sources 36
2.1.2 PRIMARY DATA 36
2.1.2.1 Key data from primary sources 36
2.1.2.2 Primary interviews with experts 37
2.1.2.3 Breakdown of primaries 37
2.1.3 SECONDARY AND PRIMARY RESEARCH 38
2.1.3.1 Key industry insights 38
2.2 MARKET SIZE ESTIMATION 39
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1 (SUPPLY SIDE): REVENUE OF KEY PLAYERS 39
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2 (DEMAND SIZE): BOTTOM-UP APPROACH FOR ESTIMATION OF SIZE OF
AUGMENTED REALITY MARKET 39
2.2.1 BOTTOM-UP APPROACH 40
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 40
2.2.1.1 Estimating market size using bottom-up analysis (demand side) 40
2.2.2 TOP-DOWN APPROACH 40
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 41
2.2.2.1 Estimating market size using top-down approach (supply side) 41
2.3 DATA TRIANGULATION 42
FIGURE 7 DATA TRIANGULATION 42
2.4 RESEARCH ASSUMPTIONS 43
FIGURE 8 ASSUMPTIONS OF RESEARCH STUDY 43
2.5 RISK ASSESSMENT 44
TABLE 1 ANALYSIS OF RISK FACTORS 44
3 EXECUTIVE SUMMARY 45
FIGURE 9 AUGMENTED REALITY MARKET: OPTIMISTIC, REALISTIC, AND PESSIMISTIC SCENARIO ANALYSIS, 2017–2026 46
3.1 AUGMENTED REALITY MARKET: REALISTIC SCENARIO (POST-COVID-19) 46
3.2 AUGMENTED REALITY MARKET: OPTIMISTIC SCENARIO (POST-COVID-19) 46
3.3 AUGMENTED REALITY MARKET: PESSIMISTIC SCENARIO (POST-COVID-19) 47
FIGURE 10 SOFTWARE SEGMENT TO HOLD LARGER SIZE OF AUGMENTED REALITY MARKET FROM 2021 TO 2026 47
FIGURE 11 HMD TO HOLD LARGER SIZE OF AUGMENTED REALITY MARKET
DURING FORECAST PERIOD 48
FIGURE 12 CONSUMER APPLICATION SEGMENT TO HOLD LARGEST SIZE OF
AUGMENTED REALITY MARKET FROM 2021 TO 2026 48
FIGURE 13 NORTH AMERICA HELD LARGEST SHARE OF AUGMENTED
REALITY MARKET IN 2020 49
4 PREMIUM INSIGHTS 50
4.1 KEY OPPORTUNITIES IN AUGMENTED REALITY MARKET 50
FIGURE 14 AUGMENTED REALITY MARKET IN APAC TO GROW AT HIGHEST
CAGR FROM 2021 TO 2026 50
4.2 AUGMENTED REALITY MARKET, BY OFFERING 50
FIGURE 15 SOFTWARE SEGMENT TO HOLD LARGER SIZE OF AUGMENTED REALITY MARKET FROM 2021 TO 2026 50
4.3 AUGMENTED REALITY MARKET, BY APPLICATION AND REGION 51
FIGURE 16 CONSUMER SEGMENT HELD LARGEST SHARE OF AUGMENTED REALITY MARKET IN 2020 51
4.4 AUGMENTED REALITY MARKET, BY COUNTRY 51
FIGURE 17 CHINA TO REGISTER HIGHEST CAGR IN AUGMENTED REALITY MARKET DURING FORECAST PERIOD 51
4.5 AUGMENTED REALITY MARKET, BY DEVICE TYPE 52
FIGURE 18 HMD TO DOMINATE AUGMENTED REALITY MARKET FROM 2021 TO 2026 52
5 MARKET OVERVIEW 53
5.1 INTRODUCTION 53
5.2 MARKET DYNAMICS FOR AR MARKET 53
FIGURE 19 INCREASING ADOPTION OF AR TECHNOLOGY IN HEALTHCARE AND RETAIL SECTORS TO DRIVE MARKET GROWTH 53
5.2.1 DRIVERS 54
5.2.1.1 Increasing adoption of AR technology in healthcare sector 54
5.2.1.2 Growing demand for AR in retail and e-commerce sectors
due to COVID-19 54
5.2.1.3 Rising investments in AR market 55
5.2.1.4 Surging demand for AR devices and technology in
global automotive industry 55
FIGURE 20 IMPACT ANALYSIS OF DRIVERS ON AUGMENTED REALITY MARKET 56
5.2.2 RESTRAINTS 57
5.2.2.1 Trade war between US and China 57
5.2.2.2 Security and privacy issues associated with AR 57
5.2.2.3 Health issues associated with excessive usage of AR 57
FIGURE 21 IMPACT ANALYSIS OF RESTRAINTS ON AUGMENTED REALITY MARKET 58
5.2.3 OPPORTUNITIES 58
5.2.3.1 Continuous developments in 5G technology 58
5.2.3.2 Opportunities in enterprise applications 58
5.2.3.3 High growth of travel & tourism industry 59
FIGURE 22 IMPACT ANALYSIS OF OPPORTUNITIES ON AUGMENTED REALITY MARKET 59
5.2.4 CHALLENGES 60
5.2.4.1 Global economic slowdown owing to COVID-19 60
5.2.4.2 Reluctance of users in accepting AR products due to health concerns 60
5.2.4.3 Reconfiguration of applications for different platforms 60
FIGURE 23 IMPACT ANALYSIS OF CHALLENGES ON AUGMENTED REALITY MARKET 61
5.3 VALUE CHAIN ANALYSIS 61
FIGURE 24 VALUE CHAIN ANALYSIS: AR MARKET 61
5.3.1 RESEARCH AND PRODUCT DEVELOPMENT 61
5.3.2 MANUFACTURING 62
5.3.3 ASSEMBLY 62
5.3.4 DISTRIBUTION 62
5.3.5 END USER 62
FIGURE 25 AR SOFTWARE MARKET VALUE CHAIN ANALYSIS: MAJOR VALUE ADDED THROUGH PRIMARY ACTIVITIES 62
5.4 REGULATORY LANDSCAPE 63
5.5 ECOSYSTEM ANALYSIS 64
TABLE 2 AUGMENTED REALITY MARKET: ECOSYSTEM 64
FIGURE 26 KEY MARKETS RELATED TO AUGMENTED REALITY ECOSYSTEM 65
5.6 PORTER’S FIVE FORCES ANALYSIS 66
FIGURE 27 PORTER’S FIVE FORCES ANALYSIS, 2020 66
TABLE 3 AUGMENTED REALITY MARKET: PORTER’S FIVE FORCES ANALYSIS 66
5.6.1 INTENSITY OF COMPETITIVE RIVALRY 67
5.6.2 THREAT OF SUBSTITUTES 67
5.6.3 BARGAINING POWER OF BUYERS 67
5.6.4 BARGAINING POWER OF SUPPLIERS 67
5.6.5 THREAT OF NEW ENTRANTS 68
5.7 TECHNOLOGY ANALYSIS 68
5.7.1 MOBILE AUGMENTED REALITY 68
5.7.2 MONITOR-BASED AR TECHNOLOGY 68
5.7.3 NEAR-EYE-BASED TECHNOLOGY 69
5.7.4 LIDAR TECHNOLOGY 69
5.7.5 WEB AR 70
TABLE 4 USE CASE FOR WEB AR 70
5.8 CASE STUDY ANALYSIS 71
5.8.1 PROVIDING DYNAMIC SALES TRAINING TO TEAMS OF ROYAL ENFIELD DURING PANDEMIC USING VUFORIA STUDIO 71
5.8.2 TRANSFORMING DENTAL SURGERIES WITH MOVERIO SMART GLASSES 72
5.8.3 FIRST MICROSOFT HOLOLENS SURGERY IN LATIN AMERICA: HOW AR CAN CHANGE SURGICAL EXPERIENCE FOR DOCTORS AND PATIENTS 73
5.9 TRENDS AND DISRUPTIONS IMPACTING BUSINESSES OF CUSTOMERS 73
5.10 AVERAGE SELLING PRICE (ASP) TREND 74
TABLE 5 AVERAGE PRICES OF AUGMENTED REALITY HMD 74
TABLE 6 COMPARISON OF SDK PRICES 74
5.11 PATENT ANALYSIS 75
FIGURE 28 NUMBER OF PATENTS RELATED TO AUGMENTED REALITY PUBLISHED
FROM 2012 TO 2020 75
FIGURE 29 SHARE OF TOP 10 COMPANIES IN PATENT APPLICATIONS
FROM 2012 TO 2020 75
TABLE 7 KEY PATENTS FROM 2019 TO 2020 76
5.12 TRADE ANALYSIS 77
FIGURE 30 IMPORT DATA OF SPECTACLES, GOGGLES, AND THE LIKE, CORRECTIVE, PROTECTIVE, OR OTHER (EXCLUDING SPECTACLES FOR EYESIGHT TESTING, CONTACT LENSES, AND SPECTACLE LENSES, FRAMES, AND MOUNTINGS),
BY COUNTRY, 2016–2019 (USD THOUSAND) 77
FIGURE 31 EXPORT DATA OF SPECTACLES, GOGGLES, AND THE LIKE, CORRECTIVE, PROTECTIVE, OR OTHER (EXCLUDING SPECTACLES FOR EYESIGHT TESTING, CONTACT LENSES, AND SPECTACLE LENSES, FRAMES, AND MOUNTINGS),
BY COUNTRY, 2016–2019 (USD THOUSAND) 78
6 AUGMENTED REALITY MARKET, BY DEVICE TYPE 79
6.1 INTRODUCTION 80
FIGURE 32 AUGMENTED REALITY MARKET, BY DEVICE TYPE 80
FIGURE 33 HMD EXPECTED TO DOMINATE AUGMENTED REALITY MARKET
DURING FORECAST PERIOD 80
TABLE 8 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2017–2020 (USD MILLION) 80
TABLE 9 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2021–2026 (USD MILLION) 81
TABLE 10 AUGMENTED REALITY MARKET, BY DEVICE TYPE,
2017–2020 (THOUSAND UNITS) 81
TABLE 11 AUGMENTED REALITY MARKET, BY DEVICE TYPE,
2021–2026 (THOUSAND UNITS) 81
6.2 HEAD-MOUNTED DISPLAYS 81
6.2.1 AR SMART GLASSES 82
6.2.1.1 Adoption of AR smart glasses by companies to improve
their work efficiency 82
6.2.2 SMART HELMETS 82
6.2.2.1 Use of smart helmets in construction sector to optimize workflow 82
TABLE 12 AUGMENTED REALITY MARKET FOR HMD, BY APPLICATION,
2017–2020 (USD MILLION) 83
TABLE 13 AUGMENTED REALITY MARKET FOR HMD, BY APPLICATION,
2021–2026 (USD MILLION) 83
6.3 HEAD-UP DISPLAYS 84
6.3.1 AR HUD EXPECTED TO BE ADOPTED WIDELY IN DIFFERENT
APPLICATIONS IN NEAR FUTURE 84
TABLE 14 AUGMENTED REALITY MARKET FOR HUD, BY APPLICATION,
2017–2020 (USD MILLION) 84
TABLE 15 AUGMENTED REALITY MARKET FOR HUD, BY APPLICATION,
2021–2026 (USD MILLION) 84
7 AUGMENTED REALITY MARKET, BY OFFERING 86
7.1 INTRODUCTION 87
FIGURE 34 AUGMENTED REALITY MARKET, BY OFFERING 87
FIGURE 35 SOFTWARE SEGMENT TO HOLD LARGER SHARE OF AUGMENTED
REALITY MARKET DURING FORECAST PERIOD 87
TABLE 16 AUGMENTED REALITY MARKET, BY OFFERING, 2017–2020 (USD MILLION) 87
TABLE 17 AUGMENTED REALITY MARKET, BY OFFERING, 2021–2026 (USD MILLION) 88
7.2 HARDWARE 88
7.2.1 SENSORS 88
7.2.1.1 Accelerometers 88
7.2.1.1.1 Accelerometers are electromechanical devices used for measuring acceleration 88
7.2.1.2 Gyroscopes 89
7.2.1.2.1 Gyroscopes are used to measure angular velocity of
3D mouse, games, and athlete-training applications 89
7.2.1.3 Magnetometers 89
7.2.1.3.1 Magnetometers measure magnetic field and electric currents using one or more sensors 89
7.2.1.4 Proximity sensors 89
7.2.1.4.1 Proximity sensors prevent unintentional touch during active calls on mobile phones 89
7.2.2 SEMICONDUCTOR COMPONENTS 89
7.2.2.1 Controllers and processors 90
7.2.2.1.1 Increased demand for controllers and processors in augmented reality devices 90
7.2.2.2 Integrated circuits 90
7.2.2.2.1 Integrated circuit ensures large volume of data storage for high-resolution image processing 90
7.2.3 DISPLAYS AND PROJECTORS 90
7.2.3.1 Displays and projectors hold significant share of augmented reality hardware market 90
7.2.4 POSITION TRACKERS 90
7.2.4.1 Increased use of position trackers to maintain position accuracy in augmented reality devices 90
7.2.5 CAMERAS 91
7.2.5.1 Cameras form crucial components to measure depth and
amplitude of objects 91
7.2.6 OTHERS 91
TABLE 18 AUGMENTED REALITY MARKET FOR HARDWARE, BY COMPONENT,
2017–2020 (USD MILLION) 91
TABLE 19 AUGMENTED REALITY MARKET FOR HARDWARE, BY COMPONENT,
2021–2026 (USD MILLION) 92
7.3 SOFTWARE 92
7.3.1 SOFTWARE DEVELOPMENT KITS 92
7.3.1.1 SDKs provide tools to design, build, and test AR experiences 92
7.3.2 CLOUD-BASED SERVICES 93
7.3.2.1 AR cloud offers abstracted medium for physical spaces, objects, and humans for tailoring digital contents and experiences 93
8 TYPES OF TECHNOLOGIES IN AUGMENTED REALITY MARKET 94
8.1 INTRODUCTION 94
8.2 MARKER-BASED AR TECHNOLOGY 94
8.2.1 PASSIVE MARKERS 94
8.2.1.1 Passive markers are used at large scale worldwide 94
8.2.2 ACTIVE MARKERS 94
8.2.2.1 Active markers use LED to track objects 94
8.3 MARKERLESS AR TECHNOLOGY 95
8.3.1 MODEL-BASED TRACKING 95
8.3.1.1 Model-based tracking depends on camera movements 95
8.3.2 IMAGE PROCESSING-BASED TRACKING 95
8.3.2.1 Image processing-based tracking requires optical scanners or cameras for processing images 95
8.4 ANCHOR-BASED AR TECHNOLOGY 95
8.4.1 ANCHOR-BASED AR TECHNOLOGY IS USED TO OVERLAY VIRTUAL
IMAGES IN REAL SPACE 95
9 AUGMENTED REALITY MARKET, BY APPLICATION 96
9.1 INTRODUCTION 97
FIGURE 36 AUGMENTED REALITY MARKET, BY APPLICATION 97
FIGURE 37 ENTERPRISES (MANUFACTURING) APPLICATION OF AUGMENTED REALITY MARKET TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 97
TABLE 20 AUGMENTED REALITY MARKET, BY APPLICATION, 2017–2020 (USD MILLION) 98
TABLE 21 AUGMENTED REALITY MARKET, BY APPLICATION, 2021–2026 (USD MILLION) 98
9.2 CONSUMER 99
9.2.1 GAMING 99
9.2.1.1 Augmented reality enhances interactivity in gaming and provides more immersive experience to gamers 99
9.2.2 SPORTS & ENTERTAINMENT 99
9.2.2.1 Sports 99
9.2.2.1.1 AR is used for real-time augmentation of broadcast videos, primarily to enhance sporting events 99
9.2.2.2 Entertainment 100
9.2.2.2.1 Museums (Archaeology) 100
9.2.2.2.1.1 Augmented reality enhances viewing experience of visitors in archaeological monuments and museums 100
9.2.2.3 Theme parks 100
9.2.2.3.1 Augmented reality enhances interactivity of theme parks 100
9.2.2.4 Art galleries and exhibitions 100
9.2.2.4.1 Augmented reality enhances artistic visualization and provides immersive experience to visitors 100
TABLE 22 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION,
BY DEVICE TYPE, 2017–2020 (USD MILLION) 101
TABLE 23 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION,
BY DEVICE TYPE, 2021–2026 (USD MILLION) 101
TABLE 24 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION, 2017–2020 (USD MILLION) 101
TABLE 25 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION, 2021–2026 (USD MILLION) 101
TABLE 26 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR CONSUMER APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 102
TABLE 27 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR CONSUMER APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 102
TABLE 28 AUGMENTED REALITY MARKET IN EUROPE FOR CONSUMER APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION) 102
TABLE 29 AUGMENTED REALITY MARKET IN EUROPE FOR CONSUMER APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION) 103
TABLE 30 AUGMENTED REALITY MARKET IN APAC FOR CONSUMER APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION) 103
TABLE 31 AUGMENTED REALITY MARKET IN APAC FOR CONSUMER APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION) 103
TABLE 32 AUGMENTED REALITY MARKET IN ROW FOR CONSUMER APPLICATION,
BY REGION, 2017–2020 (USD MILLION) 104
TABLE 33 AUGMENTED REALITY MARKET IN ROW FOR CONSUMER APPLICATION,
BY REGION, 2021–2026 (USD MILLION) 104
9.3 COMMERCIAL 104
9.3.1 RETAIL & E-COMMERCE 104
9.3.1.1 Jewelry 105
9.3.1.1.1 Augmented reality enables consumers to try before they buy and improves consumer buying experience 105
9.3.1.2 Beauty and cosmetics 105
9.3.1.2.1 Virtual testing of cosmetic products is key driver for augmented reality market in beauty and cosmetics 105
9.3.1.3 Apparel fitting 105
9.3.1.3.1 Virtual trial rooms are gaining consumer attention 105
9.3.1.4 Grocery shopping 105
9.3.1.4.1 Augmented reality provides personalized product tips in grocery application 105
9.3.1.5 Footwear 106
9.3.1.5.1 Virtual try before you buy feature drives growth of augmented reality market in footwear 106
9.3.1.6 Furniture & lighting design 106
9.3.1.6.1 Reduced product exchange rates owing to use of augmented reality in furniture & lighting design 106
9.3.2 TRAVEL & TOURISM 106
9.3.2.1 Augmented reality plays crucial role in enhancing
traveling experience 106
9.3.3 E-LEARNING 106
9.3.3.1 Augmented reality increases students’ interactions and enhances learning experience 106
TABLE 34 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY DEVICE TYPE, 2017–2020 (USD MILLION) 107
TABLE 35 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION,
BY DEVICE TYPE, 2021–2026 (USD MILLION) 107
TABLE 36 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2017–2020 (USD MILLION) 107
TABLE 37 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2021–2026 (USD MILLION) 107
TABLE 38 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR COMMERCIAL APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 108
TABLE 39 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR COMMERCIAL APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 108
TABLE 40 AUGMENTED REALITY MARKET IN EUROPE FOR COMMERCIAL APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 108
TABLE 41 AUGMENTED REALITY MARKET IN EUROPE FOR COMMERCIAL APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 108
TABLE 42 AUGMENTED REALITY MARKET IN APAC FOR COMMERCIAL APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION) 109
TABLE 43 AUGMENTED REALITY MARKET IN APAC FOR COMMERCIAL APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION) 109
TABLE 44 AUGMENTED REALITY MARKET IN ROW FOR COMMERCIAL APPLICATION,
BY REGION, 2017–2020 (USD MILLION) 109
TABLE 45 AUGMENTED REALITY MARKET IN ROW FOR COMMERCIAL APPLICATION,
BY REGION, 2021–2026 (USD MILLION) 109
9.4 ENTERPRISES (MANUFACTURING) 110
9.4.1 AUGMENTED REALITY AIDS ENTERPRISES IN PROVIDING BETTER TRAINING BY VISUALIZING CONTENT 110
TABLE 46 AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY DEVICE TYPE, 2017–2020 (USD MILLION) 110
TABLE 47 AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY DEVICE TYPE, 2021–2026 (USD MILLION) 110
TABLE 48 AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2017–2020 (USD MILLION) 110
TABLE 49 AUGMENTED REALITY MARKET FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2021–2026 (USD MILLION) 111
TABLE 50 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 111
TABLE 51 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 111
TABLE 52 AUGMENTED REALITY MARKET IN EUROPE FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 112
TABLE 53 AUGMENTED REALITY MARKET IN EUROPE FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 112
TABLE 54 AUGMENTED REALITY MARKET IN APAC FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 112
TABLE 55 AUGMENTED REALITY MARKET IN APAC FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 113
TABLE 56 AUGMENTED REALITY MARKET IN ROW FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2017–2020 (USD MILLION) 113
TABLE 57 AUGMENTED REALITY MARKET IN ROW FOR ENTERPRISES (MANUFACTURING) APPLICATION, BY REGION, 2021–2026 (USD MILLION) 113
9.5 HEALTHCARE 113
9.5.1 SURGERY 114
9.5.1.1 Augmented healthcare apps can help save lives and treat patients seamlessly irrespective of severity of issues 114
9.5.2 FITNESS MANAGEMENT 114
9.5.2.1 Augmented reality adds interactivity and fun to workouts 114
9.5.3 PATIENT CARE MANAGEMENT 114
9.5.3.1 Remote consulting feature drives growth of augmented reality market for patient care management 114
9.5.4 PHARMACY MANAGEMENT 115
9.5.4.1 Requirement for better scheduling flow of medicines boosts adoption of augmented reality in pharmacy management 115
9.5.5 MEDICAL TRAINING AND EDUCATION 115
9.5.5.1 Augmented reality enriches learning experience and
amplifies interactivity 115
9.5.6 OTHERS 115
TABLE 58 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION,
BY DEVICE TYPE, 2017–2020 (USD MILLION) 115
TABLE 59 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION,
BY DEVICE TYPE, 2021–2026 (USD MILLION) 116
TABLE 60 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2017–2020 (USD MILLION) 116
TABLE 61 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2021–2026 (USD MILLION) 116
TABLE 62 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR HEALTHCARE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 117
TABLE 63 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR HEALTHCARE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 117
TABLE 64 AUGMENTED REALITY MARKET IN EUROPE FOR HEALTHCARE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 117
TABLE 65 AUGMENTED REALITY MARKET IN EUROPE FOR HEALTHCARE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 117
TABLE 66 AUGMENTED REALITY MARKET IN APAC FOR HEALTHCARE APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION) 118
TABLE 67 AUGMENTED REALITY MARKET IN APAC FOR HEALTHCARE APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION) 118
TABLE 68 AUGMENTED REALITY MARKET IN ROW FOR HEALTHCARE APPLICATION,
BY REGION, 2017–2020 (USD MILLION) 118
TABLE 69 AUGMENTED REALITY MARKET IN ROW FOR HEALTHCARE APPLICATION,
BY REGION, 2021–2026 (USD MILLION) 118
9.6 AEROSPACE & DEFENSE 119
9.6.1 AR IS BEING USED TO GAIN COMPETITIVE ADVANTAGE OVER ENEMIES 119
TABLE 70 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2017–2020 (USD MILLION) 119
TABLE 71 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY DEVICE TYPE, 2021–2026 (USD MILLION) 120
TABLE 72 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2017–2020 (USD MILLION) 120
TABLE 73 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2021–2026 (USD MILLION) 120
TABLE 74 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 121
TABLE 75 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 121
TABLE 76 AUGMENTED REALITY MARKET IN EUROPE FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 121
TABLE 77 AUGMENTED REALITY MARKET IN EUROPE FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 121
TABLE 78 AUGMENTED REALITY MARKET IN APAC FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 122
TABLE 79 AUGMENTED REALITY MARKET IN APAC FOR AEROSPACE & DEFENSE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 122
TABLE 80 AUGMENTED REALITY MARKET IN ROW FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2017–2020 (USD MILLION) 122
TABLE 81 AUGMENTED REALITY MARKET IN ROW FOR AEROSPACE & DEFENSE APPLICATION, BY REGION, 2021–2026 (USD MILLION) 122
9.7 ENERGY 123
9.7.1 GROWING NEED TO IMPROVE SAFETY IN OIL & GAS SECTOR DRIVES AUGMENTED REALITY MARKET FOR ENERGY APPLICATIONS 123
TABLE 82 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY DEVICE TYPE, 2017–2020 (USD MILLION) 123
TABLE 83 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY DEVICE TYPE, 2021–2026 (USD MILLION) 123
TABLE 84 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY REGION, 2017–2020 (USD MILLION) 124
TABLE 85 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY REGION, 2021–2026 (USD MILLION) 124
TABLE 86 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENERGY APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 124
TABLE 87 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR ENERGY APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 124
TABLE 88 AUGMENTED REALITY MARKET IN EUROPE FOR ENERGY APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION) 125
TABLE 89 AUGMENTED REALITY MARKET IN EUROPE FOR ENERGY APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION) 125
TABLE 90 AUGMENTED REALITY MARKET IN APAC FOR ENERGY APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION) 125
TABLE 91 AUGMENTED REALITY MARKET IN APAC FOR ENERGY APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION) 126
TABLE 92 AUGMENTED REALITY MARKET IN ROW FOR ENERGY APPLICATION,
BY REGION, 2017–2020 (USD MILLION) 126
TABLE 93 AUGMENTED REALITY MARKET IN ROW FOR ENERGY APPLICATION,
BY REGION, 2021–2026 (USD MILLION) 126
9.8 AUTOMOTIVE 126
9.8.1 EMERGENCE OF ADAS DRIVES DEMAND FOR AR-BASED HUD TECHNOLOGY 126
TABLE 94 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION,
BY DEVICE TYPE, 2017–2020 (USD MILLION) 127
TABLE 95 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION,
BY DEVICE TYPE, 2021–2026 (USD MILLION) 127
TABLE 96 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2017–2020 (USD MILLION) 128
TABLE 97 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2021–2026 (USD MILLION) 128
TABLE 98 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 128
TABLE 99 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 129
TABLE 100 AUGMENTED REALITY MARKET IN EUROPE FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2017–2020 (USD MILLION) 129
TABLE 101 AUGMENTED REALITY MARKET IN EUROPE FOR AUTOMOTIVE APPLICATION, BY COUNTRY, 2021–2026 (USD MILLION) 129
TABLE 102 AUGMENTED REALITY MARKET IN APAC FOR AUTOMOTIVE APPLICATION,
BY COUNTRY, 2017–2020 (USD MILLION) 130
TABLE 103 AUGMENTED REALITY MARKET IN APAC FOR AUTOMOTIVE APPLICATION,
BY COUNTRY, 2021–2026 (USD MILLION) 130
TABLE 104 AUGMENTED REALITY MARKET IN ROW FOR AUTOMOTIVE APPLICATION,
BY REGION, 2017–2020 (USD MILLION) 130
TABLE 105 AUGMENTED REALITY MARKET IN ROW FOR AUTOMOTIVE APPLICATION,
BY REGION, 2021–2026 (USD MILLION) 130
9.9 OTHERS 131
9.9.1 AGRICULTURE 131
9.9.1.1 Augmented reality assists farmers in implementing new techniques with better learning experience 131
9.9.2 CONSTRUCTION 131
9.9.2.1 3D models required for construction projects can be better illustrated with augmented reality 131
9.9.3 TRANSPORTATION & LOGISTICS 132
9.9.3.1 AR technology is widely adopted in transportation & logistics sector to document trading activities 132
9.9.4 PUBLIC SAFETY 132
9.9.4.1 Augmented reality-based 3D maps aid police personnel to enhance public safety 132
9.9.5 TELECOM/IT DATA CENTERS 132
9.9.5.1 Requirement for advanced network infrastructure in telecom/IT data centers would help drive AR software market for this vertical 132
TABLE 106 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2017–2020 (USD MILLION) 132
TABLE 107 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2021–2026 (USD MILLION) 132
TABLE 108 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION, 2017–2020 (USD MILLION) 133
TABLE 109 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION, 2021–2026 (USD MILLION) 133
TABLE 110 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR OTHER APPLICATIONS, BY COUNTRY, 2017–2020 (USD MILLION) 133
TABLE 111 AUGMENTED REALITY MARKET IN NORTH AMERICA FOR OTHER APPLICATIONS, BY COUNTRY, 2021–2026 (USD MILLION) 133
TABLE 112 AUGMENTED REALITY MARKET IN EUROPE FOR OTHER APPLICATIONS,
BY COUNTRY, 2017–2020 (USD MILLION) 134
TABLE 113 AUGMENTED REALITY MARKET IN EUROPE FOR OTHER APPLICATIONS,
BY COUNTRY, 2021–2026 (USD MILLION) 134
TABLE 114 AUGMENTED REALITY MARKET IN APAC FOR OTHER APPLICATIONS,
BY COUNTRY, 2017–2020 (USD MILLION) 134
TABLE 115 AUGMENTED REALITY MARKET IN APAC FOR OTHER APPLICATIONS,
BY COUNTRY, 2021–2026 (USD MILLION) 135
TABLE 116 AUGMENTED REALITY MARKET IN ROW FOR OTHER APPLICATIONS,
BY REGION, 2017–2020 (USD MILLION) 135
TABLE 117 AUGMENTED REALITY MARKET IN ROW FOR OTHER APPLICATIONS,
BY REGION, 2021–2026 (USD MILLION) 135
10 GEOGRAPHICAL ANALYSIS 136
10.1 INTRODUCTION 137
FIGURE 38 AUGMENTED REALITY MARKET, BY REGION 137
TABLE 118 AUGMENTED REALITY MARKET, BY REGION, 2017–2020 (USD MILLION) 137
TABLE 119 AUGMENTED REALITY MARKET, BY REGION, 2021–2026 (USD MILLION) 137
10.2 NORTH AMERICA 138
FIGURE 39 AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY 138
FIGURE 40 SNAPSHOT OF AUGMENTED REALITY MARKET IN NORTH AMERICA 138
TABLE 120 AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY,
2017–2020 (USD MILLION) 139
TABLE 121 AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY,
2021–2026 (USD MILLION) 139
10.2.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN NORTH AMERICA 139
FIGURE 41 ANALYSIS OF AUGMENTED REALITY MARKET IN NORTH AMERICA:
PRE- AND POST-COVID-19 SCENARIOS 140
10.2.2 US 140
10.2.2.1 Surging use of augmented reality technology in US defense applications to contribute to market growth 140
10.2.3 CANADA 141
10.2.3.1 Increasing investments in cutting-edge technologies to fuel market growth in Canada 141
10.2.4 MEXICO 141
10.2.4.1 Evolving industries in Mexico to drive market growth 141
10.3 EUROPE 142
FIGURE 42 AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY 142
FIGURE 43 SNAPSHOT OF AUGMENTED REALITY MARKET IN EUROPE 143
TABLE 122 AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY,
2017–2020 (USD MILLION) 143
TABLE 123 AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY,
2021–2026 (USD MILLION) 143
10.3.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN EUROPE 144
FIGURE 44 ANALYSIS OF AUGMENTED REALITY MARKET IN EUROPE:
PRE- AND POST-COVID-19 SCENARIOS 144
10.3.2 GERMANY 145
10.3.2.1 Surging adoption of new technologies in healthcare sector to contribute to market growth in Germany 145
10.3.3 UK 145
10.3.3.1 Increasing focus on digitization in UK to drive market growth 145
10.3.4 FRANCE 146
10.3.4.1 Surging adoption of augmented reality in retail sector to enhance market growth in France 146
10.3.5 REST OF EUROPE 147
10.4 APAC 147
FIGURE 45 AUGMENTED REALITY MARKET IN APAC, BY COUNTRY 147
FIGURE 46 SNAPSHOT OF AUGMENTED REALITY MARKET IN APAC 148
TABLE 124 AUGMENTED REALITY MARKET IN APAC, BY COUNTRY,
2017–2020 (USD MILLION) 148
TABLE 125 AUGMENTED REALITY MARKET IN APAC, BY COUNTRY,
2021–2026 (USD MILLION) 149
10.4.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN APAC 149
FIGURE 47 ANALYSIS OF AUGMENTED REALITY MARKET IN APAC:
PRE- AND POST-COVID-19 SCENARIOS 150
10.4.2 CHINA 150
10.4.2.1 Rising number of local players producing augmented reality devices to drive market growth in China 150
10.4.3 JAPAN 151
10.4.3.1 Flourishing healthcare sector to fuel market growth in Japan 151
10.4.4 SOUTH KOREA 151
10.4.4.1 Ongoing digital revolution in industrial sector of South Korea to drive market growth in country 151
10.4.5 INDIA 152
10.4.5.1 Increasing awareness related to advanced technologies in India to play crucial role in market growth in country 152
10.4.6 REST OF APAC 152
10.5 ROW 153
FIGURE 48 AUGMENTED REALITY MARKET IN ROW, BY REGION 153
TABLE 126 AUGMENTED REALITY MARKET IN ROW, BY REGION,
2017–2020 (USD MILLION) 153
TABLE 127 AUGMENTED REALITY MARKET IN ROW, BY REGION,
2021–2026 (USD MILLION) 153
10.5.1 IMPACT OF COVID-19 ON AUGMENTED REALITY MARKET IN ROW 154
FIGURE 49 ANALYSIS OF AUGMENTED REALITY MARKET IN ROW:
PRE- AND POST-COVID-19 SCENARIOS 154
10.5.2 MIDDLE EAST AND AFRICA 154
10.5.2.1 Flourishing tourism sector to fuel demand for augmented reality devices in Middle East and Africa 154
10.5.3 SOUTH AMERICA 155
10.5.3.1 Growing consumer sector to drive market growth in South America 155
11 COMPETITIVE LANDSCAPE 156
11.1 INTRODUCTION 156
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 156
11.2.1 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN
AUGMENTED REALITY MARKET 156
11.3 REVENUE ANALYSIS OF TOP PLAYERS 158
FIGURE 50 5-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN
AUGMENTED REALITY MARKET, 2016–2020 158
11.4 MARKET SHARE ANALYSIS OF KEY PLAYERS IN 2020 158
FIGURE 51 MARKET SHARE ANALYSIS OF KEY PLAYERS IN AUGMENTED
REALITY MARKET IN 2020 158
TABLE 128 AUGMENTED REALITY MARKET: DEGREE OF COMPETITION 159
TABLE 129 AUGMENTED REALITY MARKET: RANKING ANALYSIS 159
11.5 COMPANY EVALUATION QUADRANT, 2020 160
11.5.1 STAR 160
11.5.2 EMERGING LEADER 160
11.5.3 PERVASIVE 161
11.5.4 PARTICIPANT 161
FIGURE 52 AUGMENTED REALITY MARKET (GLOBAL) COMPANY
EVALUATION QUADRANT, 2020 161
11.6 COMPETITIVE BENCHMARKING 162
11.6.1 COMPANY FOOTPRINT, BY APPLICATION 162
11.6.2 COMPANY FOOTPRINT, BY REGION 163
11.6.3 TOTAL SCORE 164
11.7 STARTUP/SME EVALUATION QUADRANT, 2020 165
11.7.1 PROGRESSIVE COMPANY 165
11.7.2 RESPONSIVE COMPANY 165
11.7.3 DYNAMIC COMPANY 165
11.7.4 STARTING BLOCK 165
FIGURE 53 AUGMENTED REALITY MARKET (GLOBAL) STARTUP/SME EVALUATION QUADRANT, 2020 166
11.8 COMPETITIVE SITUATIONS AND TRENDS 167
11.8.1 PRODUCT LAUNCHES/DEVELOPMENTS 167
TABLE 130 PRODUCT LAUNCHES/DEVELOPMENTS, 2019–2021 167
11.8.2 DEALS 168
TABLE 131 DEALS, 2019–2021 168
12 COMPANY PROFILES 169
12.1 KEY PLAYERS 169
(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View)*
12.1.1 GOOGLE, INC. 169
TABLE 132 GOOGLE, INC.: BUSINESS OVERVIEW 169
FIGURE 54 GOOGLE, INC.: COMPANY SNAPSHOT 170
TABLE 133 GOOGLE, INC.: PRODUCT/SOLUTION/SERVICE OFFERINGS 170
TABLE 134 GOOGLE, INC.: PRODUCT LAUNCHES 171
TABLE 135 GOOGLE, INC.: DEALS 171
12.1.2 PTC INC. 173
TABLE 136 PTC INC.: BUSINESS OVERVIEW 173
FIGURE 55 PTC INC.: COMPANY SNAPSHOT 174
TABLE 137 PTC INC.: PRODUCT/SOLUTION/SERVICE OFFERINGS 174
TABLE 138 PTC INC.: PRODUCT LAUNCHES 175
TABLE 139 PTC INC.: DEALS 175
12.1.3 SEIKO EPSON 177
TABLE 140 SEIKO EPSON: BUSINESS OVERVIEW 177
FIGURE 56 SEIKO EPSON: COMPANY SNAPSHOT 178
TABLE 141 SEIKO EPSON: PRODUCT/SOLUTION/SERVICE OFFERINGS 178
TABLE 142 SEIKO EPSON: PRODUCT LAUNCHES 179
TABLE 143 SEIKO EPSON: DEALS 180
12.1.4 MICROSOFT 181
TABLE 144 MICROSOFT: BUSINESS OVERVIEW 181
FIGURE 57 MICROSOFT: COMPANY SNAPSHOT 182
TABLE 145 MICROSOFT: PRODUCT/SOLUTION/SERVICE OFFERINGS 182
TABLE 146 MICROSOFT: PRODUCT LAUNCHES 183
TABLE 147 MICROSOFT: DEALS 183
12.1.5 LENOVO 185
TABLE 148 LENOVO: BUSINESS OVERVIEW 185
FIGURE 58 LENOVO: COMPANY SNAPSHOT 186
TABLE 149 LENOVO: PRODUCT/SOLUTION/SERVICE OFFERINGS 186
TABLE 150 LENOVO: PRODUCT LAUNCHES 187
TABLE 151 LENOVO: DEALS 187
12.1.6 SAMSUNG ELECTRONICS 189
TABLE 152 SAMSUNG ELECTRONICS: BUSINESS OVERVIEW 189
FIGURE 59 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 190
TABLE 153 SAMSUNG ELECTRONICS: PRODUCT/SOLUTION/SERVICE OFFERINGS 190
TABLE 154 SAMSUNG ELECTRONICS: PRODUCT LAUNCHES 191
TABLE 155 SAMSUNG ELECTRONICS: DEALS 191
12.1.7 APPLE 192
TABLE 156 APPLE: BUSINESS OVERVIEW 192
FIGURE 60 APPLE: COMPANY SNAPSHOT 193
TABLE 157 APPLE: PRODUCT/SOLUTION/SERVICE OFFERINGS 193
TABLE 158 APPLE: PRODUCT LAUNCHES 194
12.1.8 WIKITUDE GMBH 195
TABLE 159 WIKITUDE GMBH: BUSINESS OVERVIEW 195
TABLE 160 WIKITUDE GMBH: PRODUCT/SOLUTION/SERVICE OFFERINGS 195
TABLE 161 WIKITUDE GMBH: PRODUCT LAUNCHES 196
TABLE 162 WIKITUDE GMBH: DEALS 196
12.1.9 MAXST CO., LTD. 197
TABLE 163 MAXST CO., LTD.: BUSINESS OVERVIEW 197
TABLE 164 MAXST CO., LTD.: PRODUCT/SOLUTION/SERVICE OFFERINGS 197
TABLE 165 MAXST: PRODUCT LAUNCHES 198
12.1.10 QUALCOMM 199
TABLE 166 QUALCOMM: BUSINESS OVERVIEW 199
FIGURE 61 QUALCOMM: COMPANY SNAPSHOT 200
TABLE 167 QUALCOMM: PRODUCT/SOLUTION/SERVICE OFFERINGS 200
TABLE 168 QUALCOMM: PRODUCT LAUNCHES 201
TABLE 169 QUALCOMM: DEALS 201
* Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
12.2 OTHER PLAYERS 202
12.2.1 TOSHIBA CORPORATION 202
12.2.2 INTEL CORPORATION 203
12.2.3 UPSKILL 203
12.2.4 BLIPPAR 204
12.2.5 CONTINENTAL 204
12.2.6 VISTEON CORPORATION 205
12.2.7 INGLOBE TECHNOLOGIES 205
12.2.8 OPTINVENT 206
12.2.9 MAGIC LEAP, INC. 206
12.2.10 MARXENT LABS, LLC 207
12.2.11 SCOPE AR 207
12.2.12 NIANTIC INC. 208
12.2.13 ATHEER INC. 208
12.2.14 VUZIX 209
12.2.15 META COMPANY 209
13 APPENDIX 210
13.1 DISCUSSION GUIDE 210
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 213
13.3 AVAILABLE CUSTOMIZATIONS 215
13.4 RELATED REPORTS 215
13.5 AUTHOR DETAILS 216
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