Summary

Route Optimization Software Trends and Forecast

The future of the global route optimization software market looks promising with opportunities in the on-demand food & grocery delivery, ride hailing & taxi service, homecare & field service, and logistic & transportation markets. The global route optimization software market is expected to reach an estimated $14.1 billion by 2031 with a CAGR of 13.6% from 2025 to 2031. The major drivers for this market are the growing demand for effective management of transportation, rapid technological advancements, as well as, increase in the use of online taxi reservations in both developed and developing countries.

• Lucintel forecasts that, within the solution category, the software is expected to witness higher growth over the forecast period.
• Within the end use category, on-demand food & grocery delivery is expected to witness the highest growth.
• In terms of regions, North America is expected to witness the highest growth over the forecast period due to the strong presence of software suppliers offering solutions for route optimization, as well as a growing number of partnerships between software developers and delivery service providers in the area.


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Emerging Trends in the Route Optimization Software Market

As the route optimization software market evolves, several key trends are emerging that shape its future direction. These trends are driven by advancements in technology, increasing customer expectations, and a growing focus on sustainability. Companies across various sectors are recognizing the importance of efficient routing solutions to remain competitive in a rapidly changing landscape. The following trends highlight the significant developments influencing the market.

• AI and Machine Learning Integration: The integration of AI and machine learning into route optimization software is revolutionizing logistics operations. These technologies enable real-time data analysis and predictive modeling, allowing companies to anticipate traffic patterns, delivery times, and customer preferences. By utilizing algorithms that learn from historical data, businesses can continuously improve their routing strategies. This enhances operational efficiency, reduces costs, and increases customer satisfaction. As AI technology becomes more sophisticated, its applications in route optimization are expected to expand further, providing even greater benefits.
• Cloud-Based Solutions: The shift towards cloud-based route optimization solutions is gaining momentum as companies seek flexibility and scalability. Cloud platforms allow for seamless updates, easier integration with existing systems, and real-time collaboration among stakeholders. This is particularly beneficial for businesses with multiple locations and varying logistics needs. Moreover, cloud solutions reduce the need for extensive IT infrastructure, lowering operational costs. As more organizations recognize these advantages, the adoption of cloud-based software for route optimization will continue to grow.
• Focus on Sustainability: With increasing awareness of environmental issues, businesses are prioritizing sustainability in their logistics operations. Route optimization software is evolving to include features that minimize carbon footprints by optimizing routes for fuel efficiency. Companies are actively seeking solutions that help them meet regulatory requirements and enhance their green credentials. This trend is further fueled by consumer demand for environmentally friendly practices, pushing logistics providers to invest in sustainable routing technologies that reduce emissions and promote eco-friendly transportation.
• Real-Time Data Analytics: The use of real-time data analytics is becoming essential in route optimization software. By leveraging live traffic data, weather conditions, and other external factors, businesses can make informed decisions that enhance their routing strategies. This capability allows companies to adjust routes on the fly, improving delivery times and reducing costs. The increasing availability of data and advancements in analytics tools are enabling logistics providers to optimize operations more effectively. This trend is expected to gain traction as businesses seek to leverage data-driven insights for competitive advantage.
• Integration with IoT and Smart Technologies: The integration of IoT devices and smart technologies into route optimization solutions is transforming logistics operations. IoT sensors can provide real-time information on vehicle locations, cargo conditions, and traffic patterns, allowing for more accurate route planning. This connectivity enables logistics companies to monitor their fleets proactively and respond quickly to changes. As the IoT ecosystem expands, the synergy between route optimization software and smart technologies will enhance operational efficiency and improve service levels, driving further growth in the market.

The route optimization software market is poised for significant growth, driven by emerging trends such as AI integration, cloud solutions, sustainability, real-time analytics, and IoT technologies. These developments enhance operational efficiency, reduce costs, and align with the increasing demand for environmentally friendly practices. As businesses continue to adapt to evolving consumer expectations and technological advancements, the importance of sophisticated route optimization solutions will only grow, shaping the future of logistics and supply chain management.



Recent Developments in the Route Optimization Software Market

The route optimization software market is rapidly evolving as businesses strive to enhance logistics efficiency and reduce operational costs. Recent advancements in technology, particularly in artificial intelligence, machine learning, and real-time data analytics, are transforming how companies approach route planning. The growing emphasis on sustainability and the integration of cloud-based solutions are also significant trends reshaping the market. These developments not only improve efficiency and customer satisfaction but also help companies meet regulatory demands and environmental goals. Below are five key developments that are currently shaping this dynamic market.

• AI and Machine Learning Integration: Artificial intelligence and machine learning are becoming central to route optimization software. By analyzing vast amounts of historical and real-time data, these technologies enable predictive modeling that anticipates traffic conditions, weather disruptions, and delivery timelines. Companies can dynamically adjust routes based on this data, significantly improving operational efficiency and reducing costs. The continuous learning capabilities of AI also mean that systems become more effective over time, allowing businesses to refine their logistics strategies for better performance and customer satisfaction.
• Real-Time Data Analytics: The use of real-time data analytics in route optimization is increasingly critical for enhancing logistics operations. Companies can leverage live traffic updates, weather forecasts, and other contextual information to make immediate routing decisions. This capability enables logistics providers to adapt quickly to unforeseen challenges, such as traffic jams or vehicle breakdowns, ensuring timely deliveries. By utilizing real-time data, organizations can optimize fuel consumption and reduce operational costs, making their supply chains more agile and responsive.
• Cloud-Based Solutions: The adoption of cloud-based route optimization software is on the rise, offering businesses flexibility and scalability. Cloud solutions facilitate easier integration with existing systems, enabling multi-location organizations to manage logistics more effectively. With cloud technology, updates and maintenance can be performed seamlessly, minimizing downtime and reducing IT costs. Moreover, cloud platforms support collaboration among various stakeholders in the supply chain, ensuring that all parties have access to real-time information for improved decision-making.
• Focus on Sustainability: Sustainability is becoming a core focus in the route optimization sector, driven by increasing environmental awareness and regulatory pressures. Many companies are seeking solutions that help minimize carbon footprints through optimized routing and reduced fuel consumption. Software that incorporates sustainability metrics allows organizations to analyze the environmental impact of their logistics operations and make informed decisions that align with corporate social responsibility goals. This trend is not only beneficial for the planet but also enhances brand reputation among environmentally conscious consumers.
• Integration with IoT Technologies: The integration of Internet of Things (IoT) technologies into route optimization software is revolutionizing logistics management. IoT devices, such as GPS trackers and smart sensors, provide real-time data on vehicle locations, cargo conditions, and traffic patterns. This connectivity allows for more precise route planning and enables logistics providers to monitor fleet performance proactively. By harnessing IoT data, companies can optimize routes, improve delivery accuracy, and enhance overall operational efficiency, driving significant improvements in service quality.

Recent developments in the route optimization software market, driven by advancements in AI, real-time analytics, cloud solutions, sustainability, and IoT integration, are reshaping logistics operations. These innovations enhance efficiency and reduce costs while aligning with broader corporate goals, such as sustainability and customer satisfaction. As the market continues to evolve, businesses that leverage these advancements will be better positioned to meet the demands of an increasingly competitive landscape.

Strategic Growth Opportunities for Route Optimization Software Market

The route optimization software market is experiencing significant growth driven by advancements in technology and increasing demands for efficient logistics solutions. As businesses aim to reduce costs, improve delivery times, and enhance customer satisfaction, various applications of route optimization software present substantial growth opportunities. These applications span multiple sectors, including transportation, logistics, and retail. By capitalizing on these trends, companies can leverage cutting-edge technologies to streamline operations and gain a competitive edge. Below are five key growth opportunities in the market, highlighting their potential impact.

• Last-Mile Delivery Solutions: Last-mile delivery remains a critical challenge for logistics providers, representing a significant portion of total shipping costs. Route optimization software can enhance efficiency by identifying the most effective routes for deliveries, reducing time and fuel consumption. With the rise of e-commerce, the demand for reliable last-mile solutions is growing, providing a strategic opportunity for software developers. Companies that offer specialized last-mile optimization features, such as dynamic routing based on real-time data, can attract a larger customer base and enhance service offerings in this competitive segment.
• Fleet Management Integration: Integrating route optimization software with fleet management systems offers a unique opportunity to enhance overall logistics performance. By combining real-time vehicle data with routing capabilities, businesses can monitor fleet efficiency, reduce maintenance costs, and improve asset utilization. This integration enables proactive decision-making regarding route adjustments, maintenance scheduling, and fuel management. Companies focusing on this integration can provide clients with comprehensive solutions that streamline operations and enhance visibility across their supply chains, ultimately improving customer satisfaction.
• Sustainability-Focused Solutions: As environmental concerns grow, there is increasing demand for sustainable logistics practices. Route optimization software can play a pivotal role by minimizing fuel consumption and reducing carbon emissions through efficient routing. Companies that develop software with sustainability metrics that allow businesses to track and report their environmental impact can position themselves favorably in the market. By addressing the sustainability goals of clients, these solutions enhance brand reputation and attract environmentally conscious customers looking for greener logistics options.
• Multi-Modal Transportation Planning: With the complexity of modern supply chains, the ability to optimize routes across multiple transportation modes (e.g., road, rail, air) presents a significant growth opportunity. Route optimization software that accommodates multi-modal transportation planning can help businesses minimize costs and delivery times while enhancing overall efficiency. This capability allows logistics providers to choose the best transport modes based on factors like distance, cost, and urgency. Companies that offer this flexibility will be well-positioned to serve clients with diverse logistics needs, leading to stronger partnerships and increased market share.
• Integration with IoT and Smart Technologies: The integration of Internet of Things (IoT) and smart technologies into route optimization software creates opportunities for real-time data-driven decision-making. IoT devices can provide valuable information about vehicle conditions, traffic patterns, and cargo status, allowing for proactive adjustments in routing. Companies that harness this data can enhance operational efficiency and provide clients with improved visibility and tracking capabilities. This opportunity aligns with the broader trend of digital transformation in logistics, enabling businesses to meet evolving customer expectations and operational demands.

The route optimization software market presents numerous strategic growth opportunities across various applications. By focusing on last-mile delivery, fleet management integration, sustainability solutions, multi-modal transportation planning, and IoT integration, companies can capitalize on emerging trends and meet the demands of an increasingly complex logistics landscape. As businesses seek to optimize their operations and enhance customer experiences, the continued evolution of route optimization software will play a critical role in shaping the future of logistics.

Route Optimization Software Market Driver and Challenges

The route optimization software market is significantly influenced by a range of drivers and challenges shaped by technological advancements, economic factors, and regulatory pressures. The increasing need for efficient logistics solutions is driving demand for sophisticated route optimization tools that enhance operational efficiency and reduce costs. However, businesses also face challenges, including integration complexities, data privacy concerns, and fluctuating regulatory landscapes. Understanding these dynamics is essential for stakeholders to navigate the market effectively and leverage opportunities for growth.

The factors responsible for driving the route optimization software market include:
• Technological Advancements: The rapid evolution of technologies such as artificial intelligence (AI), machine learning, and real-time data analytics is a primary driver for the route optimization software market. These technologies enable more accurate and dynamic route planning by analyzing vast amounts of data in real-time. Businesses can benefit from predictive modeling to anticipate traffic conditions, weather disruptions, and delivery schedules. As companies increasingly adopt these advanced technologies, they enhance their operational efficiency and reduce costs, driving the growth of route optimization solutions.
• E-Commerce Growth: The surge in e-commerce has significantly increased the demand for efficient logistics and delivery solutions. With consumers expecting fast and reliable deliveries, businesses must optimize their routing processes to meet these demands. Route optimization software helps logistics providers streamline last-mile deliveries, reduce transit times, and enhance customer satisfaction. As e-commerce continues to grow, the need for effective routing solutions will become even more critical, fostering further investment in this market.
• Focus on Cost Reduction: Rising operational costs are compelling businesses to seek solutions that enhance efficiency and reduce expenses. Route optimization software provides significant cost savings by minimizing fuel consumption and labor costs associated with inefficient routing. By utilizing data-driven insights, companies can optimize their logistics processes, streamline operations, and ultimately improve their bottom line. As businesses aim to remain competitive in a challenging economic environment, the demand for effective route optimization solutions will continue to rise.
• Sustainability Initiatives: Growing awareness of environmental issues and regulatory pressures are driving businesses to adopt more sustainable logistics practices. Route optimization software plays a critical role in reducing carbon emissions by optimizing routes and minimizing fuel usage. Companies that integrate sustainability metrics into their logistics strategies can not only meet regulatory requirements but also enhance their brand image among environmentally conscious consumers. This focus on sustainability presents a significant growth opportunity for route optimization solutions that emphasize eco-friendly practices.
• Integration with IoT and Smart Technologies: The increasing adoption of Internet of Things (IoT) devices and smart technologies in logistics is a key driver for route optimization software. IoT devices provide real-time data on vehicle locations, traffic patterns, and cargo conditions, allowing for more informed routing decisions. By integrating IoT data with route optimization software, businesses can enhance visibility and adaptability within their supply chains. This integration leads to improved operational efficiency and responsiveness, further fueling the demand for advanced routing solutions.

Challenges in the route optimization software market are:
• Data Privacy and Security Concerns: As route optimization software relies heavily on data collection and analysis, concerns regarding data privacy and security pose significant challenges. Businesses must navigate complex regulations and standards related to data protection, which can impact their ability to utilize and share data effectively. Ensuring compliance with data privacy laws while maintaining the integrity of routing algorithms is crucial. Companies that fail to address these concerns risk facing legal repercussions and damaging their reputations.
• Integration Complexities: Integrating route optimization software with existing logistics systems and technologies can be a daunting challenge. Companies often face difficulties in aligning new software with legacy systems, leading to potential disruptions in operations. Furthermore, training employees to effectively use the new tools can require significant time and resources. Businesses need to invest in robust integration strategies and change management processes to ensure a smooth transition and maximize the benefits of route optimization solutions.
• Fluctuating Regulatory Landscape: The regulatory environment governing logistics and transportation is continually evolving, presenting challenges for businesses in the route optimization software market. Changes in regulations regarding transportation safety, emissions standards, and data privacy can impact how companies operate and implement routing solutions. Staying compliant with these regulations requires ongoing monitoring and adaptation, which can strain resources and complicate strategic planning. Companies must remain agile and proactive in response to regulatory shifts to maintain their competitive edge.

The major drivers and challenges impacting the route optimization software market are essential for stakeholders seeking to capitalize on growth opportunities. Technological advancements, e-commerce growth, cost reduction, sustainability initiatives, and IoT integration are key drivers, while data privacy concerns, integration complexities, and a fluctuating regulatory landscape present significant challenges. By navigating these dynamics effectively, businesses can position themselves for success in a rapidly evolving market.

List of Route Optimization Software Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies route optimization software companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the route optimization software companies profiled in this report include-

• Trimble MAPS
• Caliper Corporation
• Descartes Systems Group
• ESRI
• Google
• Llamasoft
• Microlise
• Omnitracs
• Paragon Software Systems
• Route4Me


Route Optimization Software by Segment

The study includes a forecast for the global route optimization software market by solution, deployment, enterprise size, end use, and region.

Route Optimization Software Market by Solution [Analysis by Value from 2019 to 2031]:

• Software
• Services


Route Optimization Software Market by Deployment [Analysis by Value from 2019 to 2031]:

• On-Premise
• Cloud


Route Optimization Software Market by Enterprise Size [Analysis by Value from 2019 to 2031]:

• Large Enterprises
• Small & Medium Enterprises


Route Optimization Software Market by End Use [Analysis by Value from 2019 to 2031]:

• Retail & FMCG
• On-Demand Food & Grocery Delivery
• Ride Hailing & Taxi Services
• Homecare & Field Services
• Logistics & Transportation
• Others


Route Optimization Software Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World


Country Wise Outlook for the Route Optimization Software Market

The route optimization software market is experiencing rapid growth as businesses seek to enhance operational efficiency and reduce transportation costs. Key advancements across major markets, including the United States, China, Germany, India, and Japan, reflect a growing emphasis on integrating AI, real-time data analytics, and cloud-based solutions. Companies are increasingly adopting sophisticated software to streamline logistics, improve customer satisfaction, and minimize environmental impact. This evolving landscape highlights the critical role of route optimization in the supply chain and transportation sectors.

• United States: In the U.S., the route optimization software market has seen significant advancements driven by the rise of e-commerce and delivery services. Companies are increasingly integrating AI and machine learning to analyze traffic patterns, customer preferences, and fuel consumption. Major players like Uber Freight and Project44 are leveraging real-time data to offer enhanced route planning solutions. Additionally, the focus on sustainability has led to the development of software that minimizes carbon footprints by optimizing delivery routes. These advancements not only improve efficiency but also support businesses in meeting regulatory and consumer demands for greener logistics.
• China: The route optimization market in China is rapidly evolving, fueled by the massive growth of its logistics industry and the expansion of e-commerce platforms. Companies are investing heavily in AI and big data analytics to enhance delivery efficiency. For example, leading logistics firms like JD.com and Alibaba are deploying sophisticated routing algorithms to manage their extensive delivery networks. Furthermore, government initiatives aimed at modernizing transportation infrastructure are driving innovations in route optimization software. The emphasis on smart cities and IoT integration is also creating new opportunities for advanced routing solutions, making logistics more efficient and cost-effective.
• Germany: Germany is at the forefront of adopting advanced route optimization technologies, primarily driven by its robust automotive and manufacturing sectors. The country is focusing on integrating Industry 4.0 principles, which include the use of IoT and data analytics in logistics operations. Companies like SAP and DHL are pioneering the use of AI-driven software that enhances route planning and reduces delivery times. The German government’s commitment to sustainability is pushing for more environmentally friendly transportation solutions, leading to the development of software that optimizes routes to minimize emissions and improve efficiency in freight transport.
• India: In India, the route optimization software market is witnessing significant growth, largely due to the rapid expansion of the logistics and e-commerce sectors. Companies are increasingly adopting cloud-based solutions that offer flexibility and scalability. Key players like Delhivery and Blue Dart are implementing route optimization software to enhance operational efficiency and reduce costs. The emphasis on digital transformation and smart logistics is encouraging investment in technology-driven solutions that streamline supply chain operations. Additionally, government initiatives to improve infrastructure are creating a favorable environment for the adoption of advanced route optimization tools.
• Japan: The route optimization market in Japan is characterized by its focus on efficiency and technological innovation, particularly in the context of its aging population and labor shortages. Companies are leveraging robotics and AI-driven software to optimize logistics operations. Major logistics providers like Yamato Holdings are implementing advanced routing solutions that enhance delivery precision and customer satisfaction. The integration of smart technologies in transportation is becoming increasingly important, with an emphasis on reducing costs and improving service levels. Moreover, Japan’s commitment to sustainability is driving the development of eco-friendly routing solutions that minimize environmental impact.

Features of the Global Route Optimization Software Market

Market Size Estimates: Route optimization software market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Route optimization software market size by solution, deployment, enterprise size, end use, and region in terms of value ($B).
Regional Analysis: Route optimization software market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different solution, deployment, enterprise size, end use, and regions for the route optimization software market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the route optimization software market.
Analysis of competitive intensity of the industry based on Porter’s Five Forces model.


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This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the route optimization software market by solution (software and services), deployment (on-premise and cloud), enterprise size (large enterprises and small & medium enterprises), end use (retail & FMCG, on-demand food & grocery delivery, ride hailing & taxi services, homecare & field services, logistics & transportation, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

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Table of Contents

Table of Contents

1. Executive Summary

2. Global Route Optimization Software Market : Market Dynamics
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031
3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Route Optimization Software Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Route Optimization Software Market by Solution
3.3.1: Software
3.3.2: Services
3.4: Global Route Optimization Software Market by Deployment
3.4.1: On-Premise
3.4.2: Cloud
3.5: Global Route Optimization Software Market by Enterprise Size
3.5.1: Large Enterprises
3.5.2: Small & Medium Enterprises
3.6: Global Route Optimization Software Market by End Use
3.6.1: Retail & FMCG
3.6.2: On-Demand Food & Grocery Delivery
3.6.3: Ride Hailing & Taxi Services
3.6.4: Homecare & Field Services
3.6.5: Logistics & Transportation
3.6.6: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031
4.1: Global Route Optimization Software Market by Region
4.2: North American Route Optimization Software Market
4.2.1: North American Market by Solution : Software and Services
4.2.2: North American Market by End Use: Retail & FMCG, On-Demand Food & Grocery Delivery, Ride Hailing & Taxi Services, Homecare & Field Services, Logistics & Transportation, and Others
4.3: European Route Optimization Software Market
4.3.1: European Market by Solution : Software and Services
4.3.2: European Market by End Use: Retail & FMCG, On-Demand Food & Grocery Delivery, Ride Hailing & Taxi Services, Homecare & Field Services, Logistics & Transportation, and Others
4.4: APAC Route Optimization Software Market
4.4.1: APAC Market by Solution : Software and Services
4.4.2: APAC Market by End Use: Retail & FMCG, On-Demand Food & Grocery Delivery, Ride Hailing & Taxi Services, Homecare & Field Services, Logistics & Transportation, and Others
4.5: ROW Route Optimization Software Market
4.5.1: ROW Market by Solution : Software and Services
4.5.2: ROW Market by End Use: Retail & FMCG, On-Demand Food & Grocery Delivery, Ride Hailing & Taxi Services, Homecare & Field Services, Logistics & Transportation, and Others

5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter’s Five Forces Analysis

6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Route Optimization Software Market by Solution
6.1.2: Growth Opportunities for the Global Route Optimization Software Market by Deployment
6.1.3: Growth Opportunities for the Global Route Optimization Software Market by Enterprise Size
6.1.4: Growth Opportunities for the Global Route Optimization Software Market by End Use
6.1.5: Growth Opportunities for the Global Route Optimization Software Market by Region
6.2: Emerging Trends in the Global Route Optimization Software Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global Route Optimization Software Market
6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Route Optimization Software Market
6.3.4: Certification and Licensing

7. Company Profiles of Leading Players
7.1: Trimble MAPS
7.2: Caliper Corporation
7.3: Descartes Systems Group
7.4: ESRI
7.5: Google
7.6: Llamasoft
7.7: Microlise
7.8: Omnitracs
7.9: Paragon Software Systems
7.10: Route4Me