このレポートでは、メッセージングエコシステムの包括的な分析を行っています。

 

Report　Description

Juniper Research’s latest Mobile Messaging research provides a comprehensive analysis of the messaging ecosystem. It includes an assessment of the challenges facing the market and in-depth strategic recommendations for key stakeholders, including mobile operators, messaging platform providers and OTT (Over-the-Top) messaging application players. In addition, the report assesses 20 leading mobile messaging vendors in the latest iteration of the Juniper Research Competitor Leaderboard.

 

The research provides critical reading for stakeholders; offering in-depth evaluation of key technologies, including:

 

Chatbots

Email

IM (Instant Messaging)

MMS

Mobile Social Media Messaging

RCS

SMS

This research suite includes:

Market Trends & Strategies (PDF)

Competitor Leaderboard (PDF)

Market Data & Forecasting (PDF)

Market Sizing & Forecast Spreadsheet (Excel)

12 Months’ Access to harvest Online Data Platform

Key Market Statistics

Market size in 2023: 1.9 trillion

Market size in 2027: 2.8 trillion

2023 to 2027 Growth: 45%

 

 

KEY FEATURES

Future Market Outlook: An analysis of the current market situation from the perspective of stakeholders, including network operators, messaging platform providers and OTT messaging application players.

Regional Technological Impact Assessment: An impact analysis across 8 key global regions of messaging channels; using measures such as:

Annual Handset RCS Traffic

Annual Handset SMS Traffic

Mobile Social Media Messaging Traffic

Mobile Subscriber Penetration

OTT Messaging App Usage

Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of 20 mobile messaging platform providers, including:

BICS

Cisco Webex

Clickatell

CM.com

Comviva

GMS Worldwide

Infobip

Interop Technologies

Kaleyra

LINK Mobility

Mavenir Systems

MessageBird

Mitto

Monty Mobile

Route Mobile

Sinch

Syniverse

Tata Communications

Twilio

Vonage

Benchmark Forecasts: 5-year forecasts are provided for mobile messaging services, including chatbots, email, IM, MMS, mobile social media messaging, RCS and SMS, including adoption, traffic, and revenue.

North America:

Canada, US

Latin America:

Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

West Europe:

Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Central & East Europe:

Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine

Far East & China:

China, Hong Kong, Japan, South Korea

Indian Subcontinent:

Bangladesh, India, Nepal, Pakistan

Rest of Asia Pacific:

Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam

Africa & Middle East:

Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

 

 

KEY QUESTIONS ANSWERED

 

 

COMPANIES REFERENCED

Interviewed: BICS, Clickatell, Comviva, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Mitto, Route Mobile, Syniverse.

 

Included in Juniper Research Competitor Leaderboard: BICS, Cisco Webex, Clickatell, CM.com, Comviva, GMS Worldwide, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Mavenir Systems, MessageBird, Mitto, Monty Mobile, Route Mobile, Sinch, Syniverse, Tata Communications, Twilio, Vonage.

 

Mentioned: 3m Digital Networks Pvt Ltd, Able Device, ABN AMRO Bank, ACL Mobile, Adax, Adobe, AfroSaude, AFS (Arab Financial Services), Air Asia, Air France-KLM, Airbnb, Airtel, AiRXOS, Al Rayan Bank, Albert Heijn, Aldeamo, Alfa Orascom Telcom, Alfa-Bank Kazakhstan, Algolia, Allied Bank, Allo, Amazon, Amber Alert, American Red Cross, AmeriSave Mortgage, Apollo Hospitals, Apple, Appmiral, Aramex, ArmenTel (Beeline), Asia Insurance 1950, Associated Newspapers, AstraZeneca, AXA, Axiata, Azerfon, Banca Intesa San Paolo, Banca Transilvania, Bancontact, Batelco, Bessemer Venture Partners, Best Western, Bharti Airtel, BlaBlaCar, BMW, Booking.com, BT, Building Blocks, Bukalapak, Burberry, Capitec, Carahsoft Technology Corp, CarDekho, CATEL, CBN (Central Bank of Nigeria), CDK Global, Chatfuel, Chatlayer.ai, China Mobile, China Unicom Global, Cigna Health, Cisco, Cites Gestion, CitNOW, Citrus, Clixie, Coca-Cola, Comfone, COMFY, CPA FERRERE, Credit Agricole, Crunch, CTI Africa, Curious Thing, CX Company, Dahmakan, Danfoss, Daraz, DataMix, Dataphiles, De Tune, Deliveroo, Dell, Dell'Oro, Deloitte, Deutsche Post, Deutsche Telekom, DHL, Dialogic, Digitel, DinarPAY, DNB Nor, DocPlanner Group, Doctolib, Doctor Anywhere, Domino’s, Doxy.me, DPD Group, Draper Fisher Jurveston, du, EaseMyTrip.com, eBay, Ebury, Econet Wireless, EE, Email on Acid, Emarsys, Emirates, Emirates College of Technology, ESSAR, Etisalat, Euroconsumers, Eurostar, EVA, Everbridge, Eversource, Evolve Anywhere, Evolve IP, Expresso, FKP Scorpio, Flipkart, FlySafair, Fokker, Foodora, French Government, Gamigo, General Motors, Geocell, Geva Group, Glassdoor, Global Ticket, GoDaddy, Golan Telecom, Google, Goosehead Insurance, Grameenphone, Greenpeace, GSMA, GTBank, HDFC, Headsets.com, Healthcare at Home, Heineken, Helsenorge Norway, Hewlett Packard Enterprise, HeyHi, HF Group, Hitachi America Ltd, Hotelbeds, Houzz, HR Owen, Huawei, Hubspot, Hulu, Hutch, Hutchison Telecom, Hyro, IBM, ICICI Bank, Idea, iDeal, IKEA, imowi, Imperial Logistics, Indosat Ooerdoo, Insung Information, Inteliquent, Interteleco International for Modern Communication Services, ISS, Jawwal, Jazz, JT Telecom, Jumper.ai, Juniper Networks, JustPark, Jysk, Kakao, Leanpay, Lebara Mobile, LendingPoint, Lenovo, Levi’s, Linkedin, liveClinic, LLC, Lyft, Lynk, Magento, Mailgun, Mailjet, Manulife Singapore, Marham, Marks & Spencer, Masivan S.A.S, medGo, MediaMarkt, Meraki, MessengerPeople, Meta, METRO Cash & Carry, MHP, Michelin, Microsoft, Minu, Mi-Pay, Miro, Mob, MobiFone, Mobileum, Mphasis, MRM (M.R Messaging), MTD Products, MTN, Mukuru, Mux, myElefant, Netokracija, New10, Nexi, Next Education, Nickel, NLB Banka, NodeWeaver, Northeastern University, Norwegian Cruise Line, Norwegian Health Agency, Novartis, Novo Nordisk, NTT Docomo, O2, OEP (One Equity Partners), Office Depot, OLA, Onecom, OpenMarket, OpenSooq, Orange, Oxfam, Paidy, PalFish, Panasonic, Papa John’s Pizza, Parkmobile, Pathwire, Paylogic, Peerless Network, PensionBee, Pfizer, Pilas Networks, Plus, Postnord, Proximus, Radware, Raiffeisen Bank, Rakuten Viber, RAM Tracking, Randstad, Rapido, Red Hat, RedEye, Redpoint Venture, Remitly, Revolut, Richemont International, Roadmap, Robi, RobinHQ.com, RSPCA, Safaricom, Salesforce, Samsung, Santander, SAP Digital Interconnect, Sberbank, SecureAppbox, SEEN, Selligent, Senati, SendGrid, Sensational Systems, Shift Conference, ShoeBeDo, Shopify, Siemens, Smart, SnappCar, Sngular, Somtel, Spotify, Sprinklr Modern Care, Standard Bank, STC Kuwait, Sterling Bank Plc, Strands, SurveyMonkey, SWAN, Swisscom, Tangerine, TATA 1mg, Telegram, Tele-Town Hall, Terazo, Thales, The Financial Times, The Times Group, T-Mobile, TNW, TraceDock, Transcosmos Research & Development Inc, TravelSIM, Trellance, Trinity Mirror Group, TTN, Turkcell, Twistellar, Twitch, Twitter, TWW, Uber, UKRSIBBANK, Unilever, US Foods, US Telecom, Vertex Pharmaceuticals, Viber, Vietnamobile, Viettel, Vinted, Visa, Visionflex, VNPT Group, Vodafone, VoicePing, Volpy, VTB Bank, VvAA Groep BV, Wavy, WeFarm, Well Health Inc, Welthungerhilfe, WhatsApp, Wolters Kluwer, Wurth, Xenioo, Yelp, YOOX Net-a-porter, Yousign, Zain, Zalo, Zendesk, Zipcar, Zipwhip, Zomato, Zong 4G.

 

 

DATA & INTERACTIVE FORECAST

Juniper Research’s Mobile Messaging forecast suite includes:

Adoption and revenue forecasts for messaging services including:

IM

Messaging Chatbots

MMS: P2P

RCS Business Messaging

SMS: A2P & P2P

Adoption and usage forecasts for the following services:

Chatbots

Email

Mobile Social Media Messaging

Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Geographical splits: 60 countries

Number of tables: 240 tables

Number of datapoints: Over 107,000 datapoints

 

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart ? using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

 

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.

 

FORECAST SUMMARY

Operator business messaging traffic will reach 2.8 trillion messages by 2027, rising from 1.9 trillion in 2023. This growth of 45% over the next four years will be driven by RCS business messaging, which is anticipated to surpass 630 million messages by 2027; playing an increasingly important role in platform vendors’ business messaging revenue.

Juniper Research has released its latest Competitor Leaderboard for 2023.Underpinned by a robust scoring methodology and coupled with participantinterviews, the new Competitor Leaderboard ranked the top 20 leading mobile messaging platforms, using criteria such as the completeness of their solutions and their future business prospects.

The top 5 vendors for 2023:

Infobip

CM.com

Vonage

Route Mobile

Sinch

All leading players scored well on the comprehensiveness of their platforms andtheir support for rich media technologies, most notably RCS.

Juniper Research warns that a potential new challenge is emerging in the form ofthe GSMA’s Open Gateway programme. This will enable the development of newauthentication services that could provide a low-cost alternative to SMS businessmessaging.

These emerging authentication services will provide direct competition toauthentication use cases, such as MFA (Multi-factor Authentication) and OTPs(One-time Passwords), causing the growth of SMS revenue for these messagingvendors to slow over the next four years. In turn, messaging vendors must developand monetise RCS messaging services that leverage the conversational nature ofthe technology to counter this slowing growth.

The importance of RCS in business messaging has never been higher. These leading vendors must promote RCS’ rich media capabilities to maintain revenue growth over messaging channels.