Summary

KEY FINDINGS
The United States digital marketing software market is predicted to project a 15.50% CAGR during the forecast period, 2023-2030. Key market growth drivers include growth in the United States digital marketing sector, increased online ad spending, private investments in IT, widespread CRM adoption, and social media’s influence on purchasing decisions.
MARKET INSIGHTS
Industry sources indicate that the US digital marketing industry generated the highest revenue, with eight out of every ten dollars spent on advertisements allocated to digital advertising. This trend underscores the growing preference for digital marketing services and the subsequent rise in demand for digital marketing software. Internet ad spending in the United States is expected to increase in the coming years, with digital marketing services predominantly utilized in the retail sector, followed by the pharmaceutical and healthcare industries.
The level of private investment in computers and software illustrates the widespread adoption of information technology within the private sector. The benefits of business analytics software, such as CRM systems, become more evident as organizations increasingly rely on information technology. In 2023, private investment in computers and software is anticipated to grow, presenting promising opportunities for the sector.
A June 2021 study in the United States found that 35% of respondents reported that social media ads influenced their purchasing decisions, with Generation Z respondents particularly affected. The majority of Gen Z’s purchasing decisions are based on digital advertisements encountered online. Consequently, the rising trend of digital marketing services is expected to further propel the demand for digital marketing software throughout the forecast period.
COMPETITIVE INSIGHTS
Prominent market players include Microsoft Corporation, Google LLC, Adobe, Hubspot Inc, etc.
Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations.
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

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Table of Contents

TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. CRISIS SCENARIO ANALYSIS
2.5. KEY GROWTH ENABLERS
2.6. KEY CHALLENGES
3. KEY ANALYTICS
3.1. KEY TECHNOLOGY TRENDS
3.2. PORTER’S FIVE FORCES ANALYSIS
3.2.1. BUYERS POWER
3.2.2. SUPPLIERS POWER
3.2.3. SUBSTITUTION
3.2.4. NEW ENTRANTS
3.2.5. INDUSTRY RIVALRY
3.3. GROWTH PROSPECT MAPPING
3.4. MARKET MATURITY ANALYSIS
3.5. MARKET CONCENTRATION ANALYSIS
4. MARKET BY COMPONENT
4.1. SOLUTION
4.1.1. CRM SOFTWARE
4.1.2. EMAIL MARKETING
4.1.3. SOCIAL MEDIA
4.1.4. SEARCH MARKETING
4.1.5. CONTENT MANAGEMENT
4.1.6. MARKETING AUTOMATION
4.1.7. CAMPAIGN MANAGEMENT
4.1.8. OTHER SOLUTIONS
4.2. SERVICE
4.2.1. PROFESSIONAL SERVICES
4.2.2. MANAGED SERVICES
5. MARKET BY DEPLOYMENT
5.1. CLOUD
5.2. ON-PREMISE
6. MARKET BY ENTERPRISE SIZE
6.1. LARGE ENTERPRISES
6.2. SMALL & MEDIUM ENTERPRISES
7. MARKET BY END-USER
7.1. AUTOMOTIVE
7.2. BFSI
7.3. EDUCATION
7.4. GOVERNMENT
7.5. HEALTHCARE
7.6. MANUFACTURING
7.7. MEDIA & ENTERTAINMENT
7.8. OTHER END-USERS
8. COMPETITIVE LANDSCAPE
8.1. KEY STRATEGIC DEVELOPMENTS
8.1.1. MERGERS & ACQUISITIONS
8.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
8.1.3. PARTNERSHIPS & AGREEMENTS
8.1.4. BUSINESS EXPANSIONS & DIVESTITURES
8.2. COMPANY PROFILES
8.2.1. ADOBE INC
8.2.1.1. COMPANY OVERVIEW
8.2.1.2. PRODUCTS / SERVICES
8.2.1.3. STRENGTHS & CHALLENGES
8.2.2. GOOGLE LLC
8.2.2.1. COMPANY OVERVIEW
8.2.2.2. PRODUCTS / SERVICES LIST
8.2.2.3. STRENGTHS & CHALLENGES
8.2.3. HUBSPOT INC
8.2.3.1. COMPANY OVERVIEW
8.2.3.2. PRODUCTS / SERVICES LIST
8.2.3.3. STRENGTHS & CHALLENGES
8.2.4. IBM CORPORATION
8.2.4.1. COMPANY OVERVIEW
8.2.4.2. PRODUCTS / SERVICES LIST
8.2.4.3. STRENGTHS & CHALLENGES
8.2.5. MICROSOFT CORPORATION
8.2.5.1. COMPANY OVERVIEW
8.2.5.2. PRODUCTS / SERVICES LIST
8.2.5.3. STRENGTHS & CHALLENGES
8.2.6. ORACLE CORPORATION
8.2.6.1. COMPANY OVERVIEW
8.2.6.2. PRODUCTS / SERVICES LIST
8.2.6.3. STRENGTHS & CHALLENGES