Summary

KEY FINDINGS
The North America digital marketing software market is expected to accelerate with a 14.39% CAGR during the assessment years, 2023-2032. Increasing online media consumption, rising internet users in the region, businesses leveraging social media platforms, expanding smartphone market and technological advancements like 5G drive the market growth.
MARKET INSIGHTS
The North America digital marketing software market growth evaluation includes an analysis of the United States and Canada. Canada boasts one of the highest internet penetration rates worldwide, with its population spending considerable time on social media. Many of these users utilize social media platforms to explore products and services within the country. Additionally, the burgeoning e-commerce sector has fueled the demand for digital marketing services among businesses seeking to capitalize on the growing online audience.
Some of Canada’s most prevalent digital advertising channels encompass search, social media, and display ads, enabling businesses to effectively target their desired customer base. Consequently, Canada’s digital marketing industry has witnessed impressive growth, capturing a substantial market share on a global scale. This remarkable expansion positions Canada among the world’s largest digital advertising markets, demonstrating the significance of digital marketing within the nation’s business landscape.
COMPETITIVE INSIGHTS
Leading companies in the market include Microsoft Corporation, Adobe, etc.
Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations.
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

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Table of Contents

TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2 METHODOLOGY
1.3 ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
2.5.1. GROWING SIGNIFICANCE OF MULTI-CHANNEL MARKETING
2.5.2. INCREASING INVESTMENT IN DIGITAL ADVERTISING
2.5.3. USE OF VISUAL AND INTERACTIVE CONTENT TO KEEP THE USERS ENGAGED
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. ADVANTAGES OF DIGITAL MARKETING OVER CONVENTIONAL MARKETING STRATEGIES
3.1.2. EQUAL OPPORTUNITY FOR ALL BUSINESS SIZES
3.1.3. SURGE IN SOCIAL MEDIA AND EMAIL MARKETING TO ALTER USER ENGAGEMENT
3.2. KEY RESTRAINTS
3.2.1. CONCERNS ABOUT CYBER SECURITY RISKS
3.2.2. HIGH DEGREE OF COMPETITION IN THE DIGITAL MARKETING FIELD
3.2.3. LACK OF SKILLED PROGRAMMERS
4. KEY ANALYTICS
4.1. KEY TECHNOLOGY TRENDS
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. MARKET MATURITY ANALYSIS
4.4. MARKET CONCENTRATION ANALYSIS
5. MARKET BY COMPONENT
5.1. SOLUTION
5.1.1. CRM SOFTWARE
5.1.2. EMAIL MARKETING
5.1.3. SOCIAL MEDIA
5.1.4. SEARCH MARKETING
5.1.5. CONTENT MANAGEMENT
5.1.6. MARKETING AUTOMATION
5.1.7. CAMPAIGN MANAGEMENT
5.1.8. OTHER SOLUTIONS
5.2. SERVICE
5.2.1. PROFESSIONAL SERVICES
5.2.2. MANAGED SERVICES
6. MARKET BY DEPLOYMENT
6.1. CLOUD
6.2. ON-PREMISE
7. MARKET BY ENTERPRISE SIZE
7.1. LARGE ENTERPRISES
7.2. SMALL & MEDIUM ENTERPRISES
8. MARKET BY END-USER
8.1. AUTOMOTIVE
8.2. BFSI
8.3. EDUCATION
8.4. GOVERNMENT
8.5. HEALTHCARE
8.6. MANUFACTURING
8.7. MEDIA & ENTERTAINMENT
8.8. OTHER END-USERS
9. GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1. MARKET SIZE & ESTIMATES
9.1.2. NORTH AMERICA DIGITAL MARKETING SOFTWARE MARKET DRIVERS
9.1.3. NORTH AMERICA DIGITAL MARKETING SOFTWARE MARKET CHALLENGES
9.1.4. NORTH AMERICA DIGITAL MARKETING SOFTWARE REGULATORY FRAMEWORK
9.1.5. KEY PLAYERS IN NORTH AMERICA DIGITAL MARKETING SOFTWARE MARKET
9.1.6. COUNTRY ANALYSIS
9.1.6.1. UNITED STATES
9.1.6.1.1. UNITED STATES DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.2. CANADA
9.1.6.2.1. CANADA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
10. COMPETITIVE LANDSCAPE
10.1. KEY STRATEGIC DEVELOPMENTS
10.1.1. MERGERS & ACQUISITIONS
10.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
10.1.3. PARTNERSHIPS & AGREEMENTS
10.1.4. BUSINESS EXPANSIONS & DIVESTITURES
10.2. COMPANY PROFILES
10.2.1. ADOBE INC
10.2.1.1. COMPANY OVERVIEW
10.2.1.2. PRODUCTS / SERVICES
10.2.1.3. STRENGTHS & CHALLENGES
10.2.2. GOOGLE LLC
10.2.2.1. COMPANY OVERVIEW
10.2.2.2. PRODUCTS / SERVICES LIST
10.2.2.3. STRENGTHS & CHALLENGES
10.2.3. HUBSPOT INC
10.2.3.1. COMPANY OVERVIEW
10.2.3.2. PRODUCTS / SERVICES LIST
10.2.3.3. STRENGTHS & CHALLENGES
10.2.4. IBM CORPORATION
10.2.4.1. COMPANY OVERVIEW
10.2.4.2. PRODUCTS / SERVICES LIST
10.2.4.3. STRENGTHS & CHALLENGES
10.2.5. MICROSOFT CORPORATION
10.2.5.1. COMPANY OVERVIEW
10.2.5.2. PRODUCTS / SERVICES LIST
10.2.5.3. STRENGTHS & CHALLENGES
10.2.6. ORACLE CORPORATION
10.2.6.1. COMPANY OVERVIEW
10.2.6.2. PRODUCTS / SERVICES LIST
10.2.6.3. STRENGTHS & CHALLENGES