Summary

KEY FINDINGS
The global digital marketing software market is set to grow with a 14.25% CAGR during the forecast period, 2023-2032. The market growth is driven by equal opportunity for all business sizes, the advantages of digital marketing over conventional marketing strategies, and a surge in social media and email marketing to alter user engagement.
MARKET INSIGHTS
With over 5.16 billion internet users globally, digital platforms have become a crucial marketing channel for businesses and brands worldwide. Digital marketing enables companies to showcase their products and services digitally, reaching a broader audience than traditional methods would allow. This marketing approach leverages websites, mobile devices, social media, search engines, and other related channels. Digital marketing provides an accessible platform for businesses of all sizes, enabling small and medium enterprises to compete and expand their audience. As a result, brands stay up-to-date with technological advancements to remain competitive in their respective markets.
Social media platforms offer significant returns on investment with minimal capital, making them especially attractive to small and medium-sized businesses aiming to reach their target audiences. These platforms have become essential for marketers looking to promote and expand their businesses, as they offer extensive access to potential customers. Companies now utilize social media for advertising, connecting with, and engaging their audiences. This trend is expected to fuel the demand for digital marketing software throughout the forecast period.
REGIONAL INSIGHTS
The global digital marketing software market is divided into North America, Europe, Asia-Pacific, and Rest of World. Asia-Pacific is expected to be the leading region owing to the pandemic-accelerated digital trends, shifts in advertising budget spending, changing consumer behavior, increased focus on video content, and data-driven marketing strategies.
COMPETITIVE INSIGHTS
The digital marketing software market is highly competitive due to numerous prominent players, continuous innovations, and dynamic market conditions. Companies experience varying levels of competition on different platforms, resulting in a fiercely competitive landscape.
Some of the major market players include Google LLC, Hubspot Inc, Microsoft Corporation, etc.
Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations.
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

ページTOPに戻る

Table of Contents

TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2 METHODOLOGY
1.3 ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
2.5.1. GROWING SIGNIFICANCE OF MULTI-CHANNEL MARKETING
2.5.2. INCREASING INVESTMENT IN DIGITAL ADVERTISING
2.5.3. USE OF VISUAL AND INTERACTIVE CONTENT TO KEEP THE USERS ENGAGED
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. ADVANTAGES OF DIGITAL MARKETING OVER CONVENTIONAL MARKETING STRATEGIES
3.1.2. EQUAL OPPORTUNITY FOR ALL BUSINESS SIZES
3.1.3. SURGE IN SOCIAL MEDIA AND EMAIL MARKETING TO ALTER USER ENGAGEMENT
3.2. KEY RESTRAINTS
3.2.1. CONCERNS ABOUT CYBER SECURITY RISKS
3.2.2. HIGH DEGREE OF COMPETITION IN THE DIGITAL MARKETING FIELD
3.2.3. LACK OF SKILLED PROGRAMMERS
4. KEY ANALYTICS
4.1. KEY TECHNOLOGY TRENDS
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. GROWTH PROSPECT MAPPING
4.3.1. GROWTH PROSPECT MAPPING FOR UNITED STATES
4.3.2. GROWTH PROSPECT MAPPIG FOR UNITED KINGDOM
4.3.3. GROWTH PROSPECT MAPPING FOR CHINA
4.3.4. GROWTH PROSPECT MAPPING FOR LATIN AMERICA
4.4. MARKET MATURITY ANALYSIS
4.5. MARKET CONCENTRATION ANALYSIS
5. MARKET BY COMPONENT
5.1. SOLUTION
5.1.1. CRM SOFTWARE
5.1.2. EMAIL MARKETING
5.1.3. SOCIAL MEDIA
5.1.4. SEARCH MARKETING
5.1.5. CONTENT MANAGEMENT
5.1.6. MARKETING AUTOMATION
5.1.7. CAMPAIGN MANAGEMENT
5.1.8. OTHER SOLUTIONS
5.2. SERVICE
5.2.1. PROFESSIONAL SERVICES
5.2.2. MANAGED SERVICES
6. MARKET BY DEPLOYMENT
6.1. CLOUD
6.2. ON-PREMISE
7. MARKET BY ENTERPRISE SIZE
7.1. LARGE ENTERPRISES
7.2. SMALL & MEDIUM ENTERPRISES
8. MARKET BY END-USER
8.1. AUTOMOTIVE
8.2. BFSI
8.3. EDUCATION
8.4. GOVERNMENT
8.5. HEALTHCARE
8.6. MANUFACTURING
8.7. MEDIA & ENTERTAINMENT
8.8. OTHER END-USERS
9. GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1. MARKET SIZE & ESTIMATES
9.1.2. NORTH AMERICA DIGITAL MARKETING SOFTWARE MARKET DRIVERS
9.1.3. NORTH AMERICA DIGITAL MARKETING SOFTWARE MARKET CHALLENGES
9.1.4. NORTH AMERICA DIGITAL MARKETING SOFTWARE REGULATORY FRAMEWORK
9.1.5. KEY PLAYERS IN NORTH AMERICA DIGITAL MARKETING SOFTWARE MARKET
9.1.6. COUNTRY ANALYSIS
9.1.6.1. UNITED STATES
9.1.6.1.1. UNITED STATES DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.2. CANADA
9.1.6.2.1. CANADA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.2. EUROPE
9.2.1. MARKET SIZE & ESTIMATES
9.2.2. EUROPE DIGITAL MARKETING SOFTWARE MARKET DRIVERS
9.2.3. EUROPE DIGITAL MARKETING SOFTWARE MARKET CHALLENGES
9.2.4. EUROPE DIGITAL MARKETING SOFTWARE REGULATORY FRAMEWORK
9.2.5. KEY PLAYERS IN EUROPE DIGITAL MARKETING SOFTWARE MARKET
9.2.6. COUNTRY ANALYSIS
9.2.6.1. UNITED KINGDOM
9.2.6.1.1. UNITED KINGDOM DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.2.6.2. GERMANY
9.2.6.2.1. GERMANY DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.2.6.3. FRANCE
9.2.6.3.1. FRANCE DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.2.6.4. ITALY
9.2.6.4.1. ITALY DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.2.6.5. SPAIN
9.2.6.5.1. SPAIN DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.2.6.6. BELGIUM
9.2.6.6.1. BELGIUM DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.2.6.7. POLAND
9.2.6.7.1. POLAND DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.2.6.8. REST OF EUROPE
9.2.6.8.1. REST OF EUROPE DIGITAL MARKETING MARKET SIZE & OPPORTUNITIES
9.3. ASIA-PACIFIC
9.3.1. MARKET SIZE & ESTIMATES
9.3.2. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET DRIVERS
9.3.3. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET CHALLENGES
9.3.4. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE REGULATORY FRAMEWORK
9.3.5. KEY PLAYERS IN ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET
9.3.6. COUNTRY ANALYSIS
9.3.6.1. CHINA
9.3.6.1.1. CHINA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.3.6.2. JAPAN
9.3.6.2.1. JAPAN DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.3.6.3. INDIA
9.3.6.3.1. INDIA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.3.6.4. SOUTH KOREA
9.3.6.4.1. SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.3.6.5. INDONESIA
9.3.6.5.1. INDONESIA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.3.6.6. THAILAND
9.3.6.6.1. THAILAND DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.3.6.7. VIETNAM
9.3.6.7.1. VIETNAM DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.3.6.8. AUSTRALIA & NEW ZEALAND
9.3.6.8.1. AUSTRALIA & NEW ZEALAND DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.3.6.9. REST OF ASIA-PACIFIC
9.3.6.9.1. REST OF ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.4. REST OF WORLD
9.4.1. MARKET SIZE & ESTIMATES
9.4.2. REST OF WORLD DIGITAL MARKETING SOFTWARE MARKET DRIVERS
9.4.3. REST OF WORLD DIGITAL MARKETING SOFTWARE MARKET CHALLENGES
9.4.4. REST OF WORLD DIGITAL MARKETING SOFTWARE REGULATORY FRAMEWORK
9.4.5. KEY PLAYERS IN REST OF WORLD DIGITAL MARKETING SOFTWARE MARKET
9.4.6. REGIONAL ANALYSIS
9.4.6.1. LATIN AMERICA
9.4.6.1.1. LATIN AMERICA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.4.6.2. MIDDLE EAST & AFRICA
9.4.6.2.1. MIDDLE EAST & AFRICA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
10. COMPETITIVE LANDSCAPE
10.1. KEY STRATEGIC DEVELOPMENTS
10.1.1. MERGERS & ACQUISITIONS
10.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
10.1.3. PARTNERSHIPS & AGREEMENTS
10.1.4. BUSINESS EXPANSIONS & DIVESTITURES
10.2. COMPANY PROFILES
10.2.1. ADOBE INC
10.2.1.1. COMPANY OVERVIEW
10.2.1.2. PRODUCTS / SERVICES
10.2.1.3. STRENGTHS & CHALLENGES
10.2.2. GOOGLE LLC
10.2.2.1. COMPANY OVERVIEW
10.2.2.2. PRODUCTS / SERVICES LIST
10.2.2.3. STRENGTHS & CHALLENGES
10.2.3. HEWLETT PACKARD ENTERPRISE
10.2.3.1. COMPANY OVERVIEW
10.2.3.2. PRODUCTS / SERVICES LIST
10.2.3.3. STRENGTHS & CHALLENGES
10.2.4. HUBSPOT INC
10.2.4.1. COMPANY OVERVIEW
10.2.4.2. PRODUCTS / SERVICES LIST
10.2.4.3. STRENGTHS & CHALLENGES
10.2.5. IBM CORPORATION
10.2.5.1. COMPANY OVERVIEW
10.2.5.2. PRODUCTS / SERVICES LIST
10.2.5.3. STRENGTHS & CHALLENGES
10.2.6. MICROSOFT CORPORATION
10.2.6.1. COMPANY OVERVIEW
10.2.6.2. PRODUCTS / SERVICES LIST
10.2.6.3. STRENGTHS & CHALLENGES
10.2.7. ORACLE CORPORATION
10.2.7.1. COMPANY OVERVIEW
10.2.7.2. PRODUCTS / SERVICES LIST
10.2.7.3. STRENGTHS & CHALLENGES
10.2.8. SALESFORCE INC
10.2.8.1. COMPANY OVERVIEW
10.2.8.2. PRODUCTS / SERVICES LIST
10.2.8.3. STRENGTHS & CHALLENGES
10.2.9. SAP SE
10.2.9.1. COMPANY OVERVIEW
10.2.9.2. PRODUCTS / SERVICES
10.2.9.3. STRENGTHS & CHALLENGES
10.2.10. SAS INSTITUTE INC
10.2.10.1. COMPANY OVERVIEW
10.2.10.2. PRODUCTS/ SERVICES
10.2.10.3. STRENGTHS & CHALLENGES