Summary

KEY FINDINGS
The Asia-Pacific digital marketing software market is anticipated to surge with a 14.45% CAGR during the forecast period, 2023-2032. Changing consumer behavior shifts in an increased focus on video content, advertising budget spending, data-driven marketing strategies, and the rising popularity of digital trends accelerate market growth.
MARKET INSIGHTS
The Asia-Pacific digital marketing software market growth evaluation entails the assessment of Australia & New Zealand, Vietnam, Thailand, Japan, South Korea, China, Indonesia, India, and Rest of Asia-Pacific. In South Korea, over half of online video consumption takes place on mobile devices, outpacing traditional TV viewing. Short videos are gaining popularity due to their mobile-friendly nature, with brands leveraging them to engage audiences constantly on the move. Industry sources report that 73% of video ads are short films lasting under two minutes.
Furthermore, 96.7% of South Korean internet users engage with social media, offering significant growth potential for social media marketing as a digital strategy. Brands can foster interaction and engagement by creating branded online communities and crafting targeted content for Korean consumers. Influencer marketing has also gained traction in South Korea, with businesses collaborating with social media influencers to amplify brand exposure.
On the other hand, India has witnessed considerable investment in digital platforms and technology development. The growing digital platform adoption, particularly among younger individuals, has spurred demand for digital marketing software, fueling market expansion. Increased smartphone sales across India also contribute to the digital marketing industry’s growth, as the country is one of the world’s largest smartphone markets, catering to a diverse consumer base. The rise in internet usage and more affordable mobile phones have propelled e-commerce growth within the nation.
COMPETITIVE INSIGHTS
Leading companies in the market include HubSpot, Google Inc, Adobe, etc.
Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation caters to a thorough assessment of key segments with their market estimations.
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

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Table of Contents

TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2 METHODOLOGY
1.3 ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
2.5.1. GROWING SIGNIFICANCE OF MULTI-CHANNEL MARKETING
2.5.2. INCREASING INVESTMENT IN DIGITAL ADVERTISING
2.5.3. USE OF VISUAL AND INTERACTIVE CONTENT TO KEEP THE USERS ENGAGED
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. ADVANTAGES OF DIGITAL MARKETING OVER CONVENTIONAL MARKETING STRATEGIES
3.1.2. EQUAL OPPORTUNITY FOR ALL BUSINESS SIZES
3.1.3. SURGE IN SOCIAL MEDIA AND EMAIL MARKETING TO ALTER USER ENGAGEMENT
3.2. KEY RESTRAINTS
3.2.1. CONCERNS ABOUT CYBER SECURITY RISKS
3.2.2. HIGH DEGREE OF COMPETITION IN THE DIGITAL MARKETING FIELD
3.2.3. LACK OF SKILLED PROGRAMMERS
4. KEY ANALYTICS
4.1. KEY TECHNOLOGY TRENDS
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. MARKET MATURITY ANALYSIS
4.4. MARKET CONCENTRATION ANALYSIS
5. MARKET BY COMPONENT
5.1. SOLUTION
5.1.1. CRM SOFTWARE
5.1.2. EMAIL MARKETING
5.1.3. SOCIAL MEDIA
5.1.4. SEARCH MARKETING
5.1.5. CONTENT MANAGEMENT
5.1.6. MARKETING AUTOMATION
5.1.7. CAMPAIGN MANAGEMENT
5.1.8. OTHER SOLUTIONS
5.2. SERVICE
5.2.1. PROFESSIONAL SERVICES
5.2.2. MANAGED SERVICES
6. MARKET BY DEPLOYMENT
6.1. CLOUD
6.2. ON-PREMISE
7. MARKET BY ENTERPRISE SIZE
7.1. LARGE ENTERPRISES
7.2. SMALL & MEDIUM ENTERPRISES
8. MARKET BY END-USER
8.1. AUTOMOTIVE
8.2. BFSI
8.3. EDUCATION
8.4. GOVERNMENT
8.5. HEALTHCARE
8.6. MANUFACTURING
8.7. MEDIA & ENTERTAINMENT
8.8. OTHER END-USERS
9. GEOGRAPHICAL ANALYSIS
9.1. ASIA-PACIFIC
9.1.1. MARKET ESTIMATES & SIZES
9.1.2. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET DRIVERS
9.1.3. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET CHALLENGES
9.1.4. ASIA-PACIFIC DIGITAL MARKETING SOFTWARE REGULATORY FRAMEWORK
9.1.5. KEY PLAYERS IN ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET
9.1.6. COUNTRY ANALYSIS
9.1.6.1. CHINA
9.1.6.1.1. CHINA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.2. JAPAN
9.1.6.2.1. JAPAN DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.3. INDIA
9.1.6.3.1. INDIA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.4. SOUTH KOREA
9.1.6.4.1. SOUTH KOREA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.5. INDONESIA
9.1.6.5.1. INDONESIA DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.6. THAILAND
9.1.6.6.1. THAILAND DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.7. VIETNAM
9.1.6.7.1. VIETNAM DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.8. AUSTRALIA & NEW ZEALAND
9.1.6.8.1. AUSTRALIA & NEW ZEALAND DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
9.1.6.9. REST OF ASIA-PACIFIC
9.1.6.9.1. REST OF ASIA-PACIFIC DIGITAL MARKETING SOFTWARE MARKET SIZE & OPPORTUNITIES
10. COMPETITIVE LANDSCAPE
10.1. KEY STRATEGIC DEVELOPMENTS
10.1.1. MERGERS & ACQUISITIONS
10.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
10.1.3. PARTNERSHIPS & AGREEMENTS
10.1.4. BUSINESS EXPANSIONS & DIVESTITURES
10.2. COMPANY PROFILES
10.2.1. ADOBE IN
10.2.1.1. COMPANY OVERVIEW
10.2.1.2. PRODUCTS / SERVICES
10.2.1.3. STRENGTHS & CHALLENGES
10.2.2. GOOGLE LLC
10.2.2.1. COMPANY OVERVIEW
10.2.2.2. PRODUCTS / SERVICES LIST
10.2.2.3. STRENGTHS & CHALLENGES
10.2.3. HUBSPOT INC
10.2.3.1. COMPANY OVERVIEW
10.2.3.2. PRODUCTS / SERVICES LIST
10.2.3.3. STRENGTHS & CHALLENGES
10.2.4. IBM CORPORATION
10.2.4.1. COMPANY OVERVIEW
10.2.4.2. PRODUCTS / SERVICES LIST
10.2.4.3. STRENGTHS & CHALLENGES
10.2.5. MICROSOFT CORPORATION
10.2.5.1. COMPANY OVERVIEW
10.2.5.2. PRODUCTS / SERVICES LIST
10.2.5.3. STRENGTHS & CHALLENGES
10.2.6. ORACLE CORPORATION
10.2.6.1. COMPANY OVERVIEW
10.2.6.2. PRODUCTS / SERVICES LIST
10.2.6.3. STRENGTHS & CHALLENGES