Summary

The global ultra-mobile device market size reached USD 223.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 341.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.56% during 2025-2033. The market is propelled by increasing demand for portable computer devices, rising customer preference for tiny and lightweight gadgets, breakthroughs in battery technology, developing remote work habits, and increased internet access.

Ultra-mobile device (UMD) is a lightweight and mid-size computing tool, including tablets and laptops, which supports various applications in numerous industry verticals. It facilitates higher productivity, improved battery life, full-scale functionality, extended portability, and reduced bulk. It is incorporated with ports to provide connectivity with conventional keyboards and mice. It is commonly classified into premium, basic, and utility variants. Amongst these, the premium UMD variant is user-interface-optimized for media consumption and retains capabilities for full-scale data processing. The basic UMD variant depends on the use of specific software linked to the operating system (OS) for content consumption, social interaction, and data processing input. Besides this, the utility UMD variant offers the lowest cost by compromising on processor speed, screen size, resolution, and camera capabilities.

At present, there is a considerable increase in the demand for consumer electronics, such as UMDs, on account of the improving income levels of individuals and the rising penetration of the internet. This represents one of the key factors supporting the growth of the market around the world. Moreover, there is a rise in the adoption of UMDs in organizations, as they are easy to handle day-to-day business tasks. This, coupled with the emerging trend of bring your own device (BYOD) in the workplace and the increasing adoption of the hybrid and remote working models, is contributing to the market growth. In addition, the rising usage of UMDs among students to facilitate them with interactive online lectures and study material is favoring the market growth. The growing awareness about the benefits of e-learning solutions is also currently fueling the market growth. Apart from this, the integration of the latest touchscreen interfaces, robust operating systems, powerful processors, and accessories in UMDs is strengthening the growth of the market. Furthermore, the easy availability of new and advanced models of UMDs with innovative features and customized designs through online retail channels at discounted deals and with innumerable payment options is creating a positive outlook for the market. Additionally, there is an increase in the use of UMDs for monitoring and security purposes in the healthcare, telecommunication, and retail sectors.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the global ultra-mobile device market, along with forecasts at the global, regional, and country level from 2025-2033. Our report has categorized the market based on type, device type, and application.

Type Insights

Premium Ultra-Mobile Devices
Basic Ultra-Mobile Devices
Utility Ultra-Mobile Devices

The report has also provided a detailed breakup and analysis of the ultra-mobile device market based on the type. This includes premium, basic, and utility. According to the report, premium ultra-mobile devices represented the largest segment.

Device Type Insights

Tablet
Laptop
Convertibles
Detachable

A detailed breakup and analysis of the ultra-mobile device market based on the device type has also been provided in the report. This includes tablet, laptop, convertibles, and detachable. According to the report, laptop accounted for the largest market share.

Application Insights

Healthcare
Consumer Electronics
IT And Telecom
Retail
BFSI
Education
Entertainment
Others

A detailed breakup and analysis of the ultra-mobile device market based on the application has also been provided in the report. This includes healthcare, consumer electronics, IT and telecom, retail, BFSI, education, entertainment, and others. According to the report, consumer electronics accounted for the largest market share.

Regional Insights

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America was the largest market for ultra-mobile device. Some of the factors driving the North America ultra-mobile device market included the increasing reliance on consumer electronics, rising number of people watching OTT content and the growing awareness about the benefits of using UMDs, such as portability and convenience.

Competitive Landscape
The report has also provided a comprehensive analysis of the competitive landscape in the global ultra-mobile device market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Apple Inc., ASUSTeK Computer Inc., Dell Inc., Google LLC (Alphabet Inc.), HP Development Company L.P., Lenovo Group Limited, Microsoft Corporation, Samsung Electronics Co. Ltd. etc. Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

1. How big is the global ultra-mobile device market?
2. What is the expected growth rate of the global ultra-mobile device market during 2025-2033?
3. What are the key factors driving the global ultra-mobile device market?
4. What has been the impact of COVID-19 on the global ultra-mobile device market?
5. What is the breakup of the global ultra-mobile device market based on the type?
6. What is the breakup of the global ultra-mobile device market based on the device type?
7. What is the breakup of the global ultra-mobile device market based on the application?
8. What are the key regions in the global ultra-mobile device market?
9. Who are the key players/companies in the global ultra-mobile device market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Ultra-Mobile Device Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Premium Ultra-Mobile Devices
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Basic Ultra-Mobile Devices
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Utility Ultra-Mobile Devices
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Device Type
7.1 Tablet
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Laptop
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Convertibles
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Detachable
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Application
8.1 Healthcare
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Consumer Electronics
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 IT and Telecom
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Retail
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 BFSI
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Education
8.6.1 Market Trends
8.6.2 Market Forecast
8.7 Entertainment
8.7.1 Market Trends
8.7.2 Market Forecast
8.8 Others
8.8.1 Market Trends
8.8.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 Drivers, Restraints, and Opportunities
10.1 Overview
10.2 Drivers
10.3 Restraints
10.4 Opportunities
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Apple Inc.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 ASUSTeK Computer Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Dell Inc.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 Google LLC (Alphabet Inc.)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 SWOT Analysis
14.3.5 HP Development Company L.P.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Lenovo Group Limited
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Microsoft Corporation
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Samsung Electronics Co. Ltd.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis

Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report

List of Figures

​Figure 1: Global: Ultra-Mobile Device Market: Major Drivers and Challenges
Figure 2: Global: Ultra-Mobile Device Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Ultra-Mobile Device Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Ultra-Mobile Device Market: Breakup by Type (in %), 2024
Figure 5: Global: Ultra-Mobile Device Market: Breakup by Device Type (in %), 2024
Figure 6: Global: Ultra-Mobile Device Market: Breakup by Application (in %), 2024
Figure 7: Global: Ultra-Mobile Device Market: Breakup by Region (in %), 2024
Figure 8: Global: Ultra-Mobile Device (Premium Ultra-Mobile Devices) Market: Sales Value (in Million USD), 2019 & 2024
Figure 9: Global: Ultra-Mobile Device (Premium Ultra-Mobile Devices) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: Global: Ultra-Mobile Device (Basic Ultra-Mobile Devices) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Ultra-Mobile Device (Basic Ultra-Mobile Devices) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Ultra-Mobile Device (Utility Ultra-Mobile Devices) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Ultra-Mobile Device (Utility Ultra-Mobile Devices) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Ultra-Mobile Device (Tablet) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Ultra-Mobile Device (Tablet) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Ultra-Mobile Device (Laptop) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Ultra-Mobile Device (Laptop) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Ultra-Mobile Device (Convertibles) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Ultra-Mobile Device (Convertibles) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Ultra-Mobile Device (Detachable) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Ultra-Mobile Device (Detachable) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Ultra-Mobile Device (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Ultra-Mobile Device (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Ultra-Mobile Device (Consumer Electronics) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Ultra-Mobile Device (Consumer Electronics) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Ultra-Mobile Device (IT and Telecom) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Ultra-Mobile Device (IT and Telecom) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Ultra-Mobile Device (Retail) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Ultra-Mobile Device (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Ultra-Mobile Device (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Ultra-Mobile Device (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: Ultra-Mobile Device (Education) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: Ultra-Mobile Device (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: Ultra-Mobile Device (Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: Ultra-Mobile Device (Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Global: Ultra-Mobile Device (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Global: Ultra-Mobile Device (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: North America: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: North America: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: United States: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: United States: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Canada: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Canada: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Asia-Pacific: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: Asia-Pacific: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: China: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: China: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Japan: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Japan: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: India: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: India: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: South Korea: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: South Korea: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Australia: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Australia: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Indonesia: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Indonesia: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: Others: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: Others: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Europe: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Europe: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: Germany: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: Germany: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: France: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: France: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: United Kingdom: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: United Kingdom: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Italy: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Italy: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Spain: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Spain: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Russia: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Russia: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Others: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Others: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Latin America: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Latin America: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: Brazil: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: Brazil: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: Mexico: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: Mexico: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Others: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Others: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Middle East and Africa: Ultra-Mobile Device Market: Sales Value (in Million USD), 2019 & 2024
Figure 85: Middle East and Africa: Ultra-Mobile Device Market: Breakup by Country (in %), 2024
Figure 86: Middle East and Africa: Ultra-Mobile Device Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 87: Global: Ultra-Mobile Device Industry: Drivers, Restraints, and Opportunities
Figure 88: Global: Ultra-Mobile Device Industry: Value Chain Analysis
Figure 89: Global: Ultra-Mobile Device Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Ultra-Mobile Device Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Ultra-Mobile Device Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 3: Global: Ultra-Mobile Device Market Forecast: Breakup by Device Type (in Million USD), 2025-2033
Table 4: Global: Ultra-Mobile Device Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 5: Global: Ultra-Mobile Device Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: Global: Ultra-Mobile Device Market: Competitive Structure
Table 7: Global: Ultra-Mobile Device Market: Key Players