Summary

Market Overview:

The North America stevia market size reached 2,577 Tons in 2022. Looking forward, IMARC Group expects the market to reach 3,933 Tons by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.

Stevia is a type of natural sweetener which is extracted from Stevia Rebaudiana, an herbal plant species. The sweetness in the plant occurs due to the presence of two active compounds, namely Stevioside and Rebaudioside A. Based on its sweetening properties, stevia acts as a natural alternative to sugar or artificial sweeteners. As a result, it finds wide applications in the food and beverages, and pharmaceuticals industry.

North America stevia market is currently being driven by several factors. The rising health consciousness among consumers about the low-calorie levels contained in stevia-based products is catalyzing the demand in the region. Stevia helps in controlling diabetes, regulating blood pressure, relaxing blood vessels, reducing cardiovascular disorders and eliminating excess sodium from the blood. Owing to this, stevia is being used in the preparation of numerous food products and beverages such as coffee, tea, smoothies, and yogurt. Furthermore, the rising demand for low-calorie drinks has further influenced the demand for stevia in the region.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America stevia market report, along with forecasts at the regional and country levels from 2023-2028. Our report has categorized the market based on extract type and end use.

Key Regions Analysed
United States
Canada
Mexico

Analysis for Each Country

Market by Extract Type
Powder
Liquid
Leaf

Market by End Use
Beverages
Food Products
Table-Top Sweeteners
Pharmaceuticals
Others

Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
PESTEL Analysis
Government Regulations
Competitive Landscape
Competitive Structure
Key Player Profiles

Key Questions Answered in This Report:
How has the North America stevia market performed so far and how will it perform in the coming years?
What are the key regions in the North America stevia market?
What has been the impact of COVID-19 on the North America stevia market?
What is the breakup of the North America stevia market on the basis of extract type?
What is the breakup of the North America stevia market on the basis of end use?
What are the various stages in the value chain of the North America stevia industry?
What are the key driving factors and challenges in the North America stevia industry?
What is the structure of the North America stevia industry and who are the key players?
What is the degree of competition in the North America stevia industry?
What are the profit margins in the North America stevia industry?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Stevia Market
5.1 Market Performance
5.2 Market Breakup by Extract Type
5.3 Market Breakup by End Use
5.4 Market Breakup by Region
5.5 Market Forecast
6 North America Stevia Market
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast
7 North America Stevia Market: Breakup by Extract Type
7.1 Powder
7.2 Liquid
7.3 Leaf
8 North America Stevia Market: Breakup by End Use
8.1 Beverages
8.2 Food Products
8.3 Table-Top Sweeteners
8.4 Pharmaceuticals
8.5 Others
9 North America Stevia Market: Breakup by Country
9.1 United States
9.1.1 Historical Market Trends
9.1.2 Market Breakup by Extract Type
9.1.3 Market Breakup by End Use
9.1.4 Market Forecast
9.2 Canada
9.2.1 Historical Market Trends
9.2.2 Market Breakup by Extract Type
9.2.3 Market Breakup by End Use
9.2.4 Market Forecast
9.3 Mexico
9.3.1 Historical Market Trends
9.3.2 Market Breakup by Extract Type
9.3.3 Market Breakup by End Use
9.3.4 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
11.1 Overview
11.2 Input Suppliers
11.3 Farmers
11.4 Collectors
11.5 Manufacturers
11.6 Distributors
11.7 Exporters
11.8 End-Users
12 Porter’s Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Rivalry
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players

List of Figures

Figure 1: North America: Stevia Market: Major Drivers and Challenges
Figure 2: Global: Stevia Market: Volume Trends (in Tons), 2017-2022
Figure 3: Global: Stevia Market: Breakup by Extract Type (in %), 2022
Figure 4: Global: Stevia Market: Breakup by End Use (in %), 2022
Figure 5: Global: Stevia Market: Breakup by Region (in %), 2022
Figure 6: Global: Stevia Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 7: North America: Stevia Market: Volume Trends (in Tons), 2017-2022
Figure 8: North America: Stevia Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 9: North America: Stevia Market: Breakup by Extract Type (in %), 2022
Figure 10: North America: Stevia (Powder) Market: Volume Trends (in Tons), 2017 & 2022
Figure 11: North America: Stevia (Powder) Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 12: North America: Stevia (Liquid) Market: Volume Trends (in Tons), 2017 & 2022
Figure 13: North America: Stevia (Liquid) Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 14: North America: Stevia (Leaf) Market: Volume Trends (in Tons), 2017 & 2022
Figure 15: North America: Stevia (Leaf) Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 16: North America: Stevia Market: Breakup by End Use (in %), 2022
Figure 17: North America: Stevia (Beverages) Market: Volume Trends (in Tons), 2017 & 2022
Figure 18: North America: Stevia (Beverages) Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 19: North America: Stevia (Food Products) Market: Volume Trends (in Tons), 2017 & 2022
Figure 20: North America: Stevia (Food Products) Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 21: North America: Stevia (Table-Top Sweeteners) Market: Volume Trends (in Tons), 2017 & 2022
Figure 22: North America: Stevia (Table-Top Sweeteners) Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 23: North America: Stevia (Pharmaceuticals) Market: Volume Trends (in Tons), 2017 & 2022
Figure 24: North America: Stevia (Pharmaceuticals) Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 25: North America: Stevia (Other Uses) Market: Volume Trends (in Tons), 2017 & 2022
Figure 26: North America: Stevia (Other Uses) Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 27: North America: Stevia Market: Breakup by Country (in %), 2022
Figure 28: United States: Stevia Market: Volume Trends (in Tons), 2017-2022
Figure 29: United States: Stevia Market: Breakup by Extract Type (in %), 2022
Figure 30: United States: Stevia Market: Breakup by End Use (in %), 2022
Figure 31: United States: Stevia Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 32: Canada: Stevia Market: Volume Trends (in Tons), 2017-2022
Figure 33: Canada: Stevia Market: Breakup by Extract Type (in %), 2022
Figure 34: Canada: Stevia Market: Breakup by End Use (in %), 2022
Figure 35: Canada: Stevia Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 36: Mexico: Stevia Market: Volume Trends (in Tons), 2017-2022
Figure 37: Mexico: Stevia Market: Breakup by Extract Type (in %), 2022
Figure 38: Mexico: Stevia Market: Breakup by End Use (in %), 2022
Figure 39: Mexico: Stevia Market Forecast: Volume Trends (in Tons), 2023-2028
Figure 40: North America: Stevia Industry: SWOT Analysis
Figure 41: North America: Stevia Industry: Value Chain Analysis
Figure 42: North America: Stevia Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: North America: Stevia Market: Key Industry Highlights, 2022 and 2028
Table 2: North America: Stevia Market Forecast: Breakup by Extract Type (in Tons), 2023-2028
Table 3: North America: Stevia Market Forecast: Breakup by End Use (in Tons), 2023-2028
Table 4: North America: Stevia Market Forecast: Breakup by Country (in Tons), 2023-2028
Table 5: North America: Stevia Market: Competitive Structure
Table 6: North America: Stevia Market: Key Players