Summary

Market Overview:

The North America sanitary napkin market size reached US$ 5.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 7.5 Billion by 2028, exhibiting a growth rate (CAGR) of 4.2% during 2023-2028.

Sanitary napkins, also known as sanitary or menstrual pads, are thin pads, which are made from absorbent materials, such as cotton or cellulose. They help in absorbing the uterine flow during menstruation. Sanitary napkins are available in different shapes and sizes, with different absorption capacities. Most sanitary napkins in the market are disposable and meant for single use. However, reusable sanitary napkins are also being introduced by manufacturers that can be washed, dried and reused.

North America sanitary napkin market is currently being driven by several factors. The high per capita income levels coupled with the increased health consciousness among the consumers has positively influenced the demand for premium quality sanitary napkins in the region. Moreover, various technological advancements, such as super-absorbent fiber technology, the introduction of organic products, and the absence of chemicals in sanitary napkins are expected to catalyze the market growth in the upcoming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America sanitary napkin market report, along with forecasts at the regional and country levels from 2023-2028. Our report has categorized the market based on type and distribution channel.

Key Regions Analysed
United States
Canada

Analysis for Each Country

Market by Type
Menstrual Pad
Pantyliner

Market by Distribution Channel
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online Stores
Specialty Stores
Others

Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Competitive Landscape
Competitive Structure
Key Player Profiles

IMARC Group’s latest report provides a deep insight into the North America sanitary napkin market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America sanitary napkin market in any manner.

Key Questions Answered in This Report:
How has the North America sanitary napkin market performed so far and how will it perform in the coming years?
What are the key regions in the North America sanitary napkin market?
What has been the impact of COVID-19 on the North America sanitary napkin market?
What is the breakup of the North America sanitary napkin market on the basis of type?
What is the breakup of the North America sanitary napkin market on the basis of distribution channel?
What are the various stages in the value chain of the North America sanitary napkin industry?
What are the key driving factors and challenges in the North America sanitary napkin industry?
What is the structure of the North America sanitary napkin industry and who are the key players?
What is the degree of competition in the North America sanitary napkin industry?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Sanitary Napkin Market
5.1 Market Performance
5.2 Market Breakup by Type
5.3 Market Breakup by Distribution Channel
5.4 Market Breakup by Region
5.5 Market Forecast
6 North America Sanitary Napkin Market
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast
7 North America Sanitary Napkin Market: Breakup by Type
7.1 Menstrual Pad
7.2 Pantyliner
8 North America Sanitary Napkin Market: Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.2 Pharmacies
8.3 Convenience Stores
8.4 Online Stores
8.5 Specialty Stores
8.6 Others
9 North America Sanitary Napkin Market: Breakup by Country
9.1 United States
9.1.1 Historical Market Trends
9.1.2 Market Breakup by Type
9.1.3 Market Breakup by Distribution Channel
9.1.4 Market Forecast
9.2 Canada
9.2.1 Historical Market Trends
9.2.2 Market Breakup by Type
9.2.3 Market Breakup by Distribution Channel
9.2.4 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
11.1 Overview
11.2 Research and Development
11.3 Raw Material Procurement
11.4 Manufacturing
11.5 Marketing
11.6 Distribution
11.7 End-Use
12 Porter’s Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Rivalry
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players

List of Figures

Figure 1: North America: Sanitary Napkin Market: Major Drivers and Challenges
Figure 2: Global: Sanitary Napkin Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 4: Global: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 5: Global: Sanitary Napkin Market: Breakup by Region (in %), 2022
Figure 6: Global: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 7: North America: Sanitary Napkin Market: Sales Value (in Billion US$), 2017-2022
Figure 8: North America: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: North America: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 10: North America: Sanitary Napkin (Menstrual Pad) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: North America: Sanitary Napkin (Menstrual Pad) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: North America: Sanitary Napkin (Pantyliner) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: North America: Sanitary Napkin (Pantyliner) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: North America: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 15: North America: Sanitary Napkin Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2017 & 2022
Figure 16: North America: Sanitary Napkin Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2023-2028
Figure 17: North America: Sanitary Napkin Market: Sales through Pharmacies (in Million US$), 2017 & 2022
Figure 18: North America: Sanitary Napkin Market Forecast: Sales through Pharmacies (in Million US$), 2023-2028
Figure 19: North America: Sanitary Napkin Market: Sales through Convenience Stores (in Million US$), 2017 & 2022
Figure 20: North America: Sanitary Napkin Market Forecast: Sales through Convenience Stores (in Million US$), 2023-2028
Figure 21: North America: Sanitary Napkin Market: Sales through Online Stores (in Million US$), 2017 & 2022
Figure 22: North America: Sanitary Napkin Market Forecast: Sales through Online Stores (in Million US$), 2023-2028
Figure 23: North America: Sanitary Napkin Market: Sales through Specialty Stores (in Million US$), 2017 & 2022
Figure 24: North America: Sanitary Napkin Market Forecast: Sales through Specialty Stores (in Million US$), 2023-2028
Figure 25: North America: Sanitary Napkin Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
Figure 26: North America: Sanitary Napkin Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
Figure 27: North America: Sanitary Napkin Market: Breakup by Country (in %), 2022
Figure 28: United States: Sanitary Napkin Market: Sales Value (in Million US$), 2017-2022
Figure 29: United States: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 30: United States: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 31: United States: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Canada: Sanitary Napkin Market: Sales Value (in Million US$), 2017-2022
Figure 33: Canada: Sanitary Napkin Market: Breakup by Type (in %), 2022
Figure 34: Canada: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2022
Figure 35: Canada: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: North America: Sanitary Napkin Industry: SWOT Analysis
Figure 37: North America: Sanitary Napkin Industry: Value Chain Analysis
Figure 38: North America: Sanitary Napkin Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: North America: Sanitary Napkin Market: Key Industry Highlights, 2022 and 2028
Table 2: North America: Sanitary Napkin Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: North America: Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 4: North America: Sanitary Napkin Market Forecast: Breakup by Country (in Million US$), 2023-2028
Table 5: North America: Sanitary Napkin Market: Competitive Structure
Table 6: North America: Sanitary Napkin Market: Key Players