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インドのプリペイドカード市場:業界動向、シェア、サイズ、成長、機会、2023-2028年予測


India Prepaid Cards Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

インドのプリペイドカード市場規模は、2022年に1190億米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に35.96%の成長率(CAGR)を示し、2028年までに7592億米ドルに達すると予測しています。 ... もっと見る

 

 

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インドのプリペイドカード市場規模は、2022年に1190億米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に35.96%の成長率(CAGR)を示し、2028年までに7592億米ドルに達すると予測しています。

プリペイドカードの金銭的価値はそれ自体にあるため、銀行に預金口座や貸金口座を開設する必要はない。プリペイドカードの中には、リロードができないギフトカードがあり、そのようなカードは、仮想の金額を使い切った後、廃棄される。一方、再装填可能なプリペイドカードは、繰り返し資金を補充することができる。プリペイドカードは、スーパーマーケット、ガソリンスタンド、事務用品店、ドラッグストアなどの小売店だけでなく、オンラインで入手することもできます。

市場動向です:
プリペイドカードは便利な決済手段であり、入手するのにほとんど時間やコストを必要としない。プリペイドカードは、現金に代わる決済手段であることに加え、消費者に安全性と取引のしやすさを提供します。スマートフォンやインターネットの普及に伴い、インドでは過去10年間に電子商取引産業が大きく成長し、プリペイドカードを使ったオンライン決済の普及に拍車がかかっています。また、悪魔払いや政府のキャッシュレス化推進策も成長の原動力となっています。さらに、組織化された小売業者の増加も、インドにおけるプリペイドカード市場の成長に寄与しています。

IMARC Groupの最新レポートは、インドのプリペイドカード市場について、その本質的な側面をすべて網羅した深い洞察を提供します。その内容は、市場のマクロ的な概観から、業界実績のミクロ的な詳細、最近の動向、主要な市場促進要因と課題、SWOT分析、ポーターの5つの力分析、バリューチェーン分析などに及びます。本レポートは、起業家、投資家、研究者、コンサルタント、ビジネス戦略家、および何らかの形でインドのプリペイドカード市場に参入する、または参入を計画しているすべての人々にとって必読の書です。

主要な市場セグメンテーション
IMARC Groupは、インドのプリペイドカード市場レポートの各サブセグメントにおける主要動向の分析、および2023年から2028年までの国・地域レベルでの予測を提供します。当レポートでは、カードの種類、目的、業種に基づき、市場を分類しています。

カードタイプ別構成比:

クローズドループ・カード
オープンループカード

目的別解散:

ペイロールカード/インセンティブカード
トラベルカード
汎用リローダブルカード(GPR)
レミッタンスカード
その他

バーティカルによるブレークアップ:

企業・団体
小売
政府
その他

地域別構成比:

西・中央インド
南インド
北インド
東インド

競合の状況
業界の競争環境についても調査しており、主要なプレーヤーとして、Axis Bank、Itz Cash、ICICI Bank、SBI、HDFC、PNB、Yes Bank、Sodexo、Kotak Mahindra Bank、Oxyigen、Hermes、India Transact Services および Western Unionなどが挙げられます。

本レポートで回答した主な質問

1.2022年のインドプリペイドカードの市場規模は?
2.2023年~2028年のインドプリペイドカード市場の成長率はどれくらいと予想されるか?
3.インドのプリペイドカード市場を牽引する主要因は何か?
4.COVID-19がインドのプリペイドカード市場に与えた影響とは?
5.インドのプリペイドカード市場のカードタイプ別の内訳は?
6.インドのプリペイドカード市場の目的別の内訳は?
7.インドのプリペイドカード市場について、業種別の内訳はどうなっていますか?
8.インドのプリペイドカード市場の主要地域は?
9.インドのプリペイドカード市場の主要プレイヤー/企業は?

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目次

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   India Prepaid Cards Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Card Type
    5.5    Market Breakup by Purpose
    5.6    Market Breakup by Vertical
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Key Success and Risk Factors
6   Market Breakup by Card Type
    6.1    Open Loop Cards
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Closed Loop Cards
        6.2.1    Market Trends
        6.2.2    Market Forecast
7   Market Breakup by Purpose
    7.1    Payroll/Incentive Cards
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Travel cards
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    General Purpose Reloadable (GPR) Cards
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Remittance Cards
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Others
        7.5.1    Market Trends
        7.5.2    Market Forecast
8   Market Breakup by Vertical
    8.1    Corporate/Organization
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Retail
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Government
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9   Market Breakup by Region
    9.1    West and Central India
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    South India
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    North India
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    East India
        9.4.1    Market Trends
        9.4.2    Market Forecast
10  Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Axis Bank
        10.3.2    Itz Cash
        10.3.3    ICICI Bank
        10.3.4    SBI
        10.3.5    HDFC
        10.3.6    PNB
        10.3.7    Yes Bank
        10.3.8    Sodexo
        10.3.9    Kotak Mahindra Bank
        10.3.10    Oxyigen
        10.3.11    Hermes
        10.3.12    India Transact Services
        10.3.13    Western Union

List of Figures

Figure 1: India: Prepaid Cards Market: Major Drivers and Challenges
Figure 2: India: Prepaid Cards Market: Value Trends (in Billion US$), 2017-2022
Figure 3: India: Prepaid Cards Market: Breakup by Card Type (in %), 2022
Figure 4: India: Prepaid Cards Market: Breakup by Purpose (in %), 2022
Figure 5: India: Prepaid Cards Market: Breakup by Vertical (in %), 2022
Figure 6: India: Prepaid Cards Market: Breakup by Region (in %), 2022
Figure 7: India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
Figure 8: India: Prepaid Cards Industry: SWOT Analysis
Figure 9: India: Prepaid Cards Industry: Value Chain Analysis
Figure 10: India: Prepaid Cards Industry: Porter’s Five Forces Analysis
Figure 11: India: Prepaid Cards Market (Open Loop Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 12: India: Prepaid Cards Market Forecast (Open Loop Cards): Value Trends (in Billion US$), 2023-2028
Figure 13: India: Prepaid Cards Market (Closed Loop Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 14: India: Prepaid Cards Market Forecast (Closed Loop Cards): Value Trends (in Billion US$), 2023-2028
Figure 15: India: Prepaid Cards Market (Payroll/Incentive Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 16: India: Prepaid Cards Market Forecast (Payroll/Incentive Cards): Value Trends (in Billion US$), 2023-2028
Figure 17: India: Prepaid Cards Market (Travel Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 18: India: Prepaid Cards Market Forecast (Travel Cards): Value Trends (in Billion US$), 2023-2028
Figure 19: India: Prepaid Cards Market (General Purpose Reloadable- GPR Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 20: India: Prepaid Cards Market Forecast (General Purpose Reloadable- GPR Cards): Value Trends (in Billion US$), 2023-2028
Figure 21: India: Prepaid Cards Market (Remittance Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 22: India: Prepaid Cards Market Forecast (Remittance Cards): Value Trends (in Billion US$), 2023-2028
Figure 23: India: Prepaid Cards Market (Other Purposes): Value Trends (in Billion US$), 2017 & 2022
Figure 24: India: Prepaid Cards Market Forecast (Other Purposes): Value Trends (in Billion US$), 2023-2028
Figure 25: India: Prepaid Cards Market (Corporate/Organization): Value Trends (in Billion US$), 2017 & 2022
Figure 26: India: Prepaid Cards Market Forecast (Corporate/Organization): Value Trends (in Billion US$), 2023-2028
Figure 27: India: Prepaid Cards Market (Retail): Value Trends (in Billion US$), 2017 & 2022
Figure 28: India: Prepaid Cards Market Forecast (Retail): Value Trends (in Billion US$), 2023-2028
Figure 29: India: Prepaid Cards Market (Government): Value Trends (in Billion US$), 2017 & 2022
Figure 30: India: Prepaid Cards Market Forecast (Government): Value Trends (in Billion US$), 2023-2028
Figure 31: India: Prepaid Cards Market (Others): Value Trends (in Billion US$), 2017 & 2022
Figure 32: India: Prepaid Cards Market Forecast (Others): Value Trends (in Billion US$), 2023-2028
Figure 33: West and Central India: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
Figure 34: West and Central India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
Figure 35: South India: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
Figure 36: South India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
Figure 37: North India: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
Figure 38: North India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
Figure 39: East India: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
Figure 40: East India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028

List of Tables

Table 1: India: Prepaid Cards Market: Key Industry Highlights, 2022 and 2028
Table 2: India: Prepaid Cards Market Forecast: Breakup by Card Type (in Billion US$), 2023-2028
Table 3: India: Prepaid Cards Market Forecast: Breakup by Purpose (in Billion US$), 2023-2028
Table 4: India: Prepaid Cards Market Forecast: Breakup by Vertical (in Billion US$), 2023-2028
Table 5: India: Prepaid Cards Market Forecast: Breakup by Region (in Billion US$), 2023-2028
Table 6: India: Prepaid Cards Market Structure
Table 7: India: Prepaid Cards Market: Key Players

 

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Summary

The India prepaid cards market size reached US$ 119.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 759.2 Billion by 2028, exhibiting a growth rate (CAGR) of 35.96% during 2023-2028.

The monetary value of prepaid card is stored in itself, so these cards do not require opening of a direct deposit or lending account with a bank. Some prepaid cards are not reloadable, i.e. gift cards, and such cards are disposed after their virtual amount is entirely used. On the other hand, reloadable prepaid cards can be replenished with funds repeatedly. Prepaid cards can be obtained online as well as from retailers including supermarkets, gas stations, office supply stores and drug stores.

Market Trends:
A prepaid card is a convenient mode of payment, and it requires very little time or cost to get one. Prepaid cards, in addition, to be an alternative to cash, offer security and greater ease of transaction to consumers. Owing to the increasing penetration of smartphones and internet, India has witnessed significant growth in the e-commerce industry in the last decade, which has catalyzed the growth of online payments using prepaid cards. The growth has also been driven by demonetization and the government’s encouragement towards cashless economy. In addition to this, increasing number of organized retailers has also contributed to the growth of the prepaid cards market in India.

IMARC Group’s latest report provides a deep insight into the India prepaid cards market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the India prepaid cards market in any manner.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India prepaid cards market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on card type, purpose and vertical.

Breakup by Card Type:

Closed Loop Cards
Open Loop Cards

Breakup by Purpose:

Payroll/ Incentive Cards
Travel Cards
General Purpose Reloadable (GPR) Cards
Remittance Cards
Others

Breakup by Vertical:

Corporate/Organization
Retail
Government
Others

Breakup by Region:

West and Central India
South India
North India
East India

Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key player being Axis Bank, Itz Cash, ICICI Bank, SBI, HDFC, PNB, Yes Bank, Sodexo, Kotak Mahindra Bank, Oxyigen, Hermes, India Transact Services and Western Union.

Key Questions Answered in This Report

1. What was the size of the India prepaid cards market in 2022?
2. What is the expected growth rate of the India prepaid cards market during 2023-2028?
3. What are the key factors driving the India prepaid cards market?
4. What has been the impact of COVID-19 on the India prepaid cards market?
5. What is the breakup of the India prepaid cards market based on the card type?
6. What is the breakup of the India prepaid cards market based on the purpose?
7. What is the breakup of the India prepaid cards market based on the vertical?
8. What are the key regions in the India prepaid cards market?
9. Who are the key players/companies in the India prepaid cards market?



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Table of Contents

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   India Prepaid Cards Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Card Type
    5.5    Market Breakup by Purpose
    5.6    Market Breakup by Vertical
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Key Success and Risk Factors
6   Market Breakup by Card Type
    6.1    Open Loop Cards
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Closed Loop Cards
        6.2.1    Market Trends
        6.2.2    Market Forecast
7   Market Breakup by Purpose
    7.1    Payroll/Incentive Cards
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Travel cards
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    General Purpose Reloadable (GPR) Cards
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Remittance Cards
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Others
        7.5.1    Market Trends
        7.5.2    Market Forecast
8   Market Breakup by Vertical
    8.1    Corporate/Organization
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Retail
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Government
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9   Market Breakup by Region
    9.1    West and Central India
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    South India
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    North India
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    East India
        9.4.1    Market Trends
        9.4.2    Market Forecast
10  Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Axis Bank
        10.3.2    Itz Cash
        10.3.3    ICICI Bank
        10.3.4    SBI
        10.3.5    HDFC
        10.3.6    PNB
        10.3.7    Yes Bank
        10.3.8    Sodexo
        10.3.9    Kotak Mahindra Bank
        10.3.10    Oxyigen
        10.3.11    Hermes
        10.3.12    India Transact Services
        10.3.13    Western Union

List of Figures

Figure 1: India: Prepaid Cards Market: Major Drivers and Challenges
Figure 2: India: Prepaid Cards Market: Value Trends (in Billion US$), 2017-2022
Figure 3: India: Prepaid Cards Market: Breakup by Card Type (in %), 2022
Figure 4: India: Prepaid Cards Market: Breakup by Purpose (in %), 2022
Figure 5: India: Prepaid Cards Market: Breakup by Vertical (in %), 2022
Figure 6: India: Prepaid Cards Market: Breakup by Region (in %), 2022
Figure 7: India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
Figure 8: India: Prepaid Cards Industry: SWOT Analysis
Figure 9: India: Prepaid Cards Industry: Value Chain Analysis
Figure 10: India: Prepaid Cards Industry: Porter’s Five Forces Analysis
Figure 11: India: Prepaid Cards Market (Open Loop Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 12: India: Prepaid Cards Market Forecast (Open Loop Cards): Value Trends (in Billion US$), 2023-2028
Figure 13: India: Prepaid Cards Market (Closed Loop Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 14: India: Prepaid Cards Market Forecast (Closed Loop Cards): Value Trends (in Billion US$), 2023-2028
Figure 15: India: Prepaid Cards Market (Payroll/Incentive Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 16: India: Prepaid Cards Market Forecast (Payroll/Incentive Cards): Value Trends (in Billion US$), 2023-2028
Figure 17: India: Prepaid Cards Market (Travel Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 18: India: Prepaid Cards Market Forecast (Travel Cards): Value Trends (in Billion US$), 2023-2028
Figure 19: India: Prepaid Cards Market (General Purpose Reloadable- GPR Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 20: India: Prepaid Cards Market Forecast (General Purpose Reloadable- GPR Cards): Value Trends (in Billion US$), 2023-2028
Figure 21: India: Prepaid Cards Market (Remittance Cards): Value Trends (in Billion US$), 2017 & 2022
Figure 22: India: Prepaid Cards Market Forecast (Remittance Cards): Value Trends (in Billion US$), 2023-2028
Figure 23: India: Prepaid Cards Market (Other Purposes): Value Trends (in Billion US$), 2017 & 2022
Figure 24: India: Prepaid Cards Market Forecast (Other Purposes): Value Trends (in Billion US$), 2023-2028
Figure 25: India: Prepaid Cards Market (Corporate/Organization): Value Trends (in Billion US$), 2017 & 2022
Figure 26: India: Prepaid Cards Market Forecast (Corporate/Organization): Value Trends (in Billion US$), 2023-2028
Figure 27: India: Prepaid Cards Market (Retail): Value Trends (in Billion US$), 2017 & 2022
Figure 28: India: Prepaid Cards Market Forecast (Retail): Value Trends (in Billion US$), 2023-2028
Figure 29: India: Prepaid Cards Market (Government): Value Trends (in Billion US$), 2017 & 2022
Figure 30: India: Prepaid Cards Market Forecast (Government): Value Trends (in Billion US$), 2023-2028
Figure 31: India: Prepaid Cards Market (Others): Value Trends (in Billion US$), 2017 & 2022
Figure 32: India: Prepaid Cards Market Forecast (Others): Value Trends (in Billion US$), 2023-2028
Figure 33: West and Central India: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
Figure 34: West and Central India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
Figure 35: South India: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
Figure 36: South India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
Figure 37: North India: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
Figure 38: North India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028
Figure 39: East India: Prepaid Cards Market: Value Trends (in Billion US$), 2017 & 2022
Figure 40: East India: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2023-2028

List of Tables

Table 1: India: Prepaid Cards Market: Key Industry Highlights, 2022 and 2028
Table 2: India: Prepaid Cards Market Forecast: Breakup by Card Type (in Billion US$), 2023-2028
Table 3: India: Prepaid Cards Market Forecast: Breakup by Purpose (in Billion US$), 2023-2028
Table 4: India: Prepaid Cards Market Forecast: Breakup by Vertical (in Billion US$), 2023-2028
Table 5: India: Prepaid Cards Market Forecast: Breakup by Region (in Billion US$), 2023-2028
Table 6: India: Prepaid Cards Market Structure
Table 7: India: Prepaid Cards Market: Key Players

 

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