Summary

Immersive Technology Market Growth & Trends

The global immersive technology market size is expected to reach USD 169.24 billion by 2030, expanding at a CAGR of 25.7% from 2023 to 2030, according to a new report by Grand View Research, Inc. Over the past few years, these technologies have found extensive applications in various notable sectors, such as gaming, healthcare, education, and construction, among others.

Governments around the world have recognized the potential of immersive technology to boost economic growth, increase productivity, and improve infrastructure. A notable example is the “Digital India” initiative of the Government of India. The developing process of transforming India into a digitally empowered nation has led to a massive adoption of this technology. Government focus on fostering innovation and digitization has led to increased visibility and application of VR & AR solutions in sectors such as education and healthcare.

Governments are incorporating immersive technology solutions in education to transform learning experiences. Projects such as the “EdTech Mission” in Singapore aim to integrate VR and AR solutions in classrooms to provide students with interactive and engaging educational content. This not only increases subject understanding but prepares students for a technology-driven future. Moreover, in manufacturing, the government uses this technology to increase efficiency and safety of operations.

Germany’s “Industry 4.0” initiative encourages the integration of virtual and augmented reality into production processes. This has led to the creation of smart workstations where employees use AR glasses to capture items. Besides this, the establishment of such smart workplaces has also enabled employees to access real-time feedback, thus improving accuracy of processes and reducing errors.

Immersive Technology Market Report Highlights

• The hardware component segment exhibited robust demand, driven by an increased popularity and use cases of AR and VR devices. Advancements in headsets, sensors, and haptic feedback systems have enhanced user experiences, attracting both consumers and businesses

• The augmented reality technology segment is expected to expand at a substantial CAGR through 2030 in this market

• Training and learning emerged as the dominant application segment in 2022. This segment is poised for sustained expansion through 2030, thus shaping the future of training methodologies

• Healthcare has experienced positive growth, owing to a steadily increasing adoption of VR and AR technologies across diverse application areas, including surgical training, patient therapy, aids in medical imaging, etc.

• North America dominated the market for immersive technology in 2022. This regional growth is aided by increased adoption of immersive technology products in various industries such as gaming, healthcare, education, and enterprise

• In July 2023, HCL Technologies became a part of the XR Startup Program, which is an initiative between Meta Inc. and the Indian Ministry of Electronics and Information Technology to discover, develop, and accelerate the progress of extended reality (XR) technology start-ups in India

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Immersive Technology Market Variables, Trends, & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Drivers Analysis
3.3.1.1. Increasing Demand for VR and AR Applications
3.3.1.2. Advancement in Hardware, Improved Graphics Capabilities
3.3.2. Market Restraints Analysis
3.3.2.1. High Cost Associated with Development and Implementation
3.3.3. Industry Opportunities
3.3.4. Industry Challenges
3.4. Immersive Technology Market Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.4.1.1. Bargaining power of the suppliers
3.4.1.2. Bargaining power of the buyers
3.4.1.3. Threats of substitution
3.4.1.4. Threats from new entrants
3.4.1.5. Competitive rivalry
3.4.2. PESTEL Analysis
3.4.2.1. Political landscape
3.4.2.2. Economic and Social landscape
3.4.2.3. Technological landscape
3.4.2.4. Environmental landscape
3.4.2.5. Legal landscape
Chapter 4. Immersive Technology Market: Component Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Immersive Technology Market: Component Movement Analysis, 2022 & 2030 (USD Billion)
4.3. Hardware
4.3.1. Hardware Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.3.2. Head Mounted Display (HMD)
4.3.2.1. HMD Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.3.3. Gesture Tracking Devices (GTD)
4.3.3.1. GTD Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.3.4. Project & Display Walls (PDW)
4.3.4.1. PDW Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.4. Software
4.4.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.5. Services
4.5.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.5.2. Professional Services
4.5.2.1. Professional Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
4.5.3. Managed Services
4.5.3.1. Managed Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 5. Immersive Technology Market: Technology Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Immersive Technology Market: Technology Movement Analysis, 2022 & 2030 (USD Billion)
5.3. Virtual Reality (VR)
5.3.1. Virtual Reality (VR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.4. Augmented Reality (AR)
5.4.1. Augmented Reality (AR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.5. Mixed Reality (MR)
5.5.1. Mixed Reality (MR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
5.6. Others
5.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 6. Immersive Technology Market: Application Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Immersive Technology Market: Application Movement Analysis, 2022 & 2030 (USD Billion)
6.3. Training & Learning
6.3.1. Training & Learning Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
6.4. Emergency Services
6.4.1. Emergency Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
6.5. Product Development
6.5.1. Product Development Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
6.6. Sales & Marketing
6.6.1. Sales & Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
6.7. Others
6.7.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 7. Immersive Technology Market: Industry Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. Immersive Technology Market: Industry Movement Analysis, 2022 & 2030 (USD Billion)
7.3. Aerospace & Defense
7.3.1. Aerospace & Defense Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.4. Manufacturing
7.4.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.5. Automotive
7.5.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.6. Education
7.6.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.7. Media & Entertainment
7.7.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.8. Gaming
7.8.1. Gaming Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.9. Healthcare
7.9.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.10. Retail & E-Commerce
7.10.1. Retail & E-Commerce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
7.11. Others
7.11.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 8. Immersive Technology Market: Regional Estimates & Trend Analysis
8.1. Immersive Technology Market Share, By Region, 2022 & 2030 (USD Billion)
8.2. North America
8.2.1. North America Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.2.2. U.S.
8.2.2.1. U.S. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.2.3. Canada
8.2.3.1. Canada Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.2.4. Mexico
8.2.4.1. Mexico Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.3. Europe
8.3.1. Europe Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.3.2. U.K.
8.3.2.1. U.K. Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.3.3. Germany
8.3.3.1. Germany Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.3.4. France
8.3.4.1. France Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.3.5. Italy
8.3.5.1. Italy Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.3.6. Spain
8.3.6.1. Spain Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4. Asia Pacific
8.4.1. Asia Pacific Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4.2. China
8.4.2.1. China Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4.3. Japan
8.4.3.1. Japan Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4.4. India
8.4.4.1. India Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4.5. South Korea
8.4.5.1. South Korea Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.4.6. Australia
8.4.6.1. Australia Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.5. South America
8.5.1. South America Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.5.2. Brazil
8.5.2.1. Brazil Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.6. Middle East and Africa
8.6.1. Middle East and Africa Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.6.2. UAE
8.6.2.1. UAE Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
8.6.3. South Africa
8.6.3.1. South Africa Immersive Technology Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Chapter 9. Competitive Landscape
9.1. Recent Developments & Impact Analysis by Key Market Participants
9.2. Company Categorization
9.3. Company Market Positioning
9.4. Company Market Share Analysis
9.5. Company Heat Map Analysis
9.6. Strategy Mapping
9.6.1. Expansions
9.6.2. Mergers & Acquisitions
9.6.3. Partnerships & Collaborations
9.6.4. New Product Launches
9.6.5. Research And Development
9.7. Company Profiles
9.7.1. Barco NV
9.7.1.1. Participant’s Overview
9.7.1.2. Financial Performance
9.7.1.3. Product Benchmarking
9.7.1.4. Recent Developments
9.7.2. EON Reality
9.7.2.1. Participant’s Overview
9.7.2.2. Financial Performance
9.7.2.3. Product Benchmarking
9.7.2.4. Recent Developments
9.7.3. Google LLC (Alphabet Inc.)
9.7.3.1. Participant’s Overview
9.7.3.2. Financial Performance
9.7.3.3. Product Benchmarking
9.7.3.4. Recent Developments
9.7.4. HTC Corporation
9.7.4.1. Participant’s Overview
9.7.4.2. Financial Performance
9.7.4.3. Product Benchmarking
9.7.4.4. Recent Developments
9.7.5. IBM Corporation
9.7.5.1. Participant’s Overview
9.7.5.2. Financial Performance
9.7.5.3. Product Benchmarking
9.7.5.4. Recent Developments
9.7.6. Magic Leap
9.7.6.1. Participant’s Overview
9.7.6.2. Financial Performance
9.7.6.3. Product Benchmarking
9.7.6.4. Recent Developments
9.7.7. Meta
9.7.7.1. Participant’s Overview
9.7.7.2. Financial Performance
9.7.7.3. Product Benchmarking
9.7.7.4. Recent Developments
9.7.8. Microsoft Corporation
9.7.8.1. Participant’s Overview
9.7.8.2. Financial Performance
9.7.8.3. Product Benchmarking
9.7.8.4. Recent Developments
9.7.9. Samsung Electronics Co., Ltd.
9.7.9.1. Participant’s Overview
9.7.9.2. Financial Performance
9.7.9.3. Product Benchmarking
9.7.9.4. Recent Developments
9.7.10. Sony Corporation
9.7.10.1. Participant’s Overview
9.7.10.2. Financial Performance
9.7.10.3. Product Benchmarking
9.7.10.4. Recent Developments
9.7.11. Ultraleap Limited (Leap Motion, Inc.).
9.7.11.1. Participant’s Overview
9.7.11.2. Financial Performance
9.7.11.3. Product Benchmarking
9.7.11.4. Recent Developments