Summary

この調査レポートは台湾のヨーグルトと乳酸飲料製品を調査・解説したEuromonitor Internationalの市場調査報告書です。

Overview

Taiwanese consumers often treat milk as a substitute product for yoghurt, which would seem to be borne out by the contrasting growth figures for each product. If Taiwanese consumers drink milk during a day, they tend not to consume yoghurt afterwards as well. As consumers are price sensitive and the price of these two dairy products is relatively high compared to other goods in Taiwan, consumers have to watch what they spend due to their tight budgets and are likely to choose one product or the...

Euromonitor International's Yoghurt and Sour Milk Products in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Yoghurt and Sour Milk Products in Taiwan \nEuromonitor International \nDecember 2019\n \n \nList OF CONTENTS AND TABLES \n \nHEADLINES
PROSPECTS
Milk seen as a substitute for yoghurt in Taiwan
Taiwanese perceive drinking yoghurt and spooned yoghurt as very different products
Greek-style yoghurt flying high on the back of the no-additives trend
COMPETITIVE LANDSCAPE
Leader Uni-President faces increasing competition due to Greek-style yoghurt trend
Milk House launches premium fortified drinking yoghurt, while Wei Chuan launches two new drinking yoghurt brands
Nestl? Taiwan’s Klim brand enters drinking yoghurt with an innovative shelf stable product
CATEGORY DATA
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 7 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 8 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 9 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024