Summary

この調査レポートは台湾の飲用乳製品を調査・解説したEuromonitor Internationalの市場調査報告書です。

Overview

Demand for cold drinks generally increases in the summer time in Taiwan due to the rise in average temperature - and milk tea is a common choice for Taiwanese consumers. However, the levels of locally produced fresh milk are not enough to supply the market demand in the summer. If the weather is particularly hot, this situation can become even worse. In addition, the priority for fresh milk supplies is usually the retail channel, with foodservice next on the list.

Euromonitor International's Drinking Milk Products in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents

Drinking Milk Products in Taiwan \nEuromonitor International \nDecember 2019\n \n \nList OF CONTENTS AND TABLES \n \nHEADLINES
PROSPECTS
Frozen milk concentrate imports increase in summer due to strong domestic demand for fresh milk
Milk alternatives a strong product area in Taiwan, albeit seeing modest growth
Increasing popularity of drip coffee providing a boost to fresh milk sales
COMPETITIVE LANDSCAPE
Uni-President maintains lead with wide range and well-supported brands
I-Mei Foods launches “coffee milk”, while Milk House and Louisa Coffee team up in a coffee/milk double act
New Wan Dan brand launched by Wei Chuan Foods Corp
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024