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ジョージア州の小売業Retailing in Georgia 2021年、社会が開かれ、COVID-19感染症が減少すると、消費者は再び消費を始め、ワードローブを更新していきました。その結果、小売業の現在価値売上は前年の減少から増加に転じた。グルジアの経済は、前年度にな... もっと見る
サマリー2021年、社会が開かれ、COVID-19感染症が減少すると、消費者は再び消費を始め、ワードローブを更新していきました。その結果、小売業の現在価値売上は前年の減少から増加に転じた。グルジアの経済は、前年度になかった外国人観光客による消費にかなり依存しています。北コーカサス共和国、イラン、アルメニアからの訪問者は、グルジアの幅広い製品レンジとより手頃な価格を高く評価しています。その...Euromonitor Internationalの「グルジアの小売業」レポートは、業界を牽引する主要トレンドと開発に関する見識を提供します。本レポートでは、すべての小売チャネルを調査し、セクターの洞察を提供しています。ハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容小売店、衣料・履物小売店、家具・調度品店、DIY・ハードウェア店、耐久財小売店、レジャー・個人用品小売店などのチャネルを対象としています。また、主要な小売業者のプロフィールと、その業績および直面している課題についての分析も掲載しています。また、自動販売機、ホームショッピング、インターネット通販、ダイレクト販売など、無店舗型小売業に関する分析も行っています（提供可能な場合）。 対象製品無店舗型小売業, 店舗型小売業. データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * 小売業の詳細な市場像を把握することができます。 * 成長分野を特定し、変化を促す要因を特定します。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年後を予測することで、今後の市場動向を把握することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Retailing in GeorgiaEuromonitor International April 2022 List Of Contents And Tables RETAILING IN GEORGIA EXECUTIVE SUMMARY Retailing in 2021: The big picture E-commerce sales continue to grow Devaluation of lari leads to general price increases, dampening sales growth What next for retailing? OPERATING ENVIRONMENT Informal retailing Opening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscape Cash and carry Seasonality Back to school New Year Payments Delivery and collections Emerging business models MARKET DATA Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 15 Retailing GBO Company Shares: % Value 2017-2021 Table 16 Retailing GBN Brand Shares: % Value 2018-2021 Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026 Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026 Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026 Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMER SOURCES Summary 2 Research Sources MODERN GROCERY RETAILERS IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Modern grocery retailers fare better than other retailers MAF Hypermarkets Georgia retakes leading position from second-placed Nikora JSC Hypermarkets set to grow with expansion of Nikora XL PROSPECTS AND OPPORTUNITIES Modern grocery will pass out traditional grocery by 2026 Modern grocery retailers set to see continued growth boosted by performance of convenience stores Hypermarkets challenging traditional outdoor markets and bazaars with low prices CHANNEL DATA Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021 Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021 Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021 Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026 Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 TRADITIONAL GROCERY RETAILERS IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 accelerates decline, as consumers flock to modern grocery retailers Key traditional grocery retailers focus on bakery products Continuing demand for fresh products provides a lifeline to traditional grocery retailers in increasingly competitive environment PROSPECTS AND OPPORTUNITIES Value decline continues as modern grocery and e-commerce eats up value share Impulse purchases to support traditional grocery retailers Traditional grocery retailers also face competition from informal markets CHANNEL DATA Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Retail value sales recover as stores reopen, even if they do not reach pre-pandemic levels yet LC Waikiki Magazacilik Hizmetleri Tic continues to lead channel, positioning itself as an economy brand Growing popularity of e-commerce poses a challenge to small, independent apparel and footwear specialist retailers PROSPECTS AND OPPORTUNITIES People will update their wardrobes as they socialise again Ongoing development of shopping centres continues to support growth of apparel and footwear specialist retailers Product area largely dependent on tourists CHANNEL DATA Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 HEALTH AND BEAUTY SPECIALIST RETAILERS IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Pharmacies continue to perform well, while beauty retailers see sales recover PSP Group remains leader through strong marketing and advertising efforts Currency devaluation has less impact on health products than on other products PROSPECTS AND OPPORTUNITIES Beauty specialist retailers and pharmacies will register steady value growth over the forecast period Chemists/pharmacies poised for continued growth in line with increased health awareness Beauty specialist retailers benefit from the growing number of shopping centres CHANNEL DATA Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026 MIXED RETAILERS IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS One small chain pioneers mixed retailers in Georgia Strong growth in 2021 represents only partial sales recovery from 2020 PROSPECTS AND OPPORTUNITIES Low-priced positioning and wide range likely to make variety stores a shopping destination for price-sensitive consumers in forecast period Best Price likely to expand further, while new investors could be attracted by growing popularity of bargain shopping DIRECT SELLING IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Easing of COVID-19 related restrictions helps direct sellers recover value sales Avon Oriflame and Faberlic continue to dominate channel Oriflame Georgia continues to add to its portfolio, offering products beyond beauty and personal care PROSPECTS AND OPPORTUNITIES Lower value growth than review period, with economy brands driving value sales No signs of direct selling expanding beyond beauty and personal care over the forecast period E-commerce likely a threat to direct selling growth over the forecast period CHANNEL DATA Table 84 Direct Selling by Category: Value 2016-2021 Table 85 Direct Selling by Category: % Value Growth 2016-2021 Table 86 Direct Selling GBO Company Shares: % Value 2017-2021 Table 87 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 88 Direct Selling Forecasts by Category: Value 2021-2026 Table 89 Direct Selling Forecasts by Category: % Value Growth 2021-2026 E-COMMERCE (GOODS) IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Reopening of stores slows down growth of e-commerce in 2021 Goodwill edges past Amazon, thanks to huge boost in value sales of grocery Amazon.com remains leader due to wide range and wide awareness PROSPECTS AND OPPORTUNITIES Increasing access to faster internet speeds will drive value growth Popularity of international e-commerce sites affected by currency devaluation Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth CHANNEL DATA Table 94 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 95 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 96 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 97 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 98 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 99 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026 MOBILE E-COMMERCE (GOODS) IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Online food delivery companies drive value sales in mobile e-commerce Mobile e-commerce remains in a nascent stage in 2021 Growing number of players expected to launch mobile retail apps over the forecast period PROSPECTS AND OPPORTUNITIES More affordable mobile date packages will drive value sales Older people becoming more open to mobile e-commerce Expanding coverage by mobile operators to further support the development of mobile e-commerce CHANNEL DATA Table 90 Mobile E-Commerce (Goods): Value 2016-2021 Table 91 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 92 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 93 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
SummaryIn 2021, as society opened, and COVID-19 infections fell, consumers began spending again and updating their wardrobes, as they socialised again. As a result, current value sales in retailing grew after a decline in the previous year. The Georgian economy is quite dependent on the money spent by foreign visitors, which had been absent during the previous year. Visitors from the North Caucasian republics, Iran and Armenia appreciate the wide product range and more affordable prices in Georgia. The... Table of ContentsRetailing in GeorgiaEuromonitor International April 2022 List Of Contents And Tables RETAILING IN GEORGIA EXECUTIVE SUMMARY Retailing in 2021: The big picture E-commerce sales continue to grow Devaluation of lari leads to general price increases, dampening sales growth What next for retailing? OPERATING ENVIRONMENT Informal retailing Opening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscape Cash and carry Seasonality Back to school New Year Payments Delivery and collections Emerging business models MARKET DATA Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 15 Retailing GBO Company Shares: % Value 2017-2021 Table 16 Retailing GBN Brand Shares: % Value 2018-2021 Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026 Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026 Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026 Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMER SOURCES Summary 2 Research Sources MODERN GROCERY RETAILERS IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Modern grocery retailers fare better than other retailers MAF Hypermarkets Georgia retakes leading position from second-placed Nikora JSC Hypermarkets set to grow with expansion of Nikora XL PROSPECTS AND OPPORTUNITIES Modern grocery will pass out traditional grocery by 2026 Modern grocery retailers set to see continued growth boosted by performance of convenience stores Hypermarkets challenging traditional outdoor markets and bazaars with low prices CHANNEL DATA Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021 Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021 Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021 Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026 Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026 Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026 Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 TRADITIONAL GROCERY RETAILERS IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 accelerates decline, as consumers flock to modern grocery retailers Key traditional grocery retailers focus on bakery products Continuing demand for fresh products provides a lifeline to traditional grocery retailers in increasingly competitive environment PROSPECTS AND OPPORTUNITIES Value decline continues as modern grocery and e-commerce eats up value share Impulse purchases to support traditional grocery retailers Traditional grocery retailers also face competition from informal markets CHANNEL DATA Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Retail value sales recover as stores reopen, even if they do not reach pre-pandemic levels yet LC Waikiki Magazacilik Hizmetleri Tic continues to lead channel, positioning itself as an economy brand Growing popularity of e-commerce poses a challenge to small, independent apparel and footwear specialist retailers PROSPECTS AND OPPORTUNITIES People will update their wardrobes as they socialise again Ongoing development of shopping centres continues to support growth of apparel and footwear specialist retailers Product area largely dependent on tourists CHANNEL DATA Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 HEALTH AND BEAUTY SPECIALIST RETAILERS IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Pharmacies continue to perform well, while beauty retailers see sales recover PSP Group remains leader through strong marketing and advertising efforts Currency devaluation has less impact on health products than on other products PROSPECTS AND OPPORTUNITIES Beauty specialist retailers and pharmacies will register steady value growth over the forecast period Chemists/pharmacies poised for continued growth in line with increased health awareness Beauty specialist retailers benefit from the growing number of shopping centres CHANNEL DATA Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026 MIXED RETAILERS IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS One small chain pioneers mixed retailers in Georgia Strong growth in 2021 represents only partial sales recovery from 2020 PROSPECTS AND OPPORTUNITIES Low-priced positioning and wide range likely to make variety stores a shopping destination for price-sensitive consumers in forecast period Best Price likely to expand further, while new investors could be attracted by growing popularity of bargain shopping DIRECT SELLING IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Easing of COVID-19 related restrictions helps direct sellers recover value sales Avon Oriflame and Faberlic continue to dominate channel Oriflame Georgia continues to add to its portfolio, offering products beyond beauty and personal care PROSPECTS AND OPPORTUNITIES Lower value growth than review period, with economy brands driving value sales No signs of direct selling expanding beyond beauty and personal care over the forecast period E-commerce likely a threat to direct selling growth over the forecast period CHANNEL DATA Table 84 Direct Selling by Category: Value 2016-2021 Table 85 Direct Selling by Category: % Value Growth 2016-2021 Table 86 Direct Selling GBO Company Shares: % Value 2017-2021 Table 87 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 88 Direct Selling Forecasts by Category: Value 2021-2026 Table 89 Direct Selling Forecasts by Category: % Value Growth 2021-2026 E-COMMERCE (GOODS) IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Reopening of stores slows down growth of e-commerce in 2021 Goodwill edges past Amazon, thanks to huge boost in value sales of grocery Amazon.com remains leader due to wide range and wide awareness PROSPECTS AND OPPORTUNITIES Increasing access to faster internet speeds will drive value growth Popularity of international e-commerce sites affected by currency devaluation Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth CHANNEL DATA Table 94 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 95 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 96 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 97 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 98 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 99 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026 MOBILE E-COMMERCE (GOODS) IN GEORGIA KEY DATA FINDINGS 2021 DEVELOPMENTS Online food delivery companies drive value sales in mobile e-commerce Mobile e-commerce remains in a nascent stage in 2021 Growing number of players expected to launch mobile retail apps over the forecast period PROSPECTS AND OPPORTUNITIES More affordable mobile date packages will drive value sales Older people becoming more open to mobile e-commerce Expanding coverage by mobile operators to further support the development of mobile e-commerce CHANNEL DATA Table 90 Mobile E-Commerce (Goods): Value 2016-2021 Table 91 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 92 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 93 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
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