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ブルガリアでのホームショッピングHomeshopping in Bulgaria ブルガリアのホームショッピングの売上は主にテレビショッピングから発生しており、このチャンネルは国内のテレビ広告の状況に大きく依存している。レビュー期間終了後、大手放送局であるノヴァとbTVが新しい商業... もっと見る
サマリーブルガリアのホームショッピングの売上は主にテレビショッピングから発生しており、このチャンネルは国内のテレビ広告の状況に大きく依存している。レビュー期間終了後、大手放送局であるノヴァとbTVが新しい商業政策を導入した。業界の専門家は、これによって少なくとも10％の広告料金の値上げが行われたと推定している。2020年、パンデミックにより消費者が自宅で過ごす時間が増えたことを考えると、ホームショッピングという伝統的な営業モデルが恩恵を受けた...Euromonitor Internationalの調査レポート「ブルガリアのホームショッピング」は、業界を牽引する主要トレンドと開発に関する洞察を提供しています。本レポートでは、すべての小売チャネルを調査し、セクターの洞察を提供しています。ハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容小売店、衣料・靴小売店、家具・調度品店、DIY・ハードウェア店、耐久財小売店、レジャー・個人用品小売店などのチャネルを対象としています。また、主要な小売業者のプロフィールと、その業績および直面している課題についての分析も掲載しています。また、自動販売機、ホームショッピング、インターネット通販、ダイレクト販売など、無店舗型小売業に関する分析も行っています（提供可能な場合）。 対象製品アパレルとフットウェア ホームショッピング、ビューティーとパーソナルケア ホームショッピング、家電製品 ホームショッピング、家電製品 ホームショッピング、コンシューマーヘルス ホームショッピング、食品と飲料 ホームショッピング、ホームケア ホームショッピング、ホームセンターとガーデニング ホームショッピング、ホームウェアとホームファニシング ホームショッピング、メディア製品 ホームショッピング、その他のホームショッピング、パーソナルアクセサリーとアイウェア ホームショッピング、ペットケアホームショッピング、従来のおもちゃとゲームホームショッピング、ビデオゲーム・ハードウェアホームショッピング。 データ範囲：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ホームショッピング市場の詳細なイメージを得ることができます。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレイヤー、主要ブランドの理解。 * 5年後を予測することで、今後の市場の発展がどのように予測されるかを評価することができます。 ユーロモニター・インターナショナルは、40年以上にわたり市場調査レポート、ビジネス参考書、オンライン情報システムを発行してきました。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Homeshopping in BulgariaEuromonitor International April 2022 List Of Contents And Tables HOMESHOPPING IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic provides modest boost to growth Leader Studio Moderna EOOD follows multi-channel strategy Consumer health homeshopping boosted by pandemic PROSPECTS AND OPPORTUNITIES E-commerce expansion will make it difficult for homeshopping to grow Homeshopping players will seek to boost consumer loyalty Consumer health will remain the top performer CHANNEL DATA Table 1 Homeshopping by Category: Value 2016-2021 Table 2 Homeshopping by Category: % Value Growth 2016-2021 Table 3 Homeshopping GBO Company Shares: % Value 2017-2021 Table 4 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 5 Homeshopping Forecasts by Category: Value 2021-2026 Table 6 Homeshopping Forecasts by Category: % Value Growth 2021-2026 RETAILING IN BULGARIA EXECUTIVE SUMMARY Retailing in 2021: The big picture Pandemic sees e-commerce (goods) constant value sales almost double Discounters continue to gain ground on more established grocery retail channels Pandemic drives surge in food and drink e-commerce What next for retailing? OPERATING ENVIRONMENT Informal retailing Opening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscape Cash and carry Seasonality Christmas Back to School Payments Delivery and collection Emerging business models MARKET DATA Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 9 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 11 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 17 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 19 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 23 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 25 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 29 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 31 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 33 Retailing GBO Company Shares: % Value 2017-2021 Table 34 Retailing GBN Brand Shares: % Value 2018-2021 Table 35 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 36 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 37 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 38 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 39 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 40 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 41 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 42 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 48 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 49 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 50 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMER SOURCES Summary 2 Research Sources
SummaryHomeshopping sales in Bulgaria are generated primarily from TV shopping, making the channel heavily dependent on the state of TV advertising in the country. Towards the end of the review period, the two leading broadcasters, Nova and bTV, introduced new commercial policies. Industry experts estimated that these led to at least a 10% hike in advertising prices. Given that consumers spent more time at home during 2020 due to the pandemic, the traditional operating model of homeshopping benefitted... Table of ContentsHomeshopping in BulgariaEuromonitor International April 2022 List Of Contents And Tables HOMESHOPPING IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic provides modest boost to growth Leader Studio Moderna EOOD follows multi-channel strategy Consumer health homeshopping boosted by pandemic PROSPECTS AND OPPORTUNITIES E-commerce expansion will make it difficult for homeshopping to grow Homeshopping players will seek to boost consumer loyalty Consumer health will remain the top performer CHANNEL DATA Table 1 Homeshopping by Category: Value 2016-2021 Table 2 Homeshopping by Category: % Value Growth 2016-2021 Table 3 Homeshopping GBO Company Shares: % Value 2017-2021 Table 4 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 5 Homeshopping Forecasts by Category: Value 2021-2026 Table 6 Homeshopping Forecasts by Category: % Value Growth 2021-2026 RETAILING IN BULGARIA EXECUTIVE SUMMARY Retailing in 2021: The big picture Pandemic sees e-commerce (goods) constant value sales almost double Discounters continue to gain ground on more established grocery retail channels Pandemic drives surge in food and drink e-commerce What next for retailing? OPERATING ENVIRONMENT Informal retailing Opening hours Summary 1 Standard Opening Hours by Channel Type 2021 Physical retail landscape Cash and carry Seasonality Christmas Back to School Payments Delivery and collection Emerging business models MARKET DATA Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 9 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 11 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 17 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 19 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 23 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 25 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 29 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 31 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 33 Retailing GBO Company Shares: % Value 2017-2021 Table 34 Retailing GBN Brand Shares: % Value 2018-2021 Table 35 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 36 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 37 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 38 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 39 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 40 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 41 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 42 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 48 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 49 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 50 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026 DISCLAIMER SOURCES Summary 2 Research Sources
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