Summary

Sales of toys and games in Germany performed very well in 2020, posting the strongest value growth across the entire review period. Even before 2020, there was already an underlying desire amongst parents in Germany, and to some extent grandparents, to purchase products that could serve both to allow children to enjoy playing and aid their development at the same time. In 2020, this factor played an even bigger role than in previous years due to the lockdowns imposed by the Government that force...

Euromonitor International's Toys and Games in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ページTOPに戻る

Table of Contents

Toys and Games in Germany
Euromonitor International
August 2021

List Of Contents And Tables

TOYS AND GAMES IN GERMANY
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Company response
Retailing shift
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2015-2020
Table 2 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 4 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 5 Distribution of Toys and Games by Format: % Value 2015-2020
Table 6 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN GERMANY
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts demand for traditional toys and games
Licences manages to thrive despite lack of new blockbusters
More focus on Kidults segment
RECOVERY AND OPPORTUNITIES
Back to (new) normal after pandemic-driven heights
Licensed toys to be boosted by streamed films and video games
E-Commerce as a norm
CATEGORY DATA
Table 22 Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 23 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 24 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
Table 25 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
Table 26 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
Table 27 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
Table 28 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
Table 29 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
Table 30 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025
VIDEO GAMES IN GERMANY
KEY DATA FINDINGS
2020 IMPACT
Video games: A welcome pastime for consumers during COVID-19
Main video game producers shift focus towards in-game purchases
E-Sports still not mainstream
RECOVERY AND OPPORTUNITIES
COVID-19 pandemic as an accelerator for future growth
Static consoles expected to grow due to Sony, Microsoft and Nintendo releases
Console games will finally shift from physical towards digital
CATEGORY DATA
Table 8 Sales of Video Games by Category: Value 2015-2020
Table 9 Sales of Video Games by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Video Games: % Value 2016-2020
Table 11 LBN Brand Shares of Video Games: % Value 2017-2020
Table 12 NBO Company Shares of Video Games Hardware: % Value 2016-2020
Table 13 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
Table 14 NBO Company Shares of Video Games Software: % Value 2016-2020
Table 15 Distribution of Video Games by Format: % Value 2015-2020
Table 16 Distribution of Video Games Hardware by Format: % Value 2015-2020
Table 17 Distribution of Video Games Software by Format: % Value 2015-2020
Table 18 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
Table 19 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
Table 20 Forecast Sales of Video Games by Category: Value 2020-2025
Table 21 Forecast Sales of Video Games by Category: % Value Growth 2020-2025