Summary

The diabetic footwear business in South Africa is forging its own route as it enters a country known for its hardiness and sunshine. There is no denying the need for specific shoes to cushion delicate feet and avoid complications, especially with over 4 million documented cases. This tale, however, is more than just one of medical necessity; it's a colorful dance of comfort, invention, and culture. With bigger toe boxes and breathable fabrics that pay homage to classic clothing designs, local designers are adding flair to the mix. Sneakers that are equipped with features like temperature control and pressure mapping are becoming increasingly popular since they let people move with confidence in social situations as well as on daring excursions. Government programs that increase access through collaborations with manufacturers and insurance coverage are driving this move towards preventative care. However, there are still barriers related to pricing, and crossing the digital gap to inform patients and healthcare professionals about possible solutions is an additional difficulty. Raising awareness could be aided by educational programs and public health campaigns. Consumer expenditure on wellness and healthcare items is influenced by levels of disposable income and economic stability. Market expansion results from South Africans having the money to spend on specialized medical supplies like diabetic footwear. The market benefits from government programs and policies that support diabetes control and preventative healthcare practices. Programs and policies that offer assistance could increase the accessibility and cost of diabetic footwear. The way that cultures see health and wellness can have an impact on consumer behavior. The market for diabetic footwear may be driven by a societal emphasis on preventative healthcare and the significance of addressing issues associated with diabetes. Consumers' access to the market in South Africa may be impacted by the availability of diabetic footwear through a variety of distribution channels, including pharmacies, specialized shops, and internet platforms. The aging population is one factor that can fuel the diabetic footwear market's expansion, since diabetes and its comorbidities are more common in the elderly.

According to the research report "South Africa diabetic footwear market overview, 2029," published by Bonafide Research, the South Africa diabetic footwear market is expected to add more than USD 20 million from 2024 to 2029. A greater number of people in South Africa may need diabetic footwear in order to manage and avoid related issues as a result of the rising incidence of diabetes. Preventive strategies, such as taking good care of one's feet, are likely to receive more attention as diabetes and its complications become more widely known. The market for diabetic footwear may be driven by this awareness. People are becoming more proactive in controlling their health, and there is a global trend toward preventative healthcare. Diabetic footwear is in line with this preventative healthcare strategy as it is made to avoid foot-related issues. The market can grow more quickly if there is a strong healthcare infrastructure in place, with medical specialists who can prescribe or recommend diabetic footwear. The market may benefit from government programs and policies that emphasize diabetes control and preventative healthcare practices. The accessibility of diabetic footwear may be improved by supportive legislation or financial assistance programs. Stability in the economy and rising levels of disposable income might affect how much consumers spend on wellness and healthcare products, such as diabetic shoes. If there is a strong cultural focus on health and wellness in South Africa, it may have an impact on consumer behaviour by motivating people to spend money on items that promote general wellbeing, like diabetic footwear. Diabetes incidence is frequently higher in older populations. The aging of South Africa's population may increase the need for diabetic footwear among the elderly. The market for diabetic footwear might expand as a result of improvements in comfort, breathability, and support characteristics brought about by technological and material advancements.

Based on product type, the market is divided into shoes, slippers, sneakers, sandals, and others (socks). Shoes are the most preferred segment. The diabetic shoe market in South Africa is seeing a rise in the popularity of sneakers. The shock-absorbing and supportive features of sneakers are essential for diabetics, who frequently suffer from neuropathy and foot abnormalities. Sneakers' cushioning and stability help lessen pressure on delicate areas and shield against ulcers. An increasing number of South Africans are leading busy, carefree lifestyles. This change is supported by sneakers, which enable people with diabetes to engage in social and athletic activities without sacrificing comfort or style. The increased demand for affordable, fashionable, and comfortable foot health management solutions is reflected in the growing popularity of sneakers in the South African diabetic footwear market.

Based on the foot condition type, the market is divided into neuropathy, ulcers, and deformities. Ulcers are dominating. Podiatrists and diabetes educators are among the medical specialists who are essential in recommending particular kinds of diabetic footwear based on the needs of each patient. The ulcer sector may become more dominant if South African healthcare providers actively recommend and prescribe diabetic footwear as a means of preventing ulcers. Healthcare systems are beginning to focus more on preventive treatment as they realize how important appropriate footwear is in preventing diabetic foot sores and amputations. Investments in ulcer prevention products within the footwear industry are motivated by this awareness. The South African government is taking steps to provide access to specialized footwear through collaborations with manufacturers and insurance coverage, realizing the necessity of treating diabetic foot ulcers. The ulcer segment is growing as a result of this increase in accessibility. To increase adoption, it is imperative to educate patients and healthcare providers about the benefits of customized footwear in preventing ulcers.

Based on the type of end users, the market can be categorized into men, women, and kids. Among all the segments, women are the most popular choice. Comfort and style are two things that women tend to look for in shoes. Women's diabetic shoes may have characteristics that accommodate these inclinations, increasing their appeal to female buyers. Women's choices of diabetic footwear may be influenced by their everyday activities and way of life at work. Women's diabetic footwear solutions may become more popular if they are adaptable and appropriate for a range of settings. Women's decisions about diabetic footwear may be influenced by marketing tactics and educational programs. Consumer decisions may be influenced by informational campaigns emphasizing the value of diabetic footwear and the significance of foot health. Women may be more likely to seek medical attention, see doctors frequently, and follow prescription guidelines. Women may be more inclined to heed healthcare practitioners' advice to use diabetic footwear if they are made actively.

Based on the type of distribution channel, the market can be categorized into hypermarkets, supermarkets, conventional stores, specialty stores, and online retail. It's possible that hypermarkets are expanding the range of goods they sell by adding health and wellness items. Given that it is a healthcare product, diabetic footwear might be found at hypermarkets' health and wellness departments. Hypermarket chains and diabetic footwear manufacturers may partner to bring these products into their stores. Reaching a larger customer base could be the motivation for these kinds of partnerships.

Considered in this report:
• Geography: South Africa
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report:
• South Africa diabetic footwear market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Shoes
• Slippers
• Sneakers
• Sandals
• Others(Socks)

By Foot Condition:
• Neuropathy
• Ulcers
• Deformities

By Distribution Channel:
• Specialty store
• Hypermarket / supermarket
• Online Platform
• Others(Pharmacy store, Brand Outlets)


By End Use:
• Women
• Men
• Kids

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Diabetic Footwear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents