Summary

The youth demographic plays a significant role in driving the sneaker market in Saudi Arabia. Young consumers are often early adopters of fashion trends, and the appeal of sneakers as a versatile and stylish footwear option resonates strongly with this demographic. Given the importance of sports and fitness, athletic-inspired sneakers remain popular in Saudi Arabia. Sneaker designs associated with sports and endorsed by athletes can have a strong appeal to consumers with active lifestyles. Sneaker designs sometimes incorporate cultural elements that resonate with the local consumer base. This cultural sensitivity enhances the connection between consumers and certain sneaker models. In addition to mainstream brands, there is a growing interest in luxury sneakers among certain segments of the Saudi market. High-end and designer sneakers have found a niche among consumers looking for premium and exclusive footwear. Sneaker brands often release special editions and colorways tied to significant cultural events, such as Eid al-Fitr and Eid al-Adha. These releases cater to the tradition of gift-giving and celebratory purchases during festive seasons. Sneakers that emphasise comfort and versatility align with the Saudi Arabian tradition of family and community gatherings. Sneakers are often chosen for their practicality, allowing individuals to engage in various activities while maintaining a sense of style. There is a growing trend towards integrating sneakers with traditional attire, such as thobes and abayas. This fusion of modern footwear with traditional clothing reflects a contemporary style that resonates with younger generations.

According to the research report "Saudi Arabia Sneakers Market Overview, 2029," published by Bonafide Research, the Saudi Arabia Sneakers market is anticipated to grow at more than 4.50% CAGR from 2024 to 2029. Saudi Arabia has a predominantly young population, with a significant percentage of the population being youth. Young consumers are often early adopters of fashion trends, and their preferences contribute significantly to the demand for sneakers. The country has undergone cultural shifts and modernization, leading to changes in fashion preferences. Sneakers, being a versatile and modern footwear choice, align well with evolving cultural and fashion norms in Saudi Arabia. Global fashion trends, including those related to sneakers, have a strong impact on consumer preferences in Saudi Arabia. The influence of international brands and styles contributes to the demand for sneakers that are in line with global fashion aesthetics. A growing trend involves integrating sneakers with traditional attire, such as thobes and abayas. This fusion of modern and traditional elements has contributed to the versatility of sneakers and their acceptance in various settings. Social media platforms play a crucial role in shaping fashion trends and driving consumer demand. Influencers and celebrities often showcase sneakers on social media, influencing the choices of their followers and contributing to the overall demand for popular styles. The convenience of online shopping has significantly contributed to the demand for sneakers. Consumers can explore a wide variety of styles, brands, and sizes on e-commerce platforms, making it easier to find and purchase their desired sneakers.

Based on the product types, they are segmented into low-top sneakers, mid-top sneakers, and high-top sneakers. Among them, in Saudi Arabia, low-top sneakers lead the market. Saudi streetwear culture, which frequently incorporates low-top trainers, has a significant impact on fashion. The Saudi Arabian customer base is drawn to streetwear trends. The climate in Saudi Arabia, characterised by high temperatures and dry conditions, influences the preference for low-top sneakers. Low-top designs provide more breathability and allow for better ventilation, making them suitable for warm weather. Low-top sneakers are often associated with a casual and versatile style that can be easily incorporated into various outfits. Their sleek and streamlined design makes them suitable for both casual and semi-formal occasions. The trend of integrating sneakers with traditional attire, such as thobes for men and abayas for women, contributes to the popularity of low-top sneakers. The less bulky and more streamlined profile of low-tops might align well with the aesthetics of traditional clothing. The offerings and marketing strategies of popular sneaker brands can heavily influence consumer choices. Renowned brands emphasise and promote low-top sneaker models; it can contribute to the market. Based on the distribution channel, which includes offline and online, among them, offline contributes the majority of the market share. Physical retail stores offer a unique in-store shopping experience, allowing consumers to try on sneakers, feel the materials, and assess the fit before making a purchase. This tactile experience is particularly important for footwear, where comfort and fit are crucial considerations. Consumer habits in Saudi Arabia may still lean towards traditional in-store shopping, especially for fashion and footwear. Cultural factors, shopping traditions, and the enjoyment of the physical shopping process contribute to the growth of offline channels.

In terms of the end user, they are bifurcated into men, women, and kids. In Saudi Arabia, women significantly use sneakers. Saudi Arabian fashion trends, including the rise of street wear and athleisure, have had a significant impact on women's fashion worldwide, including in Saudi Arabia. Sneakers, as a key element of these trends, have gained popularity among women seeking modern and trendy footwear. The evolving role of women in Saudi Arabian society, with an increasing emphasis on empowerment and independence, has contributed to changes in fashion choices. Women choose sneakers as a symbol of comfort, self-expression, and an active lifestyle. There has been a growing cultural acceptance of women wearing sneakers as part of their everyday attire. Sneakers are now seen as a fashionable and acceptable choice for various occasions, including social events and casual outings. The emphasis on health and wellness, coupled with an interest in fitness and sports, has led to a preference for comfortable and supportive footwear. Sneakers cater to women with active lifestyles, providing the necessary comfort for daily activities. The availability of diverse sneaker designs, including styles that cater specifically to women, has expanded choices for female consumers. Sneaker brands have recognised the demand and have introduced a wide range of designs, colours, and patterns targeting women.

Considered in this report:
• Geography: Saudi Arabia
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report:
• Saudi Arabia Sneakers market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Types
• Low-Top Sneakers
• Mid-Top Sneakers
• High-Top Sneakers

By End User
• Men
• Women
• Kids

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sneakers, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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