Summary

A chronic illness that affects millions of individuals worldwide is diabetes. Millions of individuals in Italy suffer from diabetes, and this figure is projected to rise in the years to come as a result of factors like an aging population and a rise in obesity. The demand for diabetic footwear has been impacted by Italy's aging population and the country's high diabetes prevalence. Specialized footwear may be required due to an increased incidence of diabetes in an older population. The degree of knowledge that patients and healthcare providers have about diabetic foot care can impact the growth of the market. Market growth may be aided by campaigns to inform people about the value of diabetic footwear in avoiding complications. Consumers are drawn in by developments in diabetic footwear materials and technologies that offer features like breathability, support, and cushioning. Businesses have a competitive edge when they engage in R&D to make diabetic footwear that is more efficient and comfortable. The market for diabetic footwear is mostly driven by the prevalence of the disease. Like many other nations, Italy has seen an increase in the number of diabetes cases, particularly as a result of aging populations and changing lifestyles. There are a few major players that control the majority of the diabetic footwear market in Italy, Podartis, Danli, and O.F.F. These businesses provide a large selection of diabetic-friendly shoes, boots, and sandals. In addition, there are a number of smaller companies operating in the industry, most of which concentrate on specific niches like children's diabetic footwear or footwear for individuals with serious foot issues. The market for diabetic footwear in Italy has a promising future. It is anticipated that the industry will keep expanding in the upcoming years. Opportunities will arise for both local and foreign businesses in the market as a result of this increase. Italy has a long history of producing specialty shoes; in fact, some companies focus only on developing shoes for people with diabetes. This commitment creates a deep understanding of biomechanics and foot care, enabling businesses such as Podartis and Calzaturificio Tretér to create cutting-edge products that are especially suited to the needs of people with diabetes.

According to the research report "Italy Diabetic Footwear Market Overview, 2029," published by Bonafide Research, the Italy Diabetic Footwear Market is expected to add more than USD 40 million from 2024 to 2029. Like many other industrialized countries, Italy is seeing an increase in the number of people with diabetes. In order to avoid foot issues, this generates a large need for specific footwear. The Italian healthcare system places a strong emphasis on preventative treatment, promoting early intervention and individualized strategies, which include wearing appropriate footwear solutions. Fashion is important to Italians, and they value fine craftsmanship. Comfort and functionality are combined with fashionable and aesthetically pleasing designs by diabetic footwear makers to address this. The emphasis on robust, cozy, and classic solutions aligns with Italians' desire for wellbeing and quality, which drives the market's expansion even more. The industry is also growing because of rising awareness, government initiatives, and the accessibility of stylish, customized footwear. The high price of diabetic shoes and the accessibility of inferior shoes at reduced costs, however, may impede the market's expansion. In addition, the introduction of fresh brands and unexplored markets may present growth prospects in the years to come. Technological and material advancements in diabetic footwear, such as materials that are breathable and moisture-wicking, shock absorption, and pressure-relieving features, can improve the items' attractiveness.

Based on product type, the market is divided into shoes, slippers, sneakers, sandals, and others (socks). Shoes are the most preferred segment. Diabetes shoes lessen the chance of applying too much pressure to particular parts of the foot, which could otherwise result in ulcers. Shoes for diabetics frequently have insoles composed of materials that absorb shock and offer additional cushioning. This is especially crucial for those with diabetic neuropathy because it lessens the chance of trauma that could result in ulcers by shielding the feet from the effects of walking and other daily activities. The shoe footwear type was the most popular among them in 2019, and the product sector is predicted to continue to lead the market in the years to come due to men's and women's increased desire for shoes. The population that works in offices always loves to wear shoes because formal attire calls for shoes, which is driving up demand for these shoes and propelling the market's growth in this particular segment.

Based on the foot condition type, the market is divided into neuropathy, ulcers, and deformities. One common consequence among diabetics is diabetic foot ulcers. In fact, the Italian diabetic footwear industry is seeing tremendous growth in the deformity category. When it comes to shoes, people with foot abnormalities have certain demands and preferences. In order to address this, the deformity section provides a greater selection of alternatives, such as widened toe boxes, customized inserts, and adjustable features. Effective protection is ensured, pain and discomfort are decreased, and people are empowered to continue leading active lives since this customization. Dedicated companies that focus on creating solutions exclusively for abnormalities, such as Podartis and Calzaturificio Tretér, specialize in diabetic footwear. Customers looking for customized solutions gain confidence and trust from this.

Based on the type of end users, the market can be categorized into men, women, and kids. Women’s are the leading ones. The Italian diabetic footwear market's growth in the men's category is impacted. Italians place a high value on health and preventive care, which makes them more open to embracing products that are health-focused, such as diabetic footwear. Furthermore, an emphasis on personal style and fashion increases demand for solutions that are aesthetically pleasing, such as those available for males. As men's feet are often longer and wider than women's, good fit and design must be taken into account. Furthermore, when it comes to footwear, men frequently place a different priority on trends and aesthetics than women. Italian manufacturers are responding to these desires by providing fashionable and cozy choices made especially for males with diabetes.

Based on the type of distribution channel, the market can be categorized into hypermarkets, supermarkets, conventional stores, specialty stores, and online retail. Hypermarket is leading in the Italian market. In the Italian diabetic footwear market, online retail is growing. Online purchasing provides unmatched convenience, enabling people with diabetes to browse and buy footwear from the comfort of their homes, regardless of their location or level of mobility. This is especially appealing in places where specialty stores are hard to come by. The increasing significance of the online retail segment in the diabetic footwear market in Italy is indicative of a trend towards convenience, accessibility, and well-informed consumer choices. Online stores have the potential to significantly contribute to the convenient availability of a greater variety of fashionable and functional footwear solutions for people with diabetes by solving current challenges and utilizing their own capabilities.

Considered in this report:
• Geography: Italy
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report:
• Italy Coconut product market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:
• Shoes
• Slippers
• Sneakers
• Sandals
• Others(Socks)

By Foot Condition:
• Neuropathy
• Ulcers
• Deformities

By Distribution Channel:
• Specialty store
• Hypermarket / supermarket
• Online Platform
• Others(Pharmacy store, Brand Outlets)


By End Use:
• Women
• Men
• Kids

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Diabetic Footwear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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