Summary

The globe has recognized India's dairy development program as one of the country's most successful developmental initiatives in the contemporary era. India is currently the world's biggest producer of milk. One of the most promising industries is milk and milk products, which is really commendable. Uttar Pradesh, Punjab, Haryana, Rajasthan, Gujarat, Maharashtra, Andhra Pradesh, Karnataka, and Tamil Nadu are the Indian states with an excess of milk. These states that have an excess of milk are where the majority of milk products are manufactured. The national buffalo herd's improvement and improved genetic material obtained mostly through cattle crossbreeding have contributed significantly to productivity growth. Production and productivity have also increased as a result of the gradual adoption of better husbandry techniques, the expansion of the area under fodder, the improvement of veterinary care accessibility, the expansion of the area under fodder, and the advancements made in the fight against endemic and epidemic cattle diseases. The growing demand for dairy products in India is mostly caused by the country's widespread dairy consumption. Accordingly, the market is being stimulated by beneficial measures that the Indian government has implemented to promote the dairy sector in order to raise milk productivity and improve the income of dairy farmers. Additionally, the nation's fast urbanization is driving up demand for flavored yogurt, cheese, and other processed dairy products, which in turn is driving the industry. Furthermore, in order to contribute to the market, big manufacturers are concentrating on strategic marketing and advertising techniques including the launch of new tastes and value-adding product variations. The inaugural chairman of NDDB was Dr. Verghese Kurien, who is well-known in India as the "Father of White Revolution." Dr. Kurien and his team started working on the project's launch, which called for the establishment of Anand-pattern cooperatives in milk sheds all throughout the nation, from which cooperatives would transport liquid milk produced and purchased to cities.

According to the research report "India Dairy Products Market Overview, 2029," published by Bonafide Research, the India Dairy Products Market is expected to grow with more than 7.50% from 2024 to 2029. Value-added dairy products are in high demand, particularly from urban consumers. This is explained by rising disposable incomes, urbanization, and a more cosmopolitan palate as the middle class in India is exposed to more foreign dairy products including probiotics, flavored yoghurts, and cheeses. Since milk is traditionally viewed as a source of strength and vitality, the long-standing belief in the nutritional superiority of dairy products contributes to the expansion of the Indian dairy sector. Products that emphasize nutritional content have built out a niche thanks to a push towards health and wellness. Technology adoption in the dairy industry is critical to the market's expansion, according to research on the Indian dairy business. New developments in cold storage, supply chain optimization, and dairy cooperative digitalization are allowing farmers to connect with customers more quickly while maintaining product freshness. Furthermore, a new sales channel has been made possible by the rise of e-commerce sites devoted to dairy and its derivatives, allowing even local dairy firms to reach a pan-Indian audience. The demand for dairy products in India is being further stimulated by the growing emphasis on organic and sustainable dairy farming. A growing number of conscientious buyers are looking for goods from farms that follow eco-friendly, humane methods that guarantee the wellbeing of the cattle and reduce their negative effects on the environment. Consequently, luxury dairy brands that offer organic, grass-fed, and pure dairy products are proliferating.

Based on the product type, the market is divided into Milk, Cheese, Yogurt, Desserts, Butter, cream, others. Indian culture has been profoundly rooted in milk and milk products for ages. Because they offer important minerals including calcium, vitamin D, and protein, they are regarded as a crucial component of a balanced diet. Milk is a flexible and easily accessible food because it is frequently eaten pure or combined with other traditional meals like paneer, lassi, curd, and ghee. When it comes to cost and accessibility, milk is often more available to a larger variety of consumers than other dairy products like cheese and yogurt. This is especially true in rural areas, where households typically produce their own milk. The supply chain and distribution network have been further enhanced by the creation of milk cooperatives and government programs like Operation Flood, making milk easily accessible even in distant areas.

Based on the Distribution channel, the market is divided into Supermarket/Hypermarket, Specialty Stores, Convenience Stores, online retail, Others. Supermarkets and hypermarkets are easily accessible to a broad population because they are frequently situated in convenient urban and suburban regions. These businesses are very popular for buying everyday basics like dairy goods because they are easily accessible. In India, milk is taken in a variety of ways to suit nutritional requirements and personal tastes. A variety of tastes and price ranges are accommodated by full-cream, toned, double-toned, and flavored milk. Not to mention, the increasing trend of consuming food while on the go has increased demand for portable packaging such as single-serve pouches and tetra packs.

Considered in this report:
• Geography: India
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report:
• India Dairy Products market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By product type:
• Milk
• Cheese
• Yogurt
• Desserts
• Butter
• cream
• Others

By Distribution channel:
• Supermarket/Hypermarket
• Specialty Stores
• Convenience Stores
• Online retail
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the coconut Products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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