Summary

Farming has traditionally been a highly-labour intensive method in Brazilian agriculture. Moreover, the average hourly real wage for nonsupervisory hired farm workers has increased over the last few years, which has further instigated the demand for tractors in the country. Brazil is the second largest exporter of agricultural products globally, behind only the United States. Due to advancements in agricultural technology that benefit farmers all over the world, Brazilian farmers today are creating thriving agricultural operations on land that was considered agriculturally useless for hundreds of years. In addition, these operations are more productive, allowing for more harvest, and using less land. Moreover, governments in a number of developing nations are providing subsidies and financial aid to help with the automation of key agricultural processes. Furthermore, as a result of different technical breakthroughs, modern tractors with pre-installed GPS and telematics systems have emerged. The global agriculture tractor market is likely to be driven by the rising popularity of automated tractors, as well as the widespread use of wireless connectivity for remote monitoring, which can be used for agriculture purposes. Due to technological breakthroughs that are altering farming and agricultural processes, the industry is also gaining attraction. Agricultural tractors with self-driving capabilities are projected to boost productivity and efficiency in the industry. CNH Industrial NV, Escorts Limited, and Deere and Company have all already released concepts for autonomous and electrified tractors.

According to the research report "Brazil Agriculture Tractor Market Overview, 2029," published by Bonafide Research, the Brazil Agriculture Tractor market was valued more than USD 1.80 Billion in 2023. The market for agricultural tractor machinery in Brazil is expanding significantly due to the country's changing agricultural landscape, which includes a variety of crops and terrains that require strong and adaptable tractors to effectively satisfy the specific needs of different farming operations. Furthermore, the growing utilisation of contemporary mechanised farming methods, such as precision farming and sustainable approaches, has increased the need for tractors that are both environmentally benign and technologically sophisticated. The market is expanding due to a number of advantageous government subsidies, financing alternatives, and incentives that encourage farmers to purchase tractors, hence fostering mechanization and increasing overall agricultural production. In addition, the growing emphasis on crop diversification, including the use of corn, soybeans, and sugarcane, has increased the need for tractors designed specifically for these kinds of crops. In addition, another significant factor driving expansion is the growing recognition of the value of farm mechanization in mitigating labor shortages and enhancing productivity. Additionally, as Brazilian agriculture becomes more export-oriented, farmers' efforts to efficiently fulfill global demand have sparked a need for high-performance tractors, which in turn has fueled market expansion. Brazil is a major global producer and exporter of agricultural products, specializing in soybeans, sugarcane, corn, coffee, and meat, among other diversified commodities. The demand for agricultural tractors to mechanize farming activities and boost productivity is fueled by the rise of agribusiness, which is driven by ideal climate conditions, an abundance of arable land, and technical advancements. Large-scale farming has become more prevalent in Brazil, especially in states like Mato Grosso, Bahia, and Paraná.

To manage large land expanses and realize economies of scale, large farms need effective mechanization technologies. Large-scale farming operations are served by tractors with larger horsepower ratings and sophisticated features. Investments in infrastructure, such as irrigation systems, road networks, and storage facilities, improve rural connection and make it easier for farmers to operate across large geographic areas. Tractors facilitate the effective movement of agricultural inputs and outputs by playing a critical role in land preparation, transportation, and logistics.

Based on the Engine Power, the market is divided into 30 HP, 30 HP - 100 HP, 100 HP - 200 HP, and Above 200 HP. In the Brazilian agricultural tractor market, the 30 HP–100 HP category is leading the market, while the 100 HP–200 HP segment is also seeing notable growth. Large tracts of land are used for agriculture in Brazil, and many farmers run prosperous large-scale farms there. The power and capability required to effectively manage huge land tracts, carry out labour-intensive jobs, and operate large tools like planters, sprayers, and harvesters are provided by tractors in the 100 HP to 200 HP range.

Based on the Drive Type, the market is divided into 2WD, 4WD. The Brazilian agriculture tractor industry is seeing a rise in the significance of the 4WD (Four-Wheel Drive) segment. Brazil's topography is varied and difficult, with large plains, hilly regions, and spots that receive a lot of rain. Better traction, stability, and maneuverability are provided by 4WD-capable a tractor, which makes them ideal for traversing the variety of terrain conditions typical in Brazilian agriculture. Tractors that work well in muddy, damp, or uneven fields are essential for farmers, especially in the planting and harvesting seasons.

Based on the Level of Autonomy, the market is divided into Manual Tractor Vehicle, Autonomous Tractor Vehicle. In the Brazilian agriculture tractor market, the manual tractor vehicle category can be becoming more significant. When comparing manual tractor vehicles to those with automatic transmissions or sophisticated amenities, the former are frequently more economical. In Brazil, manual tractor vehicles are an affordable way to mechanize agricultural activities, as many farmers run small to medium-sized farms with little funding. Brazil has a sizable population of small-scale farmers who work comparatively modest land areas. Because of their tiny size, agility, and adaptability, manual tractor vehicles are ideal for smaller farms with restricted area where it may be necessary to navigate through confined fields or walkways.

Based on the Application the market is divided into Harvesting, Seed Sowing, Spraying, Others. In Brazil, the market for agricultural tractors is beginning to focus more on the harvesting segment. Brazil is a global leader in the production and export of agricultural products, including corn, soybeans, sugarcane, coffee, and meat. The need for agricultural products both domestically and internationally is driving up output, which makes efficient and effective harvesting equipment necessary. Mechanization is becoming more and more popular in Brazilian agriculture as a result of the country's rising need to boost output, cut labour costs, and enhance efficiency. Farmers may improve yield results, eliminate post-harvest losses, and streamline their operations with the help of mechanized harvesting solutions, such as harvesting machinery and equipment.

Considered in this report:
• Geography: Brazil
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report:
• Brazil Agriculture Tractor market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Engine Power:
• Below 30 HP
• 30 HP – 100 HP
• 100 HP – 200 HP
• Above 200 HP

By Drive Type:
• 2WD
• 4WD

By Level of Autonomy:
• Manual Tractor Vehicle
• Autonomous Tractor Behaviour

By Application:
• Harvesting
• Seed Sowing
• Spraying
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Agriculture Tractor industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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