Summary

The Italian walking assist device market is navigating a transformative landscape shaped by a confluence of demographic shifts, technological innovations, and evolving healthcare priorities. With an ageing population at the forefront of societal dynamics, the demand for walking assistance devices has assumed heightened significance as a vital element in sustaining and enhancing the mobility of seniors. This demographic trend, characterised by a rising number of elderly individuals, underscores the market's critical role in providing solutions that foster independence and address mobility challenges associated with aging. Italy, like other developed nations, has witnessed an increased prevalence of chronic conditions such as arthritis, necessitating a growing reliance on walking aids for daily activities. Moreover, the market has witnessed a noteworthy infusion of technological advancements, from lightweight materials to smart features, reflecting a broader global trend in enhancing the functionality and user experience of walking assist devices. Government initiatives supporting healthcare and the ageing population, coupled with the competitive landscape of both domestic and international manufacturers, contribute to the market's dynamic nature. Increasing research and development activities is boosting the approval of technologically advanced products that are able to improve the quality of life of people with disabilities. This has led to a rise in acceptance and demand for these products. As such, med-tech companies are investing in R&D to innovate in assistive devices and mobility aids.

According to the research report, "Italy Walking Assist Devices Market Outlook, 2028," published by Bonafide Research, the Italy Walking Assist Device market is anticipated to add to more than USD 80 Million by 2023–28. Life expectancy is increasing with the use of advanced medical technologies, and a significant percentage of the elderly population requires the support of assistive technologies to perform their daily activities. Thus, the demand for mobility aid devices is potentially increasing among the geriatric population. Such findings are contributing to growth in the assisted living industry. The constantly expanding elderly and generic populations, as well as increasing technological innovations in such devices, have all contributed to the growth of the walking assist device market over the past decades. Moreover, the rising demand for rehabilitation equipment, the rising prevalence of rheumatoid arthritis and osteoarthritis, and government initiatives in emerging economies to increase the sustainability of walking assist devices for a large consumer base are the major factors driving the walking assist device market growth. Evolving lifestyles, including sedentary habits and desk-bound work environments, contribute to an increased need for walking aids. Conditions related to a more sedentary lifestyle can impact mobility, leading individuals to seek assistance through walking devices. Demand for walking assist devices is not limited to individual consumers. Rehabilitation centres, hospitals, and healthcare facilities also contribute significantly to the market. These institutions often procure walking aids for patients recovering from surgeries, injuries, or illnesses. Increasing awareness about the importance of maintaining mobility and independence among the ageing population can drive the demand for walking assist devices. Education campaigns and information dissemination about available solutions may encourage individuals to adopt these devices proactively.

Based on product types, they are segmented into Walkers and Rollators, Canes & Crutches, and Others; Italy, like many developed nations, has a significant ageing population. As people age, they may experience a decline in mobility due to conditions such as arthritis, osteoporosis, and general musculoskeletal issues. Canes and crutches provide crucial support, aiding individuals in maintaining balance and stability, thereby addressing mobility challenges associated with aging. Increased awareness about the availability and benefits of canes and crutches, coupled with improved accessibility through various distribution channels, has contributed to their growing market. Individuals are more informed about the options available to them, leading to greater adoption. Government initiatives and healthcare policies that prioritise the well-being of the elderly population can influence the demand for assistive devices. Subsidies, reimbursement programmes, or support for the purchase of canes and crutches make these devices more accessible to a wider demographic. Canes and crutches play a crucial role in rehabilitation and post-surgery support. Healthcare professionals often recommend these devices to aid in the recovery process, providing stability and reducing the risk of falls during rehabilitation. Based on the adult and child, in country the adult is used more walking assist device in country, Adults are more likely to lead lifestyles and pursue careers that put stress on their joints and muscles. Prolonged standing or physically demanding work might cause problems that necessitate the use of walking assistance.

In terms of the distribution channels included in this report, offline and online, among them the online is the growing market in Italy. Italy, like many other countries, has undergone a digital transformation in recent years. Increased internet penetration, improved connectivity, and the widespread use of smartphones have facilitated the growth of online shopping. Consumers are now more comfortable and confident in making online purchases, contributing to the expansion of e-commerce channels. E-commerce platforms often feature competitive pricing due to reduced overhead costs compared to traditional brick-and-mortar stores. Additionally, online retailers frequently offer discounts, promotions, and special deals, making it financially attractive for consumers to purchase mobility aids online. There has been a cultural shift in shopping habits globally, with more people embracing the convenience of online shopping. This shift is not limited to a specific age group but spans across various demographics, including older individuals who may be looking for mobility aids. There are many online stores in Italy that provide walking assistance. Devices include the Sanort, Amazon Italy, eBay Italy, and many more.

Considered in this report:
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Italy Walking Assist Device market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products
• Walkers and Rollators
• Canes & Crutches
• Other Mobility Care Products

By Distribution channel
• Online
• Offline

By End User
• Adult
• Child

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Walking Assist Device, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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