Summary

Italy's population is ageing, much like that of many developed countries. Healthcare services are more in demand as people get older, and many senior citizens would rather receive care in the convenience of their own homes. By offering both medical and non-medical help at home, home healthcare services meet this need. There is a global trend toward providing healthcare services in a more patient-centric and home-based manner. Home healthcare services offer convenience and a more personalized approach to healthcare, which is particularly appealing to individuals who may not want to or cannot stay in a hospital setting for an extended period. Home healthcare services can be more cost-effective compared to hospital-based care. This is especially relevant in the context of rising healthcare costs, and many healthcare systems are looking for ways to provide quality care while minimizing expenses. Government initiatives and policies can significantly impact the growth of the home healthcare sector. Supportive regulations, reimbursement policies, and funding for home healthcare services can contribute to the expansion of the market. The global COVID-19 pandemic has accelerated the adoption of home healthcare services. With lockdowns and restrictions on movement, there was a heightened need for remote healthcare services, and home healthcare became a safer and more practical option for many individuals. Many individuals prefer the comfort and familiarity of their homes when receiving healthcare services. Home healthcare allows for a more personalized and patient-centric approach to care, contributing to increased patient satisfaction. The market has witnessed increased collaboration between healthcare providers, technology companies, and insurers. These partnerships aim to integrate technological solutions, such as remote monitoring devices and telehealth platforms, into home healthcare services, thereby improving efficiency and expanding service capabilities.

According to the research report “Italy Home Healthcare Services Market Overview, 2028," published by Bonafide Research, the Italy Home Healthcare Services market is anticipated to add more than USD 1 Billion from 2023 to 2028. The integration of telehealth solutions in home healthcare services was a significant trend. Telehealth allows healthcare professionals to remotely monitor patients, conduct virtual consultations, and provide timely interventions. This trend was accelerated by the COVID-19 pandemic, highlighting the importance of remote healthcare delivery. With an aging population in Italy, there has been a growing demand for home healthcare services catering to the elderly. This includes not only medical care but also non-medical services such as companionship, assistance with daily activities, and home modifications to support aging in place. The adoption of digital health records and information-sharing platforms has improved coordination and communication among healthcare providers involved in home-based care. This trend aims to enhance the continuity of care and provide a comprehensive view of patients' health status. Recognizing the importance of mental health, home healthcare services are increasingly incorporating mental health support into their offerings. This includes virtual counseling sessions, remote monitoring of mental health indicators, and the integration of mental health professionals into home care teams. AI applications are being integrated into home healthcare services for tasks such as predictive analytics, personalized treatment recommendations, and the automation of routine processes. AI can help healthcare professionals make data-driven decisions and improve the overall efficiency of care delivery.

In terms of type the market is categorized into Skilled Services and Unskilled Services. Unskilled services often include companionship and emotional support, which are crucial for the well-being of individuals, especially the elderly. The provision of companionship can positively impact mental health and contribute to an improved overall quality of life. Unskilled services are typically more flexible and affordable compared to skilled services. The cost-effectiveness and flexibility of unskilled services make them accessible to a broader range of individuals, meeting the demand for home-based care options in Italy. Italy has a cultural emphasis on family values and community support. Unskilled services often involve assistance from family members or local caregivers who provide non-medical support. This cultural emphasis can drive the demand for unskilled services that complement familial and community caregiving. Unskilled services offer a personalized and holistic approach to care. Caregivers can tailor their assistance to the unique needs and preferences of each individual, addressing not only physical needs but also emotional and social well-being. Unskilled services can contribute to preventive and proactive care by addressing daily living needs and promoting overall wellness. This preventive approach can help individuals maintain their independence and avoid or delay the need for more intensive medical care. Lifestyle diseases and chronic conditions often require on-going support with activities such as meal preparation, medication reminders, and assistance with mobility. Unskilled services can address these needs, contributing to the management of chronic health conditions.

Based on Skilled services type the market is segmented into Rehabilitation Therapy Services, Hospice and Palliative Care Services, Respiratory Therapy Services, Infusion Therapy Services, Pregnancy Care Services and Others. Pregnancy care services may extend beyond the prenatal period to include postpartum care at home. This comprehensive approach supports mothers during the postpartum period, addressing both physical and emotional well-being. Home-based pregnancy care services are especially valuable for women with high-risk pregnancies who require specialized monitoring and care. Skilled healthcare professionals can provide the necessary support for managing complications and ensuring the safety of both the mother and the baby. Advances in telehealth and remote monitoring technologies facilitate the provision of pregnancy care services at home. Healthcare providers can remotely monitor vital signs, provide virtual consultations, and ensure continuity of care, contributing to the growth of this segment. Skilled pregnancy care services allow for the development of personalized care plans that cater to the unique needs and preferences of each expectant mother. This individualized approach contributes to positive pregnancy outcomes. Furthermore based on Indication the market is divided into Respiratory Diseases, Movement Disorders, Pregnancy, Cardiovascular Disorders & Hypertension, Cancer, Diabetes, Wound Care, Hearing Disorders and Other Indications. Cardiovascular disorders, including heart disease and related conditions, are prevalent globally and are a leading cause of morbidity and mortality. The aging population and lifestyle factors contribute to an increased incidence of cardiovascular disorders, driving the demand for home healthcare services. Managing medications is a crucial aspect of cardiovascular care. Home healthcare services can include medication management, ensuring that patients take their prescribed medications correctly, which is essential for controlling conditions like hypertension.

Considered in this report:
• Geography: Italy
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Italy Home Healthcare Services market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Skilled Services
• Unskilled Services

By Skilled Services Type
• Rehabilitation Therapy Services
• Hospice and Palliative Care Services
• Respiratory Therapy Services
• Infusion Therapy Services
• Pregnancy Care Services
• Others (Transportation, Laboratory and X-ray imaging, Pharmaceutical services)

By Indication
• Respiratory Diseases
• Movement Disorders
• Pregnancy
• Cardiovascular Disorders & Hypertension
• Cancer
• Diabetes
• Wound Care
• Hearing Disorders
• Other Indications (sleep disorders, kidney disorders, neurovascular diseases, and HIV)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Home Healthcare Services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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