Summary

In Canada the risk of hearing loss tends to increase with age. As Canada has an aging population, there is a higher prevalence of age-related hearing loss. This demographic trend has implications for healthcare and hearing-related services. Exposure to loud noise is a common cause of hearing loss. Industries such as manufacturing, construction, and entertainment contribute to instances of noise-induced hearing loss. Additionally, recreational activities like attending concerts and using personal audio devices at high volumes can contribute to this issue. Canada has occupational health and safety regulations in place to protect workers from excessive noise exposure. These regulations aim to prevent noise-induced hearing loss in workplaces and ensure the use of protective measures. According to the Canadian Association of the Deaf (CAD), approximately 25% of Canadians with moderate to severe hearing loss use hearing aids. An estimated 4.6 million Canadians aged 20 to 79 (19%) have hearing loss that affects their ability to hear normal speech. Overall, 60% of Canadians aged 19 to 79 have a hearing health problem: eudiometrically measured hearing loss, tinnitus (past year), or both conditions. Many Canadians aged 40 to 79 years are unaware that they have hearing loss. 319,000 Canadians with a hearing disability do not use a hearing aid or cochlear implant but need them. Of these, 66% say it is because of cost. For instance, some of the organizations that provide services and support to people with hearing loss in Canada include the Canadian Hearing Society (CHS) are a national organization that provides a wide range of services to people with hearing loss. Speech-language pathology (SLP) services can help people with hearing loss develop strategies for communicating more effectively. Counselling services provides counselling services to help people with hearing loss cope with the emotional impact of their hearing loss. The Hearing Foundation of Canada (HFC) is a national organization that promotes hearing health and prevents hearing loss and many more. In Canada, the price of hearing aids can range from $1,800 to $8,000 per pair. The price depends on the type and style of hearing aid, as well as the severity of hearing loss.

According to the research report “Canada Hearing Aids Market Overview, 2028," published by Bonafide Research, the Canada Hearing Aids market is anticipated to grow at more than 6% CAGR from 2023 to 2028. The emergence of smart hearing aids, equipped with AI and machine learning capabilities, has been notable. These devices can learn and adapt to users' preferences and different listening environments, offering a more personalized hearing experience. Hearing aids with Bluetooth connectivity have gained popularity in Canada. This feature allows users to stream audio directly from smartphones and other devices to their hearing aids, providing a seamless and connected experience. The market has seen an increase in the adoption of rechargeable hearing aids in Canada. These devices offer the convenience of not having to replace disposable batteries regularly and are considered more environmentally friendly. Similar to global preferences, there is a trend towards smaller and more discreet hearing aid designs in Canada. Invisible-in-canal (IIC) and completely-in-canal (CIC) devices are popular among those seeking discreet options. Government initiatives and funding programs can play a significant role in shaping the hearing aids market. In Canada, there may be programs or subsidies aimed at providing financial assistance to individuals in need of hearing aids, potentially impacting market dynamics. Hearing aids that integrate with dedicated mobile apps have become increasingly popular. These apps may offer additional control features, such as adjusting settings, monitoring battery life, and providing personalized hearing profiles, contributing to a more user-friendly experience. The most popular mobile apps for hearing aids in Canada include ReSound Smart Hearing, Signia App for Hearing Aids, Phonak myPhonak app, Google Sound Awareness and many more.

The product segment market is segmented into Behind-the-ear Heraing Aids, Receiver-in-the-ear Hearing Aids, In-the-ear Hearing Aids, Canal Hearing Aids and Other Hearinds Aid Devices. Canal Hearing Aids, specifically Completely-in-the-Canal (CIC) and Invisible-in-the-Canal (IIC) devices, are designed to be discreet and nearly invisible when worn. The cosmetic appeal of these devices may attract individuals who are concerned about the visibility of traditional hearing aids. Advances in technology have allowed for the development of smaller and more sophisticated Canal Hearing Aids. These devices can now offer features such as digital signal processing, wireless connectivity, and noise reduction while maintaining a compact form factor. Canal Hearing Aids are custom-fitted to the individual's ear canal, providing a comfortable and secure fit. The personalized nature of these devices enhances user comfort, and the custom fit contributes to improved sound quality and performance. Canal Hearing Aids, being positioned deeper in the ear canal, can provide a more natural sound perception for some users. The proximity to the eardrum allows for a more direct transmission of sound, which can be appealing to individuals seeking a natural listening experience. Modern Canal Hearing Aids often come equipped with wireless connectivity features, enabling users to connect to smartphones, TVs, and other devices. The integration of these features enhances the overall user experience and convenience. In addition based on technology the market is divided into Digital and Analog. Digital hearing aids use advanced signal processing algorithms to process sound. This enables them to differentiate between different frequencies and amplify specific frequencies based on the user's hearing profile. The result is clearer and more natural sound quality. Digital hearing aids are equipped with sophisticated noise reduction algorithms that can differentiate between speech and background noise. This technology helps users focus on conversations by reducing unwanted ambient sounds. Digital hearing aids often come with wireless connectivity features, such as Bluetooth. This allows users to connect their hearing aids to smartphones, TVs, and other devices, enhancing their overall accessibility and usability.

Considered in this report:
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Canada Hearing Aids market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Behind-the-ear Hearing Aids
• Receiver-in-the-ear Hearing Aids
• In-the-ear Hearing Aids
• Canal Hearing Aids
• Other Hearings Aid Devices (Bone Conduction Hearing Aids, Implantable Hearing Devices)

By Technology
• Digital
• Analogy

By Patient Type
• Adults
• Pediatrics

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Hearing Aids industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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