Summary

Canada is a huge and diverse country noted for its diverse natural vistas, rich cultural heritage, and numerous adventure options. The adventure tourism business in Canada is continuously expanding, attracting visitors from all over the world looking for exhilarating outdoor activities. The spectacular natural beauty of Canada fuels the adventure tourism business. The country offers a diverse range of terrain for adventure enthusiasts to explore, from the steep peaks of the Canadian Rockies to the pristine wilderness of its national parks. Destinations like Alberta's Banff and Jasper National Parks, British Columbia's Pacific Rim National Park Reserve, and Newfoundland and Labrador's Gros Morne National Park are well-known for their spectacular scenery and outdoor activities. In Canada, adventure tourism caters to a wide range of interests and ability levels. Hiking, biking, kayaking, wildlife viewing and camping are among the activities available in the country's national parks and wilderness regions. Rock climbing, white-water rafting, heli-skiing, and zip-lining through beautiful woods are available for those wanting more adrenaline-pumping thrills in the winter and summer. With its world-class ski resorts and winter sports options, Canada's winter season is a primary driver of adventure tourism. Whistler, British Columbia, and the ski resorts of the Canadian Rockies, Alberta, are well-known for their excellent skiing and snowboarding conditions. Ice climbing, dog sledding, and snowmobiling are some popular winter activities for guests looking for a one-of-a-kind cold-weather experience. The immense wilderness of Canada is home to a wide variety of species, making it a perfect location for wildlife aficionados. Wildlife safaris and trips are available for visitors to witness iconic species like grizzly bears, moose, wolves, and bald eagles. Polar bears can be seen in their native habitat in places like Churchill, Manitoba, which is a bucket-list experience for many adventure travellers.

According to the research report "Canada Adventure Tourism Market Overview, 2028," published by Bonafide Research, the Canada Adventure Tourism market was valued more than USD 9 Billion in 2022. The adventure tourism business in Canada is evolving in tandem with technological advancements. Heli-hiking, electric-assisted mountain biking and augmented reality-enhanced guided tours provide travellers with new and immersive experiences. Travellers may now plan and schedule adventure activities, lodgings, and transportation more easily thanks to the growing use of internet booking services. Tourists can search for and book experiences in advance thanks to websites and smartphone apps, which streamlines the planning process. Wearable technology provides real-time data on physical activity, health measurements, and environmental variables, such as GPS-enabled smartwatches and fitness trackers. During their outdoor activities, these technologies assist adventure tourists in tracking their progress, staying safe, and making educated judgements. Drones have grown in popularity for capturing diverse aerial images of Canada's natural splendour. Drones are used by tour operators and adventure enthusiasts to film their adventures and generate spectacular scenery images that can be shared on social media or used for commercial purposes. The use of electric and hybrid cars in adventure tourism transportation has lowered the carbon impact of numerous tours and activities. Eco-friendly solutions for travellers who seek to reduce their environmental impact include electric-assist bicycles, electric boats, and hybrid tour buses. Augmented reality apps for wayfinding help tourists navigate complex or unfamiliar environments. They can be particularly useful for urban adventure activities, such as city scavenger hunts and historical tours.

In terms of type market is divided into hard and soft. Hard type adventure tourism is in significant demand in Canada. Canada is famed for its spectacular natural scenery, which includes Rocky Mountains, beautiful lakes, deep forests, and vast wilderness areas. These settings are perfect for a variety of hard adventure sports such as rock climbing, backcountry skiing, and mountaineering. Canada is home to a varied range of wildlife and diverse environments. Hard adventure activities frequently provide opportunities for wildlife enthusiasts and ecotourists to view and connect with nature, making it an appealing destination for wildlife enthusiasts and ecotourists. Canada has built a solid infrastructure to serve hard adventure tourism, including well-maintained hiking and climbing trails, backcountry lodges, and knowledgeable guides and outfitters. Various adventure events and contests are held in Canada, attracting competitors and spectators from all over the world. Dog sledge races such as the Yukon Quest and the Kluane Chilkat International Bike Relay showcase the country's appeal for hard-adventure enthusiasts.

Based on activity market is bifurcated into land based activity, water ways activity and air ways activity. Land based activity are common adventure tourism activity in Canada. Canada has a plethora of national and provincial parks that are intended to conserve the country's natural beauty while also providing opportunities for outdoor activity. These parks are perfect for land-based experiences since they have well-maintained trails and suitable camping spots. The Pacific Crest Trail, the Great Divide Trail, and the Trans Canada Trail are just a few of the long-distance routes available in Canada. Hiking and trekking are popular land-based activities that allow visitors to experience the outdoors on foot. The Canadian Rockies in Alberta and British Columbia are a mountaineer's paradise. Rock climbing, mountaineering, and bouldering are all appealing possibilities for travellers searching for a challenge in the middle of a stunning alpine landscape. In terms of type of traveller market include solo, group, family and couples. Family segment is growing at significant pace in Canada adventure tourism market. Families are increasingly looking for methods to reconnect with nature while disconnecting from modern devices. The abundance of natural beauty and protected places in Canada provide an ideal setting for outdoor exploration. Canada has a diverse choice of adventure activities, allowing families to tailor their trip to their specific interests and preferences. Hiking, animal viewing, kayaking, and snowshoeing are examples of these activities. The adventure tourism market in Canada is active all year, including winter sports like skiing, snowboarding, and dog sledding as well as summer activities like hiking, camping, and canoeing. Families can plan trips throughout the year.

In terms of age group market include below 30 years, 30-50 years and above 50 years. 30-50 years age group people are significantly adopting adventure tourism in Canada. People in their 30s to 50s have better financial security than those in younger age groups. They can afford adventurous travel experiences, such as activities that may necessitate the rental of equipment or the services of guides. The 30–50 age group is becoming more active and healthy. Adventure activities complement these lifestyle choices by encouraging physical activity and outdoor involvement. This age group has a developing desire to travel the globe, including its natural beauty and cultural diversity. Adventure tourism in Canada provides chances for adventure and discovery. In terms of sales channel market includes, travel agents and direct. Travel agents are one of the key sales channels for adventure tourism in Canada. Travel agents are well-versed in adventure tourism destinations, activities, and the unique demands and preferences of adventure travellers. Based on their expertise and training, they can provide professional advice and recommendations. Planning an adventure trip can be difficult, especially when various activities, lodgings, and modes of transportation are involved. Travel agents make the process easier for travellers by managing all of the details. Travel agents frequently have access to exclusive prices, packages, and alliances with adventure tour operators and lodging providers. This might lead to cost savings and other benefits for adventurous travellers.

Considered in this report:
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Canada Adventure Tourism market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Hard
• Soft

By Activity:
• Land Based Activity
• Water Ways Activity
• Air Ways Activity

By Type of Traveller:
• Solo
• Group
• Family
• Couples

By Age Group:
• Below 30 Years
• 30–50 Years
• Above 50 Years

By Sales Channel:
• Travel Agents
• Direct

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Adventure Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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