Summary

The South American smart home industry is undergoing substantial growth and transition as a result of factors such as rising urbanisation, more consumer awareness, technical advancements, and the desire for higher energy efficiency and security. The South American smart home market has grown rapidly in recent years. With the use of smart home technologies becoming more common in the region, the industry is likely to rise at a rapid pace. South America's rapid urbanisation has resulted in the construction of new dwelling units and apartment complexes. These developments frequently include smart home amenities to appeal to the tech-savvy metropolitan populace. In South America, safety and security are vital, and smart home solutions provide better security features such as smart locks, CCTV systems, and remote monitoring. These features provide peace of mind for homeowners and renters alike. In South America, e-commerce platforms have grown in popularity, offering consumers an easy option to purchase smart home items. Online marketplaces provide a diverse range of products, enabling chances for expansion in digital sales channels. With an ageing population, South America is facing demographic upheavals. Smart home solutions are increasingly being used to address healthcare demands, allowing elderly people to live independently while their health and safety are monitored. Smart home technologies have a role in South America's broader idea of smart cities. They are incorporated into urban infrastructure to promote urban quality of life and resource management. South America is experiencing rapid urbanization, with a significant portion of its population residing in urban centers. This urbanization trend is driving the adoption of smart home technology, as urban dwellers seek ways to enhance their quality of life and address the challenges of urban living, such as traffic congestion and security concerns.

According to the research report "South America Smart Home Market Outlook, 2028," published by Bonafide Research, the South America Smart Home market is predicted to add more than USD 5 Billion by 2028. South America is a country with huge economic inequality. While some countries in the region are regarded as emerging economies, others are experiencing economic difficulties. These discrepancies influence smart home technology adoption, with more affluent urban inhabitants being early adopters, while the affordability of solutions is a worry for people with lower financial means. The unique natural resources of South America have resulted in an increasing emphasis on renewable energy sources. In order to optimise energy use and reduce reliance on fossil fuels, smart home solutions are increasingly being combined with renewable energy systems such as solar panels. South American countries frequently participate in cross-border collaborations and partnerships to boost smart home technology adoption. These partnerships promote regional integration and knowledge sharing. Several South American countries have invested in the local production of smart home gadgets, boosting economic growth and job creation in the region. Local production also allows consumers to find more economical solutions. Natural disasters such as earthquakes and floods are common in South America. Smart home technology, such as early warning systems and automated safety features, is increasingly being used to improve disaster preparedness. South Americans live hybrid lives that include urban and rural components. Smart home technology accommodates these various lifestyles, providing solutions for both urban apartments and rural homes.

Based on report market is divided into three major countries Brazil, Argentina and Colombia. Brazil accounts for the largest market in South America.

Brazil's smart home sector is rapidly increasing and changing as a result of a number of factors, including altering consumer preferences, technological improvements, and increased awareness of the benefits of home automation. The rapid advancement of technology is a main driver of the smart home sector in Brazil. The country's technology industry is flourishing, and many new and established companies are joining the smart home market. This concentration of technological talent is fueling the development of smart home solutions such as advanced security systems, intelligent climate management, and smart lighting and appliances. Another important reason for the expansion of the smart home market is Brazil's enormous and constantly developing internet infrastructure. Brazil is the most populous and economically significant country in South America. Its large consumer base and increasing middle class present substantial prospects for the adoption of smart home technology. Brazil has the most developed and largest economy in South America. Its economic might enables higher consumer spending and investment in cutting-edge technologies such as smart home solutions. Brazil's population is increasingly urbanising, with a sizable proportion dwelling in big cities. Urbanisation drives demand for smart home technology as city people seek answers to urban living difficulties such as traffic congestion, security concerns, and energy efficiency.

Based on product market is bifurcated into security and access control, lighting control, entertainment system, HVAC control, smart speakers, smart home appliances, smart kitchen appliances, smart home healthcare systems, smart furniture, and others. Smart home appliances are in significant demand in South America smart home market.

South America faces energy efficiency difficulties, and smart home appliances can help. These appliances are intended to optimise energy use, minimising electricity bills while also reducing environmental effects. Energy-efficient appliances are in high demand in a region with fluctuating energy bills and occasional power outages. In the long term, smart household equipment saves money. While they may have a higher initial investment, their capacity to use resources more efficiently results in cheaper utility bills and a lower total cost of ownership. South American consumers prefer solutions that provide both short-term and long-term savings. Smart appliances frequently have customization features that allow customers to adjust their performance to their unique requirements. This amount of adaptability is critical in a region with a variety of lifestyles and preferences. Smart appliances can be seamlessly integrated into broader smart home ecosystems. They can communicate with other devices and systems, creating a cohesive and interconnected smart home environment. This integration enhances the overall user experience. Smart home appliances are designed to be user-friendly, often with intuitive interfaces and mobile apps. This ease of use ensures that consumers of all ages can take advantage of their features without difficulty.

Based on protocols market is divided into wireless protocols, wired protocols, and hybrid protocols. Hybrid protocols are gaining traction in South America smart home market. Furthermore based on application market is divided into new construction and retrofit.

South America is a diverse region with varying levels of network access, particularly in more isolated or rural locations. Hybrid protocols provide versatility by allowing smart devices to connect via several channels, including Wi-Fi, Bluetooth, and low-power wireless protocols. Because of this versatility, smart home systems may operate efficiently in a variety of contexts, including those with limited or inconsistent internet connectivity. Power efficiency is critical for smart home devices, especially in South America, where energy prices often fluctuate. Low-power options are frequently included in hybrid protocols, increasing the battery life of battery-operated devices and adding to energy savings. Builders and developers have the advantage of incorporating smart home technologies and infrastructure into new construction projects from the design and planning stages. This guarantees that homes have the cabling, connectivity, and infrastructure needed to support a wide range of smart gadgets and systems. Installing these elements during construction is more cost-effective and convenient than retrofitting them into older homes. Smart home technology can be seamlessly integrated into building design and infrastructure in new construction projects. This integration guarantees that smart elements are immediately embedded into the home, resulting in a more unified and visually beautiful solution.

Based on sales channel market is divided into direct and indirect. Indirect channel is expected to lead the market of South America. Based on software & services market is bifurcated into behavioral and proactive.

South America is a diversified region with a wide range of customer tastes, lifestyles, and economic differences. Retail stores, for example, provide consumers with the opportunity to physically interact with things and make informed decisions based on their own preferences and budgets. Smart home technologies frequently necessitate hands-on experience for users to completely comprehend their functions and benefits. Retail outlets and other indirect sales channels allow potential purchasers to contact and try products, resulting in increased conversion rates. Smart home products sometimes necessitate installation and configuration. Indirect sales channels can provide installation services as well as continuing customer assistance, which is beneficial for consumers who are not tech-savvy. Behavioural software and services are concerned with determining user preferences, habits, and routines. This user-centric approach ensures that smart home devices adapt to occupants' particular demands, resulting in a more comfortable and convenient living environment. South America places a high value on energy efficiency and environmental sustainability. By learning from user behaviours and modifying smart devices accordingly, behavioural software can optimise energy use. This not only saves energy but also accords with the region's environmental objectives. Local ecosystems and platforms can be effortlessly connected with behavioural software and services. This encourages local innovation and provides South American users with a wider range of services and apps.

Companies Covered in this report:
Honeywell International, Inc, Siemens AG, Schneider Electric SE, ABB, Samsung Electronics Co., Ltd., Johnson Controls International PLC, Assa Abloy AB, General Electric Company, LG Corporation, Robert Bosch GmbH, Signify N.V, Samsung Electronics Co. Ltd.

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Smart Home market Outlook with its value and forecast along with its segments
• Country-wise Smart Home market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:
• Brazil
• Argentina
• Colombia

By Product
• Security and Access Control
• Lighting Control
• Entertainment System
• HVAC Control
• Smart Speakers
• Smart Home Appliances
• Smart Kitchen Appliances
• Smart Home Healthcare Systems
• Smart Furniture
• Other Controls (Smart Meter, Smart Plug, Smart Smoke detector, Smart hub)

By Protocols
• Wireless Protocols
• Wired Protocols
• Hybrid Protocols

By Application
• New Construction
• Retrofit

By Sales Channel
• Direct
• Indirect

By Software & Services
• Behavioural
• Proactive

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Smart Home industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.





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