Summary

Cultural heritage plays a significant role in the Middle East and Africa. Many consumers prefer bedding items that reflect their cultural identity, which can influence the choice of colours, patterns, and designs in bedding products. The climate in many parts of the Middle East and Africa can be hot and arid. Breathable and cooling bedding materials are preferred to ensure a comfortable sleep experience. Many cultures in the Middle East and Africa are known for their use of vibrant and bold colours in home decor. Bedding products often feature rich, colourful designs that reflect local aesthetics. Natural and breathable textiles like cotton and linen are preferred in bedding, especially in hot climates. These materials provide comfort and help regulate body temperature during sleep. Bedding designs incorporate cultural symbols, patterns, and motifs that are meaningful to the local population. These symbols can add a sense of cultural identity to the bedding. Family plays a central role in many Middle Eastern and African cultures. Bedding often needs to accommodate larger families, and there is a demand for bedding products in various sizes to cater to family needs. In many cultures, guest rooms are of great importance, and guests are provided with the best bedding and accommodations. This cultural practice drives the demand for high-quality bedding items. Bedding and home textiles play a significant role in celebrations and ceremonies. Special bedding sets and linens are used during weddings, holidays, and other festive occasions. Many regions in the Middle East and Africa have a rich tradition of artisanal craftsmanship. Consumers often seek bedding items that are produced by local artisans, supporting traditional crafts.

According to the research report, “Middle East and Africa Home Bedding Market Outlook, 2028,” published by Bonafide Research, the Middle East and Africa Home Bedding market is projected to reach a market size of more than USD 14 Billion by 2028. Economic growth in many Middle Eastern and African countries has led to increased disposable income, allowing consumers to invest in better-quality and more luxurious bedding products. Rapid urbanisation in these regions has led to the construction of new homes and apartments, driving the demand for home bedding products as people move to urban centers. The Middle East and Africa are popular tourist destinations, and the hospitality industry in these regions has seen substantial growth. This has created demand for high-quality bedding products in hotels and resorts. As lifestyles evolve, people are becoming more conscious of their home decor and comfort. This shift has increased the demand for stylish and comfortable bedding options. Cultural and religious practices can also influence the choice of bedding materials and designs. For example, traditional and religious motifs may be preferred in certain areas. Changes in housing types and living arrangements, such as the growth of apartment living and smaller living spaces, can influence the type and size of bedding products in demand. Traditional bedding styles in the Middle East and Africa often include unique elements like floor-level sleeping arrangements, canopied beds, and the use of woven mats or carpets for sleeping surfaces. Islamic art and architecture have had a significant influence on home bedding design in many Middle Eastern countries. There is a growing pattern of intricate calligraphy and geometric patterns on many bedding products. Bedding preferences can vary greatly from one region to another in the Middle East and Africa due to differences in climate, culture, and local traditions. For instance, the preferred bedding in Morocco differs from that in Saudi Arabia. In some Middle Eastern and African cultures, special bedding is used during festivals and celebrations. For example, in the Middle East, you might find special bedding arrangements for weddings and other significant cultural events. In many Middle Eastern and African households, bedding and textiles are considered valuable heirlooms that are passed down through generations, emphasising the importance of quality and durability in bedding products.

According to the report, the major countries covered in this report include the United Arab Emirates, Saudi Arabia, and South Africa. Among them, the United Arab Emirates is a growing market. The UAE has experienced substantial economic growth over the years, becoming a regional economic hub. This prosperity has increased the disposable income of its residents, enabling them to invest in higher-quality home bedding products. The UAE has witnessed rapid urbanisation, with an influx of expatriates and a growing population. This has led to an increased demand for housing and home-related products, including bedding. The UAE is a popular tourist destination, with cities like Dubai and Abu Dhabi hosting a large number of hotels and resorts. The thriving hospitality industry demands high-quality bedding products to provide comfort and luxury to tourists. The influence of Western trends and the presence of international brands and retailers have led to a preference for contemporary and fashionable bedding options in the UAE. Manufacturers and retailers in the UAE often invest in effective marketing and promotional activities to attract consumers and drive demand for their bedding products. The UAE has a relatively high standard of living, with a sizable affluent population that seeks premium and luxury home bedding options. The construction and real estate sectors in the UAE have been active, resulting in the development of new residential properties, which, in turn, increases the demand for home bedding. The UAE is a diverse country with a multicultural population. This diversity has led to a demand for a wide variety of bedding styles and preferences to cater to different cultural backgrounds.

Based on the product types, which are segmented into mattresses, bed linens, pillows, blankets, and others, among them in the Middle East and Africa, the blankets will grow at the highest rate. The Middle East and Africa are regions with diverse climates, including areas with cold winters. In these regions, there is a demand for warm and cosy blankets during the colder months. This climate variability drives the growth of the blanket market as people seek to stay comfortable and warm. Blankets play a significant role in many cultural practices and traditions in the Middle East and Africa. For example, in some regions, blankets are used for communal gatherings, special occasions, or as gifts, leading to an increased demand for various types of blankets. The Islamic holy month of Ramadan and the festive holiday of Eid al-Fitr are significant cultural events in the Middle East and Africa. During these times, there is a tradition of gift-giving, and blankets are often popular gifts. This seasonal demand boosts the blanket market. Outdoor tourism activities, such as camping and safari adventures, are popular in several African countries. Tourists and locals alike often require blankets for warmth and comfort during these activities, increasing the demand for rugged and durable blankets. In various African countries, traditional blankets with tribal or cultural designs are highly prized. They are often used in cultural ceremonies and as decorative items in homes. Blankets with multi-functional features, such as those that can be used as wraps, shawls, or picnic blankets, are gaining popularity due to their versatility.

In terms of the distribution channel, which includes offline and online, among them in the Middle East and Africa, offline is leading the market. In many Middle Eastern and African cultures, the traditional practice of visiting physical stores and markets is deeply ingrained. Consumers often prefer to see and touch bedding products in person before making a purchase, as this allows them to assess the quality, texture, and design. Shopping is not just a transaction but a social and communal activity in many Middle Eastern and African countries. Families and friends often visit stores together, making shopping a shared experience. In physical stores, customers can receive personalised assistance and advice from salespeople. They can ask questions, seek recommendations, and get a better understanding of the different bedding options available. Consumers in the Middle East and Africa often build trust with established brick-and-mortar stores that have a long history of serving the local community. These physical retailers are seen as reliable sources for quality products. Some consumers in the Middle East and Africa may have limited access to online payment methods or prefer to pay in cash, making physical stores a more convenient option. Physical stores provide an experiential shopping environment where customers can interact with the products, test the comfort of bedding items, and make well-informed decisions.

Competitive Landscape:

Leggett & Platt, Inc., Kingsdown Inc., Spring Air Company, Beurer GmbH, Inter IKEA Holding B.V., H & M Hennes & Mauritz AB, Simba Sleep Limited and Ralph Lauren Corporation.

Considered in this report:

• Geography: Middle East and Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Middle East and Africa Home Bedding market Outlook with its value and forecast along with its segments
• Country-wise Home Bedding market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa

By Products Types:

• Mattress
• Bed Linen
• Pillows
• Blankets
• Others

By Distribution Channel:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Home Bedding industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.








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