Summary

The North American sewing machine industry is a multifaceted and enduring cornerstone of the region's history, culture, and economy. With a legacy dating back to the 19th century, these precision instruments have played an essential role in shaping the textile, fashion, and manufacturing sectors, helping generations of artisans and businesses turn threads into artistry. Today, the North American sewing machine market represents a dynamic blend of tradition and innovation, with modern machines incorporating cutting-edge technology while preserving the craftsmanship of yesteryear. From quilting enthusiasts to garment manufacturers, the diverse user base underscores the enduring relevance of sewing machines in North America, making them more than just tools; they are symbols of creativity, craftsmanship, and the enduring spirit of ingenuity. North America is intertwined with the broader global development of this revolutionary invention. In the early 19th century, several inventors across different continents were working on sewing devices. Still, it was in the United States that the sewing machine truly began to take shape. In 1846, Elias Howe, an American inventor, patented the first practical sewing machine with a lockstitch mechanism, a crucial innovation that formed the foundation for modern sewing machines. This breakthrough marked the birth of the sewing machine industry in North America. The mid-19th century saw the emergence of Isaac Singer, whose name would become synonymous with sewing machines. Singer, along with his company, Singer Sewing Machine Company, introduced several key innovations, including the foot treadle mechanism for powering the machine. This made sewing more efficient and accessible to a wider range of people. The Singer sewing machine became a staple in American households, changing the way people approached clothing repair and garment creation. Over the years, sewing machine technology continued to evolve. The introduction of electric and computerised sewing machines further streamlined the sewing process, offering users greater precision and efficiency. Sewing machines, whether for professional use or home crafting, continued to adapt to the changing needs of consumers. The sewing machine is not only a symbol of technological innovation but also holds cultural and historical significance in North America. It played a crucial role in the development of the fashion industry, the growth of small businesses, and even the women's suffrage movement. The ability to create and repair garments became a symbol of self-reliance and empowerment for many.

According to the research report, “North America Sewing Machine Market Outlook, 2028,” published by Bonafide Research, the North America Sewing Machine market was valued at more than USD 950 Million in 2022. Sewing machines have long been an integral part of North American culture, representing the values of craftsmanship and creativity. From quilting to fashion design, sewing machines empower individuals to transform their ideas into tangible creations. The culture of the sewing machine celebrates the art of making and personalising garments, home decor, and accessories, allowing people to express their unique style and showcase their creative talents. Sewing machines are deeply rooted in the cultural heritage of North America. The tradition of sewing has been passed down through generations, often within families, with grandparents teaching their grandchildren how to use a sewing machine. This cultural continuity has preserved valuable skills and knowledge related to sewing, contributing to a sense of shared heritage and tradition. Sewing has been associated with self-sufficiency and sustainability. In the past, sewing machines were essential tools for repairing and altering clothing, reducing the need to discard garments prematurely. In today's culture, there is a growing emphasis on sustainability and eco-friendly practices, making the sewing machine a symbol of responsible consumerism and reducing waste. The act of creating with a sewing machine is empowering and fosters a sense of individualism. It allows people to take control of their wardrobes, experiment with unique designs, and tailor garments to fit their bodies perfectly. This sense of empowerment is particularly evident in the DIY and maker movements, where individuals embrace sewing as a way to assert their creativity and independence. Sewing often brings people together in a community of like-minded individuals who share a passion for textiles and crafts. Sewing clubs, quilting circles, and online forums provide spaces for people to connect, share ideas, and offer support. This sense of community enhances the cultural significance of the sewing machine, turning it into a social activity that fosters connections and friendships. In North America, the sewing machine culture extends to small businesses and artisans. Many independent designers and crafters rely on sewing machines to create unique, handmade products. This artisan culture celebrates the value of craftsmanship and supports local economies, contributing to the appeal of locally made and one-of-a-kind items.

According to the report, the major countries covered in this report are the USA, Canada, and Mexico, with the USA contributing the highest market share. The United States leads the sewing machine market due to its rich history of innovation and pioneering contributions to sewing technology. The invention of the first practical sewing machine by Elias Howe in the mid-19th century marked a significant milestone in the industry. The subsequent success of sewing machine companies like Singer Sewing Machine Company, which introduced innovations such as the foot treadle mechanism, propelled the USA to the forefront of sewing machine manufacturing. The USA has a robust domestic manufacturing industry for sewing machines. Several well-established companies have their headquarters and production facilities in the country. This allows for the development of high-quality, domestically produced sewing machines that cater to the diverse needs of both industrial and domestic users. The USA has a broad user base for sewing machines, ranging from home crafters and hobbyists to professionals in various industries. The diversity of applications, including quilting, fashion, upholstery, and industrial sewing, drives the demand for a wide range of sewing machines, making it a highly competitive and innovative market. The USA has a strong culture of supporting small businesses and artisans. Many independent designers and crafters rely on sewing machines to create their products. The availability of user-friendly and versatile sewing machines in the USA supports small-scale entrepreneurs, contributing to the growth of the market.

Based on the types of machines that are segmented into electric, computerised, and manual, among them, the computerised sewing machine leads the sewing machine market. North America has witnessed a significant adoption of computerised sewing machines due to the region's emphasis on technological advancements. In an era where digital innovation plays a pivotal role in various industries, sewing technology has not been left behind. Computerised sewing machines leverage cutting-edge technology to streamline the sewing process, offering users a seamless and intuitive experience. One of the key reasons computerised sewing machines have gained popularity in North America is their user-friendly interface. These machines often feature touchscreen displays, making it easy for both beginners and experienced sewers to select stitches, adjust settings, and customise their projects with precision. The intuitive interface reduces the learning curve, attracting a broader audience to sewing. Computerised sewing machines offer a wide range of built-in stitch patterns that can be easily selected and customized. Users can create intricate designs, decorative patterns, and embroidery with the push of a button. This flexibility and versatility appeal to those who seek to express their creativity through sewing. Many computerised sewing machines in North America are equipped with embroidery functions. These machines allow users to embroider intricate designs and monograms onto fabrics, expanding the creative possibilities and making them ideal for crafters, designers, and those pursuing personalised projects.

In terms of the use cases, they are segmented into industrial, commercial, and residential. In North America, the residential market is growing. The North American market for residential sewing machines is experiencing growth due to the rising popularity of do-it-yourself (DIY) projects and creative expression. Increasing numbers of individuals are discovering the joy of crafting, sewing, and customising their own clothing, home decor, and accessories. Residential sewing machines play a central role in these endeavours, allowing users to bring their creative ideas to life and achieve a sense of personal accomplishment. Residential sewing machines are in demand for their ability to customise and personalise garments and home textiles. Whether it's adding unique embroidery, altering the fit of clothing, or creating one-of-a-kind pieces, users appreciate the control and creativity that these machines offer. Customization is a key driver for their adoption, as it allows individuals to express their style and individuality. North America has seen the emergence of the maker movement, a cultural trend that celebrates DIY and craftsmanship. Sewing machines are at the heart of this movement, empowering makers and hobbyists to design, craft, and tinker. The sense of pride and accomplishment derived from creating something with one's own hands is a significant motivator for individuals to invest in residential sewing machines.

According to the report, applications are segmented into apparel and non-apparel; among them, apparel leads the market. North America boasts a vibrant and influential fashion and clothing industry. The region is home to numerous fashion designers, brands, and retailers, with cities like New York and Los Angeles serving as global fashion hubs. Sewing machines play a pivotal role in this industry, facilitating the design, production, and customization of clothing. From creating prototypes to altering garments, sewing machines are indispensable tools for fashion professionals. The demand for custom-tailored clothing has surged in North America. Many individuals seek unique, perfectly fitted garments that reflect their style and preferences. Sewing machines are essential for custom tailors and dressmakers, enabling them to craft made-to-measure clothing that meets the precise specifications of their clients. North America has witnessed a significant rise in home sewing and DIY fashion. People are increasingly interested in crafting their clothing, whether it's sewing a new dress, altering a pair of jeans, or creating personalised accessories. Residential sewing machines empower individuals to explore their creativity and design their clothing, contributing to the popularity of apparel applications. North America has seen a surge in apparel startups and small clothing businesses. Entrepreneurs and designers often rely on sewing machines to produce their clothing lines. Whether it's launching a boutique brand or selling handmade apparel online, sewing machines are key tools for these businesses.

Based on the distribution channel, which includes offline and online, offline is the leading market. North America has a well-established network of physical retail stores specialising in sewing machines and related sewing supplies. These stores offer a wide variety of sewing machine brands and models, making it convenient for customers to explore different options, receive in-person guidance, and make informed purchasing decisions. Many individuals who are interested in purchasing a sewing machine prefer to have hands-on experience before making a decision. Offline distribution channels provide customers with the opportunity to test sewing machines, feel the materials, and even receive demonstrations from knowledgeable sales staff. This tactile experience can be essential, especially for beginners who are new to sewing. Offline retail stores offer the advantage of immediate availability. Customers can purchase a sewing machine and take it home on the same day, eliminating the need to wait for shipping or delivery. This is particularly valuable for those who have urgent sewing projects or immediate needs for a new machine.

Companies Covered in this report:
Mitsubishi Electric Corporation, Juki Corporation, Bernina International AG, SVP Worldwide, Brother International Corporation, Janome Sewing Machine Co., Ltd, Aisin Seiki Co. Ltd, Jaguar International Corporation, Kaulin Manufacturing Co. Ltd., Rimoldi & Cf S.R.L., Seiko Sewing Machine Co., Ltd.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Sewing Machine market Outlook with its value and forecast along with its segments
• Country-wise Sewing Machine market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:
• United States of America
• Canada
• Mexico

By Machine Type:
• Electric
• Computerized
• Manual

By Use Case:
• Industrial
• Commercial
• Residential

By Application:
• Apparel
• Non Apparel

By Distribution:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Sewing Machine industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.



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