Summary

In many Middle Eastern and African countries Economic growth has led to increased disposable income, especially among the emerging middle class. This has driven the demand for sewing machines, as people are more inclined to invest in home-based sewing for personal use or to start small sewing businesses. The region has a growing and youthful population. Younger generations often seek entrepreneurial opportunities and are interested in fashion and design. As a result, they are more likely to invest in sewing machines for personal use or to start their own tailoring businesses. There has been a surge in the demand for fashionable and customized clothing. Consumers in the Middle East and Africa are increasingly looking for tailored and unique designs. Sewing machines enable individuals to create their own styles or offer custom tailoring services, aligning with the growing fashion consciousness. The Middle East and Africa have rich and diverse cultural heritages, each with its unique clothing traditions. Sewing machines are essential tools for the production and maintenance of traditional and cultural attire, such as abayas, kaftans, and traditional African garments. This sustains the demand for sewing machines in these regions. Sewing machines have played a significant role in empowering women in the Middle East and Africa. Women have been able to start their own small businesses, work from home, and contribute to household income. This has led to increased adoption of sewing machines among women, who make up a substantial portion of the market. Vocational training centers and schools in the region have increasingly incorporated sewing and tailoring programs. Sewing machines are integral to these programs, providing practical skills and career opportunities. This has driven the demand for sewing machines among students and institutions. Modern sewing machines offer advanced features, such as computerized controls, embroidery capabilities, and automated functions. These innovations make sewing machines more attractive to both hobbyists and professionals, further driving market growth. In regions experiencing conflict and displacement, many people have to start over in new areas. Sewing machines can be a valuable tool for refugees and displaced populations to create clothing and generate income in their new environments.

According to the research report, “Middle East & Africa Sewing Machine Market Outlook, 2028” published by Bonafide Research, the Middle East & Africa Sewing Machine market is anticipated to cross around USD 300 Million market size by 2028. In certain urban areas, sewing machine rental services are emerging, catering to people who want to sew occasionally without the long-term commitment of purchasing a machine. This trend reflects the sharing economy. Some sewing machines are integrating artificial intelligence (AI) and machine learning to assist users with stitch selection, fabric identification, and even troubleshooting common issues. These smart features enhance user experience. More individuals are starting cottage industries and home-based businesses, using sewing machines to produce marketable products. This trend is particularly prevalent among women entrepreneurs. Sewing machines are being utilized by non-governmental organizations (NGOs) and social enterprises to empower local communities through training and employment opportunities. The availability of virtual sewing workshops and tutorials has expanded, allowing individuals to learn new sewing techniques and enhance their skills from the comfort of their homes. Sewing machine manufacturers and enthusiasts are emphasizing the repair and refurbishment of vintage sewing machines, aligning with the upcycling and sustainability movements. During religious festivals and celebratory seasons like Eid in the Middle East and various cultural festivals in Africa, there is a surge in the use of sewing machines for creating special garments and decorations. DIY wedding attire, including bridal gowns and groom's suits, has gained popularity. Many couples and their families use sewing machines to create unique, personalized outfits for weddings and special occasions.

Middle East & Africa Sewing Machine Market based on country the market is divided into United Arab Emirates, Saudi Arabia and South Africa. The United Arab Emirates sewing machine market has a significant impact on the country's economy. The market contributes to the country's GDP by generating revenue from the sale of sewing machines, as well as by creating jobs in the sewing machine manufacturing and distribution industries. The sewing machine market also supports the garment and textile industries, which are important contributors to the United Arab Emirates economy. The United Arab Emirates sewing machine market has a positive impact on society by providing people with the tools they need to sew their own clothes and other items. This can help people to save money, express their creativity, and develop new skills. Sewing can also be a therapeutic activity, and it can help people to connect with others who share their interests. South Africa is the most developed country in sub-Saharan Africa, with the largest economy and a GDP per capita. This makes it a major consumer market for goods and services, and a prime destination for investment. South Africa is located at the southern tip of Africa, with coastlines on both the Atlantic and Indian Oceans. This gives it easy access to markets in both the Middle East and Africa, and makes it a major transportation hub for the region. South Africa has one of the most developed and industrialized economies on the African continent. The country has a robust manufacturing sector, including textiles and apparel, which relies heavily on sewing machines. Its economic strength and infrastructure support the growth of the sewing machine market.

According to the report, based on type, the market is segmented into electric, computerised, and manual. The "electric" sewing machine segment is expected to have the highest market share in the Middle East and Africa sewing machine market.

Electric sewing machines operate on electricity, and most urban and semi-urban areas in the Middle East and Africa have reliable electricity access. This accessibility of electricity makes electric sewing machines a practical choice for many consumers. Electric sewing machines are generally easier to operate than manual machines. They eliminate the need for manual foot pedals and allow users to focus solely on fabric manipulation and stitching. This ease of use makes electric machines appealing to a broader audience, including beginners and experienced sewers. Electric sewing machines offer higher stitching speeds and greater efficiency compared to manual machines. This is particularly beneficial for users who have large or time-sensitive sewing projects, such as small-scale businesses and garment manufacturers. Electric sewing machines are suitable for various applications, including fashion design, tailoring, home decor, quilting, and embroidery. This adaptability appeals to a diverse range of sewing enthusiasts and professionals. Many urban areas in the Middle East and Africa have authorized service centers and retailers that provide access to spare parts and servicing for electric sewing machines. This support network helps users maintain their machines effectively.
Middle East and Africa Sewing machine market based on application, the market is divided into industrial, commercial, and residential. In addition, the market is segmented into apparel and non-apparel based on application.

The Middle East and Africa have growing garment manufacturing industries, particularly in countries with a strong textile and apparel sector, such as Turkey, Egypt, and South Africa. These industries heavily rely on industrial sewing machines to meet production demands efficiently.Industrial sewing machines are essential for stitching and joining various textile materials used in upholstery, curtains, automotive interiors, and more. Textile production is a significant use case that drives the demand for industrial sewing machines. Many tailors, dressmakers, and small sewing businesses in the Middle East and Africa use industrial sewing machines for their production. These machines offer the speed and durability needed to fulfill orders and meet customer expectations. The production of uniforms for various sectors, including healthcare, education, and public services, is a vital application for industrial sewing machines. The demand for uniforms remains consistent, sustaining the need for industrial machines. Furthermore based on application, Sewing machines are essential for creating home furnishings such as curtains, drapes, pillow covers, bedspreads, and table linens. As more people invest in home decoration and improvement, the demand for sewing machines in the non-apparel segment is on the rise. Sewing machines play a crucial role in the automotive industry for the production of car seats and interior upholstery. The region's growing automotive sector contributes to the increased demand for sewing machines in this application. The outdoor recreation and camping industry relies on sewing machines for producing tents, sleeping bags, and outdoor gear. As interest in outdoor activities grows, so does the demand for sewing machines in this non-apparel application. The Middle East and Africa have a rich tradition of textile arts and crafts. Sewing machines are used for intricate embroidery, quilting, and textile-based artwork. This application appeals to artisans and cultural preservation efforts.

In terms of Distribution channel the market is segmented into online and offline. Among them Online channel is expected to the highest CAGR during the forecast period.

The Middle East and Africa have experienced significant growth in internet penetration and e-commerce. This expansion has provided a robust platform for online sales of sewing machines. Online platforms typically offer a broader selection of sewing machine brands, models, and accessories. Consumers have more options to choose from, catering to their specific needs and preferences. Online shopping offers unparalleled convenience for consumers. They can browse and purchase sewing machines from the comfort of their homes, eliminating the need to travel to physical stores. Online shoppers can easily compare prices and read reviews from other customers, helping them make informed purchase decisions. This transparency fosters trust and drives online sales. The convenience of home delivery is a significant driver for online sales. Consumers do not need to worry about transporting heavy sewing machines from physical stores. Online retailers frequently offer exclusive deals, discounts, and promotions, further incentivizing consumers to shop online. The growing use of smartphones and mobile apps for shopping has further fueled the online sewing machine market. Mobile commerce offers convenience and accessibility to a wide audience.

Companies Covered in this report:
Mitsubishi Electric Corporation, Bernina International AG, SVP Worldwide, Brother International Corporation, Janome Sewing Machine Co., Ltd, Aisin Seiki Co. Ltd, Jaguar International Corporation, Kaulin Manufacturing Co. Ltd., Rimoldi & Cf S.R.L., Seiko Sewing Machine Co., Ltd.

Considered in this report
• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Middle East & Africa Sewing Machine market Outlook with its value and forecast along with its segments
• Country-wise Sewing Machine market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:
• United Arab Emirates
• Saudi Arabia
• South Africa

By Type
• Electric
• Computerised
• Manual

By Use Case
• Industrial
• Commercial
• Residential

By Application
• Apparel
• Non Apparel

By Distribution
• Online (Ecommerce, Company's Websites)
• Offline
• Direct sales
• Speciality stores
• Hyper market
• Super market
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Sewing Machine industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.




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