Summary

Sewing has a long history in Vietnam, dating back to ancient times. Traditional Vietnamese clothing, like the "ao dai," is often intricately sewn and has been a symbol of Vietnamese culture for centuries. The sewing industry is a significant contributor to Vietnam's economy. The country is one of the world's largest textile and garment exporters. The industry provides employment to millions of people, many of whom use sewing machines in their work. While modern sewing machines are widely used, there's still a strong tradition of handmade crafts in Vietnam. Artisans and craftspeople create beautifully embroidered items, often using traditional sewing techniques that have been passed down through generations. Sewing is often a communal activity in Vietnam. Families and communities come together for sewing projects, such as making traditional clothing or quilts, especially during important cultural celebrations. Sewing machines are essential in the creation of wedding dresses in Vietnam. These dresses are typically intricate and customized, often taking months to create. Tailors and seamstresses play a crucial role in ensuring the bride's dress is perfect for her special day. Many Vietnamese individuals, particularly women, use sewing machines to start small businesses. These businesses often involve sewing traditional clothing, making alterations, or creating handicrafts for local and international markets. Vietnam has a growing number of fashion schools and training centers that offer courses in sewing and fashion design. These programs prepare students for careers in the fashion industry, both domestically and abroad. Local markets, such as the Old Quarter in Hanoi and Ben Thanh Market in Ho Chi Minh City, are filled with fabric stalls, sewing machine shops, and tailors. These markets are vibrant centers of sewing culture, offering fabrics, materials, and services. Sewing often plays a central role in cultural celebrations and festivals. For instance, the Tet holiday sees many families sewing new clothes to wear for the Lunar New Year.

According to the research report “Vietnam Sewing Machine Market Overview, 2028," published by Bonafide Research, the Vietnam Sewing Machine market is anticipated to add more than USD 50 Million from 2023 to 2028. Increasing disposable income levels among Vietnamese consumers have been a significant driver for the sewing machine market. As people have more discretionary income, they are more inclined to invest in sewing machines for personal use, crafting, or even starting small sewing-related businesses. Urbanization has led to lifestyle changes in Vietnam, with more people living in apartments and smaller spaces. As a result, compact and portable sewing machines are in demand for those with limited space. To meet the needs of diverse users, manufacturers are offering custom accessories and attachments that enhance the functionality of sewing machines, such as specialty presser feet and embroidery hoops. In response to urbanization and limited living spaces, compact and portable sewing machines have gained popularity, as they are ideal for city dwellers with restricted workspace. Traditional Vietnamese celebrations, such as the Tet holiday, often involve the creation and repair of traditional garments. This leads to an annual surge in demand for sewing machines and sewing services. Vietnam has a rich tradition of embroidery, with intricate patterns and designs passed down through generations. The culture of embroidery drives the demand for sewing machines with embroidery features. Sewing machines have contributed to a wardrobe expansion culture, where individuals constantly add new pieces to their clothing collection or customize existing items to keep up with changing fashion trends. Sewing and tailoring businesses, often managed by women, play a pivotal role in women's economic empowerment. Many women use sewing machines to start and grow their own enterprises.

Electric sewing machines are known for their user-friendliness. They are easier to operate compared to manual machines, making them accessible to a wider range of consumers, including beginners, hobbyists, and those without extensive sewing experience. Electric sewing machines are generally faster and more efficient than manual counterparts. This efficiency is particularly valuable for individuals who have large sewing projects or need to complete tasks quickly. Electric sewing machines often come with a variety of built-in stitching patterns and options. This versatility allows users to work on a diverse range of sewing projects, from basic mending to intricate embroidery. Electric sewing machines offer automation features, including automatic buttonholing and thread cutting. These features simplify sewing processes and save time for users. Electric machines can handle multiple layers of fabric, including thicker and heavier materials. This capability is useful for sewing projects that require durability and strength, such as upholstery and denim sewing. In addition, Vietnam Sewing Machine market based on Use Case why Industrial segment is expected to the highest Market share. Industrial sewing machines are designed for high-speed, continuous, and heavy-duty sewing. They offer exceptional efficiency and productivity, making them ideal for meeting the demands of mass production in the garment industry. Industrial sewing machines are built to withstand heavy usage and have a longer operational life compared to consumer-grade machines. This durability ensures that they can handle the demands of a factory environment.

Sewing machines are used for a wide range of non-apparel applications. This segment includes machines designed for sewing leather, upholstery, home textiles, bags, shoes, and other non-clothing items. The diversity of applications within this segment contributes to its growth. Sewing machines are vital in the production of furniture and upholstery. Manufacturers of sofas, chairs, cushions, and other upholstered items rely on specialized sewing machines to create durable and well-finished products. The automotive sector utilizes sewing machines for the production of car interiors, including seats, headrests, and trim. The demand for automobiles in Vietnam has been increasing, leading to higher demand for sewing machines in this segment. The production of home textiles, such as curtains, drapes, bed linens, and decorative cushions, relies on sewing machines. As consumers seek to beautify their homes, the non-apparel segment experiences growth in home decor applications. In addition based on distribution channel, Vietnam has a strong traditional retail culture, with many consumers preferring to physically visit stores to make their purchases. This cultural preference for in-person shopping contributes to the dominance of the offline distribution channel. Vietnam has a strong traditional retail culture, with many consumers preferring to physically visit stores to make their purchases. This cultural preference for in-person shopping contributes to the dominance of the offline distribution channel. Offline stores provide a personalized shopping experience where customers can receive guidance and assistance from sales staff. This is particularly valuable for consumers who may be new to sewing or have questions about the different sewing machine models. Offline stores allow customers to physically see, touch, and test sewing machines before making a purchase. This hands-on experience helps consumers choose the right machine for their specific needs.

Considered in this report:
• Geography: Vietnam
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Vietnam Sewing Machine market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Electric
• Computerised
• Manual

By Use Case
• Industrial
• Commercial
• Residential

By Application
• Apparel
• Non Apparel

By Distribution
• Online (Ecommerce, Company's Websites)
• Offline( Direct sales, Speciality stores, Hyper market/ Super market, Others)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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