Summary

In the world of fashion, sewing machines are instrumental for designers and clothing brands. American designers, both emerging and established, rely on sewing machines to bring their creations to life. The demand for customised and personalised clothing has surged, and sewing machines offer the means to achieve unique designs and tailored fits. Educational institutions across the USA offer sewing and fashion design programmes, introducing students to the art of sewing and the latest technology in the field. These programmes play a vital role in preserving sewing skills and fostering the next generation of designers, seamstresses, and tailors. The sewing machine industry continues to innovate, with modern machines featuring touchscreen interfaces, automatic threading, and advanced stitch options. Many sewing machines are now compatible with digital design software, allowing for intricate embroidery and pattern creation. These innovations cater to the evolving needs and preferences of consumers. The sewing machine holds a special place in American history. In the mid-19th century, the invention of the sewing machine revolutionised the textile and garment industries. Elias Howe's invention of the lockstitch machine in 1846 and subsequent innovations by Isaac Singer and others laid the foundation for the mass production of clothing and textiles. These developments were instrumental in shaping the industrial landscape of the United States. The USA is home to a vibrant do-it-yourself (DIY) and crafting culture. Sewing machines are at the heart of this creative movement, enabling individuals to design and make their own clothing, accessories, and home decor. The rise of online communities, sewing blogs, and video tutorials has further fueled this crafting renaissance, making sewing accessible to a new generation of enthusiasts.

According to the research report "United States (USA) Sewing Machine Market Overview, 2028," published by Bonafide Research, the United States Sewing Machine Market was valued at more than USD 620 Million in 2022. Home improvement projects often involve sewing, from making curtains to reupholstering furniture. Sewing machines allow individuals to customise their living spaces with tailored decor and furnishings. Many individuals in the USA are starting small sewing businesses, offering tailoring, alterations, and custom sewing services. The rise of e-commerce and the need for custom-made clothing contribute to this entrepreneurial trend. Sewing and fashion design programmes in schools and community centres help individuals acquire sewing skills. Education promotes a culture of learning and encourages more people to take up sewing as a hobby or a profession. Sewing is often a multigenerational tradition, with knowledge and skills passed down from one generation to the next. Families that value sewing as part of their heritage contribute to sustained demand. The USA has a thriving fashion and apparel industry. Sewing machines are essential for designers, manufacturers, and apparel brands, contributing to the demand for industrial-grade machines. Special occasions, holidays, and events often inspire sewing projects. Individuals use sewing machines to create costumes, decorations, and gifts, driving seasonal demand. Sewing allows for creative expression and personalization. People use sewing machines to make unique clothing, gifts, and accessories that reflect their individual style and personalities.

Based on the types of sewing machines (electric, computerised, and manual), among them, the electric sewing machine type is contributing the most to the significant market share. Electric sewing machines are known for their ease of use. They eliminate the need for manual foot-pedal control, making them more user-friendly, especially for beginners. The convenience of electric operation attracts a broader range of consumers. Electric sewing machines are faster and more efficient than their manual counterparts. They offer variable stitching speeds, allowing users to complete projects more quickly. This efficiency appeals to those who prioritise productivity and time-saving features. Modern electric sewing machines come equipped with a wide range of stitch patterns, from basic straight stitches to decorative and specialty stitches. This versatility caters to users who seek creative opportunities in their sewing projects. Many electric sewing machines offer automatic features such as automatic threading, one-step buttonhole sewing, and thread cutting. These features simplify the sewing process, reducing the learning curve for beginners and enhancing convenience for experienced users. Electric sewing machines often have the capability to add embroidery and monogramming to projects. This feature appeals to users who enjoy personalising their creations with custom designs and lettering.

According to the report, the use case includes industrial, commercial, and residential; among them, commercial is a growing market. The USA has a robust fashion and textile industry that includes clothing brands, manufacturers, and businesses catering to various segments, such as sportswear, formal attire, and uniforms. Commercial sewing machines are essential for meeting the high production demands of this industry. These machines provide the speed, precision, and consistency needed for mass-producing clothing and textile products. Many commercial sewing businesses offer customization and made-to-order services, catering to consumers seeking personalised clothing and accessories. This trend aligns with the "slow fashion" movement, which encourages sustainable and bespoke fashion items. Commercial sewing machines support these businesses in delivering unique and tailored products. The demand for upholstery and home decor items, including furniture, curtains, and drapes, has increased in the USA. Commercial sewing machines are used by businesses specialising in upholstery and interior design to meet these needs efficiently and professionally. The USA has witnessed a rise in small businesses and startups, including those offering custom sewing and craft services. These businesses require commercial sewing machines to produce products in larger quantities, thereby contributing to the growth of this market segment.

Based on the application, which includes apparel and non-apparel, among them in the USA, non-apparel is a growing market, and non-apparel sewing is on the rise, particularly in the context of home decor and interior design. Consumers are increasingly interested in personalising their living spaces through the creation of curtains, drapes, upholstery, bedding, and other home furnishings. Sewing machines offer the means to achieve custom and unique designs, aligning with the trend of home improvement and DIY interior design projects. The upholstery market has grown steadily, with many individuals and businesses specialising in furniture restoration and reupholstering services. Commercial sewing machines play a pivotal role in these applications, enabling the repair and revitalization of vintage or worn-out furniture pieces. Consumers value products that reflect their individuality. Non-apparel sewing machines cater to this preference by offering the ability to customise a wide range of items. Personalised gifts, monogramming, and embroidery on non-apparel items like bags, home textiles, and accessories are becoming increasingly sought after.

In terms of the distribution channel, which includes online and offline, offline has the highest market share. Physical stores and dealerships offer a unique and hands-on shopping experience for customers. Shoppers can interact with sewing machines, test their features, and get a feel for the equipment before making a purchase. This tactile experience is highly valuable, especially when investing in a sewing machine. Physical stores often employ knowledgeable staff who can provide expert guidance, recommendations, and technical support to customers. They can answer questions, assist in machine selection, and provide insights into the various features and capabilities of different models. One of the key advantages of offline sales channels is their immediate availability. Customers can walk into a store, choose a sewing machine, and make the purchase on the spot. This is especially appealing when customers have immediate sewing needs or projects.

Considered in this report
• Geography: United States
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United States Sewing Machine market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Machine Type:
• Electric
• Computerized
• Manual

By Use Case:
• Industrial
• Commercial
• Residential

By Application:
• Apparel
• Non-Apparel

By Distribution:
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Sewing Machine industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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