Summary

Sewing machines have played a vital role in India's economic and social fabric. They have empowered women by providing employment opportunities as tailors and seamstresses, contributing to family incomes. In rural areas, sewing machines have been instrumental in government poverty alleviation programs and women's empowerment initiatives. Skill development and vocational training in sewing have become prevalent, offering individuals a valuable trade. Sewing machines have played a pivotal role in empowering women in India. Many women have found employment as tailors and seamstresses, allowing them to contribute to their family's income. This has been a crucial factor in women's economic independence and financial stability. In rural areas, sewing machines are used in government poverty alleviation programs and women's self-help groups. They enable the production of clothing for local communities and generate income, thereby improving the quality of life in these regions. While sewing machines brought efficiency and productivity, they also disrupted traditional cottage industries like handloom and hand-sewing. The transition from manual to machine sewing had significant social and economic repercussions. Sewing machines hold cultural significance in India, particularly in the context of weddings. The bridal trousseau, which includes intricately embroidered and tailored clothing, often relies on sewing machines for its creation. Traditional Indian festivals and celebrations involve the creation of custom outfits. The intricate embroidery, beadwork, and stitching often require the use of sewing machines. The craft and artistry of Indian garments are celebrated worldwide. Sewing machines have become a common household item in many Indian homes. They are used for mending clothes, creating DIY home décor, and even launching small businesses. India boasts a rich tradition of diverse sewing and embroidery techniques. Each region has its unique style, such as chikankari in Lucknow, phulkari in Punjab, and kantha in West Bengal, all of which incorporate sewing machines into their craftsmanship.

According to the research report "India Sewing Machine Market Overview, 2028," published by Bonafide Research, the India Sewing Machine market is anticipated to grow at more than 8% CAGR from 2023 to 2028. With the rise of online education, many individuals are now learning to sew through online classes and tutorials. This trend has increased the demand for sewing machines as more people take up sewing as a hobby or for creative expression. Some sewing machine manufacturers are incorporating smart technology into their machines. This can include IoT connectivity, allowing users to control and monitor their machines from their smartphones. Sewing enthusiasts are increasingly sharing digital sewing patterns and designs on online platforms. This trend has led to a demand for sewing machines that can easily interface with computers and digital pattern libraries. Some sewing machines are incorporating AI and machine learning capabilities for automatic stitching adjustments, error detection, and pattern recognition. This can assist both beginners and experienced sewers. As India's population ages, there's an increased interest in sewing for leisure and practical purposes. Sewing machines with features catering to older users, such as larger buttons and better ergonomics, are becoming popular. Some manufacturers are exploring the integration of 3D printing technology in sewing machines for creating custom accessories or embellishments. Meanwhile, innovations in smart fabrics are driving the need for specialized sewing machines. Industrial sewing machines used in large-scale manufacturing are increasingly incorporating robotics and automation for tasks like cutting, stitching, and quality control. Compact and lightweight sewing machines designed for travel and on-the-go sewing have gained popularity among sewing enthusiasts who want to continue their creative projects while traveling.

Manual sewing machines are often more affordable than their electric or computerized counterparts. In a price-sensitive market like India, affordability is a significant factor influencing the choice of sewing machines, especially among households with limited budgets. Manual sewing machines are generally simpler and easier to use, making them suitable for beginners and those who are not familiar with more complex sewing machine features. This ease of use makes them an attractive option for a wide range of consumers. India has a substantial rural and semi-urban population where access to consistent electricity may be limited. Manual sewing machines do not rely on electricity and can be operated using a hand-crank, making them practical options for sewing in areas with irregular power supply. Sewing is a valued and practical skill in Indian households. Many people, especially in rural and semi-urban areas, use manual sewing machines to create and repair clothing and household textiles. These machines allow individuals to develop and utilize sewing skills without the need for advanced technology. Manual sewing machines are suitable for small tailoring businesses and entrepreneurs, particularly in semi-urban and rural areas. These machines can cater to the local demand for clothing and alterations. In addition based on distribution channel, Offline stores allow customers to physically interact with sewing machines. Prospective buyers can test the machines, check the quality of stitches, and get a feel for the product's build and performance. This hands-on experience is a significant advantage. Many offline retailers offer after-sales service, including maintenance and repair services. Customers appreciate the convenience of having a local service center that can address any issues or provide regular maintenance. Offline stores can cater to bulk purchases, making them a preferred choice for educational institutions, vocational training centers, and businesses that require multiple sewing machines.

Residential users often prefer to customize their clothing and home textiles to their liking. Sewing machines enable them to add unique designs, embellishments, and alterations to existing items. This trend towards personalization drives the demand for residential sewing machines. There is a growing interest in fashion and personal style in India. As a result, many people in the residential segment use sewing machines to create custom clothing, replicate designer pieces, and stay on-trend with their fashion choices. Many households in India still practice the art of mending and repairing clothing and textiles. Residential sewing machines are essential tools for making these repairs, which can extend the lifespan of clothing and reduce the need for new purchases. In India, weddings and festive occasions are significant events that often require custom-made clothing. Residential sewing machines are used to create unique and traditional attire for these celebrations. Younger generations in India are increasingly conscious of fashion and style trends. They use sewing machines to experiment with their clothing and create unique, fashionable pieces. In addition based on application, The non-apparel segment includes sewing for home furnishings and decor, such as curtains, cushions, bed linens, tablecloths, and upholstery. There is a growing trend in India towards home improvement and interior decoration, which drives the demand for sewing machines in this segment. Individuals and households use sewing machines to create or modify home textiles, giving a personalized touch to their living spaces. Many individuals prefer customized home accessories, such as personalized table runners, throw pillows, and wall hangings. Sewing machines enable the creation of these unique and tailored items for personal use or as gifts. Sewing machines in the non-apparel segment are used for creating soft toys and stuffed animals, which are in demand for gifting and decoration. The popularity of handmade toys and gifts is a driving factor.

Considered in this report:
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• India Sewing Machine market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Electric
• Computerised
• Manual

By Use Case
• Industrial
• Commercial
• Residential

By Application
• Apparel
• Non Apparel

By Distribution
• Online (Ecommerce, Company's Websites)
• Offline( Direct sales, Speciality stores, Hyper market/ Super market, Others)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Cigarette industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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