Summary

One of the standout features of the Indian food service market is the incredible regional diversity it showcases. From the fiery curries of the south to the tandoori delights of the north and the delectable street foods found in every corner, India's cuisine is a reflection of its diverse landscapes and cultures. Each state boasts its own unique dishes, ingredients, and cooking techniques, creating a treasure trove of culinary experiences. India's street food culture is a testament to the country's love affair with food. Chaat, Pani Puri, vada pav, and dosas are just a few examples of the scrumptious street foods available at bustling roadside stalls. This street food scene is not just a way to satisfy one's appetite but also a social activity where people gather to savour flavours, share stories, and experience the vibrant atmosphere of India's streets. The Indian food service market beautifully balances tradition and modernity. While traditional eateries like dhabas, tandoori joints, and thali restaurants continue to thrive, modern dining establishments offering global cuisines, fusion dishes, and fine dining experiences have gained popularity, especially in metropolitan cities. The advent of technology has revolutionised the food service industry in India. Online food delivery platforms and mobile apps have made it convenient for consumers to order their favourite dishes from a wide range of restaurants. Health and wellness trends are gaining traction in the Indian food service market. Consumers are becoming increasingly health-conscious, leading to a demand for restaurants that offer healthier menu options, organic ingredients, and dietary accommodations. This shift is influencing menu offerings and ingredient choices across the industry. The Domino's Pizza franchise is run by Jubilant FoodWorks Limited in India. Over 1,400 Domino's Pizza locations are run by the firm in 280 Indian cities. The technique for collecting client feedback has been implemented by cloud kitchens with great success. With the advent of behemoths like Zomato and Swiggy, Indian food technology, notably the cloud kitchens in India, has experienced remarkable growth. Swiggy exceeded 8,000 orders per minute, and Zomato reached a peak of over 7,000 orders per minute.

According to the research report "India Food Service Market Overview, 2028," published by Bonafide Research, the India Food Service market is expected to grow at more than 11% CAGR from 2023 to 2028. Shopping and dining complexes are a growing trend in both industrialised and developing nations. Previously limited to metro areas, the trend of shopping malls has recently expanded to tier 2 and tier 3 cities. Customers frequently like shopping at stores that have many brands less than one roof. The industry is using this consumer behaviour by creating specialised multi-branded food Courts, malls, and halls under one roof. The customer needs to have everything under one roof. The design of F&B and leisure sections, including standalone food booths and kiosks, is becoming a more important consideration in new shopping centre projects and additions. India's diverse culinary landscape attracts food tourists from around the world. Culinary tourism boosts the restaurant and hospitality sectors, creating opportunities for growth. Restaurants are increasingly adopting technology to enhance customer experiences. Digital menus, online reservations, contactless payments, and loyalty programmes are becoming common features in food service establishments. Dining out is a significant cultural and social activity in India. Celebrations, family gatherings, and socialising often revolve around food, contributing to the steady demand for food service establishments. Government initiatives such as "Make in India" and "Swachh Bharat Abhiyan" promote entrepreneurship, hygiene standards, and food safety, supporting the growth of the food service sector.

Based on the system, it is segmented into the conventional foodservice system, the centralised foodservice system, the ready-prepared foodservice system, and the assembly-serve foodservice system. Among them, the ready-prepared foodservice system is a growing market. Indian consumers are increasingly seeking convenience in their busy lives. Ready-prepared meals offer quick and hassle-free dining options, making them a preferred choice for people who have limited time for cooking or eating out. As more people move to urban areas in India, there is a higher demand for ready-prepared meals due to the fast-paced urban lifestyle. People often opt for convenient options that can be easily consumed at work or home. The growing middle-class population in India has higher disposable incomes, allowing them to spend on convenience foods like ready-prepared meals, which are often considered affordable and time-saving. Consumers are increasingly concerned about food safety and hygiene. Established, ready-prepared food service providers often maintain high-quality standards, assuring customers of safe and well-prepared meals. The proliferation of food delivery apps and online ordering platforms has made it easier for consumers to access ready-prepared meals. These platforms offer a wide range of choices and facilitate quick and contactless delivery.

In terms of service, they are segmented into full-service restaurants, quick-service restaurants, institutes, and others. In the country, full-service restaurants are the leading market. India has a rich and diverse culinary heritage with a wide variety of regional cuisines. Full-service restaurants provide a platform for showcasing these culinary traditions, attracting consumers looking for authentic and diverse dining experiences. Full-service restaurants are popular choices for celebrating special occasions such as birthdays, anniversaries, and family gatherings. Their ambiance and menu offerings make them suitable for creating memorable moments. As more people in India move to urban areas, there is an increased demand for full-service restaurants. Urban dwellers often seek dining experiences that offer not only great food but also a comfortable and relaxed environment. Full-service restaurants are often chosen for business meetings, client dinners, and corporate events. They offer a professional setting with a diverse menu, making them suitable for hosting business-related gatherings. Full-service restaurants often have the capacity to host events, parties, and gatherings. This versatility makes them suitable venues for a wide range of social and private functions.

According to the report, the sector is segmented into commercial and non-commercial; among them, the non-commercial will grow at the highest growth rates. Schools, colleges, and universities in India are expanding, and many of them have in-house cafeterias and dining facilities. The non-commercial sector caters to the dining requirements of students and faculty, offering nutritious and affordable meal options. Large corporate offices often have cafeterias or contract with non-commercial food service providers to offer meals to their employees. With the growth of the corporate sector, there is an increasing demand for workplace dining solutions. Hospitals, nursing homes, and healthcare institutions require specialised food services to meet the dietary and nutritional needs of patients. The non-commercial sector plays a vital role in healthcare food service, providing therapeutic and medically prescribed meals. Some large IT parks and corporate hubs in India have extensive cafeteria facilities to cater to the needs of thousands of employees. Non-commercial providers manage these facilities, ensuring a diverse menu and quality meals.

India Foodservice Market News:
Barista Coffee opened its 350th store in Udaipur and is planning to reach the count of 500 in two years in 2023
Rebel Foods acquired the Franchise deal for Wendy's from Sierra Nevada to operate its stores across India. Rebel Foods is aiming to open 150 new offline Wendy's restaurants over the next decade Feb 2023.
Considered in this report:
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• India Food Service market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Sector
• Commercial
• Non- Commercial

By System
• Conventional Foodservice System
• Centralized Foodservice System
• Ready Prepared Foodservice System
• Assembly-Serve Foodservice System
By Type of Restaurant
• Full service restaurants
• Quick service restaurants
• Institutes
• Other

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Food Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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