Summary

The blister packaging market in Brazil has experienced significant growth and transformation, owing to changing consumer tastes, industry advancements, and the rise of major sectors such as pharmaceuticals, healthcare, and consumer products. Blister packaging, noted for its versatility, product protection, and simplicity, has become an industry standard in Brazil. Customization has emerged as a major trend in the Brazilian blister packaging business. Manufacturers are progressively customising blister packs to fit the unique requirements of various products and industries. This includes branding and graphic design solutions, which enable firms to successfully present their products and promote their brand identity. The pharmaceutical sector in Brazil demands serialisation and traceability characteristics in blister packaging. This allows products to be tracked throughout the supply chain, enhancing product safety and compliance with stringent regulatory standards. Brazil's booming retail sector has accelerated the use of blister packaging. The format is ideal for retail contexts where products are publicly displayed and where customers can inspect the contents while keeping them secure and tamper-evident. This trend is consistent with the country's thriving consumer landscape, where visual attractiveness and accessibility are important considerations in purchasing decisions. Blister packing maximises product visibility. The packaging's transparent plastic front allows buyers to see the product within, increasing its visual attractiveness. This functionality is especially useful in businesses where viewing the product is critical to the consumer's purchasing decision. Consumer demand and environmental awareness have fueled sustainability initiatives in the Brazilian blister packaging business. In order to lessen the environmental impact of packaging, manufacturers are investigating recyclable materials and eco-friendly designs. This sustainability emphasis is consistent with global initiatives to reduce packaging waste and encourage responsible packaging practices.

According to the research report "Brazil Blister Packaging Market Overview, 2028," published by Bonafide Research, the Brazil Blister Packaging market is expected to reach market size of more than USD 550 Million by 2028. The concept of Industry 4.0, which involves the integration of digital technologies into industrial processes, has made an impact in the Brazilian blister packaging business. It entails utilising IoT (Internet of Things) devices, big data analytics, and cloud-based systems to optimise operations, reduce downtime, and boost overall productivity. Increased usage of automation and robots is one of the most notable technological developments in Brazil's blister packaging business. Blister packaging machines have advanced in sophistication, providing exact control and consistency in the packaging process. Robots are increasingly being employed for duties including product loading, sorting, and quality checking. This automation not only increases efficiency but also lowers the chance of errors and provides a high degree of package accuracy. Brazil is seeing an increase in demand for smart packaging solutions that incorporate digital technologies into blister packaging. QR codes, NFC (near-field communication), and RFID (radio-frequency identification) are being used to give customers access to product information, authenticity verification, and interactive experiences. This technology improves traceability and consumer involvement, making the packaging landscape more connected and informed. Graphics on blister packaging can now be more detailed and high-resolution thanks to advances in printing technology. This is especially crucial in businesses where visual appeal and branding are important, such as cosmetics and consumer electronics. Manufacturers are producing eye-catching graphics, product information, and branding features that increase consumer appeal and recognition thanks to improved printing capabilities.

Based on type market is divided into carded, and clamshell. Clamshell type is predicted to register highest CAGR in Brazil blister packaging market during the forecast period. Clamshell packaging offers excellent product protection and tamper resistance. The design successfully seals the product within the plastic shell, preventing tampering and ensuring that the product remains clean until it is delivered to the consumer. This is critical in businesses such as pharmaceuticals, where product integrity is critical. Clamshell packaging is user-friendly, with features such as easy opening and resealability. Consumers may easily access and reseal the goods for later use, boosting product freshness and utility. This convenience is highly prized in a market where on-the-go consumption and hectic lifestyles are frequent. The materials segment of the market is segmented into plastic, aluminium, paper and paper board and others. Plastic material is majorly used in Brazil for blister packaging and is leading the market as well. Plastics, such as PVC (Polyvinyl Chloride), are inexpensive, making them an appealing option for blister packaging in Brazil. The decreased production cost translates to cost savings for manufacturers and, as a result, competitive pricing for consumers. This cost-effectiveness is a major motivator for the widespread usage of plastic materials. Plastics are extremely versatile and adaptable to a wide range of product shapes and sizes. As of this versatility, producers can employ plastic materials to package a wide range of products, from medications and healthcare items to consumer goods and electronics. It streamlines the manufacturing process and inventory management. Plastic blister packaging is lightweight and transportable, lowering transportation costs and the environmental impact of heavier materials.

The technology segment of the market includes thermoforming and cold forming. Thermoforming technology is dominating the market of Brazil blister packaging market. Thermoforming technology fits itself well with large-scale production. It is great for producing packaging units in large quantities, making it an excellent alternative for sectors that require quick and cost-effective packaging solutions. This efficiency corresponds to the requirements of firms seeking to meet consumer demand in a timely manner. Thermoforming technology has improved to provide environmentally friendly solutions. Manufacturers can employ recyclable materials and eco-friendly designs to meet Brazil's growing need for ecologically responsible packaging. This coincides with consumer preferences for more environmentally friendly packaging alternatives. Tamper-evident and security measures are built into thermoformed blister packaging. This is especially important in businesses such as pharmaceuticals, where product integrity and patient safety are critical. Customers are confident that the product has not been tampered with before purchasing. In terms of end users market is segmented into healthcare, consumer goods, food, industrial goods and others. Among them consumer goods is one of the major end user of Brazil blister packaging market. Consumer goods frequently rely on eye-catching packaging to attract clients. Blister packaging enables high-quality printing, colourful graphics, and clear product visibility. This visual appeal is critical for consumer goods because it increases brand recognition and stimulates spontaneous purchases. The size and fragility of consumer products can vary greatly. Blister packing provides protection and durability, protecting products from harm during transportation and display. This is critical for preserving the quality and integrity of the items. The consumer goods business includes a wide range of products, from electronics and toys to personal care items and domestic goods. Because blister packaging is adaptable, it can fit a wide range of product forms and sizes, making it an ideal packaging solution for this diversified business.

Considered in this report:
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Brazil Blister Packaging market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type:
• Carded
• Clamshell

By Materials:
• Plastic
• Aluminium
• Paper and Paper Board
• Others

By Technology:
• Thermoforming
• Cold Forming

By End Users:
• Healthcare
• Consumer Goods
• Food
• Industrial Goods
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Blister Packaging industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

ページTOPに戻る

Table of Contents