Summary

In recent years, South America, a continent famed for its different landscapes and temperatures, has experienced a considerable increase in demand for air conditioners. As the region endures both hot summers and humid temperatures, the necessity for dependable cooling solutions has become a top priority for both residents and companies. Several main reasons have contributed to the significant rise of the South American air conditioner market during the last decade. As the region's economies have grown, so have disposable incomes, allowing for greater investment in home goods such as air conditioners. Furthermore, urbanization and population development have increased demand for air conditioning systems, particularly in densely populated metropolitan areas where high temperatures are uncomfortable. South America has a wide range of climates, from tropical rainforests to dry deserts. Extreme heat waves, particularly in the summer, have prompted individuals to invest in air conditioning for both comfort and health reasons. Consumer expenditure has increased as the economies of South American countries have grown. As a result, more homes and businesses can now afford air conditioning systems. Air conditioning technology advancements, such as energy-efficient systems and smart HVAC solutions, have made these systems more appealing to consumers and companies. South America has a wide range of temperature and humidity profiles, ranging from the scorching heat of the Amazon rainforest to Chile's arid deserts and temperate coastal regions. As a result, air conditioning systems in South America are designed to resist and overcome these climatic obstacles. They are designed to provide not only efficient cooling in hot summers but also excellent dehumidification in high-humidity areas, ensuring people's comfort and health. Furthermore, given the region's emphasis on environmental sustainability, South American air conditioners are increasingly incorporating energy-efficient technology and eco-friendly refrigerants to reduce their environmental impact while satisfying this unique continent's specific cooling needs. South American air conditioners are popular due to their adaptability to various climates and devotion to environmentally friendly solutions.

According to the research report, “South America Air Conditioner (AC) Market Outlook, 2028” published by Bonafide Research, the market is expected to add more than USD 5 Billion from 2023 to 2028. In South America, the use of smart air conditioning systems is increasing. These technologies could be remotely managed via smartphone apps or linked to smart home networks. They provided consumers with additional control and convenience by including functions such as scheduling, temperature monitoring, and energy usage tracking. In South America, there is a growing interest in environmentally friendly refrigerants. In order to lessen their impact on the ozone layer and global warming, several manufacturers were shifting from older refrigerants like R-22 to more eco-friendly choices like R-410A or R-32. In South America, hybrid air conditioning systems that mix classic cooling methods with evaporative cooling or other novel technologies are gaining favor. Furthermore, multi-zone systems, which allow various rooms to have independent temperature management, are gaining popularity in both residential and commercial settings. Solar-powered air conditioning is a trend to keep an eye on, given the region's ample sunshine. Some South American individuals and companies were using solar panels to power their air conditioning systems, lowering both energy expenditures and carbon footprints. With an increasing emphasis on health and well-being, sophisticated air purification and filtration capabilities in air conditioning systems are in high demand. These systems can aid in the removal of allergens, pollutants, and toxins from indoor air, improving indoor air quality. As South America's urbanization and construction booms persisted, sustainable building principles influenced air conditioning choices. Green building initiatives were increasingly including energy-efficient HVAC systems and designs that reduced the need for excessive cooling.

Based on report market is divided into three major countries Brazil, Argentina and Colombia. Among the Brazil is expected to lead the market of South America.

Brazil, South America's largest country, is known for its tropical climate, with hot and humid summers. With temperatures frequently topping 30°C (86°F), air conditioning has become an essential part of the daily lives of millions of Brazilians. The air conditioner sector in Brazil has expanded dramatically in recent years as a result of factors such as urbanization, rising disposable incomes, and increased awareness of climate change. As individuals become increasingly concerned about environmental sustainability and energy consumption, energy-efficient air conditioners are becoming more popular in Brazil. Inverter technology, which controls compressor speed to maintain consistent cooling, is now included in many models. Users can handle and monitor their air conditioners remotely using smartphones or other devices, thanks to the inclusion of smart technology. In Brazil, this approach has gained traction as consumers seek convenience and energy savings. Solar-powered air conditioning systems are becoming more common in sunny places. Solar panels can help balance air conditioner electricity consumption, saving energy costs and having a positive impact on the environment. Heat pump technology is becoming more popular, especially in places where heating and cooling are necessary all year. Heat pumps can efficiently provide both heating and cooling by moving heat between interior and exterior units. Aside from simple smart controls, air conditioners are increasingly being integrated into bigger home automation platforms. This allows for easy interaction with other intelligent devices like lighting, blinds, and security systems. Older structures in Brazil are being converted to modern air conditioning systems as cities grow and urbanize.

Based on product type market is divided into window AC, portable AC, ductless multi split AC, packaged AC, floor mounted AC, central AC, variable refrigerant AC and others. Among them ductless multi split AC is dominating the market of South America.

Ductless multi-split systems provide installation and zoning flexibility. They can be used in both residential and commercial settings and are ideal for South American homes and buildings, which frequently have diverse layouts and limited ductwork space. Users can also adjust the temperature in different places to ensure comfort and efficiency. Installing ducting in existing structures can be difficult and costly. Because ductless multi-split systems do not require ductwork, installation is faster and less expensive. This is especially useful in areas where adapting older buildings is common. Ductless systems are often equipped with modern filtration systems, which can help improve indoor air quality by eliminating dust, allergens, and pollutants. South American cities frequently encounter air quality issues, and this function appeals to customers who wish to create a healthier indoor atmosphere. South America has a diverse climate, ranging from tropical to moderate and even freezing in some areas. Ductless multi-split systems are adaptable and can supply both heating and cooling, making them suited for a wide range of temperature conditions. Many ductless systems come with sleek and modern designs that can complement the aesthetics of various South American architectural styles. This can be an important consideration for homeowners and businesses looking to maintain or improve the visual appeal of their spaces.

Based on end user market is divided into residential, commercial and industrial. Furthermore based on tonnage market is segmented into pto 2 ton, 2 ton to 5 ton, 5 ton to 10 ton, and more than 10 ton.

The primary end-users of air conditioners in South America are residences, for a number of compelling reasons. First off, the area has a variety of climates, from the Amazon Basin's tropical rainforests to the arid deserts in the north and the temperate zones in the south. Air conditioning is a vital tool for preserving indoor comfort in these various conditions, whether it's cooling in hot and humid climates or heating in colder areas. Additionally, there are more residential structures and residences due to the rapid urbanization and population increase in South American cities. Air conditioning systems are becoming more and more necessary as metropolitan areas increase in order to provide relief from the oppressive heat that is prevalent over much of the continent. This phenomenon is particularly notable in densely populated cities like Sao Paulo, Rio de Janeiro, and Buenos Aires, where apartment living is prevalent. There are many different types of climates in South America, including temperate areas, arid deserts, and tropical rainforests. Most residences in these various climates can benefit from the coolness provided by air conditioners with capacities up to 2 tons. They are adaptable for year-round comfort and can effectively handle cooling and heating needs. Residential customers make up the vast bulk of air conditioning users in South America. These customers frequently live in smaller homes and apartments, where 2-ton systems are adequate to keep the interiors at a pleasant temperature. Usually, these residential situations do not require larger-capacity systems. Smaller air conditioners are typically less expensive to buy and install. In many South American nations where cost-consciousness is significant, these systems align with the budget constraints of residential consumers.

Based on technology market segmented invertor ACs and non-invertor ACs. Based on distribution channel market is segmented into multi brand stores, exclusive stores, online and others.

The cost of non-inverter air conditioners is typically lower than that of inverter versions. The lower initial cost of non-inverter ACs can make them an appealing alternative in South American nations where consumers' limited budgets are a major factor. Before inverter technology gained popularity, non-inverter air conditioners were more extensively used and had been on the market for a longer period of time. Customers may choose to stick with recognized brands that they are comfortable with. It may be easier and more economical to replace a non-inverter unit with a similar model in older homes or buildings with existing non-inverter AC systems than to upgrade to an inverter system, which may necessitate additional installation work. Air conditioners are majorly distributed through multi brand stores in South America. There are many different climates in South America, from tropical to more moderate areas. Due to the variety of climates, consumers have a wide range of preferences for cooling systems. Multi-brand stores provide a range of options from many producers, enabling customers to select the products that best suit their unique needs and climate. Numerous brands and models of air conditioners are frequently available at various price ranges in multi-brand stores. Customers can choose things that fit their budgets because of the diversity. Having access to more economical solutions is essential in South America, where cost-consciousness is prevalent. Both well-known multinational brands and regional or local brands can be found in multi-brand stores.

Companies Covered in this report:

Samsung Electronics, Panasonic Holdings Corporation, Haier Group Corporation, Whirlpool Corporation, Havells India Limited, Daikin Industries, Ltd, LG Corporation, Electrolux AB, Robert Bosch GmbH, Rheem Manufacturing Company, Gree Electric Appliances Inc., Midea Group, Fujitsu General Limited, Sharp Corporation.

Considered in this report:

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• South America Air Conditioner (AC) market Outlook with its value and forecast along with its segments
• Country-wise Air Conditioner (AC) market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• Brazil
• Argentina
• Colombia

By Product Type:

• Window AC
• Portable AC
• Ductless Multi Split AC
• Packaged AC
• Floor Mounted AC
• Central AC
• Variable Refrigerant AC
• Others

By End User:

• Residential
• Commercial
• Industrial

By Tonnage:

• Up to 2 Ton
• 2 Ton to 5 Ton
• 5 Ton to 10 Ton
• More Than 10 Ton

By Technology:

• Inverter ACs
• Non-Inverter ACs

By Distribution Channel:

• Multi-brand Stores
• Exclusive Stores
• Online
• Other Channels

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Air Conditioner (AC) industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.






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