Summary

Traditional Korean medicine, known as Hanbang, is an ancient system of healing that dates back thousands of years. Anma massage, a cornerstone of Hanbang, has been practiced in South Korea for centuries. Anma therapists use their hands, fingers, elbows, and sometimes even their feet to apply pressure to specific acupressure points and manipulate energy channels in the body. This therapeutic technique aims to promote blood circulation, alleviate tension, and restore balance to the body's energy flow. Jjimjilbang, or Korean bathhouses, are an integral part of South Korean culture. These public bathhouses offer various hot and cold pools, saunas, and relaxation areas. Massage equipment, such as massage chairs, massage mats, and handheld massagers, is often available for patrons to use while enjoying the facilities. Visitors can enhance their spa experience by incorporating massage equipment into their relaxation routine. South Korea's modern wellness culture places a strong emphasis on self-care and mental well-being. As people face the challenges of urban life and work-related stress, massage equipment has become increasingly popular for promoting relaxation, stress relief, and overall health. Massage equipment is not only valued for its health benefits but also for its integration into daily life and home decor. Sleek and stylish designs are preferred, as massage chairs and devices are often considered a part of home furnishings. The ability to blend seamlessly into living spaces adds to their appeal. South Korea has a well-regulated massage industry, with licensed practitioners trained in traditional techniques and modern therapies. This emphasis on professionalism and quality contributes to the culture of massage equipment in the country. South Korea is renowned for its beauty and skincare industry, which emphasizes self-care and relaxation. Massage equipment, such as facial massagers and eye massagers, is popular as part of skincare routines to promote circulation and improve skin health.

According to the research report "South Korea Massage Equipment Market Overview, 2028," published by Bonafide Research, the South Korea massage Equipment market is projected to reach market size around USD 265 Million by 2028. Massage has a long-standing cultural significance in South Korea, with traditional massage practices like anma deeply ingrained in the country's history. This cultural appreciation for massage has contributed to the popularity of massage equipment as a modern wellness tool. South Korea is renowned for its technological advancements and innovation. The incorporation of advanced technology in massage equipment, such as smart controls, automated massage programs, and adjustable settings, has attracted consumers seeking sophisticated and user-friendly products. South Korea's steady economic growth has led to rising disposable incomes among its population. As consumers have more spending power, they are more willing to invest in massage equipment to enhance their lifestyles. South Korea, like many other countries, is experiencing an aging population. Massage equipment caters to the specific needs of seniors seeking relief from age-related issues such as muscle stiffness and joint pain. South Korea has a growing population of middle-aged and elderly individuals. As the population ages, there is an increasing demand for massage equipment that caters to the specific needs and preferences of older consumers. Celebrity endorsements, particularly by popular actors, K-Pop idols, and influencers, can significantly impact consumer preferences in South Korea. High-profile endorsements of massage equipment can drive consumer interest and sales.

Electric massage equipment is designed to be user-friendly, requiring minimal effort from the user. With the simple press of a button, users can control the device's settings, adjust the massage technique, and modify the intensity. This convenience appeals to a wide range of consumers, including those who may not be familiar with traditional manual massage techniques. Electric massage devices are equipped with motors and mechanisms that replicate various massage techniques such as kneading, tapping, rolling, and shiatsu. This versatility allows users to customize their massage experience according to their preferences and therapeutic needs. As a result, electric devices cater to a larger audience with diverse requirements. In addition, Non-electric massage equipment, such as manual massagers, rollers, and handheld devices, is often more affordable than their electric counterparts. In a price-sensitive market like South Africa, consumers may be more inclined to opt for non-electric options due to budget constraints, which could drive higher adoption rates and contribute to a higher CAGR for this segment. Traditional massage techniques and tools have a certain appeal for consumers who value natural and holistic wellness approaches. Non-electric massage equipment, such as massage sticks, balls, and rollers, can provide a more hands-on and tactile experience that resonates with those who appreciate traditional methods.

Back pain is a common issue that affects many individuals, regardless of age or lifestyle. Factors such as sedentary work habits, poor posture, and lack of physical activity can contribute to back discomfort. Back massagers are specifically designed to target this area and provide relief from pain and tension, making them a sought-after solution in a market where back-related issues are prevalent. Stress and tension often accumulate in the back and shoulder areas due to factors like long hours of sitting, physical strain, and daily stressors. Back massagers are well-suited to targeting these high-stress areas, offering a way to relieve muscle tension and promote relaxation, which resonates with a broad audience seeking stress relief. In addition, Modern lifestyles often involve prolonged periods of sitting, which can lead to issues such as poor circulation, muscle tension, and discomfort in the legs and feet. Leg and foot massagers address these concerns by promoting blood flow and providing relief to muscles that have been inactive for extended periods. People with conditions like diabetes may experience peripheral neuropathy, leading to numbness, tingling, and pain in the legs and feet. Leg and foot massagers can help improve nerve function and alleviate discomfort associated with neuropathy.
South Africa is a popular tourist destination known for its natural beauty and diverse attractions. Hotels, resorts, and other hospitality establishments are incorporating wellness offerings, including massage services and equipment, to enhance the guest experience. This trend drives the demand for commercial-grade massage equipment. Fitness centers and gyms are diversifying their offerings to attract and retain members. The inclusion of massage services and equipment caters to individuals looking for post-workout recovery and relaxation. Commercial massage equipment can also be used at corporate events, conferences, and trade shows to provide attendees with relaxation and stress relief, adding value to such occasions. In addition, Residential massage equipment provides users with the convenience of accessing massage therapy at any time within the comfort of their homes. This accessibility is especially appealing to busy individuals who may not have the time to visit spas or wellness centers regularly. Residential massage equipment often offers customizable features, allowing users to tailor their massage experience according to their preferences. This level of customization adds value for consumers looking for personalized therapeutic benefits.

The Chairs & Sofas segment of the massage equipment market in South Africa is expected to have the highest market share based on product type. Chairs and sofas in the massage equipment market often incorporate advanced technologies such as customizable massage programs, zero-gravity recline, heat therapy, and even AI-driven massage techniques. These features enhance the massage experience, attracting consumers seeking cutting-edge solutions. The stressors of modern life have led to increased demand for relaxation solutions. Massage chairs and sofas offer a dedicated space for users to unwind and alleviate stress without having to leave their homes. Furthermore, Massage tables are essential for professional massage therapists and practitioners. Gua sha tools are used for a traditional Chinese massage technique that involves scraping the skin to improve circulation and release muscle tension. These specialized tools address specific therapeutic goals, attracting both professionals and individuals seeking unique massage experiences. While massage tables and Gua sha tools are integral to professional settings, they can also be utilized for self-care and DIY treatments at home. This dual-use nature expands the potential market for these products. In addition, Based on therapy the Acupressure segment is expected to experience the highest CAGR in the South Africa massage equipment market. Acupressure is a holistic therapy rooted in traditional Chinese medicine. The growing interest in holistic wellness and alternative therapies has led to an increased demand for practices like acupressure that consider the whole body and its interconnected systems. Acupressure aligns with the increasing preference for natural and holistic healing methods. Consumers seeking alternatives to pharmaceutical treatments are drawn to therapies like acupressure that promote the body's innate healing mechanisms.

Hypermarkets and supermarkets are some of the most frequented retail establishments by a wide demographic of consumers. Their broad appeal means that massage equipment displayed in these stores can capture the attention of various customer segments, from young adults to families and seniors. Hypermarkets and supermarkets are strategically located in easily accessible areas, including shopping malls and urban centers. This accessibility ensures that potential customers can explore and purchase massage equipment without traveling to specialized stores. Some stores offer in-store demonstrations of massage equipment. These hands-on experiences allow potential buyers to feel the product's quality and understand its features, increasing the likelihood of making a purchase. In addition, here are some examples include Shoprite, Pick n Pay, Checkers, Game, Makro, Dis-Chem and more. In addition, The South African market has been witnessing a significant increase in e-commerce adoption. More consumers are turning to online platforms to shop for a variety of products, including wellness and health-related items. Online platforms enable consumers to easily compare prices, features, and customer reviews across different brands and models of massage equipment. This transparency aids in making informed purchase decisions. In addition, here are some examples include Takealot, Makro Online, Superbalist, Wellness Warehouse Online, Zando, Clicks, Dis-Chem Online, Loot, Amazon Global Store.

Considered in this report
• Geography: South Korea
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South Korea Massage Equipment market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Electric
• Non-Electric


By Application
• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others


By End User
• Commercial
• Residential


By Distribution channel
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others


By product Type
• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table)


By Therapy
• Roller
• Vibrator
• Acupressure


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Massage Equipment industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. South Korea Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. South Korea Massage Equipments Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Category
6.3. Market Size and Forecast By Application
6.4. Market Size and Forecast By End User
6.5. Market Size and Forecast By Distribution Channel
6.6. Market Size and Forecast By Product Type
6.7. Market Size and Forecast By Therapy
7. South Korea Massage Equipments Market Segmentations
7.1. South Korea Massage Equipments Market, By Category
7.1.1. South Korea Massage Equipments Market Size, By Electric, 2017-2028
7.1.2. South Korea Massage Equipments Market Size, By Non-Electric, 2017-2028
7.2. South Korea Massage Equipments Market, By Application
7.2.1. South Korea Massage Equipments Market Size, By Back Massagers and Body Massagers, 2017-2028
7.2.2. South Korea Massage Equipments Market Size, By Leg and Foot Massagers, 2017-2028
7.2.3. South Korea Massage Equipments Market Size, By Neck and Shoulder Massagers, 2017-2028
7.2.4. South Korea Massage Equipments Market Size, By Head Massagers, 2017-2028
7.2.5. South Korea Massage Equipments Market Size, By Others, 2017-2028
7.3. South Korea Massage Equipments Market, By End User
7.3.1. South Korea Massage Equipments Market Size, By Commercial, 2017-2028
7.3.2. South Korea Massage Equipments Market Size, By Residential, 2017-2028
7.4. South Korea Massage Equipments Market, By Distribution Channel
7.4.1. South Korea Massage Equipments Market Size, By Hypermarket and Supermarket, 2017-2028
7.4.2. South Korea Massage Equipments Market Size, By Specialty Store, 2017-2028
7.4.3. South Korea Massage Equipments Market Size, By Online Sales Channel, 2017-2028
7.4.4. South Korea Massage Equipments Market Size, By Others, 2017-2028
7.5. South Korea Massage Equipments Market, By Product Type
7.5.1. South Korea Massage Equipments Market Size, By Chairs & Sofas, 2017-2028
7.5.2. South Korea Massage Equipments Market Size, By Stationary equipment, 2017-2028
7.5.3. South Korea Massage Equipments Market Size, By Handheld, 2017-2028
7.5.4. South Korea Massage Equipments Market Size, By Others (Table), 2017-2028
7.6. South Korea Massage Equipments Market, By Therapy
7.6.1. South Korea Massage Equipments Market Size, By Roller, 2017-2028
7.6.2. South Korea Massage Equipments Market Size, By Vibrator, 2017-2028
7.6.3. South Korea Massage Equipments Market Size, By Accupressure, 2017-2028
8. South Korea Massage Equipments Market Opportunity Assessment
8.1. By Category, 2023 to 2028
8.2. By Application, 2023 to 2028
8.3. By End User, 2023 to 2028
8.4. By Distribution Channel, 2023 to 2028
8.5. By Product Type, 2023 to 2028
8.6. By Therapy, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: South Korea Massage Equipments Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Category
Figure 3: Market Attractiveness Index, By Application
Figure 4: Market Attractiveness Index, By End User
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Market Attractiveness Index, By Product Type
Figure 7: Market Attractiveness Index, By Therapy
Figure 8: Porter's Five Forces of South Korea Massage Equipments Market

List of Table
Table 1 : Influencing Factors for South Korea Massage Equipments Market, 2022
Table 2: South Korea Massage Equipments Market Size and Forecast By Category (2017, 2022 & 2028F)
Table 3: South Korea Massage Equipments Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 4: South Korea Massage Equipments Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 5: South Korea Massage Equipments Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 6: South Korea Massage Equipments Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 7: South Korea Massage Equipments Market Size and Forecast By Therapy (2017, 2022 & 2028F)
Table 8: South Korea Massage Equipments Market Size of Electric (2017 to 2028) in USD Million
Table 9: South Korea Massage Equipments Market Size of Non-Electric (2017 to 2028) in USD Million
Table 10: South Korea Massage Equipments Market Size of Back Massagers and Body Massagers (2017 to 2028) in USD Million
Table 11: South Korea Massage Equipments Market Size of Leg and Foot Massagers (2017 to 2028) in USD Million
Table 12: South Korea Massage Equipments Market Size of Neck and Shoulder Massagers (2017 to 2028) in USD Million
Table 13: South Korea Massage Equipments Market Size of Head Massagers (2017 to 2028) in USD Million
Table 14: South Korea Massage Equipments Market Size of Others (2017 to 2028) in USD Million
Table 15: South Korea Massage Equipments Market Size of Commercial (2017 to 2028) in USD Million
Table 16: South Korea Massage Equipments Market Size of Residential (2017 to 2028) in USD Million
Table 17: South Korea Massage Equipments Market Size of Hypermarket and Supermarket (2017 to 2028) in USD Million
Table 18: South Korea Massage Equipments Market Size of Specialty Store (2017 to 2028) in USD Million
Table 19: South Korea Massage Equipments Market Size of Online Sales Channel (2017 to 2028) in USD Million
Table 20: South Korea Massage Equipments Market Size of Others (2017 to 2028) in USD Million
Table 21: South Korea Massage Equipments Market Size of Chairs & Sofas (2017 to 2028) in USD Million
Table 22: South Korea Massage Equipments Market Size of Stationary equipment (2017 to 2028) in USD Million
Table 23: South Korea Massage Equipments Market Size of Handheld (2017 to 2028) in USD Million
Table 24: South Korea Massage Equipments Market Size of Others (Table) (2017 to 2028) in USD Million
Table 25: South Korea Massage Equipments Market Size of Roller (2017 to 2028) in USD Million
Table 26: South Korea Massage Equipments Market Size of Vibrator (2017 to 2028) in USD Million
Table 27: South Korea Massage Equipments Market Size of Accupressure (2017 to 2028) in USD Million