Summary

The South American kitchen hobs market is undergoing tremendous change as a result of changing consumer tastes, technological improvements, and changing lifestyles. As culinary traditions and modern aspirations collide, the region is seeing a boom in demand for innovative and efficient kitchen gadgets. South America has a rich culinary legacy that includes a wide variety of ingredients and cooking techniques. Traditional traditions are blending with modern lifestyles, resulting in a desire for kitchen appliances that can accommodate both heritage recipes and current cooking techniques. As a key component of culinary preparation, kitchen hobs are changing to handle this specific combination. Rapid economic growth and a growing middle class are shaping South American lifestyle ambitions. Consumers are modernizing their kitchens with sophisticated appliances that enhance their culinary experiences as their disposable budgets rise. This trend is benefiting the kitchen hob market, as consumers prefer premium models with innovative features such as smart technology integration, touch controls, and energy efficiency. The way South Americans engage with their kitchens is changing as a result of technological advancements. Smart cooking hobs with wireless connectivity and app-controlled capabilities are becoming popular with tech-savvy consumers. These hobs enable users to remotely monitor and control cooking operations, improving meal preparation and increasing convenience. The incorporation of technology not only enriches the cooking experience, but it also corresponds with the region's preference for cutting-edge advancements.

According to the research report, “South America Kitchen Hobs Market Outlook, 2028” published by Bonafide Research, the market is projected to add USD 400 Million from 2023 to 2028. South America's vast culinary mosaic is a driving force behind the region's diverse spectrum of kitchen hob choices. Gas hobs, which facilitate the art of outdoor cooking, are popular in nations such as Argentina, which is known for its love of grilling and barbeque. Countries such as Peru, which is known for its elaborate stews and seafood delicacies, are seeing an increase in interest in electric hobs that allow for exact simmering and temperature control. This dynamic interaction between regional cuisines and cooking preferences demonstrates how deeply ingrained culinary traditions impact appliance selection. Kitchen hob tastes are being impacted by the limits of tiny living spaces as urbanization sweeps across South America, particularly in booming metropolises like Sao Paulo and Buenos Aires. Built-in hobs, with their space-saving designs and seamless integration into countertops, are becoming increasingly popular among city dwellers. These hobs not only save space but also improve modern kitchen aesthetics, keeping with the minimalist interior design trend. South American governments are investing in research and development (R&D) to create new and revolutionary kitchen hob technology. This includes financing research into new materials, cooking methods, and energy-saving stoves. South American governments are providing tax cuts and subsidies to kitchen hobmakers. This makes it more affordable for manufacturers to invest in new technologies and provide competitively priced kitchen hobs. The Brazilian government is heavily investing in kitchen hob R&D. The government announced a $100 million investment in a new kitchen hob research center in 2020. The facility is expected to develop innovative cooking, energy-efficiency, and safety technologies.

Based on the countries, Brazil is dominating the market with highest market share in South America kitchen hobs market in 2022.

Brazil is the largest and most populous country in South America. Urbanization is on the rise, with cities housing a sizable proportion of the population. To meet the needs of urban households, this urbanization trend has raised demand for sophisticated kitchen appliances, especially kitchen hobs. Brazil's culinary culture is rich and diverse, with a focus on family gatherings, barbecues (churrascos), and traditional cooking methods. These preferences have resulted in increased demand for kitchen hobs that can accommodate a variety of cooking techniques, such as gas hobs for grilling and simmering. Brazilian cuisine includes a variety of cooking styles, ranging from grilling meats to creating stews and rice dishes. Because of this variety, there is a desire for adaptable kitchen hobs that can handle different types of cooking simultaneously. Brazil's manufacturing industry, which includes home appliance manufacture, is relatively developed. This may result in a broader range of kitchen hobs on the market, both domestically produced and imported. Brazil's real estate sector has expanded significantly, with new housing developments frequently integrating innovative kitchen designs. This has increased demand for aesthetically beautiful and functional kitchen appliances, such as kitchen hobs.

Based on types, Free Standing type is predicted to grow with significant market share in South America Kitchen Hobs Market.

Freestanding kitchen hobs provide a level of adjustability and flexibility that aligns well with changing customer demands. Freestanding hobs provide an alternative that can be easily integrated into varied kitchen setups in South America, where kitchen layouts and designs can vary greatly. In comparison to built-in variants, which may require alterations to kitchen surfaces and cabinets, freestanding hobs often require less initial investment and installation costs. Many consumers prioritize affordability, and freestanding hobs provide a cost-effective alternative without sacrificing functionality. Traditional cooking methods and culinary traditions play an important role in daily life in various South American countries. Freestanding hobs allow users to partake in these behaviors while also experimenting with modern technology. Based on ignition, gas/ liquid fuel is preferred choice kitchen hobs among consumers in South America. South American food frequently employs techniques such as grilling and boiling, which lend themselves nicely to gas ranges. Traditional foods such as barbecue (e.g., Brazilian churrasco) and stews (e.g., Peruvian or Colombian soups) necessitate precise heat control, which gas hobs provide. Power outages or inconsistent electrical supplies are widespread in several places in South America. During such times, gas hobs provide an alternative cooking option, ensuring that meals can be prepared regardless of electrical outages. Gas hobs are frequently seen to be less expensive to operate than electric versions, which can be a key factor for budget-conscious consumers.

Based on Burner/ Induction Zone, four burner segment is predicted to register highest market share in South America kitchen hobs market.

Four-burner kitchen ranges provide a good balance of cooking capacity and space efficiency. They include enough cooking zones to produce many dishes or meal components at the same time, appealing to South American culinary habits, which frequently involve multi-course and family-style meals. Many South American urban residences, particularly apartments and urban housing, have minimal kitchen areas. A four-burner hob finds a mix between utility and space efficiency, making it an excellent choice for small kitchens. Demand for kitchen appliances that ease cooking procedures is being driven by the appeal of home-cooked meals and their convenience. A four-burner stove enables efficient meal preparation while meeting hectic schedules. South American cultures frequently place a high value on family reunions and community dining. A four-burner hob allows households to prepare bigger amounts of food, making it ideal for cooking for large families and social occasions. In today's fast-paced society, the ability to prepare many dishes at the same time is highly prized. A four-burner hob allows for efficient meal preparation, making it an appealing option for individuals and families with demanding schedules.

Based on distribution channel speciality retail stores are key distribution channel in South America Kitchen Hobs market

Based on distribution channel speciality retail stores are key distribution channel in South America for kitchen hobs. Specialty retail establishments frequently specialize solely in household appliances, like kitchen hobs. The personnel at these establishments are informed about the many brands, models, and features of kitchen hobs, allowing them to provide individualized recommendations and assistance to customers. This knowledge can assist consumers in making informed purchasing decisions. Specialty shops frequently make the effort to learn each customer's individual needs and preferences. This enables them to recommend kitchen hobs that are compatible with the customer's cooking preferences, kitchen layout, and lifestyle.

Market Dynamics

• Market Drivers: South America is becoming increasingly urbanized, with a growing middle-class population. As people move to cities and their disposable incomes rise, so does the demand for contemporary kitchen appliances such as kitchen hobs. Appliances that are efficient, space-saving, and aesthetically beautiful are frequently sought after by city dwellers. As people's lifestyles change, there is a higher desire for ease and efficiency in daily tasks such as cooking. Modern kitchen hobs with modern features such as induction technology, precise temperature control, and smart functionality correspond to this trend in consumer tastes.
• Market Restraints: Economic insecurity and changes in several South American countries may have an impact on consumer purchasing power. In certain regions, high inflation rates, currency depreciation, and low GDP growth can lead to lower consumer expenditure on non-essential items such as kitchen equipment. South American consumers are notoriously price-conscious, which can pose a considerable challenge for luxury or high-end kitchen stove companies. The market's desire for less expensive solutions may limit the growth potential of more expensive models, affecting producers' profit margins.
• Market Trends: Gas hobs have traditionally been more popular in South America due to the availability of economical natural gas in several nations. Many consumers prefer the control and comfort of cooking with gas flames. The visual appearance of kitchen appliances is becoming increasingly essential. Customers want kitchen hobs that not only work well but also add to the overall appearance of their kitchens. Sleek designs, sophisticated finishes, and seamless integration are all appealing qualities.

Market Players Insights
LG Corporation, Whirlpool Corporation, Samsung Group, Siemens AG, Electrolux AB , Arçelik A.Ş. , Haier Group Corporation, Sub-Zero Group, Inc., Midea Group Co Ltd, Elica S.p.A., Miele & Cie. KG, Vatti Corporation, Teka Group, Gorenje, Franke Holding AG.

Considered in this report
• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• South America Kitchen Hobs with its value and forecast along with its segments
• Country-wise Kitchen Hobs market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• Brazil
• Argentina
• Colombia

By Types
• Free Standing
• Built-In Hobs

By Ignition
• Gas/liquid fuel
• Electric

By Burner/Induction Zone
• Four Burner
• Two Burner
• Three Burner
• Five Burner
• Six Burner

By Distribution Channel
• Specialty retail stores
• Hypermarket/supermarket
• Multi Brand Stores
• Online channels (company Websites, 3rd party online platform)

The approach of the report
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Kitchen Hobs industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.





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