Summary

Massage has a long history in India, with its origins dating back thousands of years. Ancient texts such as the Ayurvedic texts, including the Charaka Samhita and Sushruta Samhita, describe various massage techniques and their therapeutic benefits. Ayurveda, the traditional system of medicine in India, places a strong emphasis on the use of massage as a key healing modality. Ayurvedic massage techniques, such as Abhyanga (oil massage) and Pizhichil (oil bath), are widely practiced for promoting balance and wellness. In India, massage is not only viewed as a physical practice but also has spiritual significance. Some massage practices are seen as a means of purifying the body and mind and promoting spiritual well-being. In India, massage is sometimes combined with yoga and meditation to create a holistic wellness experience. Yoga postures and breathing exercises are used to enhance the benefits of massage and promote relaxation and balance. India's diverse landscape and climate have given rise to a wide variety of medicinal plants and herbs. Many traditional massages in India utilize locally sourced herbal preparations, such as herbal poultices and herbal compresses, to enhance the therapeutic benefits of the massage. India's spa culture has witnessed significant growth in recent years. Urban centers and tourist destinations are dotted with wellness spas and centers offering a range of massage therapies, including Ayurvedic, Thai, Balinese, and Swedish massages, among others. Massage is often offered as a form of celebration and relaxation during festivals and special occasions. For instance, during the festival of Diwali, the "Festival of Lights," families may exchange massages as a way to bond and unwind. In India, massage for infants and children is a traditional practice known as "infant massage" or "baby massage." It is believed to promote healthy growth, improve digestion, and strengthen the bond between parents and children.

According to the research report "India Massage Equipments Market Overview, 2028," published by Bonafide Research, the India Massage Equipments market is expected to grow at more than 11.5% CAGR from 2023 to 2028. India's middle-class population is expanding, resulting in higher disposable incomes. As consumers have more spending power, they are willing to invest in products that enhance their overall well-being, including massage equipment. Urbanization has led to busier and more stressful lifestyles in Indian cities. As a result, individuals are seeking convenient and time-efficient ways to de-stress and relax, driving the demand for massage equipment that can be used at home or in office settings. he modern lifestyle has brought about an increase in stress-related health issues such as anxiety, insomnia, and muscular tension. Massage equipment that can help alleviate these issues is in demand as people look for natural stress-relief solutions. The integration of smart technology into massage equipment was gaining popularity. Smart massage chairs and handheld devices with app connectivity and personalized settings were becoming more prevalent, allowing users to customize their massage experiences. Smart massage technology was becoming increasingly popular in the market. Manufacturers incorporated advanced features such as app connectivity, remote control operation, and AI-driven customization to enhance the massage experience. Smart massage chairs and handheld devices allowed users to adjust massage settings, intensity, and duration according to their preferences. Celebrity endorsements and influencer marketing played a significant role in popularizing massage equipment and creating awareness among consumers. Well-known personalities and wellness influencers promoted the benefits of massage equipment through various media channels.

Electric massage equipment is typically designed to be user-friendly and easy to operate. Unlike manual or traditional massage tools, electric devices often come with various settings and options, allowing users to customize their massage experience according to their preferences and needs. This convenience and ease of use make electric massage equipment appealing to a broader range of consumers. Electric massage equipment is designed to provide consistent and precise pressure and movements, leading to more effective and efficient massages. The use of motors, electronic controls, and specialized mechanisms allows for targeted and deeper muscle penetration, resulting in a better overall massage experience. Many people prefer electric massage devices due to their ability to offer relief from specific muscle tensions and soreness. In addition, the non-electric segment encompasses a wide variety of massage equipment, including massage rollers; massage balls, foam rollers, massage sticks, and massage cushions, among others. This diverse product range caters to different preferences and needs, allowing consumers to choose the type of non-electric massage equipment that suits their specific requirements. Non-electric massage equipment often consists of sturdy materials like high-density foam, rubber, or plastic, ensuring their longevity and durability. Consumers may prefer these products over electric ones due to their extended lifespan and lower maintenance requirements.

Back pain and muscle tension in various parts of the body are common issues faced by people of all age groups in India. Sedentary lifestyles, long working hours, and stress are some of the factors contributing to these problems. Back Massagers and Body Massagers offer targeted relief for such ailments, making them highly sought after by consumers seeking relief from everyday muscle discomfort. In the fast-paced and demanding modern lifestyle, stress management is crucial for overall well-being. Back Massagers and Body Massagers provide a means of relaxation and stress relief, helping users unwind after a long day and promoting better sleep. The trend of home fitness and wellness has gained significant traction in recent years, particularly due to factors like the COVID-19 pandemic and increasing health consciousness. Back Massagers and Body Massagers align well with this trend, as they allow individuals to take charge of their health and well-being from the comfort of their homes. In addition, As consumers become more health-conscious and aware of the benefits of massage therapy, there is an increasing interest in niche or specialized massage equipment designed for specific purposes. These may include facial massagers, eye massagers, scalp massagers, handheld acupressure devices, or even massage equipment designed for specific medical conditions or targeted muscle groups. The trend of self-care and personal wellness has gained momentum in recent years. Consumers are willing to invest in products that promote relaxation, stress relief, and overall well-being. The "Others" segment, with its specialized and targeted massage equipment, aligns well with this trend.

The hospitality sector, including hotels and resorts, is another significant contributor to the commercial massage equipment market. Many hotels and high-end resorts offer massage services as part of their guest experience. Investing in massage equipment allows these establishments to enhance guest satisfaction and provide added value to their services. Massage therapy is increasingly recognized for its therapeutic benefits in various medical and healthcare settings. Hospitals, rehabilitation centers, and physical therapy clinics may invest in massage equipment to complement their treatment plans and aid in patient recovery. The rise of online booking platforms and apps for spa and wellness services makes it easier for consumers to access and book massage services at commercial establishments. This enhanced accessibility drives the demand for commercial massage equipment to cater to the growing number of bookings. In addition, India’s aging population is increasing, and with aging comes a higher likelihood of experiencing muscle stiffness, joint pain, and other age-related health concerns. Residential massage equipment provides a non-invasive and convenient method for older adults to manage these issues. The residential massage equipment market offers a wide range of products at various price points, catering to different budget constraints. This product diversity and affordability make it accessible to a broader consumer base, contributing to its potential for high growth.

Hypermarkets and supermarkets have an extensive network of stores spread across various locations in urban and semi-urban areas. This wide reach makes them easily accessible to a large number of consumers, providing convenience and ease of purchase for massage equipment. Hypermarkets and supermarkets offer a diverse range of products across different categories, including wellness and healthcare. Consumers can find various massage equipment options, from handheld massagers to massage chairs, all under one roof, allowing them to compare and choose the best fit for their needs. Hypermarkets and supermarkets typically offer a variety of payment options, such as cash, credit cards, and digital wallets, making it convenient for customers to make purchases, including massage equipment. Some well-known retail chains in India that operate hypermarkets and supermarkets include Big Bazaar (operated by Future Retail), Reliance Fresh (operated by Reliance Retail), DMart (operated by Avenue Supermarts), Spencer's Retail (part of RP-Sanjiv Goenka Group), Star Bazaar (part of Trent Limited, a Tata enterprise), Easyday (operated by Bharti Retail). In addition, India has witnessed significant growth in internet penetration in recent years, with a large number of consumers gaining access to the internet and online shopping platforms. The expanding online user base provides a growing customer pool for online sales of massage equipment. Online sales channels provide convenience for consumers to browse, compare, and purchase massage equipment from the comfort of their homes or on the go. Additionally, online stores operate 24/7, allowing customers to make purchases at any time, which is particularly appealing for busy individuals with limited time for in-store shopping. Some well-known e-commerce platforms and online stores that operate in India and offer massage equipment include Amazon India, Flipkart, Snapdeal, Paytm Mall , Tata CLiQ , ShopClues and more.

Massage chairs and sofas offer a holistic and comprehensive massage experience. Equipped with multiple massage techniques such as kneading, rolling, tapping, and shiatsu, these products can target various muscle groups in the body. This comprehensive massage experience appeals to consumers seeking a thorough and relaxing massage session. Massage chairs and sofas are designed to provide therapeutic benefits similar to professional massage therapy. The various massage techniques, coupled with customizable intensity levels, allow users to address specific health concerns such as muscle tension, stress relief, improved blood circulation, and relief from aches and pains. One of the key advantages of massage chairs and sofas is their convenience and accessibility. Users can enjoy a massage at any time within the comfort of their own homes, eliminating the need to schedule appointments or travel to a spa or wellness center. This convenience makes massage chairs and sofas an attractive option for individuals with busy schedules. Furthermore, Stationary massage equipment is suitable for home use, allowing individuals to create a personal space for relaxation and self-care. Massage tables and beds offer a dedicated platform for users to receive messages from family members or to practice self-massage techniques. Stationary massage equipment is suitable for home use, allowing individuals to create a personal space for relaxation and self-care.

Considered in this report
• Geography: India
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• India Massage Equipment market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Electric
• Non-Electric


By Application
• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others


By End User
• Commercial
• Residential


By Distribution channel
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others


By product Type
• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table)


By Therapy
• Roller
• Vibrator
• Acupressure


The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Massage Equipment industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. India Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. India Massage Equipments Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Category
6.3. Market Size and Forecast By Application
6.4. Market Size and Forecast By End User
6.5. Market Size and Forecast By Distribution Channel
6.6. Market Size and Forecast By Product Type
6.7. Market Size and Forecast By Therapy
7. India Massage Equipments Market Segmentations
7.1. India Massage Equipments Market, By Category
7.1.1. India Massage Equipments Market Size, By Electric, 2017-2028
7.1.2. India Massage Equipments Market Size, By Non-Electric, 2017-2028
7.2. India Massage Equipments Market, By Application
7.2.1. India Massage Equipments Market Size, By Back Massagers and Body Massagers, 2017-2028
7.2.2. India Massage Equipments Market Size, By Leg and Foot Massagers, 2017-2028
7.2.3. India Massage Equipments Market Size, By Neck and Shoulder Massagers, 2017-2028
7.2.4. India Massage Equipments Market Size, By Head Massagers, 2017-2028
7.2.5. India Massage Equipments Market Size, By Others, 2017-2028
7.3. India Massage Equipments Market, By End User
7.3.1. India Massage Equipments Market Size, By Commercial, 2017-2028
7.3.2. India Massage Equipments Market Size, By Residential, 2017-2028
7.4. India Massage Equipments Market, By Distribution Channel
7.4.1. India Massage Equipments Market Size, By Hypermarket and Supermarket, 2017-2028
7.4.2. India Massage Equipments Market Size, By Specialty Store, 2017-2028
7.4.3. India Massage Equipments Market Size, By Online Sales Channel, 2017-2028
7.4.4. India Massage Equipments Market Size, By Others, 2017-2028
7.5. India Massage Equipments Market, By Product Type
7.5.1. India Massage Equipments Market Size, By Chairs & Sofas, 2017-2028
7.5.2. India Massage Equipments Market Size, By Stationary equipment, 2017-2028
7.5.3. India Massage Equipments Market Size, By Handheld, 2017-2028
7.5.4. India Massage Equipments Market Size, By Others (Table), 2017-2028
7.6. India Massage Equipments Market, By Therapy
7.6.1. India Massage Equipments Market Size, By Roller, 2017-2028
7.6.2. India Massage Equipments Market Size, By Vibrator, 2017-2028
7.6.3. India Massage Equipments Market Size, By Accupressure, 2017-2028
8. India Massage Equipments Market Opportunity Assessment
8.1. By Category, 2023 to 2028
8.2. By Application, 2023 to 2028
8.3. By End User, 2023 to 2028
8.4. By Distribution Channel, 2023 to 2028
8.5. By Product Type, 2023 to 2028
8.6. By Therapy, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: India Massage Equipments Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Category
Figure 3: Market Attractiveness Index, By Application
Figure 4: Market Attractiveness Index, By End User
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Market Attractiveness Index, By Product Type
Figure 7: Market Attractiveness Index, By Therapy
Figure 8: Porter's Five Forces of India Massage Equipments Market

List of Table
Table 1 : Influencing Factors for India Massage Equipments Market, 2022
Table 2: India Massage Equipments Market Size and Forecast By Category (2017, 2022 & 2028F)
Table 3: India Massage Equipments Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 4: India Massage Equipments Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 5: India Massage Equipments Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 6: India Massage Equipments Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 7: India Massage Equipments Market Size and Forecast By Therapy (2017, 2022 & 2028F)
Table 8: India Massage Equipments Market Size of Electric (2017 to 2028) in USD Million
Table 9: India Massage Equipments Market Size of Non-Electric (2017 to 2028) in USD Million
Table 10: India Massage Equipments Market Size of Back Massagers and Body Massagers (2017 to 2028) in USD Million
Table 11: India Massage Equipments Market Size of Leg and Foot Massagers (2017 to 2028) in USD Million
Table 12: India Massage Equipments Market Size of Neck and Shoulder Massagers (2017 to 2028) in USD Million
Table 13: India Massage Equipments Market Size of Head Massagers (2017 to 2028) in USD Million
Table 14: India Massage Equipments Market Size of Others (2017 to 2028) in USD Million
Table 15: India Massage Equipments Market Size of Commercial (2017 to 2028) in USD Million
Table 16: India Massage Equipments Market Size of Residential (2017 to 2028) in USD Million
Table 17: India Massage Equipments Market Size of Hypermarket and Supermarket (2017 to 2028) in USD Million
Table 18: India Massage Equipments Market Size of Specialty Store (2017 to 2028) in USD Million
Table 19: India Massage Equipments Market Size of Online Sales Channel (2017 to 2028) in USD Million
Table 20: India Massage Equipments Market Size of Others (2017 to 2028) in USD Million
Table 21: India Massage Equipments Market Size of Chairs & Sofas (2017 to 2028) in USD Million
Table 22: India Massage Equipments Market Size of Stationary equipment (2017 to 2028) in USD Million
Table 23: India Massage Equipments Market Size of Handheld (2017 to 2028) in USD Million
Table 24: India Massage Equipments Market Size of Others (Table) (2017 to 2028) in USD Million
Table 25: India Massage Equipments Market Size of Roller (2017 to 2028) in USD Million
Table 26: India Massage Equipments Market Size of Vibrator (2017 to 2028) in USD Million
Table 27: India Massage Equipments Market Size of Accupressure (2017 to 2028) in USD Million