Summary

The presence of skilled medical specialists and increased accessibility to cutting-edge technologies are the primary drivers of the inbound medical tourism market's expansion. These aspects also boost the quality of care. The patient's choice for obtaining cross-border medical services is influenced by the use of the most recent technologies in healthcare delivery, including telemedicine, remote surgery, and post-surgical follow-ups. The surgeons can monitor their patient’s progress while they are overseas thanks to the integration of interconnected technologies. In the European medical tourism sector, healthcare facilities with cutting-edge amenities have an advantage in terms of patient volume. With the assistance of the local governments in the destination countries, higher-quality medical care helps boost patients' trust in using the healthcare systems in those nations. Furthermore, gaining confidence in the caliber of medical care requires quality assessment and accreditation from a reputable institution. For instance, the Medical Travel Quality Alliance (MTQUA) has certified the Asklepios Klinik Barmbek hospital in Germany as a high-quality healthcare center. A wide range of medical tourism destinations are available in Europe, from established healthcare hubs in Western Europe like Germany, France, and the United Kingdom to developing locations in Eastern Europe like Hungary, Poland, and the Czech Republic. Every nation takes pride in its distinct medical knowledge and specific therapies. Greece, Spain, Turkey, and other European nations have become well-known in the field of aesthetic and cosmetic surgery. These locations provide a variety of cosmetic operations, including facelifts, liposuction, hair transplants, and more, frequently for much less money than other areas.

According to the research report, “Europe Inbound Medical Tourism Market Outlook, 2028” published by Bonafide Research, the market is expected add to USD 46 Billion from 2023 to 2028. Country like Turkey is putting policies in place to stimulate the market for health tourism. For patients flying with Turkish Airlines, the government provides discounts. Turkey has grown to be a top and well-liked destination for medical tourists seeking less difficult treatments. The government also intends to establish tax-free healthcare zones for visitors. Medical fields such as cardiology, orthopedics, oncology, infertility treatments, neurosurgery, ophthalmology, and others are covered by a wide range of medical facilities in Europe. There are several options available to patients seeking therapy for different medical ailments across the continent. In terms of medical innovation and technology, Europe is at the forefront. Modern tools and methods are used at numerous hospitals and clinics for surgery, treatment, and diagnostics. The region's reputation for providing cutting-edge medical care is aided by this modern technology. The popularity of Europe as a center for aesthetic and cosmetic procedures has grown. Numerous nations provide a range of procedures, including rhinoplasty, liposuction, and facelifts. These procedures are frequently carried out at affordable costs by qualified plastic surgeons. Some European countries have established medical tourism clusters, where a number of healthcare organizations work together to provide a variety of medical treatments nearby. For medical travellers looking for various treatments or procedures, these clusters provide an efficient ecology. The potential economic advantages of medical tourism are being acknowledged by European governments, which are supporting it through legislative frameworks, financial incentives, and marketing campaigns. These initiatives aid in the industry's expansion and advancement.
Based on the countries, United Kingdom is dominating the market with highest market share in Europe Inbound Medical Tourism Market in 2022.

The cost of healthcare in the UK is higher than in any other well-known location for medical tourism. The fact that potential medical tourists can only access these facilities implies that we should never discount their significance. The UK ranks higher than other nations offering medical tourism amenities because the healthcare system there is famous worldwide for its doctors, technology, facilities, and resources. Expat engagement from regions like Africa and the Middle East significantly supports inbound medical tourism. Their overall consumption, as well as the money they spend on difficult and expensive treatments, helps the UK economy. The National Health Service (NHS) of the UK is well known for being established and highly respected. The NHS is a desirable alternative for medical tourists looking for top-notch healthcare because it offers a wide range of medical services, such as specialist treatments, operations, diagnostics, and emergency care. Some of the most prestigious and well-known medical institutions, research centers, and teaching hospitals can be found in the UK. The competence and cutting-edge medical technologies of organizations like the Harley Street Clinic, Guy's and St. Thomas' NHS Foundation Trust, and the London Clinic are well known.

Based on the treatment type, cosmetic treatment is dominating the market of Europe Inbound Medical Tourism Market.

Innumerable top-notch medical centers and aesthetic clinics in Europe provide a vast array of cosmetic procedures. Numerous foreign patients seeking aesthetic improvements travel to nations like Turkey, Spain, Greece, and Germany because of their reputation as leaders in cosmetic surgery. European nations have highly qualified cosmetic surgeons with years of experience who are trained in cutting-edge methods and keep up with the most recent developments in the industry. Patients are attracted to Europe's reputation for producing results that look natural with experienced practitioners and safe treatments. While some Western European nations offer upscale medical care, Eastern European nations frequently offer more affordable options for aesthetic procedures without sacrificing quality. Patients looking for good value are drawn to European locations with affordable prices. From surgical operations like rhinoplasty, breast augmentation, and liposuction to non-surgical ones like Botox, fillers, laser treatments, and skincare, Europe provides a wide choice of cosmetic procedures. A wide range of aesthetic preferences are satisfied by the number of procedures that are offered. Europe's expertise in minimally invasive and advanced techniques often results in shorter recovery times for cosmetic procedures. These appeals to medical tourists who wish to combine their treatments with leisure activities and exploration.

Based on the service providers, public service providers are expected to grow at fastest rate during the forecast period in Europe Inbound Medical Tourism Market.

Many European nations have developed public healthcare systems that are known for offering top-notch medical care. Public hospitals and healthcare facilities frequently offer skilled medical staff, cutting-edge medical technology, and a track record of positive patient results, all of which might attract an increasing number of overseas patients looking for trustworthy and reputable healthcare services. Some European nations with public healthcare systems provide affordable medical care to both domestic and foreign patients. Medical tourists who want to receive high-quality care at a lower cost than they would from private providers may find this affordability particularly alluring. For a variety of medical disciplines, including cancer, cardiology, neurology, and more, several public hospitals and institutions in Europe have established specific centers of excellence. These facilities attract individuals looking for specialized care because they provide cutting-edge therapies and medical techniques. The Cross-Border Healthcare Directive of the European Union enables people in the EU to receive medical care in any member state of the EU while having the healthcare system in their home country cover the associated costs. This directive may make it easier for public healthcare services for patients from outside the EU to expand.

Market Dynamics

• Market Drivers: Particular medical specializations, such as oncology, cardiology, orthopedics, fertility treatments, and aesthetic surgeries, have become highly developed in several European nations. Patients seeking specialist treatments and procedures that are not easily accessible in their own countries are drawn to this speciality. Additionally, Europe is a center for medical innovation and research, giving patients access to ground-breaking cures, clinical trials, and cutting-edge treatments. The chance to obtain cutting-edge and new medical interventions is what attracts medical tourists.
• Market Restraints: Medical tourists experiences may be impacted overall by cultural variations in patient expectations and healthcare practices. Different cultural norms regarding health care, communication, and interactions between patients and providers may cause some patients to feel uncomfortable or dissatisfied. Medical tourists travel patterns may be affected by political unrest, travel restrictions, or health-related issues (such as pandemics or disease outbreaks). Patients may hesitate to travel to Europe for medical treatment if they are concerned about safety and travel.
• Market Trends: European nations are consistently improving their healthcare systems to offer cutting-edge medical therapies, ground-breaking practices, and specialized care. Medical tourists' quest for innovative treatments for a range of medical ailments is what's fueling this trend. Patients going for in vitro fertilization (IVF), surrogacy, and egg freezing are increasing the fertility and reproductive tourism industries in Europe. Because of their cutting-edge reproductive technology and acceptable legislative framework, some European nations have become popular travel destinations. Medical travellers are increasingly looking for wellbeing-focused experiences that integrate medical care with all-encompassing health philosophies, such as mindfulness, nutrition, and fitness regimens.
Market Players Insights
The Queen Elizabeth Hospital Birmingham, Hospital Clínic de Barcelona , The Charité – Universitätsmedizin Berlin , The San Raffaele Hospital , Gustave Roussy, Anadolu Medical Center

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Inbound Medical Tourism with its value and forecast along with its segments
• Country-wise Inbound Medical Tourism market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• Germany
• UK
• France
• Italy
• Spain
• Russia
• Turkey
• Poland
• Hungary

By Treatment Type
• Cancer Treatment / Oncology
• Cosmetic Treatment
• Orthopedics Treatment / Spine Treatment
• Cardiovascular Treatment
• Fertility Treatment / IVF Treatments
• Neurological Treatment
• Organ Transplant
• Bariatric Treatment
• Dental Treatment
• Alternative Treatment (Acupuncture, Ayurveda, Homeopathy, Naturopathy, Chinese or Oriental medicine, Chiropractic and osteopathic medicine, Massage, Body movement therapies, Tai chi, Yoga, Dietary supplements, Herbal medicine, Nutrition/diet, Electromagnetic therapy, Reiki, Qigong, Meditation, Biofeedback, Hypnosis, Art, dance, and music, Visualization and guided imagery, etc.)
• Ophthalmology Treatment
• Other Treatments (Dermatological treatments, ENT (Ear, Nose, and Throat) treatments, Allergy and Immunology treatments, Sleep disorder treatments, Mental health and psychological treatments, Urology, diabetology, Proctology, Vascular Surgery, etc.)

By Service Providers
• Private
• Public

The approach of the report
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Inbound Medical Tourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.




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