Summary

Canada, known for its beautiful landscapes and vibrant cultural scene, has also embraced the art of relaxation and well-being, as evidenced by its growing massage equipment business. As wellness becomes more important in modern life, the Canadian massage equipment sector has evolved to meet the different demands and tastes of its health-conscious customers. In recent years, there has been a noticeable change in Canada toward self-care and holistic well-being. As more Canadians want to unwind and find solace in the comfort of their own homes, the massage equipment market has reaped the benefits of this cultural shift. With hectic schedules and demanding lifestyles, massage equipment provides a handy and effective way to escape the stresses of daily life. Furthermore, the Canadian massage equipment market has welcomed technological advances, reflecting the country's reputation for ingenuity. Innovative features like customizable massage intensities, heating components, and even smart controls built into massage equipment have taken relaxing to a new level. These advancements cater to a technologically savvy generation seeking a harmonic balance of ease and efficacy. The stunning splendor and tranquil surroundings of Canada have resulted in the establishment of wellness tourism and a thriving spa culture. As tourists and residents alike seek to relax and refresh, the demand for massage equipment has naturally increased. Massage equipment has been integrated into the offerings of resorts, hotels, and wellness retreats around the country, giving visitors a seamless blend of nature's tranquility with modern relaxing technology. The benefits of massage devices in therapeutic and rehabilitative settings have also been recognized by the Canadian healthcare industry. Massage equipment is increasingly being used as a supplemental technique in physiotherapy clinics, chiropractic facilities, and hospitals to aid recovery and ease physical discomfort, thus expanding the market's reach and impact.

According to the research report "Canada Massage Equipments Market Overview, 2028," published by Bonafide Research, the Canada Massage Equipments market is expected to reach market size of USD 446.82 Million by 2028. In order to provide warmth and comfort in Canada's cold climate, massage equipment frequently includes these elements. Popular options include heated massage chairs, mats, and cushions, which offer a comfortable and relaxing experience, especially in the colder months. Living in the city and being surrounded by stunning natural scenery are both available in Canada. Both individuals who live in cities and those who prefer to unwind in nature can use massage equipment. Urban dwellers greatly benefit from portable, small massagers, while outdoor enthusiasts are catered to by equipment made for such usage. Furthermore, users can manage and modify their massage experience with their cellphones thanks to mobile app integration. This innovation provides ease and versatility by allowing consumers to customize their massage settings remotely. Some massage equipment now incorporates thermal treatment, combining the benefits of heat with massage. These devices can deliver targeted heat to specific muscle regions, promoting relaxation and improved circulation. Indigenous customs and behaviors are vital to Canada's cultural fabric. Some massage equipment incorporates Indigenous wellness traditions and natural materials, honouring the country's rich heritage while providing a culturally sensitive approach to relaxation. Hygge (a focus on coziness, comfort, and well-being) has grown in popularity in Canada. Massage equipment that provides warmth, relaxation, and a comfortable environment is consistent with the cultural trend of appreciating life's simple pleasures.

Based on product type, market is bifurcated into chairs & sofas, stationary equipment, handheld and others (table). Chair & sofa products are leading the market of Canada with significant market share. Furthermore, there is significant increase in demand for handheld products in Canada. Handheld massage equipment provides unparalleled portability and simplicity. Canadians, like others all across the world, lead hectic lifestyles, and handheld massage devices allow them to relax whenever and wherever they want. Handheld gadgets, whether at home, in the office, or on the go, provide immediate relief and relaxation. Handheld massage equipment is frequently less expensive than larger massage chairs or tables. This pricing point makes it more accessible to a broader group of users, including students, young professionals, and low-income people. Furthermore based on category market is divided into electric and non-electric. Electric category is leading the market in Canada and is predicted to grow at the fastest rate as well. Electric massage equipment is designed to be simple to operate. Users may quickly move through numerous settings and modes thanks to straightforward controls and pre-programmed massage routines, making it accessible to a wide spectrum of people, including those who are unfamiliar with traditional massage techniques. The electric massage equipment category includes a wide range of product possibilities, from full-body massage chairs to handheld gadgets. This variety ensures that customers can choose the electric massage equipment that best meets their preferences and needs.

The application of the market include, back massagers and body massagers, leg and foot massagers, neck and shoulder massagers, head massagers and others. Massage equipments are widely used for back massages and body massages. Furthermore there is increasing demand in use of massage equipments for neck and shoulder. Canadians work at desks for lengthy periods of time, which leads to poor posture and muscle stress in the neck and shoulder areas. Massage equipment designed to target these specific locations can help relieve discomfort induced by sedentary work habits. The use of computers, smartphones, and other gadgets can contribute to "tech neck," a term used to describe the strain and pain produced by gazing down at screens. Massage devices for the neck and shoulders can help alleviate the physical impacts of excessive technology use. Based on end user segment market is categorized into commercial and residential. Commercial end user are the major consumers of massage equipments in Canada. Furthermore, there is significant demand of massage equipments among residents in Canada and is predicted to grow at the fastest rate during the forecast period. Canadians are increasingly emphasizing wellness and self-care, realizing the value of relaxation and stress alleviation in leading a healthy lifestyle. Residential customers are purchasing massage equipment to create their own personal sanctuary of relaxation and well-being in the comforts of their own homes. Investing in home massage equipment can be more cost-effective over time than visiting spas or massage therapists. End users in their homes can benefit from massage without incurring the continuous costs associated with professional appointments.

Based on therapy market is segmented into roller, vibrator and accupressure. The roller therapy are commonly preferred by consumer in Canada and is dominating the market as well. Furthermore, accupressure therapy is growing significantly in Canada massage equipment market. Individuals in Canada are exploring natural and non-invasive approaches to improve their entire well-being, resulting in a societal trend toward holistic health. Acupressure therapy fits well with this trend by providing a comprehensive approach to relaxation and health development. Acupressure therapy is well known for its stress-relieving and relaxing properties. In today's fast-paced world, more Canadians are turning to acupressure massage devices to relax, relieve tension, and foster a sense of calm. The major distribution channel of massage equipments in Canada include hypermarket and supermarket, specialty store, online sales channel and others. Speciality stores are one of the key channels for distributing massage equipments in Canada. Specialty stores frequently specialize in a single product category, such as massage equipment. This expertise enables them to have in-depth knowledge of the things they sell. When compared to regular merchants, customers shopping for massage equipment are more likely to receive expert advice and guidance from knowledgeable staff in these establishments. Specialty retailers carefully curate their product offerings, emphasizing quality over quantity. Customers looking for high-quality massage equipment may want to shop at these locations where they can be certain of the products' authenticity and performance.

Considered in this report:
• Geography: Canada
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Canada Massage Equipments market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category:
• Electric
• Non-Electric

By Application:
• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others

By End User:
• Commercial
• Residential

By Distribution Channel:
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

By Product Type:
• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table)

By Therapy:
• Roller
• Vibrator
• Accupressure

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Canada Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Canada Massage Equipments Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Category
6.3. Market Size and Forecast By Application
6.4. Market Size and Forecast By End User
6.5. Market Size and Forecast By Distribution Channel
6.6. Market Size and Forecast By Product Type
6.7. Market Size and Forecast By Therapy
7. Canada Massage Equipments Market Segmentations
7.1. Canada Massage Equipments Market, By Category
7.1.1. Canada Massage Equipments Market Size, By Electric, 2017-2028
7.1.2. Canada Massage Equipments Market Size, By Non-Electric, 2017-2028
7.2. Canada Massage Equipments Market, By Application
7.2.1. Canada Massage Equipments Market Size, By Back Massagers and Body Massagers, 2017-2028
7.2.2. Canada Massage Equipments Market Size, By Leg and Foot Massagers, 2017-2028
7.2.3. Canada Massage Equipments Market Size, By Neck and Shoulder Massagers, 2017-2028
7.2.4. Canada Massage Equipments Market Size, By Head Massagers, 2017-2028
7.2.5. Canada Massage Equipments Market Size, By Others, 2017-2028
7.3. Canada Massage Equipments Market, By End User
7.3.1. Canada Massage Equipments Market Size, By Commercial, 2017-2028
7.3.2. Canada Massage Equipments Market Size, By Residential, 2017-2028
7.4. Canada Massage Equipments Market, By Distribution Channel
7.4.1. Canada Massage Equipments Market Size, By Hypermarket and Supermarket, 2017-2028
7.4.2. Canada Massage Equipments Market Size, By Specialty Store, 2017-2028
7.4.3. Canada Massage Equipments Market Size, By Online Sales Channel, 2017-2028
7.4.4. Canada Massage Equipments Market Size, By Others, 2017-2028
7.5. Canada Massage Equipments Market, By Product Type
7.5.1. Canada Massage Equipments Market Size, By Chairs & Sofas, 2017-2028
7.5.2. Canada Massage Equipments Market Size, By Stationary equipment, 2017-2028
7.5.3. Canada Massage Equipments Market Size, By Handheld, 2017-2028
7.5.4. Canada Massage Equipments Market Size, By Others (Table), 2017-2028
7.6. Canada Massage Equipments Market, By Therapy
7.6.1. Canada Massage Equipments Market Size, By Roller, 2017-2028
7.6.2. Canada Massage Equipments Market Size, By Vibrator, 2017-2028
7.6.3. Canada Massage Equipments Market Size, By Accupressure, 2017-2028
8. Canada Massage Equipments Market Opportunity Assessment
8.1. By Category, 2023 to 2028
8.2. By Application, 2023 to 2028
8.3. By End User, 2023 to 2028
8.4. By Distribution Channel, 2023 to 2028
8.5. By Product Type, 2023 to 2028
8.6. By Therapy, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: Canada Massage Equipments Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Category
Figure 3: Market Attractiveness Index, By Application
Figure 4: Market Attractiveness Index, By End User
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Market Attractiveness Index, By Product Type
Figure 7: Market Attractiveness Index, By Therapy
Figure 8: Porter's Five Forces of Canada Massage Equipments Market

List of Table
Table 1 : Influencing Factors for Canada Massage Equipments Market, 2022
Table 2: Canada Massage Equipments Market Size and Forecast By Category (2017, 2022 & 2028F)
Table 3: Canada Massage Equipments Market Size and Forecast By Application (2017, 2022 & 2028F)
Table 4: Canada Massage Equipments Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 5: Canada Massage Equipments Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 6: Canada Massage Equipments Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 7: Canada Massage Equipments Market Size and Forecast By Therapy (2017, 2022 & 2028F)
Table 8: Canada Massage Equipments Market Size of Electric (2017 to 2028) in USD Million
Table 9: Canada Massage Equipments Market Size of Non-Electric (2017 to 2028) in USD Million
Table 10: Canada Massage Equipments Market Size of Back Massagers and Body Massagers (2017 to 2028) in USD Million
Table 11: Canada Massage Equipments Market Size of Leg and Foot Massagers (2017 to 2028) in USD Million
Table 12: Canada Massage Equipments Market Size of Neck and Shoulder Massagers (2017 to 2028) in USD Million
Table 13: Canada Massage Equipments Market Size of Head Massagers (2017 to 2028) in USD Million
Table 14: Canada Massage Equipments Market Size of Others (2017 to 2028) in USD Million
Table 15: Canada Massage Equipments Market Size of Commercial (2017 to 2028) in USD Million
Table 16: Canada Massage Equipments Market Size of Residential (2017 to 2028) in USD Million
Table 17: Canada Massage Equipments Market Size of Hypermarket and Supermarket (2017 to 2028) in USD Million
Table 18: Canada Massage Equipments Market Size of Specialty Store (2017 to 2028) in USD Million
Table 19: Canada Massage Equipments Market Size of Online Sales Channel (2017 to 2028) in USD Million
Table 20: Canada Massage Equipments Market Size of Others (2017 to 2028) in USD Million
Table 21: Canada Massage Equipments Market Size of Chairs & Sofas (2017 to 2028) in USD Million
Table 22: Canada Massage Equipments Market Size of Stationary equipment (2017 to 2028) in USD Million
Table 23: Canada Massage Equipments Market Size of Handheld (2017 to 2028) in USD Million
Table 24: Canada Massage Equipments Market Size of Others (Table) (2017 to 2028) in USD Million
Table 25: Canada Massage Equipments Market Size of Roller (2017 to 2028) in USD Million
Table 26: Canada Massage Equipments Market Size of Vibrator (2017 to 2028) in USD Million
Table 27: Canada Massage Equipments Market Size of Accupressure (2017 to 2028) in USD Million