Summary

Vinegar, a humble pantry staple, has transcended its role as a condiment to become a global culinary and health phenomenon. In the Asia-Pacific region, this versatile liquid has experienced significant growth, driven by a rich tapestry of culinary traditions, evolving consumer tastes, and a growing awareness of its health benefits. Vinegar's journey in the Asia-Pacific region dates back centuries. While its origins can be traced to ancient civilizations in Mesopotamia, the art of vinegar-making flourished across Asia. In countries like China, Japan, and Korea, vinegar was revered not just for its culinary contributions but also for its medicinal properties. Traditional methods of vinegar production, often involving rice, barley, or other grains, continue to be cherished in these countries. In Asia-Pacific, vinegar is more than an ingredient; it's an integral part of culinary heritage. Consider the Japanese sushi bar, where rice vinegar imparts a delicate balance to sushi rice, or the Chinese stir-fry, where black vinegar adds depth and complexity to sweet and sour dishes. Vinegar is a symbol of balance, harmony, and flavour enhancement in the region's diverse cuisines. In countries like the Philippines, fruit vinegar is popular. Coconut vinegar, made from the sap of coconut flowers, is widely used in Filipino cuisine for adobo and dipping sauces. Other fruit vinegars, such as pineapple vinegar, are also used for their unique flavors. While traditional vinegar-making methods endure, modern innovations have led to the production of flavoured vinegars and vinegar-based beverages that cater to evolving consumer tastes and preferences. Vinegar is an essential component in achieving the balance of flavours (sweet, sour, salty, and umami) that characterises many Asian dishes. The growing health awareness among consumers is also contributing to the growth of the Asia-Pacific vinegar market. Vinegar is known for its health benefits, such as its ability to lower blood sugar levels, improve digestion, and boost the immune system. As consumers become more aware of these benefits, the demand for vinegar is expected to grow in the region.

According to the research report "Asia-Pacific Vinegar Market Outlook, 2028," published by Bonafide Research, the Asia-Pacific vinegar market is expected to grow at a 5.06% CAGR by 2023–28. Consumers in Asia-Pacific are becoming more health conscious, and they are looking for ways to add healthy ingredients to their food and beverages. Vinegar is known for its health benefits, such as its ability to lower blood sugar levels, improve digestion, and boost the immune system. As consumers become more aware of these benefits, the demand for vinegar is expected to grow in the region. Vinegar is used in a variety of industrial applications, such as cleaning, manufacturing, and pest control. The growing demand for these applications is also contributing to the growth of the vinegar market. Vinegar-based beverages, known as "shrub" drinks or drinking vinegars, have gained popularity as a refreshing and tangy alternative to sugary beverages. They appeal to health-conscious consumers. Vinegar has a history of use in traditional Asian medicine for various ailments, showcasing its potential medicinal properties. Vinegar holds cultural significance in many Asian cultures and is used in religious rituals, ceremonies, and traditional practices. Furthermore, consumer education about the culinary uses and health benefits of vinegar has increased through cooking shows, online content, and health and wellness campaigns. Further, innovative packaging solutions, including single-serving vinegar sachets and convenient spray bottles, have made vinegar more accessible and easy to use.

Based on product types, the segment includes balsamic, red wine, cider, rice, white wine, and others. In the Asia-Pacific vinegar market, red wine vinegar leads the market with the highest market share. As consumers explore food and wine pairings, they are also discovering the complementary nature of red wine vinegar in enhancing the flavours of various dishes. This trend contributes to its increased use. The endorsement of red wine vinegar by chefs and culinary experts has played a role in popularising it in both professional kitchens and home cooking. Cooking shows and celebrity chefs often feature recipes that use red wine vinegar. Furthermore, balsamic (grape) vinegar has the second highest market share. Due to its rich flavour profile and ageing process, balsamic vinegar is frequently thought of as a gourmet and luxury product. Balsamic vinegar is becoming more popular as customers in the Asia-Pacific area become pickier and seek out high-quality culinary experiences. The artisanal production of balsamic vinegar, especially traditional aged balsamic, is gaining popularity. Artisanal producers in the Asia-Pacific region are crafting high-quality balsamic vinegar that appeals to consumers seeking unique and authentic products. The perception of balsamic vinegar as a wholesome and natural ingredient aligns with the region's preference for healthier and cleaner eating options. Furthermore, balsamic vinegar is used in a variety of sauces in Asia and the Pacific, such as pasta sauces, pizza sauces, and barbecue sauces. It adds a tart and sweet flavour to the sauce, and it also helps to thicken the sauce.

Application segments include the food and beverage sector, the healthcare industry, the cleaning industry, the agriculture industry, and others. In the Asia-Pacific market, the food and beverage sector is growing. Vinegar has a long history of use in Asian cuisines. It is an integral ingredient in many traditional dishes, from sushi rice in Japan to sweet and sour sauces in China. Its role in balancing flavours and enhancing taste makes it indispensable in the food industry. Vinegar adds depth, acidity, and complexity to dishes. It enhances the umami and sour flavours in food, making it a valuable ingredient for creating well-balanced and flavorful dishes. Furthermore, vinegar has a long history of use in traditional Asian medicine for various health-related purposes. It is believed to have digestive benefits, aid in detoxification, and promote overall well-being. Traditional herbal medicine often includes vinegar-based remedies. Certain types of vinegar, such as red wine vinegar and rice vinegar, contain antioxidants and polyphenols, which are considered beneficial for overall health. These properties may be of interest to the healthcare industry. Increased consumer awareness of the potential health benefits of vinegar, driven by media coverage and wellness trends, has led to its adoption as a healthful ingredient and remedy. Vinegar is used topically for various skincare purposes. It is believed to have astringent properties that can help with conditions like acne and skin blemishes.

There are distinct types of sources, such as organic and synthetic; in Asia Pacific, synthetic vinegar has the highest market share. When compared to conventional vinegar sources, synthetic vinegar is frequently more affordable to make. Because of its low cost, synthetic vinegar may be a desirable alternative for food producers and manufacturers looking to reduce manufacturing costs. Synthetic vinegar production is less dependent on seasonal variations and agricultural factors compared to natural vinegar sources, which could provide more supply chain stability. If there is a growing demand for vinegar in the Asia-Pacific region and natural vinegar sources are facing supply challenges, synthetic vinegar might fill the gap to meet market needs. As well as having a long shelf life, synthetic vinegar is a convenient option for consumers. Furthermore, organics will grow at the highest rate in the future. Consumers in the Asia-Pacific region are becoming more health-conscious and are actively seeking natural and organic products. Organic vinegar is perceived as a healthier and more wholesome option, free from synthetic chemicals and pesticides.

Distribution channels include B2C and B2B, among them. The B2B segment is dominant in the vinegar market because a significant portion of vinegar production is directed towards the food processing industry. Food manufacturers and processors use vinegar as an ingredient in various products, including sauces, dressings, marinades, pickles, and snacks. B2B distribution channels allow food processors to consolidate orders for multiple ingredients, including vinegar, from various suppliers. This streamlines the procurement process and reduces administrative overhead. Furthermore, B2C is also a growing market. Consumers in the Asia-Pacific region are increasingly looking for premium and specialty vinegar products. B2C channels allow them to access a wide variety of vinegar brands, flavours, and types, catering to their evolving taste preferences. Rapid urbanisation in many parts of Asia and the Pacific has led to busier lifestyles and an increased reliance on convenient shopping options. B2C channels, especially online platforms, offer the convenience of purchasing vinegar from the comfort of one's home. The growth of e-commerce platforms and online grocery delivery services has made it easier for consumers to purchase vinegar online. This convenience has contributed significantly to the expansion of B2C distribution.

Based on the country, China, Japan, Australia, India, and South Korea are the leading markets. Vinegar has a long history of use in Chinese cuisine and traditional medicine. It is a fundamental ingredient in many Chinese dishes, including dumplings, hot and sour soup, and various stir-fries. This cultural significance has led to a consistent and high demand for vinegar in China. China produces and consumes a wide variety of vinegar types, including rice vinegar, black vinegar (Chinkiang vinegar), and white vinegar. This diversity caters to different regional cuisines and culinary preferences within the country. Chinese black vinegar, in particular, is often associated with potential health benefits. It is believed to aid digestion and offer other health advantages, which align with consumers' growing interest in health and wellness. Furthermore, economic development in China has led to improved distribution and retail infrastructure, making vinegar products more accessible to consumers throughout the country. The rise of e-commerce in China has made it easier for consumers to access a wide range of vinegar products online. Online marketplaces offer convenience and a vast selection of brands and flavours.

Market News:

• In April 2021, APIS India launched Raw & Unfiltered Apple Cider Vinegar. Available in bottles at an MRP of INR 349 for 500 grams, the product is available in retail stores, including leading e-commerce platforms like Flipkart Supermart. Apis Apple Cider Vinegar is marketed as being made from real Himalayan apples sourced from the heart of the Himalayas. The company claims the vinegar to be purely natural as it is unfiltered, unpasteurized, and raw, with a host of healthy properties.

• In August 2020, Mizkan Co. Ltd launched Odashi's delicious mellow vinegar in the Japanese market. This vinegar has a mellow taste that is a luxurious blend of five “dashi” types, including grilled chin, Soda-gatsuo, bonito, kelp, and dried sardines.

• In November 2020, Australian olive oil brand Squeaky Gate expands into vinegars Australian business Squeaky Gate Growers Co has rolled out four new artisanal balsamic vinegars, expanding from its original core range of extra virgin olive oil.

• In January 2018, Molson Coors Brewing Company has announced the expansion of its cider portfolio with the acquisition of Aspall Cider.

Companies Covered in this Report:

Australian Vinegar, The Kraft Heinz Company, Mizkan Holdings Co., Ltd., Carl Kühne KG, Associated British Foods plc, Borges International Group, General Mills, Inc, Kikkoman Corporation, Jiajia Food Group Co, Kerry Group plc, Marukan Vinegar Inc. and Unilever Plc.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Vinegar with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• China
• Japan
• India
• Australia
• South Korea

By Product Type:

• Balsamic (Grapes) Vinegar
• Red Wine Vinegar
• Apple Cider Vinegar
• White (Grains) Vinegar
• Rice Vinegar
• Others (Black vinegar, Cane vinegar, Malt vinegar, Sherry vinegar, Apricot vinegar, Chilli vinegar etc)

By Nature:

• Synthetic
• Organic

By End-User:

• Food & Beverages
• Healthcare Industry
• Cleaning Industry
• Agriculture Industry

By Distribution Channel:

• B2C
• Convenience Stores
• Supermarkets & Hypermarkets
• Online
• Others (Specialty Stores)
• B2B

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Vinegar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.







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