Summary

The Asia-Pacific region boasts diverse landscapes, including mountains, beaches, forests, and deserts. This diversity offers a wide range of adventure sports opportunities, from hiking and trekking to water sports and mountain biking, which in turn fuels the demand for specialized gear. Many countries in the Asia-Pacific region are becoming popular tourist destinations, attracting both domestic and international tourists interested in adventure sports activities. This surge in tourism creates a larger customer base for adventure sports gear manufacturers and retailers. The Asia-Pacific region has a large youth population that is increasingly interested in adventure and outdoor activities. This demographic shift has led to a surge in demand for adventure sports gear, including items such as hiking equipment, camping gear, and water sports equipment. Urbanization has led to changing lifestyles and a greater emphasis on health, fitness, and outdoor activities. As more people move to cities, there is a growing interest in escaping urban environments and engaging in outdoor adventures, driving the demand for adventure sports gear. Similar to global trends, there is a growing awareness of health and wellness in the Asia-Pacific region. Adventure sports are seen as a way to stay active, relieve stress, and connect with nature, which drives the demand for appropriate gear. Several governments in the Asia-Pacific region are investing in outdoor recreation and adventure tourism infrastructure. This support includes the development of trails, adventure parks, and sports facilities, which boosts the demand for adventure sports gear. Also, some countries in the Asia-Pacific region have developed strong manufacturing capabilities and are producing innovative adventure sports gear at competitive prices. This local manufacturing ecosystem supports industry growth.

According to the research report, “Asia-Pacific Adventure Sports Gear Market Outlook, 2028” published by Bonafide Research, the market is anticipated to grow with more than 6% CAGR by 2023-28. There is a shift in many Asian cultures towards valuing experiences over possessions. Adventure sports offer unique experiences that align with this cultural change, driving demand for gear that facilitates these experiences. The Asia-Pacific region is diverse, with varying climates and terrains. This has led to specialized gear requirements for different activities, such as mountaineering in the Himalayas, surfing in Southeast Asia, and skiing in Japan. In addition to that, the COVID-19 pandemic has heightened awareness about health and wellness. People are seeking outdoor activities as a way to stay active while maintaining social distancing. This trend could have boosted the demand for adventure sports gear. With that, the rise of social media and influencer culture has contributed to the popularity of adventure sports. Influencers and content creators share their experiences online, inspiring others to explore these activities and invest in the necessary gear. International brands are also increasingly partnering with local retailers, athletes, and influencers to cater to the specific preferences and needs of consumers in the Asia-Pacific region. People are increasingly becoming aware of the environmental impact of their activities. This is leading to a growing demand for eco-friendly adventure sports gear. Also, rental and leasing services are becoming increasingly popular in the Asia-Pacific region. This is due to the fact that they offer a more affordable way to try out adventure sports. Furthermore, there are a number of new adventure sports that are becoming increasingly popular in the Asia-Pacific region. These include rock climbing, mountain biking, and whitewater rafting. The development of these new sports is creating new demand for adventure sports gear.

Based on the countries, China is dominating the market in 2022 with around USD 3 Billion. China has seen a growing interest in outdoor recreational activities and adventure sports among its population. As urbanization continues and people seek ways to escape city life, outdoor activities like hiking, camping, rock climbing, and water sports have gained popularity. Also, China boasts diverse landscapes, from mountains to rivers to coastlines. Domestic and international tourists are increasingly engaging in adventure tourism, which has spurred the demand for suitable adventure sports equipment. With an increasing focus on sustainability and environmental awareness, consumers have started looking for gear that aligns with eco-friendly practices. Brands that emphasize sustainable materials and production methods could gain a competitive advantage. In addition to that, hosting major international sports events like the 2022 Winter Olympics in Beijing could have further fueled interest in winter sports and adventure activities, leading to increased demand for related gear. Chinese brands such as Anta Sports, Li-Ning, and 361 Degrees are investing heavily in research and development, and are designing products that are tailored to the needs of Chinese consumers. These brands are also expanding their distribution channels, and are opening new stores and e-commerce platforms.

Based on the product type, the growth of electronic gadgets in adventure sports in the Asia-Pacific region has been a notable trend driven by advancements in technology and changing consumer preferences. These gadgets aim to enhance safety, performance, and overall experience for adventure enthusiasts. For instance, wearable technology has made a significant impact in adventure sports. Smart-watches and fitness trackers with GPS capabilities help track activities, routes, and performance metrics like heart rate, altitude, and distance. These devices provide real-time data, aiding in monitoring and improving performance. Action cameras, designed to capture high-quality video and photos in rugged and extreme conditions, have become essential for documenting adventure experiences. Brands like GoPro have gained immense popularity among outdoor enthusiasts for their durability and image quality. Also, drones equipped with cameras have revolutionized adventure sports photography and videography. Drones allow adventurers to capture stunning aerial views of landscapes, trails, and activities, providing a unique perspective that was previously challenging to achieve. VR and AR technologies are being explored to provide immersive training experiences, allowing adventurers to practice and prepare for activities virtually before attempting them in real-life conditions.

The Asia-Pacific market is categorized into several applications including trekking, hiking, camping, rafting, skiing and others such as rock climbing, mountaineering, mountain biking, caving/spelunking, paragliding/hang gliding, bungee jumping, zip-lining, skydiving, canyoning, sailing/windsurfing/kite-boarding, sand-boarding/dune bashing, horseback riding, cross-country running, etc.) Among them, hiking has been the second-largest category in Asia-Pacific adventure sports gear market through the historical time period. The Asia-Pacific region is known for its diverse and breathtaking natural landscapes, including mountains, forests, coastal areas, and more. These landscapes offer a wide range of hiking opportunities, from challenging alpine trails to serene forest walks. Many hiking trails in the Asia-Pacific region are rich in cultural and historical significance. Hikers often have the opportunity to explore ancient temples, ruins, and heritage sites while enjoying the outdoors. Also, the Asia-Pacific region is a popular destination for tourists seeking adventure experiences. Hiking allows tourists to immerse themselves in the local environment and culture while engaging in physical activity. Both local and international hiking trails have gained popularity in the region. Some iconic trails, such as the Annapurna Circuit in Nepal or the Kumano Kodo in Japan, attract hikers from around the world. Several well-established hiking trails have also been developed and promoted, providing a range of options for hikers of different skill levels. These trails often come with proper signage, facilities, and accommodations. Hiking can also play a role in promoting eco-tourism and environmental conservation. Responsible hiking practices can help raise awareness about the importance of preserving natural habitats.

Low-priced adventure sports gear often appeals to beginners and individuals looking to try out a new activity without making a significant investment. It serves as a gateway for people to enter the world of adventure sports. The low price range tends to attract a larger segment of the population, including casual adventurers and occasional participants who might not engage in adventure sports frequently. Some brands focus on producing affordable gear with innovative features, making adventure sports more accessible to a wider range of enthusiasts. However, the medium price range strikes a balance between quality and affordability, appealing to consumers who seek gear that performs well without a premium price tag. As the middle class in many Asia-Pacific countries continues to grow, the medium price range is favored by individuals with disposable income seeking to invest in reliable gear. Medium-priced adventure sports gear often offers a good level of versatility, making it suitable for a variety of activities and skill levels. The high price range is particularly attractive to professionals, serious enthusiasts, and individuals who prioritize top-tier performance and advanced features. High-priced gear often incorporates cutting-edge technology, materials, and design innovations that enhance performance, safety, and comfort.

Based on the distribution channel, the hypermarkets & supermarkets segment is projected to cross USD 5 Billion by the end of the forecast period. Hypermarkets and supermarkets are known for their extensive reach and customer footfall. By stocking adventure sports gear, these retailers can introduce such products to a broader audience, including both enthusiasts and individuals who might be new to adventure sports. Hypermarkets and supermarkets provide a convenient shopping experience for consumers looking for adventure sports gear. Shoppers can explore a diverse range of gear options under one roof, making it easier for them to compare and make informed purchasing decisions. Hypermarkets and supermarkets can contribute to consumer education by providing information about the different types of adventure sports gear, their features, and their applications. This is particularly helpful for those new to adventure sports. Hypermarkets and supermarkets have the flexibility to adapt their product offerings to local preferences. Different countries in the Asia-Pacific region might have unique adventure sports preferences, and retailers can cater to these specific demands. Some retailers provide in-store displays or areas for customers to try on or test adventure sports gear. This hands-on experience can positively influence purchasing decisions.

Market Dynamics

• Urbanization and Emerging Middle Class: As urban areas expand and lifestyles evolve, there is an increasing interest in outdoor activities and adventure sports as a means of escape from the urban environment. The rising middle class has more disposable income to spend on leisure activities, including adventure sports. This demographic shift is creating a significant demand for adventure sports gear among people who are seeking to explore nature, stay active, and engage in recreational pursuits.

• Cultural and Terrain Diversity: Asia-Pacific encompasses a wide range of cultures, climates, landscapes, and topographies. This diversity requires gear manufacturers to develop products that can adapt to different weather conditions, terrains, and cultural preferences. For instance, gear suitable for mountain activities in the Himalayas may not be suitable for water sports in Southeast Asia. This challenge requires a deep understanding of local preferences and conditions to create gear that performs well across the varied environments.

• Technology Adoption and E-commerce: As access to the internet and smartphones expands across the region, consumers are becoming more digitally connected and are increasingly relying on online platforms for their purchasing decisions. This trend is shaping how adventure sports gear is marketed, sold, and distributed. E-commerce allows consumers to access a wider range of products, compare prices, and read reviews from other users, leading to more informed purchasing decisions. Additionally, technology integration within gear, such as wearable devices and smart fabrics, is gaining traction among tech-savvy consumers in the region.

Companies mentioned in the report

Anta Sports Products Limited, the Columbia Sportswear Company, Garmin Ltd, Adidas AG, Mammut Sports Group AG, Decathlon S.A., VF Corporation, Dainese S.p.A, Clarus Corporation, Patagonia, Inc., Hilleberg, Helly Hansen AS, Volcom, LLC. And Lafuma S.A.

Considered in this report

• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia-Pacific Adventure sports gear with its value and forecast along with its segments
• Country-wise Adventure sports gear market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Product Type

• Clothing
• Footwear
• Backpack
• Tents
• Electronic Gadgets
• Sleeping Bags
• Climbing Gear
• Navigation Gear
• Others

By Application

• Trekking
• Rafting
• Hiking
• Camping
• Skiing
• Others

By Price

• Low
• Medium
• High

By Distribution Channel

• Specialty stores
• Hypermarkets/supermarkets
• Small retail stores
• Online Channel

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Adventure sports gear industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.




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