Summary

Saudi Arabia's barley flakes business is expanding steadily owing to changing consumer preferences. Barley is a culturally significant staple grain that has been consumed in numerous forms in Saudi Arabian cuisine. Barley has long been associated with Saudi culture and traditional food. As a modern rendition, barley flakes remain a connection to the country's cultural background. Barley's familiarity and appreciation help drive market growth and acceptance of barley flakes as a healthy food option. Barley has a longstanding presence in Saudi Arabian culture and traditional cuisine. The cultural significance of barley as a staple crop translates into the demand for barley-based products like barley flakes. Consumers value the connection to their heritage and the familiarity of incorporating barley into their diets. The food processing industry is in charge of converting barley grains into barley flakes. Cleaning, hulling, steaming, rolling, and flaking barley grains are all procedures involved in this sector. Food processing companies use cutting-edge machinery and technology to manufacture high-quality barley flakes fit for human consumption. Saudi Arabia has been working toward self-sufficiency in barley production, aiming to reduce its reliance on imports. The country has implemented initiatives to boost domestic cultivation, including the use of advanced agricultural practices and technologies. These efforts have resulted in increased barley production, providing a local source of barley grains for processing into barley flakes. The importance of health and wellness is increasing in Saudi Arabia, with a growing awareness of the nutritional benefits of whole grains like barley flakes. Health professionals, nutritionists, and dieticians promote the inclusion of barley flakes in balanced diets, emphasizing their high fiber content, potential benefits for digestion, and contribution to overall well-being.

According to the research report "Saudi Arabia Barley Flakes Market Overview, 2028," published by Bonafide Research, the Saudi Arabia Barley Flakes market is predicted to reach market size of USD 45.77 Million by 2028. Barley flakes are gaining popularity among Saudi Arabian consumers due to their perceived health benefits and nutritional value. As part of a broader shift toward healthier eating habits, there is an increasing interest in incorporating barley flakes into the diet. Saudi Arabian consumers are becoming more conscious of the importance of whole grains, such as barley flakes, for a balanced and nutritious lifestyle. The product type of the market include, , hulled barley flakes, dried barley flakes, toasted barley flakes and others (pearled, barley grits, quick barley flakes). The dried barley flake holds the second highest market share in Saudi Arabian market. Dried barley flakes retain the nutritional benefits of whole barley grains. They are rich in dietary fiber, vitamins (such as B vitamins), and minerals (including magnesium, phosphorus, and selenium). Saudi Arabian consumers are increasingly health-conscious and seek nutritious food options. Dried barley flakes offer a convenient way to incorporate these nutritional benefits into their diets. Dried barley flakes are versatile and can be used in a variety of culinary applications. They can be used to make breakfast porridge, added to soups and stews, or used as an ingredient in baked goods. This versatility allows for creative and diverse meal preparations, appealing to Saudi Arabian consumers who seek culinary exploration and experimentation.

Based on nature market is divided into conventional barley flake and organic barley flake. Conventional barley flake is leading the market of barley flakes market of Saudi Arabia. Conventional barley flakes have been a staple of Saudi cuisine for millennia. People are accustomed to utilising them in a variety of foods and recipes, which develops a strong preference for traditional flakes over newer options. For a long time, conventional barley flakes have been freely accessible on the market. They are manufactured by well-known firms and can be purchased in the majority of grocery stores around the country. Because of their broad availability, they have become the consumer's default choice. Traditional barley flakes may be perceived as more natural and authentic by consumers than modern or processed equivalents. Cultural influences and a preference for traditional, less processed food products influence this perspective. The product type of the market include hulled barley flakes, dried barley flakes, toasted barley flakes and others (pearled, barley grits, quick barley flakes). Among them market is significantly dominated by hulled barley flakes. Hulled barley flakes are more appealing to a wider spectrum of consumers since they cater to certain dietary requirements, such as vegetarian, vegan, or gluten-free diets. Saudi Arabia is not an exception to the growing health and wellness trend. As customers become more health-conscious, natural and whole-grain products such as hulled barley flakes may become more popular. The Saudi government may have undertaken health and nutrition campaigns encouraging the consumption of whole grains, resulting in an increase in demand for hulled barley flakes.

The barley flakes are majorly used in food industry and is leading the market of Saudi Arabia. Saudi Arabia's food sector strives to provide different culinary options to fulfil the needs of a diversified population. Barley flakes enable the development of new and inventive products, increasing market variety. Barley flakes are used as a useful ingredient in a variety of foods. They give cereals, snacks, baked goods, and soups texture, flavour, and nutritional value. With increased urbanisation and hectic lifestyles, there is a growing need for convenient and processed food products. Barley flakes can be added to packaged goods to add a healthy component. Furthermore, barley is a nutritious whole grain that is high in fibre, vitamins, and minerals. Its health benefits include heart health promotion, digestion help, and blood sugar management, making it attractive for health-conscious consumers. The barley flakes products are majorly distributed through two channels B2C and B2B. The most common channel is B2C channel that include supermarket/hypermarket, specialty store, online retail, and convenience stores. Supermarkets/ Hypermarkets are the most common way to buy barley flakes in Saudi Arabia. Major supermarkets like Tamimi Markets, Carrefour, and Lulu Hypermarket all sell a variety of barley flakes products. Furthermore, there are number of online retailers that sell barley flakes products in Saudi Arabia. Some popular online retailers include Amazon, Noon, and Souq.

Considered in this report:
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Saudi Arabia Barley Flakes market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Nature:
• Conventional Barley Flake
• Organic Barley Flake

By Product Type:
• Hulled Barley Flakes
• Dried Barley Flakes
• Toasted Barley Flakes
• Other barley flakes (pearled, Barley grits, Quick barley flakes)

By End Use:
• Food Industry
• Beverages
• Other (Animal Feed)

By Distribution Channel:
• B2C (Supermarket/hypermarket, Specialty Store, Online Retail, Convenience Stores)
• B2B

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Barley Flakes industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Saudi Arabia Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. Saudi Arabia Barley Flakes Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Nature
6.3. Market Size and Forecast By Product Type
6.4. Market Size and Forecast By End Use
6.5. Market Size and Forecast By Distribution Channel
7. Saudi Arabia Barley Flakes Market Segmentations
7.1. Saudi Arabia Barley Flakes Market, By Nature
7.1.1. Saudi Arabia Barley Flakes Market Size, By Conventional Barley Flake, 2017-2028
7.1.2. Saudi Arabia Barley Flakes Market Size, By Organic Barley Flake, 2017-2028
7.2. Saudi Arabia Barley Flakes Market, By Product Type
7.2.1. Saudi Arabia Barley Flakes Market Size, By Hulled Barley Flakes, 2017-2028
7.2.2. Saudi Arabia Barley Flakes Market Size, By Dried Barley Flakes, 2017-2028
7.2.3. Saudi Arabia Barley Flakes Market Size, By Toasted Barley Flakes, 2017-2028
7.2.4. Saudi Arabia Barley Flakes Market Size, By Other Barley Flakes, 2017-2028
7.3. Saudi Arabia Barley Flakes Market, By End Use
7.3.1. Saudi Arabia Barley Flakes Market Size, By Barley Flakes for Food Industry, 2017-2028
7.3.2. Saudi Arabia Barley Flakes Market Size, By Barley Flakes for Beverages, 2017-2028
7.3.3. Saudi Arabia Barley Flakes Market Size, By Barley flakes for Other End Use, 2017-2028
7.4. Saudi Arabia Barley Flakes Market, By Distribution Channel
7.4.1. Saudi Arabia Barley Flakes Market Size, By B2C, 2017-2028
7.4.2. Saudi Arabia Barley Flakes Market Size, By B2B, 2017-2028
8. Saudi Arabia Barley Flakes Market Opportunity Assessment
8.1. By Nature, 2023 to 2028
8.2. By Product Type, 2023 to 2028
8.3. By End Use, 2023 to 2028
8.4. By Distribution Channel, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: Saudi Arabia Barley Flakes Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 2: Market Attractiveness Index, By Nature
Figure 3: Market Attractiveness Index, By Product Type
Figure 4: Market Attractiveness Index, By End Use
Figure 5: Market Attractiveness Index, By Distribution Channel
Figure 6: Porter's Five Forces of Saudi Arabia Barley Flakes Market

List of Table
Table 1 : Influencing Factors for Global Barley Flakes Market, 2022
Table 2: Saudi Arabia Barley Flakes Market Size and Forecast By Nature (2017, 2022 & 2028F)
Table 3: Saudi Arabia Barley Flakes Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 4: Saudi Arabia Barley Flakes Market Size and Forecast By End Use (2017, 2022 & 2028F)
Table 5: Saudi Arabia Barley Flakes Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 6: Saudi Arabia Barley Flakes Market Size of Conventional Barley Flake (2017 to 2028) in USD Million
Table 7: Saudi Arabia Barley Flakes Market Size of Organic Barley Flake (2017 to 2028) in USD Million
Table 8: Saudi Arabia Barley Flakes Market Size of Hulled Barley Flakes (2017 to 2028) in USD Million
Table 9: Saudi Arabia Barley Flakes Market Size of Dried Barley Flakes (2017 to 2028) in USD Million
Table 10: Saudi Arabia Barley Flakes Market Size of Toasted Barley Flakes (2017 to 2028) in USD Million
Table 11: Saudi Arabia Barley Flakes Market Size of Other Barley Flakes (2017 to 2028) in USD Million
Table 12: Saudi Arabia Barley Flakes Market Size of Barley Flakes for Food Industry (2017 to 2028) in USD Million
Table 13: Saudi Arabia Barley Flakes Market Size of Barley Flakes for Beverages (2017 to 2028) in USD Million
Table 14: Saudi Arabia Barley Flakes Market Size of Barley flakes for Other End Use (2017 to 2028) in USD Million
Table 15: Saudi Arabia Barley Flakes Market Size of B2C (2017 to 2028) in USD Million
Table 16: Saudi Arabia Barley Flakes Market Size of Supermarket/hypermarket (2017 to 2028) in USD Million
Table 17: Saudi Arabia Barley Flakes Market Size of Specialty Store (2017 to 2028) in USD Million
Table 18: Saudi Arabia Barley Flakes Market Size of Online Retail (2017 to 2028) in USD Million
Table 19: Saudi Arabia Barley Flakes Market Size of Online Retail (2017 to 2028) in USD Million
Table 20: Saudi Arabia Barley Flakes Market Size of B2B (2017 to 2028) in USD Million